Section I.

Introduction
1.1 The Business Concept and the Business Model

The beauty industry is undergoing an upheaval. The customer wants their beauty products to
provide her with more holistic and rejuvenation effects. Customers are no longer satisfied with the
established brands' visual benefits. Taffyta Beauty is a multi-channel idea that incorporates a
wholesale distribution network, retail strategy, e-commerce, and a consumer catalogue. We are a
strong group of free-spirited individuals who believe in unbridled self-expression. Together, we
provide every proud cosmetics junkie the freedom to live, imagine, and experiment to their hearts'
content. Always providing you pro-level makeup, professional formulas, and high-grade pigments,
and keeping them affordable to all. And we'll never lose sight of the fact that the bright side is
always the correct side. The retail landscape is shifting. Taffyta Beauty will have a one-of-a-kind
market position. There is no other brand that offers a skin care and cosmetics specialty range.

1.2 The Business Goals: Vision, Mission, Objectives, and Performance Targets
Business Name Taffyta Beauty
Company Mission Our mission is to lay the foundations of purpose-driven industry that
Statement utilize a genuinely great impact: pleasing products, empowering
community, and inspiring firm. In a word, Beauty.
We grow and prosper in a setting where we like interacting and acquiring
knowledge from one another; we are always growing, serving up high-
Company Vision grade beauty products, and brightening our clients' lives. As a
repercussion, consumers will compensate us all with higher profitability
margins, enabling our workforce and the communities in which we dwell
and serve to flourish.
We understand that our organization is only as powerful as the thoughts
Company and actions of our outstanding leadership team. Our organization wants to
Philosophy/ Values share profit with our employees who have shown long-term loyalty and
productivity to instill passion, innovation, and efficiency.
Establish a business with a high-quality product that raises
consumer needs and grows the number of repeat customers served
Goals and Milestones by at least 30% each year through excellent results and word-of-
mouth marketing.
Be an established business with a customer satisfaction rate of
95% by the end of the year.
Attain cashflow self-sufficiency by the end of the year.
All of these are goods that primarily appeal to women, and women are
Target Market far more likely than men to run out and buy beauty products, even
though some men are interested in cosmetics.
 Our biggest competitors here are the largest and top beauty brands in the
Industry/ Competitors world such as L’Oréal, Estée Lauder, MAC, Maybelline, KKW Beauty,
Morphe, and the likes.
Legal Structure/ Any serious cosmetics business proprietor who wishes to protect their
Ownership personal assets should incorporate a limited liability corporation. It
utilizes tax alternatives that will help them save money. It is the best
recourse if they want to increase their market share or boost your
industry's positive reputation.

1.3 The Business Offering and Justification

Taffyta Beauty will establish a cosmeceutical skincare manufacturing firm that will sell its goods
not just in the Greater Manila Area but also across the Philippines.

We're in the cosmeceutical skincare manufacturing business to earn money and provide our
clients good value for their money. We shall make every effort to comply with Philippine
legislation in order to achieve our company aim and objective. These are some of the items that
will be available.

Lofty Goals Lux Liquid Lipsticks

Section 2: Executive Summary

A skincare and cosmetic store are a store that sells various products such as cosmetics, and personal
grooming products. Getting the right brands and the proper stock keeping records is the secret to
starting a cosmetic and beauty store. This is a very easy business start, and it is not hard to start.
The beauty industry concentration has grown in recent years due to the increasing popularity of
specialty retailers. It is expected to continue increasing in the next five years. The rise in the number
of products and skilled employees has driven the revenue of the various industries involved in the
cosmetics and beauty stores. Before you start your own cosmetic and beauty store business venture
in Philippines, it is important that you conduct a market study. Doing so will help you identify
potential competitors and make sure that you are on the right path to success.

Taffyta Beauty shall demonstrate our dedication to sustainability at all times, both individually and
as a company, by likely to be proactive in our community and using sustainable business methods
whenever practical.
 We will guarantee that we hold ourselves to the highest standards by accurately and totally
satisfying the demands of our clients. For our partners, workers, and customers, we will develop a
working environment that promotes a humane, long-term approach to making a livelihood and
living in our planet.

Within the first five years of opening our business, we intend to position our cosmetics and skincare
shop to become the leading brand in the Philippines, as well as one of the top two cosmetics, beauty,
and skincare store brands in the country.

This may appear to be a ridiculous idea, but we are confident that it will materialize because we
have conducted our research and feasibility studies, and we are enthusiastic and assertive that
Manila is the best starting point this type of business before expanding to other cities throughout
the Philippines.

Section 3: The Business Proponents: Organizers with their Capabilities and Contributions

We aim to create a company with committed personnel that will go above and beyond to ensure that
our clients are pleased. To do so, we recognize that it requires a firm with the proper people and
structure to accomplish all we've set out to do, which is why we'll be putting structures and standard
operating processes in place to assist us fulfill our clients' demands while running the business on
autopilot. The team, not any one person, will be the key to our cosmetics and skincare store's success.
As a response, we've chosen to employ skilled and experienced individuals to fill the following
roles:
Chief Executive Officer
Store Manager
Human Resource and Admin Manager
Sales and Marketing Manager
Accountants

In our corporation, the resource mobilizers and financial backers would seem to be the capitalists or
corporate board of directors to whom we can lend from our financial firms such as Landbanks, BDO,
or BPI. Investors may invest in our company as long as we are able to run a legal business
congruously; thus, more modifications shall be properly made to our organization, particularly
concerning to the target and potential customers.
Section 4: The Target Customer and the Main Value Proposition

Taffyta Beauty will take into account our marketing strategy for our target audience on a brand
building strategy. We'll spend our audio-visual marketing budget on periodicals that affect and
validate our target audience. Emerging brands and trends are scoured by retail buyers and trend
analysts. We will hire a PR firm to establish a grass roots approach for gaining product
placement, and celebrity/influencer endorsements in addition to paid ads in regional issues of
the marketing program. Our media and public relations plan will put the brand in forefront of
consumers and set the tone for our image growth. At trade shows, we'll have a separate strategy
for marketing to malls and merchants. In addition, we will create a one-of-a-kind in-store graphic
and communication package that describes the benefits and advantages of our products at the
point of sale. We will be on our way to understanding our clients better than they understand
themselves if we obtain clarity on these marketing methods. We can build a formidable brand
that resonates profoundly with our target audience, target market, ideal customers, niche, or
whatever the current buzzword of the day is by doing so.

