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Increase Real Estate Marketing With Creative 3D Visualization Studio

The document discusses how architects can use 3D visualization techniques like rendering, animation, virtual reality, 3D blueprints, and 3D printing to impress clients and market their designs. These techniques allow architects to convey their designs in an immersive way and get buy-in from clients before construction begins.

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Judith Pyle
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26 views5 pages

Increase Real Estate Marketing With Creative 3D Visualization Studio

The document discusses how architects can use 3D visualization techniques like rendering, animation, virtual reality, 3D blueprints, and 3D printing to impress clients and market their designs. These techniques allow architects to convey their designs in an immersive way and get buy-in from clients before construction begins.

Uploaded by

Judith Pyle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Increase real estate marketing With Creative 3D

Visualization Studio
Architects who want to make a powerful presentation to potential clients can make an
impact by using creative 3D visualization. The various options that are available allow
them to project their designs in the best possible light. By choosing Experts in 3D
Rendering Service for Architects, they can create a stunning architectural narrative that
can grab the attention of any client.
Experienced 3D Artists require just a bare minimum of inputs to be able to put together a
professional set of images; even sketches, plans and verbal specifications are enough to
get started with 3D Visualization. These images can be used as a very efficient marketing
tool, as future customers will be able to get a clear idea of what the finished project will
look like, even before the work has commenced at the site.

Read on to know more about how architects can use


CGI to impress their clients!

#1. Use 3D Visualization Images to Convey your Design


Message

3D still images can be used in a multitude of ways to bring your project to life. Both interior
and exterior visualizations can be used as marketing tools on your website, brochures or
banners at the site. Images can also be used to announce your proposed project on social
media, and get the public to buy into your designs and give you online appreciation.
You can play around with the images as you wish. Use them on a plain background, or
add the building to its existing surroundings to give the feel of the completed built
environment. You can stylize the images any way you wish, add tones and effects, and
make them fit a specific style.

#2. Let 3D Animation Bring your Design to Life

3D Animation is the next step as a presentation tool. CGI videos can enhance the
viewer’s engagement with the project, and immerse them in a 3D experience. Videos can
be created using state-of-the-art tools including cinematography techniques, different
viewpoints, and angles. Viewer experience can be enhanced through dramatic lighting
changes, or even changing around contextual and decor elements in real-time. Time-lapse
videos can show the progress of work at the site.

3D videos create a lasting impression on the viewer and make more of an impact than
static images. 3D Animation also serves as a basis for Virtual Reality and other interactive
content, such as virtual tours or a walkthrough.

#3. Create a 3D Virtual Tour for an Enhanced Experience

Virtual tours can be distinguished from 3D Animation in a few ways. They could take the
shape of a walkthrough video, an interactive walkthrough, or a blend of both to create
greater engagement. The 3D Virtual Tour could focus on elements of the interior décor,
the exterior façade, or can showcase both, in the same video. It can be created to suit the
style of presentation that you want.
#4. Enter The World of 3D Virtual Reality

While VR is quite expensive, it can set you apart from the competition as most architects
would not want to spend extra on this form of marketing. It can make all your customers
and stakeholders immediately sit up and notice your project. The VR experience is totally
immersive; as viewers can view as well as interact with their future property. As a result,
VR has the capability to really sell your ideas and get all your customers, even the pickiest
ones, in agreement with your concepts…right from the word go!

Especially if there are many decision-makers in a project, it could be hard to get all of them
together in one room so that you could explain your project in detail to them. By organizing
a virtual reality tour for each of them, you can effectively get them to understand all the
minute details and concepts involved, and reduce the number of doubts and questions
they are likely to have. The VR tour is possible even remotely, allowing busy people to
watch from the comfort of their own homes and make their buying decisions online.
#5. Interact with 3D Blueprints to Understand Better

A layperson often finds it very hard to understand regular blueprints, including 2D plans,
sections, and elevations of the project. There seem to be too many layers, numbers, and
lines for them to really get a hold on how the planning has been done. The solution offered
by creative CGI is to give the customer a set of 3D blueprints. Instead of looking at flat
drawings, the customer can interact with a 3D model of the building, rotate it, and see the
various views from different angles. They can try out various materials and colors to
change the appearance of the building and narrow down their preferences. They can
switch between interior and exterior views to get a comprehensive idea of the spatial
patterns.
#6. Experiment with 3D Printing

There are some clients who prefer to see a tangible model of the building, rather than look
at images or animations on a screen. The solution offered by creative CGI is unique;
create a scaled-down model using 3D printing. The architectural drawings can be used to
create a replica of the actual building, perfectly proportioned, and showing all the design
elements as they would be when completed. With today’s tech advancements, 3D printing
can be done within a few minutes, allowing the client a tangible model as a physical
representation of the future building.

These are just some of the ways in which creative 3D Visualization can add value to
architectural marketing, and help to draw in clients. If you’re looking to advertise projects to
a broad audience, then static or animated 3D visualization is the way to go. You can liven
up your presentations with VR, 3D Animations, Virtual tours, and 3D blueprints. If your
customers want to have a small scale-down model of the building, then 3D printing is the
answer.

To Get Started on creating irresistible presentations for your next architectural project, call
Rayvat today! We can help you to create a stunning portfolio and expand your clientele.
Rayvat Rendering Studio offers Expert 3D Rendering Services for Architects that can
take your next design project to a whole new level!

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