Strategic Management: Assignment Ii
Strategic Management: Assignment Ii
ASSIGNMENT II
VISHNU PRIYAN L
205SM024
Q. Identify any Indian companies, one in each of the following sectors- IT, Banking,
and Healthcare, which has created a competitive advantage through performing different
activities from rivals, internally consistent and difficult- to -imitate.
Some of the Indian companies that have created a competitive advantage are:
1. WIPRO TECHNOLOGIES (IT Sector)
Wipro Technologies, part of Wipro Ltd. is a leading global provider of world class IT
solutions. It makes up for around 67% of the company’s total revenues and is one of the
fastest growing businesses of the company. Wipro believes in innovation and providing best
quality to its consumers by combining people, processes and technologies to give innovative
solutions. Wipro Technologies has a high-powered client base which boasts of names like
GM, Sony, Nike, Nortal, NYSE etc. To stay ahead of competition and be a leader in this
industry the company follows many strategies to ensure it not only survives in the
competitive environment but also thrives in competition and emerges a winner. Some of the
strategies adopted by Wipro technologies to successfully compete in the overseas market are
mentioned below.
• One of the strategies adopted by Wipro to stay ahead in competition is that the company
is using a small force of high-level strategists who are focused on specific industries and
who can compete with any one for any given project.
• The other strategy adopted by Wipro Technologies is “Power Consulting”. Wipro created
development centres within its offices, each centre dedicated to a single important
customer. The idea behind this strategy was to promote relationships that would create
revenue for the company. At present Wipro hosts development centres for GM, Hewlett-
Packard and other global companies which help them defeat their competitors and stay
ahead. This strategy was come up with as a result of need to formulate a strategy which
cannot be replicated or copied by the competitors easily and therefore thinks of strategies
that will enable the company to gain a competitive edge. Wipro knew that the company
could prosper by emphasizing on providing services of increasingly high value to the
customers.
• Wipro Technologies is also pursuing growth through inorganic routes or by becoming
scale players and focusing their efforts on specialized and preferred areas. To stay ahead
of competition the company invests in new skills/ technologies and also diversifies risk
by venturing into and offering customers multiple service lines.
• Another effective strategy implemented by Wipro is adoption of Employee Self- Service
portal that has enabled the company to handle the issue of rapid increase in employee
headcount. By adopting this strategy the company could eliminate paper based processes
which would take time and also crash cycle times of employee services. This way the
company could sustain its growth and improve the operational efficiencies.
• Wipro’s main competitive advantage is the company’s talent pool as it boats of Indian
and western employees who are very educated and expertise in their fields. Wipro has
developed their employees in such a way that they are completely dedicated to their
project which has enhance the company’s intellectual capital, diminished needs for any
rework and provided a sense of security to the clients and the employees.