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Worksheet 2 Identifying and Understanding Customer Needs

This document provides a worksheet to help identify direct and indirect customers of a program. It includes sections for listing the program's outputs, customers, and customers' needs and wants. It also has a section for data and measures to track customer satisfaction. Discussion questions prompt examination of challenges, satisfied customer groups, underserved groups, and information needs to better understand customers.

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Женя Красникова
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33 views1 page

Worksheet 2 Identifying and Understanding Customer Needs

This document provides a worksheet to help identify direct and indirect customers of a program. It includes sections for listing the program's outputs, customers, and customers' needs and wants. It also has a section for data and measures to track customer satisfaction. Discussion questions prompt examination of challenges, satisfied customer groups, underserved groups, and information needs to better understand customers.

Uploaded by

Женя Красникова
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Worksheet 2: Identifying and Understanding Customer Needs

Use the following worksheet to identify the direct and indirect customers of your program. Add more
rows as needed.
▪ Output: What services/products do you provide? What do you do?
▪ Customer: Who are the direct and indirect recipients of your services?
▪ Customer Needs and Wants: What do your customers ultimately need from your program or
service? What do they want?
▪ Data and Measures: How do/would you know if you are successful in meeting your customers’
needs and wants?

Output Customer Customer Needs and Wants Data and Measures

Discussion questions:

▪ What barriers or challenges have we encountered in delivering this service or meeting customer
needs?

▪ Which customer needs are we meeting?

▪ Which customer groups are the most satisfied with our program or services?

▪ What customer groups are not accessing our programs or services that could be?

▪ What do we need to better understand about our customers?

*Adapted from Customer Identification Worksheet from the Minnesota Department of Health Center for Public
Health Practice

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