Internship Report on

BANK ALFALAH

Submitted To

DEPARTMENT OF BUSINESS ADMINISTRATION

Submitted By

Zunaira Khatoon
MBL-18-27
MBA (Finance)
Session 2018-2022

BZU {Bahadur Campus Layyah}

 Contents
History of Bank .......................................................................................................................... 2
Banking in Pakistan ................................................................................................................ 5
Bank Alfalah............................................................................................................................... 5
Vision Statement ......................................................................................................................... 7
Mission Statement ....................................................................................................................... 7
Values ......................................................................................................................................... 7
You .......................................................................................................................................... 7
Your Needs .............................................................................................................................. 7
Your Way ................................................................................................................................. 7
The Right Way .......................................................................................................................... 7
Top Management of Bank .......................................................................................................... 8
Levels of Management ................................................................................................................ 9
Board of Directors................................................................................................................... 9
Top Management .................................................................................................................... 9
Middle Management Supervisors and Employees ................................................................... 9
Hierarchy of Bank Al Falah ltd................................................................................................. 10
Internship Activities ................................................................................................................. 12
Consumer Banking ................................................................................................................... 14
APPLICATIONS OF CLASS ROOM LEARNING ................................................................................. 16
SWOT Analysis of Bank Al Falah.................................................................................................. 17
Problems encountered during internship .................................................................................. 19
Recommendations: ................................................................................................................... 20
Website ................................................................................................................................. 21
Work load .............................................................................................................................. 21
Local Areas:............................................................................................................................ 21
Compensations: ..................................................................................................................... 21
Net App: ................................................................................................................................ 21
Less female staff: ................................................................................................................... 21
Improve the communication:.................................................................................................. 22
Conclusion ............................................................................................................................. 22
References: ............................................................................................................................... 24

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 PREFACE
It is the requirement of the BZU MULTAN that all students of MBA have to
spend Six weeks in any organization to get practical exposure and to get familiarized
with the ways to live in the organizational environment which is dramatically different
from the educational environment. That six weeks period called “Internship Period “, if
spent properly and sincerely, enables the students to be more confident, more
knowledgeable, more responsible and, above all, more committed to its work in the
practical field. I have also been assigned to do internship of six weeks period in BANK
ALFALAH LAYYAH BRANCH. It has enabled me to understand the practical scenario
and sharpen our decision making power and utilizing the resources in an effective
manner, so that our resources generate maximum profit. In preparing this report, I have
put all of my best efforts and tried my level best to give maximum knowledge. Despite of
my all the coherent efforts, I do believe that there will always be a room for improvement
in the efforts of learner like me.

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 ACKNOWLEDGEMENT:
First of all I am very thankful to “Almighty Allah” the most beneficent, the most mercy
full who has given the strength to complete this task. I am also thankful to my parents
who pray for my success. No one can say that I am perfect everyone should admit that
without the help of ALLAH and his people a man can’t get anything so, I bow my head
before almighty ALLAH with gratitude. I am also very much thankful and presents salute
too many individuals who have helped me in shaping this report .I am very much
thankful to branch manager and operational manager respectively of the bank of the
bank Al-Falah.

The last but not the least I convey my credit and thankfulness to the Bzu Bahadur
Sub Campus Layyah Authorities. Without whose well in time support and guidance it
would be much difficult for me to achieve this task successfully.

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 EXECUTIVE SUMMARY
BANK ALFALAH is one of the leading banks of Pakistan incorporated in 1972.
BANK ALFALAH Bank has made significant contribution in building and strengthening
both corporate and retail banking sector in Pakistan.

This report is an upshot of my Six weeks internship in Bank of Punjab Pakistan.

BANK ALFALAH Pakistan possesses an imperative and historical importance in the
banking sector of Pakistan .It always remains the center of hustles in business activities.

