Automate Any Process, Anywhere
The Digital Transformation Imperative
Automate Any Process, Anywhere
Contents
Processes are the Algorithms that Define How Organizations Run���������������4
Getting to the Heart of Digital Transformation�����������������������������������������������5
Factors that Drive Change�������������������������������������������������������������������������������6
Every Transformation Starts With Process�����������������������������������������������������7
Three Roadblocks to Digital Transformation��������������������������������������������������8
Successful Transformation is Gradual �����������������������������������������������������������9
Reinventing Process Automation for the Digital Enterprise������������������������ 10
Automate Any Process, Anywhere��������������������������������������������������������������� 11
About Camunda�������������������������������������������������������������������������������������������� 12
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Automate Any Process, Anywhere
Create a world where you can capitalize on new opportunities
and improve customer experiences – at the right time and
with the flexibility to change quickly.
A world where you can automate precisely as needed,
improving continuously as you gain further insights over time.
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Automate Any Process, Anywhere
Processes are the Algorithms that
Define How Organizations Run
Like so many, you’ve probably thrown up your hands in frustration
more than once as your efforts to streamline operations and accelerate
growth get derailed. Roadblocks can appear at every turn: legacy
systems that can‘t be changed, organizational silos that make
collaboration impossible, infrastructure that doesn’t scale. The list goes
on and on. Your digital transformation initiatives are ambitious and well
planned, but progress crawls at a snail’s pace, seriously limiting your
opportunities and putting the future of your company at risk.
Processes are the algorithms that and improving the bottom line. of change, how every transformation
define the inner workings of any This paper uncovers the most funda- starts with process, the three road-
organization. Successful businesses are mental approach to digital transfor- blocks to digital transformation, and
masters in optimizing these algorithms, mation, which starts with business the process automation principles that
improving their operations as they processes. At the heart of every will deliver results.
leave no part of a process behind. transformation are business processes,
They’re delivering better customer as they determine how an organization
experiences, streamlining operations, runs. You’ll learn the market drivers
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Automate Any Process, Anywhere
Getting to the Heart of Digital Transformation
Companies, government agencies, and organizations of all sizes have found themselves in the perfect
storm of opportunity and peril as technology, consumer expectations, and new business models have
turned the corporate world upside down. This leaves established titans of industry fighting for their survival
and allows innovative market entrants to take markets by storm.
As a result, organizations around the world This means organizations of all sizes have At the heart of such a transformation are
are racing to not only adapt, but to transform to reinvent how they: business processes, as they are what deter-
their entire business to take advantage of new mine how an organization runs. Successful
technology, build new revenue streams, and • Organize processes between people, organizations take advantage of effective
create meaningful, real-time digital relation- systems, and devices processes to compete and thrive. Your
ships with their customers, partners, suppli- • Provide seamless and amazing success in delivering on your transformation
ers, employees and the overall ecosystem they experiences across different channels for initiatives is tied to your ability to view
live in. Organizations that cannot transform in all interactions processes holistically and automate them
such a way are quickly left behind. to their fullest extent, no matter what they
• Effectively streamline and optimize entail and where they may be, to lay the true
activities to reduce operational costs and foundation for a new digital enterprise.
improve profitability
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Automate Any Process, Anywhere
Factors that Drive Change i
Consider the convergence of factors driving organizations to reinvent Failing to respond to such factors can
erode competitive advantage and
the core of their business – both the methods powering their stop your business in its tracks. That’s
operations and delivering on the customer experience. why transformation is an imperative.
Modernize or die is the familiar mantra.
More than moving the customer
Consumerism of IT Proven business models can quickly Technical innovation creates experience to digital or adopting
fall prey to innovation opportunity new technologies, transformation
The proliferation of IT in everyday life
starts with a willingness to reinvent
and experience has created entirely Sustainable competitive advantage Advances in AI, the cloud, big data, and
new expectations for corporate doesn’t only come from delivering IoT have created limitless opportunities
the business in ways that will create
IT. From online shopping to social an in-demand product or service. to change the fundamental ways growth and opportunity.
media apps, payment apps to smart Customer service models, modes of that business gets done. Beyond the
speakers, consumer IT quickly resets business operation, disruptions in digitalization of modern business that
expectations, ultimately raising the marketing and sales processes can all moved formally manual and paper- Whether reimagining the customer
bar for enterprise IT. Consumer tech compromise an otherwise successful based tasks to online technologies, experience, discovering new
ripples quickly to the business world, and competitive business. All of these these innovations make it possible to
markets for products and services,
and the diversity of technology and rely on business processes that require profoundly disrupt the status quo and
innovation only adds complexity to management, systems, and operations completely reset how information may
or streamlining operations,
company IT roadmaps. that are ready to adapt to new market be gathered, analyzed, and acted upon. transformation requires some
demands or pressures practically on Organizations may find themselves reinvention. All of the elements that
the fly. reimagining previously proven and underpin such change require not only
effective strategies for this new world.
the strategy, but also the capability to
employ new innovation, and the ability
to operate efficiently and advance
the processes that are powering an
organization. These capabilities live
in the core processes on which your
business operates.
