7.
3 Course: Strategic Management
1. Course name Strategic Management
2. Credits: 3 ECTS
3. Study year: Year 3; 2021-2022
4. Type of lecture Intensive Lectures
5. Short course description: Students will learn to understand and be able to apply
(selected) key concepts and frameworks of strategic
management
6. Programme Learning Outcome PLO 1. Strategic Management :
(PLO) Facilitate insight in the external environment of an
organization and advise (line) management with the aim of
making the correct management decisions for an organization.
7. Learning objectives The student will understand and be able to:
1. Assess of the strategic purpose of an organisation in
terms of the mission, vision, values and objectives.
2. Analyse the Corporate strategy in terms of the portfolio
of the business units (SBU’s).
3. Assess the Business strategy in terms of competitive
strategy of an organisation/SBU.
4. Analyse and describe the Macro-environment of an
organisation/SBU and perform an Industry analysis.
5. Identify strategic resources and capabilities of an
organisation and analyse if and how these can provide a
competitive advantage.
6. Analyse Mergers and Acquisitions as growth strategies.
7. Assess the performance of strategies in terms of direct
economic outcomes and overall organisational
effectiveness.
8. Type of Exam An individual assignment of researching, analysing and
describing different aspects of the strategy of an assigned
multinational company in a report of approximately 5.000
words (+/- 10%). Deadline January 28 23:59.
9. Required entry level N/A
10. Research component Assigned multinational company
11. International Context Working on case studies of multinational operating companies
12. Required literature Exploring Strategy by Johnson et. Al., 12thh.
Chapters 1, 2, 3, 4, 7, 8, 11, and 12.
13. Suggested reading N/A
Strategic Management weekly activities
Wk Content / learning objectives Study material Type of Homework
lecture Assignments
1 The student will understand and be able Exploring Strategy: Intensive Study Chapter 1.
to: Chapter 1. lectures
Assess the strategic purpose of an
organisation in terms of mission, vision,
values and objectives
2 The student will understand and be able Exploring Strategy: Intensive Study Chapter 8
to: Chapter 8. lectures
Analyse the corporate strategies in terms
of portfolios of business units and judge
which to invest in and which to divest.
3 The student will understand and be able Exploring Strategy: Intensive Study Chapter 7
to: Chapter 7. lectures
Assess business strategies in terms of the
generic strategies of Porter and the
Strategy Clock.
4 The student will understand and be able Exploring Strategy: Intensive Study Chapter 2&3
to: Chapter 2&3. lectures
Analyse the broad macro environment
of organisations
Perform an Industry analysis
5 The student will understand and be able Exploring Strategy: Intensive Study Chapter 4
to: Chapter 4. lectures
Identify strategic resources and capabilities
and can analyse if and how these can
provide a competitive advantage.
6 The student will understand and be able Exploring Strategy: Intensive Study Chapter 11
to: Chapter 11. lectures
Identify key strategic motives for
mergers and acquisitions and strategic
alliances
Identify key success factors of mergers
and acquisitions and strategic alliances
7 The student will understand and be able Exploring Strategy: Intensive Study Chapter 12
to: Chapter 12. lectures
Assess the performance of different
strategies in terms of direct economic
outcomes and overall organisational
effectiveness
Employ three success (SAFe) criteria for
evaluating strategic options
Recommended strategies for
improvement