In this report I have mentioned different aspects of this banking organization

which I evaluate and observe during the course of my internship. First of all I mention the
names of the persons which help me for the completion of my report. In my report I also
highlight the overview of the organization like about its history back ground, different
hierarchical levels, I also mention in my report the number of shares and who owned how
much shares.

In this report the comprehensive analysis of the organization has been done and
all the financial, technical, managerial and strategic aspects have been evaluated to
analyze the current position of the organization. Along with it, the background analysis,
the prevailing analysis, the business process analysis and the internal environment &
external environment of the organization have been discussed and the recommendations
& suggestions for the improvement have been made whatever are required.

There are many departments in BANK ALFALAH bank but I can just mention
that departments in which I visited and gather the information and learnt the working
methods in those departments I also name these departments and there workings. During
my six weeks internship program, I mainly worked in many departments.

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History of Bank

The historical backdrop of managing an account started with the main model of banks which
were the shippers of the world, who made grain advances to ranchers and merchants who
conveyed products between urban areas. This was around 2000 BC in Assyria, India and
Sumeria. Afterward, in antiquated Greece and amid the Roman Empire, moneylenders
situated in sanctuaries made advances, while tolerating stores and playing out the difference
in cash. Antiquarianism from this period in antiquated China and India likewise indicates
proof of cash loaning. The present current saving money framework is a definitive and well-
ordered accomplishment of the ancient banking system of accepting deposits from those who
have surplus and lending to the individuals who don’t have or have nearly nothing.

Banking in Pakistan

Banking in Pakistan first formally began in Pakistan amid the time of British imperialism in
the South Asia. After freedom from British Raj in 1947, and the rise of Pakistan as a nation in
the globe, the extent of banking in Pakistan has been expanding and extending constantly.
Pakistan’s most established bank is the State Bank of Pakistan, which is additionally the
national bank of the country. Prior to autonomy on August 4, 1947 the Reserve Bank of India
was the national bank of what is presently Pakistan. After freedom Muhammad Ali Jinnah
took activities to buid up a national bank in Pakistan which brought about the new
establishing of the State Bank of Pakistan, with its central command to be situated in Karachi.
Just 7% of the populace utilizes the banks has huge potential yet this should be pushed
somewhat further.

Bank Alfalah
Bank Alfalah is the fifth biggest private bank in Pakistan with a system of more than 600
branches in excess of 200 urban communities across Pakistan with a global nearness in
Afghanistan, Bangladesh and Bahrain. The agent office of Bank Alfalah is situated in UAE.
The bank is possessed and worked by the Abu Dhabi Group. The International Finance
Corporation (IFC) of the World Bank banded together with the Bank in 2014 and holds 15%
stake in Bank Alfalah.The bank has 97.91% shareholding in Alfalah Securities pvt ltd, which
is occupied with the matter of stock brokerage, investment counseling and fund placements.
The bank has 40.22% shareholding in Alfalah GHP investment management ltd, which is
enlisted as an Asset Management Company and Investment advisor under the Non-Banking

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Finance Companies. History of Bank Alfalah begins from Bank of Credit and Commercial
global "BCCI" was joined in Luxembourg on 21st September 1972 with the paid up capital of
us $2.5 million. This bank was going effectively. Yet, a global scheme constrained its
administration to stop its tasks. BCCI was sold on July 5, 1991. Around then bank was
working in very nearly 69 nations of the world. Parts of BCCI in Pakistan around then were
assumed control by service of back and SBP. Later on banks begun its tasks with the name of
Habib Credit and Exchange Bank "HCEB". Habib Credit and Exchange Bank restricted was
fused on June 21st , 1992 as an open constrained organization under the organizations statute
, 1984 and it's initiated keeping money activities from November 1,1992. HCEB was
privatized on July 7, 1997. Administration was assumed control by Abu Dubai based
consortium. The bank was sold for Rs.1.7 billion and government sold its 70% offer.