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Automate Any Process, Anywhere
Every Transformation Starts
With Process
At the heart of every transformation are business processes, as they
97 %
determine how an organization runs. Processes define the inner
workings of any organization.
A strategy isn’t worth the paper it’s in building automation with proven, its bottom line – helping to improve
written on if you are not putting in repeatable processes is an imperative customer service, lower costs, and
place the organization and processes for profitable operations and customer drive business growth. In fact, in a of IT leaders agree process
to implement it. Successful businesses delight. recent survey 97% of IT leaders agreed
are masters in managing and improving that process automation delivers
automation drives digital
business processes. They take As a result, process automation has transformative business value, enabling transformation*
advantage of effective processes to emerged as a linchpin for digital them to deliver new levels of service
compete and thrive. transformation, powering innovation and expand business opportunities.
across a company. Process automation
This is why processes matter. How is equally sought after to improve
you align your organization for success an organization’s top line as well as
* The State of Process Automation 2020, Camunda
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Automate Any Process, Anywhere
Three Roadblocks to Digital Transformation
Just as proven, repeatable processes can deliver more efficient operations and increase customer
satisfaction, broken processes are bound to create hurdles that prevent growth and success.
Incomplete or broken processes can shackle a business, and lack of insight into these inefficiencies can
create added cost and, potentially, loss of customers or new growth opportunities.
Because of these roadblocks, organizations often experience:
Serving the lowest-common An inability to innovate with applica- Rigid legacy systems that make it Under the weight of these roadblocks,
denominator with solutions defined by tions delivered much later and more difficult to change with the needs of the organizations end up with a digital patchwork
their technology limitations instead of limited than the business requires business instead of digital transformation. Such patchwork
business needs results in increased cost, wasted resources,
Added legacy debt with limited “band- A lack of transparency into end-to-end and missed opportunities. The risk averse
Working in silos with business and IT aid” solutions that may make part of processes that leaves no clear path to may be hesitant to challenge the constraints
misaligned on expectations because a process more efficient, but don’t improvement preventing transformation, rather than dig into the
they’re not working together transform the business processes that can turn the tide and deliver for an
organization.
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Automate Any Process, Anywhere
Successful Transformation is Gradual
“
How do you turn your digital transformation strategies into reality
before it is too late? How do you implement the algorithms that make
Deutsche Telekom is taking a
your organization more competitive, delight your customers, and step-by-step approach to digital
make your business more efficient? transformation1. The company
embraced process automation to
Companies and government agencies Yet, modernization is a matter of strategies that over time will grow drive a company-wide initiative
have built up a tremendous amount survival — the solution is actually across the organization. Step by step,
to improve customer service and
of systems, infrastructure, and right in front of our eyes: gradual you’ll get you closer toward your
organizational solutions to run their transformation. ultimate goal of becoming a digital replace inefficient processes.
existing processes. It has taken enterprise – without breaking the
decades and billions in investments If you approach process automation bank. However, it is important to tackle Deploying more than 3,000 RPA
to acquire, design, implement, and in a way that works with the old, takes gradual transformation not with the bots, Deutsche Telekom achieved
integrate these systems. advantage of the new, and brings same old approach, but with a strategy
automation at scale that resulted
both together seamlessly, it offers the that allows your organization to forge
“If it ain’t broke, don’t fix it” is the reality simplest, most powerful way to manage a path towards the digital enterprise of in annual savings of approximately
for virtually every organization around these challenges. the future. 100 million euros. The next step
the world, and even just the thought for the company is to transform
„
of changing some of the core systems Successful teams often start with One such example is the use of RPA this “front-end automation
that are the backbone of any company’s individual projects to try out new bots. They are a quick fix to automate
technology – which is expensive
operations will stop most modernization technologies and approaches – some small tasks. After this initial step, bots
discussions in their tracks. The tough may be new greenfield projects, others can be combined together with other to maintain, manage errors, and
reality is, as businesses attempt to might be major changes to one or two process steps in a more complete control business processes end-to-
compete in the digital economy and existing applications. Large “rip and end-to-end process. Eventually end – into back-end automation,
„
harness new technologies, it is exactly replace” initiatives are often fraught with organizations transition to less integrated more strongly with core
those legacy technologies, monolithic challenges such as unsurmountable maintenance-intensive, more robust
IT systems.
platforms, and outdated workflows that organizational disruption, high cost, and and secure API-based services that can
are preventing business from moving very long timelines. Taking one project be an integral part of a modern end-
forward quickly enough. at a time gives you the opportunity to-end process required in a scalable
to test out new technologies and digital organization.
