EXPLORE THE WORLD OF
LIVE
INTERACTIVE
LEARNING
AGENDA
1. About Vedantu
2. India Opportunity
3. Franchise Proposal
VEDANTU JOINS THE UNICORN CLUB
OUR
FOUNDERS
Vamsi Krishna Pulkit Jain Anand Prakash
Co-Founder, Co-Founder, Head of Co-Founder, Head of
CEO IIT Product IIT Roorkee Academics IIT Roorkee
Bombay
OUR
JOURNEY
2006 2011 2012 2019 2020
A group of friends Lakshya is scaled Vedantu was Developed our 550+ Cities
founded the to 4 locations with founded to help patented technology worldwide
Lakshya Institute in 3600+ students students learn - WAVE that is
anytime, anywhere 24 Million+ hours of
Rural Punjab specially designed LIVE Learning
for students to make
their learning 45 Million+
happy students
interactive &
personalized
OUR GOAL OUR ROOTS
To make learning engaging Founded by teachers who
with predictable learning chose their passion for
outcomes, in every part of teaching
India
A SUPERIOR CLASSROOM
EXPERIENCE
FOR YOUR CHILD
Engaging LIVE Master
Content Interactive Teacher’s
Learning Expertise
VEDANTU IMPROVEMENT PROMISE
VEDANTU STUDENTS’ OUTSHINE IN JEE
ADVANCE 2021
JEE - All India engineering exam given by over 14 lakhs class 12th students every year
VEDANTU OFFERS PROGRAM FOR ENTIRE K12
VEDANTU OFFERS PROGRAM FOR ENTIRE K12
1
2
3
KEY
NUMBERS
310K+ 1.1 Million+ 17 Million+
Content Website Views YouTube
Downloads Views
2.1 Million+ 2 Million+ 24 Million+
App Installs Doubts Hours Of LIVE
Asked Learning
45 Million+ 550+ Cities 1 Million+
Happy Worldwide Tests Taken
Students
KEY
FEATURES
Fun, Easy &
Interactive Quizzes
Interesting
And Leaderboards
Sessions By Master
Teachers
Encouraging
Centralized
Academic
Monitoring And
Improvement
Feedback
Through Progress
Cards
Regular Exclusive Doubt
Homework And Clearing Sessions
Tests
Improvement Of
Marking
Concept Application
Scheme
And Overall
Discussions
Preparedness
Revision Notes Recorded
And Formula Sessions
Sheets
AGENDA
1. About Vedantu
2. India Opportunity
3. Franchise Proposal
K12 SETUP AND ENROLMENTS IN INDIA
Addressable Market for Vedantu
22.4% of 15.5 lac schools ~3.5 lacs
37.1% of 265 MN students ~ 100 Mn
Assuming that Top 20% schools will already have access to better education infrastructure & bottom 40%
may not be interested given online program & fee (INR 30k pa)
It’s the middle 40% schools that have aspirations to grow remain key target segment for Vedantu
Essentially middle 1.5 lacs schools form immediate target segment for Vedantu
AGENDA
1. About Vedantu
2. India Opportunity
3. Franchise Proposal
300 FRANCHISE ACROSS INDIA BY MAR 21
Vedantu is looking for channel partners/ Franchise who using their
personal and professional network will help Vedantu expand its business
in their respective territory
The partnership model will be a revenue sharing one
Role of Franchise Partners
- Reach out to as many K12 schools in the assigned territory
- Setup a liaison / relationship
- On-board schools with Vedantu
- The fee may be directly charged to students or schools may pay one
shot & collects from student.
- Maintain relationship & expand student coverage per school
FRANCHISES TO OPERATE ON FOFO MODE
BUSINESS OPPORTUNITY
Revenue potential for Tier 1 market
- Average Course Fee per student per year INR 35000
- Franchise share 15%
- Potential topline for Partner can be
Typically a large K12 has 1500+ students
10 schools x 200 students x 35000 = Revenue of 7 Crs per annum
Franchise Margin @15% = 1 Cr per annum
Investment Required ? Zero investment in any physical setup, come onboard only
with a Franchise fee
Unit Franchise Fee
Tier Metro Tier 1 Tier 2 Tier 3
Fee per partner 15-25 L 12-15 L 8-12 L 5-8 L
# Franchises 4-6 2 1 1
VEDANTU TO PROVIDE 360* SUPPORT
Dedicated Key Account Manager
- Strategy Making
- Support in client meetings
Training
- Training on product to able to pitch to K12
Sales Toolkit
- Brochures, pamphlets, standees, posters, promotional videos etc
Marketing
- Marketing & brand pull
- Celebrity Endorsements
Price points
- Maintain consistent price points / course fee
- Additional 10-15% off on the B2C/ Website price
Network
- Access to K12 chains that’s already with Vedantu (local coordination & on-boarding)
POTENTIAL PARTNER PROFILE
- This category needs a partner to work with schools management to
on-board them on Vedantu platform
- It would be helpful if the partner enjoys an existing relationship /
rapport with the management
- This needs partner to have strong BD & Liaison skills backed with
perseverance & patience to setup a deal.
- This may also need partner to pass-on certain fee to approving
body so must have negotiation skills
- People engaged with K12 in a suppliers role like
IT Vendor, Study material , Uniform , Sports equipment ,Music
equipment
THANKS