Following the privatization in July 1997, Bank Alfalah Limited rose as the new personality of
Habib Credit and Exchange Bank with a gotten reason and responsibility on February 25,
1998. Accused of the quality of Abu Dhabi consortium and under the authority of His
Highness Sheik Nayan Mubarak Al-Nahayan, the bank has officially made critical
consortium in building and reinforcing both the corporate and retail saving money in
Pakistan. The bank is occupied with business keeping money and related administrations as
characterized in the managing an account organizations law, 1962.The bank is at present
working through 350 branches (Approximately) in excess of 120 urban communities with the
enrolled office at B.A.Building, I.I Chungrigar Road, Karachi. Since its origin, as the new
character of H.C.E.B after the privatization in 1997, the administration of the bank has
actualized systems and polices to cut a particular position for the bank in the market
place.Strengthened with the keeping money of the Abu Dhabi Group and driven by vital
objectives set out by its leading group of administration, the Bank has put resources into
progressive innovation to have a broad range for items and administrations.

This encourages their promise to a culture of development and searches out cooperative
energies with customers and administrations suppliers to guarantee continuous
administrations to its clients. They perceive the necessity of their clients and match them with
quality items and administrations arrangements. Amid the previous five years, they have risen
as one of the preeminent monetary foundation in the locale trying to address the issues of
today and Tomorrow.

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Vision Statement
“To inspire and empower people to do things differently and shape their own path in life and
business”

Mission Statement
“We look at the market with fresh eyes to find new opportunities and seek new ways of
enabling our customers to succeed and advance the world of finance”

Values

You
We always put the customer and their needs front and center.

Your Needs
We do all we can to understand and anticipate what will help our customers find their own
way and achieve their ambitions.

Your Way
We do things differently challenging the status quo to find new and better ways to move
ourselves and in our customers forward.

The Right Way

We always act with integrity and transparency in everything we do it. It is the cornerstone of
our business and brand.

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 Board of Directors
Names Designation
HH Sheikh Nahayan Mabarak Al Nahayan Chairman/Director
Abdullah Naseer Hawaileel Al-Mansoori Director
Abdullah Khalid Al Mutawa Director
Khalid Mana Saeed Al Otaiba Director
Efstratios Georgios Arapoglou Director
Khalid Qurashi Director
Kamran Y. Mirza Director
Nauman Ansari President and CEO/Director

Top Management of Bank

Nauman Ansari President and CEO

Suhail Yaqoob Khan Chief Risk Officer
Anjum Hai CFO
Hafsa Abbasy Head Human Resources and Learning
Mehreen Ahmed Group Head Retail Banking
Rizwan Ata Group Head Islamic Banking
Bilal Asghar Group Head Corporate, investment banking and international business
Syed Ali Sultan Group Head Treasury, capital markets and financial institutions
Aasim Wajid Jawad Head Strategy
Khawaja Muhammad Ahmad Group Head Operation and corporate services
Mohib Hasan Khan CIO
Mian Ejaz Ahmad Company Secretary, Group head legal and corporate affairs
Tahir Khurshid Head Audit and Inspector Group
Muhammad Yahya Khan Group Head Digital Banking
Haroon Khalid Head Compliance and Control
Bashir Ahmed Sheikh Group Head Special Assets Management
Auditors KPMG Taseer Hadi & Co.

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Levels of Management

Management directs towards the unique procedure of successfully and productively getting
exercises finished with and through other persons. It is a procedure by which certain
fundamental capacities that are arranging, driving and controlling are performed to
accomplish the coveted destinations of the company. These capacities are being performed at
three steps in Bank Al Falah:

Board of Directors

The major and fundamental choices are made by top managerial staff on the grounds that at
the highest point of the human asset progressive system sits the Board of Directors and The
Executive Committee. The most critical assignment of this dimension of administration is
vital arranging, deciding the objectives and destinations and to plan the arrangements at Bank
AL falah these choices are made in an approach to expand the generosity and fulfillment of
employees and clients

Top Management

Top management for the most part includes technique detailing, specialized arranging,
deciding how to take care of business and control. Top managers and BM are incorporated
into this dimension. They characterize and translate the targets and vision and afterward
define approaches for various branches in various topographical territories.