Section 5: Market Demand and Supply, Industry Dynamics, and Macro Environmental Factors

With buying preferences varying from county-to-country, cosmetics firms aiming to govern on
a worldwide scale must follow a customer-centric model that overlaps both digital and physical
venues. While promising, mass-merchandise and multi-brand platforms now have a monopoly
on the market. Consumers are more concerned about product effectiveness and ingredients than
price as their earnings rise. As a result, rather than undercutting prices, shops are emphasizing
product quality as superior to that of competitors. Manufacturers are changing their product
branding and advertising strategies to improve sales in different countries. Manufacturing firms
have used new product launches with natural components and appealing packaging to boost
sales of their cosmetics. Consumers, particularly women, prefer to utilize cosmetics items that
are convenient and quick to apply while traveling or attending social functions, as cosmetics
have become a vital part of their lives. Furthermore, using natural substances for cosmetics
manufacturing, which have no negative effects on the skin, is a common approach used by
manufacturers to attract more customers. This also aids in the growth of revenue for businesses
in this area. The global cosmetics market is driven by all of the manufacturers' strategies
together.

We identified the market demand and supply patterns of the business endeavor through a
comparison and analysis of the resources used and earnings earned during the sale of the
company's skincare and cosmetics goods. Essentially, we've identified the key macro-
environmental trends and patterns that are expected to have substantial implications for the
relevant industry and consumer behavior in particular.
Section 6: Product/Service Offering: Description, Evolution, and Justification

Taffyta Beauty is shattering unrealistic standards of beauty. Because Taffyta Beauty isn't about
trying to be someone else, but about being yourself, this cosmetic is designed to make you feel
fantastic while without disguising your individuality. Taffyta Beauty is a brand that stands for
high-quality skin care, and makeup. We'll do so by investing in high-quality production and
research, as well as a creative marketing campaign and a complete distribution network that
includes brick-and-mortar stores, an online presence, and a consumer catalogue. Taffyta
Beauty's competitive edge is the consistent quality of the herbs that are at the heart of each
product. The items have been tested locally for years in order to develop and establish the level
of client satisfaction that Taffyta Beauty demands.

Section 7: Enterprise Strategy and Enterprise Delivery System

There are only two aspects to our retail sales strategy. First, we'll hire and train people who are
representative of the Taffyta Beauty brand. Our training programs will guarantee that they have
the product knowledge required to meet the demands of clients and close sales. Second, our
commission and retention programs will ensure that performance is recognized and rewarded.
Our marketers will be paid on a commission system that rewards them for repeat sales at
increasing rates. This will encourage customer follow-up and the development of repeat
business. Individual performance will be reviewed and recognized as part of our commission
program. Top performers will be recognized, while poor performers will be offered extra
training or urged to pursue a career that is more suited to their abilities.

At regional trade fairs, we will promote the company's product line. Our participation in the fair
will be coordinated with discussions with representatives from other companies. We would also
give free samples to potential customers on a regular basis so that they can see for themselves
the quality of her items. Face-to-face sales, on the other hand, will be crucial for us marketing.

We will also unveil the website for Taffyta Beauty. The site will be designed to advertise our
items, provide a calendar of our new launch product appearances, and, at first, provide direct
web purchases of a selection of our most popular products. The design, algorithm, and search
engine placement of the website will be handled by the specialists and E-commerce consultants.

When executed strategically, this approach will revitalize our market, increase our marketing
power, and encourage consumers to return. Keeping up requires getting the right intuition into
which products fall into which sustainability ranges, as well as the versatility, to adjust the
products easily. If we have mastered these skills, we will be able to spot a profitable product and
reap the perks on the spur of the moment.
Section 8: Financial Forecasts: Expected Returns, Risks, and Contingencies
Table: Start-up
Start-up

Requirements

Start-up Expenses
Legal 1200
Inventory 6000
Packing Materials 1500
Equipment 20000
Insurance 1500
Rent 2000
Promotion 1800
Other Expensed Equipment 5000
Business Sign 3000
Permits 1500
Office Supplies 1000
Other 3000
Total Start-up Expenses 47,500

Start-up Assets
Cash Required 10000
Start-up Inventory 15000
Other Current Assets 9000
Long-term Assets 50000
Total Assets 84,000

Total Requirements 131,500

Section 9: Environmental Regulatory Compliance

Bringing our company into environmental compliance and promoting initiatives which go beyond
regulatory compliance can provide us with both environmental and non-environmental welfare, such
as cost reductions, improved employee skills, acquire customers or investment opportunities, a
favorable brand persona, and so on. Furthermore, this will also carry through the improvement of
procedural aspects, such as ensuring Taffyta Beauty's participation in regulatory processes;
simplifying permitting approaches and procedures; establishing clear, Taffyta Beauty-tailored self-
monitoring requirements and integrating environmental reporting from enterprises; and simplifying
and better coordinating inspection.