1 “Digital Transformation: Deutsche Telekom
Counts on Camunda for Process Automation
and RPA Orchestration”, Camunda, March 2020;
“Bots and Process Improvements at the Same
Time”, CamundaCon Live 2020.2 presentation.
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Automate Any Process, Anywhere
Reinventing Process Automation
for the Digital Enterprise
Transforming step-by-step is a common-sense approach that easily Create a world where
resonates. However, its implementation is easier said than done, you are not limited
especially when you need to show tangible results along the way. by legacy technology
The following key principles provide • Work together: Build and improve • Review and optimize: Analyze
and organizational
practical, proven approaches and processes with business and IT your processes end to end to make boundaries, where you
a working foundation to deliver the working collaboratively them smarter, faster, and more
process automation that is required to efficient over time automate business
drive truer digital transformation. They
include:
• Be agile: Get ready to respond to
new business opportunities quickly When you invest in your processes processes that are
• Start with process: Bring together
and expect business needs will
constantly change
and build your operational efficiency,
you’ll undoubtedly see a significant and
designed precisely to
the parts of your business activities
in one end-to-end process that • Orchestrate everything:
measurable impact on the business
over time. Organizations are achieving
your needs, and you can
reflects what your customers need, Choreograph all pieces of a process transformation through automation in improve continuously as
not what your legacy systems to work together, including people, an effort to build new revenue streams,
dictate systems or devices, wherever they all while creating meaningful, real-time you gain further insights
• Design for the business: Design
may be located — in the office, in
the cloud or anywhere in the world
connections with customers, partners,
and coworkers. over time.
your processes to focus on
business needs and not technical • Find what’s broken: Establish
boundaries, optimize for a great transparency and get better
customer experience and better insight to detect inefficiencies and
operations bottlenecks
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Automate Any Process, Anywhere
Automate Any Process, Anywhere The Camunda Difference
Camunda Process Automation software enables some of the most End-to-end Orchestration
competitive organizations around the world to orchestrate and Design, automate, and improve
all components of the entire
automate complex processes. It allows them to overcome legacy business process end-to-end.
boundaries and lay the foundation for a new digital enterprise – and
Standards-based Business-IT
follow the vision of automating any process, anywhere. Collaboration
Rely on the power of BPMN and
At Camunda, we are innovating process through business and IT collaboration into diverse and complex enterprise DMN standards as a common
automation for the digital enterprise in that is standards-based and allows all environments and technology stacks, language for developers and
a new and unique way. collaborators to truly work together. and its developer-friendly approach business stakeholders alike.
makes it easy for development
Build better customer experiences Drive operational cost savings by teams to use Camunda in their own Open Architecture
by leaving no part of a process behind reducing manual tasks, minimizing environment and get started right away. Camunda’s open, scalable
and orchestrating all parts of your errors, and optimizing processes platform can be easily
processes end-to-end. with deep insight into your process As organizations look to transform integrated with most common
performance. their business, process automation
technical architectures or
Get to value and achieve your has come into strategic focus. With
frameworks.
business goals more rapidly by Camunda enables true end-to-end Camunda, organizations are laying
delivering mission-critical projects process orchestration, helping the foundation for the new digital
faster while relying on a scalable and organizations design, automate, and enterprise, following our vision of Developer-friendly Approach
open architecture that is the foundation improve all components of the entire automating any process, anywhere. Get started right away with
for future growth. business process across different full access to all our docs,
technologies, systems, infrastructures, open APIs to integrate with
Increase business agility and people, and devices. just about anything, and a
rapidly respond to market needs by vibrant community of 100,000
continuously improving your processes Camunda’s open architecture fits developers.
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Automate Any Process, Anywhere
About Camunda
Camunda is an open source software company innovating process
automation with a developer-friendly approach that is standards-
based, highly scalable and collaborative for business and IT.
A community of tens of thousands of users design, automate and
improve mission-critical business processes end-to-end with
Camunda.
Our workflow and decision automation tools enable them to build
software applications more flexibly, collaboratively and efficiently,
gaining the business agility, visibility and scale needed to drive digital
transformation.
Learn more at www.camunda.com
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Automate Any Process, Anywhere
Human Business API IoT Microservice RPA AI
Work Rules