Middle Management Supervisors and Employees

Division heads establish this dimension of administration at Bank Al falah. They are in
change of arranging and controlling the exercises of officers. At last, the worker’s initiates
are observed and controlled by the coveted targets of the association.

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Hierarchy of Bank Al Falah ltd

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Branch level Hierarchy

Branch
Manager

Manager Manage
Operations Credits

Credit
Officer

IT
Operation CRO Accounts Coordinator
Officer officer

NLI Staff
Chief Teller

Teller

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Internship Activities

In 6 weeks of internship i worked in the following departments of Bank:

 Foreign Trade Department

 Account opening
 Credit department
 Clearing department

Foreign Trade Department:

This department plays a vital role between the buyer and seller for the purpose of import and
export across the boundaries of the country. The bank’s role in this situation is as middle man
or intermediary. The document which is used as evidence or you can say for undertaking
called Letter of Credit which involves buyer and sellers mutual consent there terms and
condition relation to the time, delivery, goods, payment etc.

 I have learnt the following tasks or things like

 Purpose of this Department
 Importance of letter of credit
 Use of letter of credit
 How to take rate from the treasury
 Deal with the clients on telephone
 How to fill the I-Forms
 Open the LC

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  Usage of the stamps on forms

Accounts Opening:

There are four major accounts that are introducing by the Al falah Bank:

 Current A/c
 Fixed A/c
 Saving A/c
 Salary A/c

I have learnt the following things

 Opened the account for which the

following procedures are performing like

CNIC card

NTN

Form B is required in case of minor

o Source of income
o Personal Info
o Address
o Next of Kin

In case of partnership account

o The partnership deep

o Directors CNIC
o NTN

In case of Company

o AOA of Co.
o MOA of Co.
o NTN

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Zakat Declaration

 Locker opening

There are three types of lockers available in Bank

o Small
o Medium
o Large
o Free insurance facility

Also learnt about the use and issuance of ATM and Debit card.

Safe Deposit Lockers

Bank Al falah introduced the lockers for the purpose to save your jeweler, documents, money
and any worth able goods.

 Various sizes to look over little, medium and substantial.

 Annual locker lease ranges from Rs.2, 000/ - to Rs.4, 000/ - .
 Locker lease is postponed for clients keeping up a base store of Rs.2 million in current
record or above US $25,000/ - in a current record or US $50,000/ - in a bank account.

Locker Size Charges

Small Rs.2000/-

Medium Rs.3000/-

Large Rs.4000/-
Cash Department:

There is department who works under the accounts department for the purpose of cash
payment and cash receipts on the behalf of their customers

Consumer Banking

Your Bank Alfalah Credit Card is your accomplice all

over the place and is comprehensively acknowledged

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and invited at areas showing the VISA logo. It is acknowledged at almost 30 million areas in
excess of 200 nations around the world and more than 27,000 Bank Alfalah's foundations in
Pakistan.

Alfalah VISA gives you a chance to pay for shopping, travel, excitement, suppers and
considerably more. Card individuals are encouraged through various advancements every
now and then. Also, there are various key business organizations with driving neighborhood
and global brands for buy of home machines at energizing Step-BY-Step (SBS) regularly
scheduled payment plan with free home conveyance at least loan fees. Striking highlights are:

 Electricity, Sui Gas, PTCL and Warid charges installment through 24 hour
Call Center and Auto Debit directions
 SMS for card utilization, smaller than expected explanation, installment
receipt affirmation, and so on.
 Cash withdrawal at all 1LINK ATMs
 Special offer on Warid post paid associations
 Surge presently to benefit incomparable highlights offered by Alfalah VISA.

