Explain the following attractions and on how to retain customers.
A. Know what sets you apart – Knowing what sets you apart from customers is one
of the strategy on how to retrain customers. You must aware of the weaknesses
in order to develop and implement a strategy on how to deal with it. It will
provide you an overview of what you are missing and where the primary areas of
the business is weak and unappealing by the customers.
B. Be seen - There is a better chance of attracting new clients if there is visibility.
You will probably get more individuals to refer you. In this sense, the signage's
function and effort have publicized and marketed your company's identity.
Because everything at your company location can be view, the first thing they will
notice is your sign. This will undoubtedly make an impact on potential consumers
or even audiences. Once people have formed an opinion on your signs, it will
instantly represent how they see the quality of your business or services.
C. Keep your customers happy - Customer happiness aids in the measurement of
trust, the reduction of loss, and the rise of income. Customer satisfaction aids in
the retention of present consumers, the acquisition of new ones, and the defeat
of competitors. Businesses that focuses on customer’s satisfaction and consider
it a part of their strategy are more likely to have success.
D. Keep your finger on the pulse – it means is to be aware of all the latest news or
development about the business, customers taste, and industry trend. It is
important to be inform of what the latest situation is because it will give your
business a knowledge information and advantage on providing what the
customers wants. It is also to monitor the development and improvements of the
organization.
E. Target your marketing - Targeting marketing benefits both the business and
customers. It enhances marketing tactics and audience interactions; increases
brand recognition and loyalty, and even results in better goods and services.
Furthermore, target marketing allows firms to approach customers in a more
genuine, relevant, and intimate way.
F. Keep it effective – it is important to keep the target in stable and effective
because it will lead to the goal of the business. Companies can build trust and
admiration among potential consumers by creating connections via successful
marketing. Credibility may be develop, which benefits a company's brand
development and extends beyond commercial transactions. Effective marketing
entails examining all aspects of your company to verify that the marketing
methods you use are in line with your objectives.
Explain why customer retention is not just about having the right product, but it is
also about establishing a strong relationship with your customers. Explain and
reason out why and why not.
- The most common mistake made by organizations all over the world
believes that if they have a good product or service, client retention
would naturally follow. While this may be true in certain cases, the
unpleasant reality is that it is just a short-term solution. A worse reality
is that your clients may decide to go at any time. Customer retention
refers to a company's capacity to convert one-time customers into
recurring customers and keep them from transferring to a rival. It tells
whether your product and service quality satisfy your current clients.
Most subscription-based businesses and service providers rely on it as
well. You do not need to spend a lot of money on marketing,
advertising, or communications to potential customers. Because they
already trust your brand from prior purchases, it is simpler to convert
existing consumers into repeat buyers. When it comes to the initial
sale, new consumers, on the other hand, generally require more
persuasion.
- Customer loyalty will provide you more than simply repeat business.
Loyal customers are more inclined to pass on free recommendations to
their coworkers, friends, and family. One method your organization
may foster client loyalty for long-term success is to create that cycle of
retained customers and buzz marketing.
