CLO/GSA MARKS

CLO1 /100

CLO2 -

MPU 22012 TOTAL /100

ASSESSMENT 1

NAME : TIME ALLOCATION:

MATRIX NO:
DATE :

PROGRAM:
CLASS: 

PRODUCT PITCHING

(CLO 1) (A3) – Propose the value proposition of entrepreneurial idea using Business Model
Canvas

Students are required to:

1. Adopt entrepreneurial ideas using the Business Model Canvas (BMC) format.

2. Display a sample/ prototype of the product/service with innovation and

unique value

3. Propose/pitch the idea or value proposition of entrepreneurial idea using BMC

Your product pitching session should include :

1. Introduction of group members

2. Introduction of products or service (how get the idea, explanation of

product/services and product/service making)

3. Explanation each block of BMC and WOW Factors of your business

4. Conclusion and future planning

Duration: 10-15 minutes

Use your own creativity to pitch your business.

 PRODUCT PITCHING RUBRIC
Course Name: ENTREPRENEURSHIP Student’s Name: Lecturer’s Name:

Course Code: MPU22012 Student’s Matric No: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
1 marks 2 marks 3 marks 4 marks 5 marks
Introduction is not Introduction is less Introduction is Interesting Very interesting
Introduction 5 interesting, interesting and appropriately introduction, introduction, A1
audience is not addressed audience interesting, addressed audience addressed
addressed and addressed well audience well
poor presentation audience
1 marks 2 marks 3 marks 4 marks 5 marks
Entrepreneurial Entrepreneurial Entrepreneurial
Entrepreneurial ideas Entrepreneurial
ideas not ideas provided ideas well provided
less provided using ideas fully provided
provided using using BMC using BMC format.
BMC format. Sample using BMC format.
BMC format. format. Sample of Sample of
of product/service or Sample of product/
Sample of product/service or product/service or
Content 5 prototype is presented service or prototype
product/service prototype is prototype is C3
delivery in very minimal value. is presented
or prototype is presented clearly. presented
(Business Less complete and appropriately,
not presented. Slightly complete systematically,
Model systematic organized
Delivery is not and systematic accurately, relevantly
Canvas) organization. Minimum systematically,
systematic and organization. and completely.
summary is provided. accurately,
incomplete. Average However, the
relevantly and
Summary is summary is content is not
completely. Clear
not provided. provided. adequate. Summary
summary is
is provided.
provided.

1 marks 2 marks 3 marks 4 marks 5 marks

Student is able to
Student only managed Student is able
Student unable to Student is able to answer
Defense to answer one to answer A3
5 answer question, answer questions questions very
ability question but not questions but
not prepared and well and slightly well and
prepared and less with little
not confident at all. confident and well confidently.
confident. preparation and
prepared. Very well prepared.
quite confident.
 Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria Allocated
C P A
Obtained
(%)
1 marks 2 marks 3 marks 4 marks 5 marks

Student is Student is fluent

Student is not Student is not Student is fluent and
slightly not and voice is easy
Fluency fluent and voice is fluent and voice is voice is slightly easy
5 fluent and voice to be heard A3
and not clear. slightly not clear. to be heard clearly.
is quite difficult clearly.
Clarity
to be heard
clearly.

1 marks 2 marks 3 marks 4 marks 5 marks

Very little or Very little or poor Visual are Visual aids are well Visual aids are
poor usage of usage of visual adequate but usage and student is well used and
visual materials. materials. Student is do not inspire able to make student is able to
Student failed to able to make an engagement presentation make
Effective
5 make an interesting with the interesting and presentation more A2
Audio
interesting presentation. material and meaningful interesting and
Visual
presentation. student unable meaningful
to make the
presentation
interesting.
1 marks 2 marks 3 marks 4 marks 5 marks

Student is unable Student makes Student makes an Student is able to

to use body minimum body acceptable Student’s body use excellent body
language language (appearance, body language language language
(appearance, eye eye contact and (appearance, (appearance, eye (appearance, eye
Non-verbal gestures) towards the contact and
5 contact gestures) eye contact contact and P2
communication
towards the audience but happens and gestures) gestures) may focus gestures)
audience. only a few times for a may focus on on audience. with everyone
short period of time. only one
member of the
audience or
a select few
members.
 Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria Allocated
C P A
Obtained
(%)
1 marks 2 marks 3 marks 4 marks 5 marks
Student never Student gets only a Student gets many Student starts the Student is able
gets things done few things done of the things presentation slightly to start and
on time and time within the time frame done. Time is before scheduled.
Time complete the
5 is not and time is not A3
Management appropriately Time is appropriately presentation
appropriately appropriately used. used, used, but may run within the time
used. but may run slightly over or under frame.
slightly over allocated time.
or under
1 marks 2 marks allocated
3 markstime. 4 marks 5 marks

Never contribute Rarely Occasionally Usually Routinely contribute

ideas and perform contribute ideas contribute contribute ideas, constructive ideas,
Teamwork
5 tasks and perform ideas and perform tasks, perform all tasks, A3
(Group tasks perform task tolerant and fair high tolerance and
work)
decision outstanding decision

Total: 40 /40