Credit Department:

This department is responsible for the purpose to provide loan there are many types of loan.
This department deals with the clients of the bank for loans and interest rate this is the most
important department of the bank. They are following the Five C’s like character, capacity,
capital, collateral and conditions by following this process they assured the customer status
for the purpose of lending. There are three types of loan:

o Auto loan
o Personal loan
o Home loan

Clearing Department:

The clearing department involves the transfer of payments from one branch to another within
and outside the city the foundation is on the NIFT all the cheques financial services is
providing by the NIFT to the banks and charged their fees who are the enjoying the service of

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the NIFT. Clearing is done just for the cross cheques and there are two types of the clearing
inward and outward & there are separate stamps of inward and outward.

There are also many department in Al falah bank that are given below

Remittance department:

For purpose to transfer funds from one account to another within the city or outside the city
through the following

 Demand Draft
 Pay Order
 Pay Slip

HR Department:

All applicant screening, conducting test, appraisals, trainings, raise on salary etc all these
tasks or work done by the HR department of the company.

E Banking

When it comes to the E-Banking bank Al falah has its own prominent position in the market
all of their client or customers enjoying the facilities like sms alert, paying utilities bill,
transferring funds, payments, fees, mobile recharge through the online banking. The bank
who is not following the market trends and technology cannot be sustained in the market.
Bank without technology is like fish without water.

APPLICATIONS OF CLASS ROOM LEARNING

I saw some functional use of some study hall learning. I saw the greater part of information
application in Trade finance office, Credit Administration and Credit advertising. Activity
office had less information application.

At Trade Finance Department, I got a great deal of viable openness of concentrating on

International Finance. Since this office for the most part manages imports and products, I saw
the handling of letter of credit and the reports required for imports and commodities. Clients
were coming with the end goal of their business and they were educated with regards to the
guidelines and guideline for bringing in and sending out. Letter of certifications were
likewise given by the division.

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At the Credit Department, my functional learning was superb. At this division, the advances
are to be dispensed. So for this reason a total meeting with borrower is directed and borrower
is gotten some information about its monetary strength then a CLP is made. Advance is
dispensed after the total investigation of monetary reports like accounting report and pay
articulation. Making of portions, interest charging and estimation and others all were for all
intents and purposes performed at the division. Vital preparation and quality control are two
cycles that engage administrators by giving vehicle to iteratively observing and altering
execution to accomplish an ideal degree of execution. In my view vital preparation and
quality control are interrelated cycles. Key arranging is a work to deliver principal choices
and activities that shape and guide what an association is, and what it does. This is cultivated
by setting or changing authoritative goals, distinguishing and getting the assets needed to
meet these targets, and deciding the methodologies, projects, and approaches expected to
achieve the destinations. Quality control can be characterized as a bunch of exercises or
gadgets that assistance to accomplish the greatness of something. It is a course of setting up
principles of correlation against which to actually take a look at the aftereffects of an
interaction. The control of value is refined by the foundation of quantifiable norms for
correlation against proportions of value qualities. Quality attributes are any properties that
characterize or depict the idea of an item.

SWOT Analysis of Bank Al Falah

Strengths

 Bank Al Falah is one of the prominent bank in the

market of Pakistan. Following are the strength of
the bank
 Providing the best serives to its customers
 Low debt rate
 Received highly valuable awards for its service
 Offering high salaries as compared to the market
 They are applying TQM in their branches just for
the sake of smooth working
 Introducing the Islamic banking which is really very popular and they are very strong in
it because of their backed ABU DHABI Group is doing very well
 Highly qualified and well experienced top management
 Unique products like alpha orbit
 Also introducing some sort of branchless banking like ALIF, BISP & EOBI

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 Premium prize bonds
 Credit cards of Al falah are globally accepted in more than 100 countries
 They are also providing the services like home care and agriculture financing as
compared to their competitors
 They are now making the efforts in the field of entertainment like cinepex
 They are offering halal products
Weakness

 The majority of the people in Pakistan do not know about all of the products of the bank
Al falah so because of this issue they cannot take advantage from this.
 There is main issue in banking sector is the timings of the employees officially their
timing ends at 6 o’clock but because the work load they left their desks averaged at 8
O’clock.
 There are so many branches so it is really very difficult to maintain the same standards all
over the branches
 Lack of advertisement on Facebook
 They low in Islamic banking as compared to other
 Less products in Islamic banking
 Only one branch in overseas as compared to the competitors
 More job rotation reduce the capacity of the employees
 Long probations
 The number of counter in bank should be high because of the crowd of the customer they
do not like to wait.
 They are offering halal products but may be it is a weakness for doing business in west

Opportunities:

 Establishing foreign branch network

 Capitalizing on IT
 Growth in deposits
 Government patronage
 Growth in textile sector
 Tide down of money
 Expansion in branch network
 Enhance its profitability by making use of new technology.
 Has the opportunity to introduce new products and services.

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 Can adopt E-banking and provide credit card facility to its customers.
 Good financial position creating a good reputation for future advances and huge
deposits

 Changes in social patterns, population, and lifestyle changes and in economical. Mean
people now thinking to deposit their money in such a sound Islamic bank.

 BAL should get the status of licensed Islamic bank, as in this way it can offer more
variety of specialized Islamic products to the consumers.
Threats

 Risk of new entrants in market

 Negative image of Pakistan
 Political instability
 High taxation
 Customers moving towards the Islamic banking
 Less interest of customers in conventional banking
 Expectations of general public are very high
 Popularity of Islamic banking

Problems encountered during internship

During my internship with BAL-IBD, I kept a close eye over bank’s operations and extracted
out some of the most important problem with this format of banking.

 The most important problem that I came across was that the bank has no separate
identity. It has no such license as a specialized Islamic bank to work independently.
Due to which, all the financial statement are prepared by consolidating conventional
and Islamic accounts. With such a status, it can badly affect the well being of the
institute because there is no such distinction in bank’s operations of Islamic and
Conventional Banking.
 With all the careful understanding of the Islamic products and their Hilal features, I
still believe that its products are not truly 100% Islamic products, which are totally
free from the nemesis of Riba. For instance, in ijarah a bank doesn’t advance the
asset with the same value or with minor profits. But in an attempt to cover its
associated risks, Bank charges a very high profit on it and that burden is shown in
its rental payments.

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  When compared to Conventional form of Banking, Islamic banking and its products
range and processes are very limited and curbed in scope. The reason might be due
to the over regulation of the industry to make it Riba free. This means that you can’t
have all the benefits and choices which are offered in conventional form of banking.
 The employees of BAL-IBD are underpaid which causes a complete dissatisfaction
among the employees with regard to the work and responsibilities assigned and the
compensation received in response.
 One reason of dissatisfaction among employees might be due to extra-long work
hours. The stringent restriction placed on the arrival time of employees and no
compensation for their extra-long stay at the office causes stress and dissatisfaction
among employees.
 Most of the departments pile up their work, which causes extreme work load at the
end of the day and results in extra-long hours at the office.
 The branch gets bombard daily with thousands of calls daily with such small queries
like Account Balances, Payment Transfer, and Cheque in Clearance etc. While
responding to such calls bank’s staff wastes a lot of time which it can utilize in
better areas. There should be systematic solution to answer such calls without
wasting precious time.
 At BAL-IBD there is a limited scope of marketing department and the efforts of
this department are limited to the extent of Business Development Purposes. There
are no efforts targeted towards creating awareness about its Islamic products
however efforts are usually targeted to promote the conventional banking channels.
 Also the grievance procedures are not very well established, as the employees often
feel hesitate while communicating up the hierarchy. They mostly find it difficult to
communicate their ideas to the Branch Manager or anyone up in the hierarchy.
 Employees assigned to various departments are limited in numbers and often gets
coupled with greater workload. For example, there was just one person assigned for
the finance and accounts department.
 Floppy disk, USB should not be allowed, Uninstalled in systems.

Recommendations:

By spending six weeks in the organization and the above SWOT analysis the following
recommendations:

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Website
They have to put their maximum focus to their website because when comes to the user or the
customers it should be user friendly but you see it, the first look of the web and the material is
not helpful. You can say that the site is not user friendly as compared to the competitors like
Meezan Bank, Habib, Askari etc

Work load:

Division of work is really very poor on the employees of the bank. By doing this the capacity
of the employees become low, reduces the thinking power, ability to speak or confidence will
be damaged by the poor division of work. Bank timing ended at 6 O’clock but due to the
unfair division or the burden of work they left their desks at 8 or 9 O’clock.

Local Areas:
Bank Al falah is the one whose main focused is on the consumer banking but the thing which
should be noticed that the Al falah should open their branches in local or remote areas like
Habib Bank. When your main focus is consumer banking then this you never be ignored. Top
management should take some serious steps to improve branch numbers in rural areas.

Compensations:
The criteria of compensation is really very poor in Bank Al falah as compared to the
competitors the employees facing many problems relating to their appraisals, commissions,
leaves, bonuses etc. employees are the backbone of the organization the company should
maintain their standards to entertain their employees they must cared about them as they
cared about their customers.

Net App:
They are focusing on the innovation side but the app relating to the consumer E Banking is
very poor or is not user friendly as compared to the mezzan who is the very first competitor
of the bank Al Falah. They should heir some professionals or focused on the it department for
the improvement.

Less female staff:

Female staff is really less in the branches of the bank AL falah by following the trends and
equal employee opportunity they should give proper or equal chance or right to the women to

21
join or to serve their organization. Nowadays no woman is less than a man in any
professional field.

Improve the communication:

By spending a short time may I am wrong but my opinion about the communication between
the employees and superiors is very low and disturbing. Most of the staff feeling difficulty to
communicate with their boss by this it will create many managerial problems which is really
very difficult to recover.

Conclusion
I spent very healthy and professional time in the organization named BANK ALFALAH
which is one of the prominent Bank of Pakistan. It contributes a lot in the growth of the
banking industry. Everything is really very good, environment & staff specially my
supervisor Yasir Nasir CIU Officer in Bank AL falah his experience knowledge about
banking and professional helped me a lot. His opinion about the above mentioned
recommendation is very positive like on undivided work, poor website and communication
issues. According to him all these issues are always present in the banking organization but if
you want to differentiate your company from others you have to overcome from the above
problems.

Al falah is a very competitive and competent organization their main focused is on the
consumer banking their portfolio is little bit low as compared to the competitors they should
develop or revise their product portfolio. Their step in entertainment industry is really very
appreciating like Cinemax and the famous credit card orbit is really very popular in all over
Pakistan.

Nowadays no one can sustain in the market without following the market trends and
technology their step towards the e banking is really appreciating and encouraging. They are
also providing many types of loans. By following the above mentioned recommendations and
rules and regulation they can become the market leader of the banking industry in Pakistan.

BAL bargains in three noteworthy zones of managing an account, Personal, Consumer and
Corporate Banking. Larger part of the clients falls under the head of individual keeping
money, who visits bank for meeting their everyday managing an account needs. Though the
other two heads targets both shopper and corporate customer’s needs.

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So the BAL is at an extremely beginning stage and has every one of the elements of
accomplishment. With different contenders BAL administering the market of financing, a
mess of potential is developing and new participant are framing their way up into this
dynamic market. Be that as it may, given the accessible foundation it would be simple for
these banks to contend in the market. While later on, just that bank will have the capacity to
adapt to the consistently changing difficulties of saving money which will teach advanced
managing an account apparatuses with the created items and administration.

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References:

 www.bankalfalah.com
 Www.slideshare.com
 Banking in Pakistan 2nd edition by Ikram Khan
 www.academia.com
 www.hecdigitallibrary.com

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