Social Media Principles and Practices
Understanding
Social Media
Platforms
Identify the different social media networking
Today's sites
agenda
Understand the power of citizen journalism
Points for discussion through social media
Know the use of social media for businesses
Understand the potential of livestreaming
What’s the first thing
that pops into your
head when you think
about “social media?”
A social networking site is a Jill of all
trades. Users can share thoughts,
curate content, upload photos and
videos, form groups based on
interests, and participate in lively
discussions.
They’re built around the user and
everything that’s important to them
and their social circles.
What are the major
Social Networking
Sites?
Facebook
Facebook is a website which allows users,
who sign-up for free profiles, to connect with
friends, work colleagues or people they don’t
know, online. It allows users to share
pictures, music, videos, and articles, as well
as their own thoughts and opinions with
however many people they like.
What's with Facebook?
Facebook News Feed+ Stories
Facebook Messenger
Facebook Marketplace
Facebook Watch
Facebook Groups
Facebook Dating
Facebook Jobs
Facebook Events
Facebook Gaming
*Covid 19 Information Center
Instagram
Instagram is a free, online photo-sharing
application and social network platform that
was acquired by Facebook in 2012.
Instagram allows users to edit and upload
photos and short videos through a mobile
app. Users can add a caption to each of their
posts and use hashtags and location-based
geotags to index these posts and make them
searchable by other users within the app.
What's with Instagram?
Instagram Feed+ Stories
IGTV
Instagram Shopping
Instagram Explore Page
Instagram Live
Twitter
Twitter is known as a micro-blogging site.
Posting a message is known as a tweet.
People make connections by following
other people’s twitter feeds. Once you
click follow, anything that person or
organisation says will appear on your
timeline. You can tweet a person by
putting the @ symbol before their
username.
What's with Twitter?
Retweeting is a big part of Twitter. This is where
tweeps, slang for people who use the website, repeat
tweets from other users to their own followers.
A lot of activity on Twitter involves the use of
hashtags (#). These are handles used to aggregate
tweets about the same subject.
Twitter Stories
Twitter Topics
Youtube
YouTube is a video sharing service where
users can watch, like, share, comment
and upload their own videos. The video
service can be accessed on PCs, laptops,
tablets and via mobile phones.
What's with Youtube?
Youtube Feed
Users can search for and watch videos
Create a personal YouTube channel
Upload videos to your channel
Like/Comment/share other YouTube videos
Users can subscribe/follow other YouTube
channels and users
Create playlists to organize videos and group
videos together
Creators can do livestreaming
Tiktok
TikTok is a social media app that allows users to
create, watch, and share videos shot on
cellphones. With its personalized feeds of quirky
short videos set to music and sound effects, the
app is notable for its addictive quality and high
levels of engagement. Amateur and professional
creators alike can add effects like filters,
background music, and stickers to their videos,
and can collaborate on content and create split-
screen duet videos even if they're in different
locations.
What's with Tiktok?
Tiktok Feed/#FYP
Tiktok Live
Linkedin
TikTok is a social media app that allows users to
create, watch, and share videos shot on
cellphones. With its personalized feeds of quirky
short videos set to music and sound effects, the
app is notable for its addictive quality and high
levels of engagement. Amateur and professional
creators alike can add effects like filters,
background music, and stickers to their videos,
and can collaborate on content and create split-
screen duet videos even if they're in different
locations.
What's with Linkedin?
Linkedin Jobs
Linkedin Resume Builder
Linkedin Endorsements
Linkedin Learning
Livestream Platforms
Kumu - It’s short for the word “kumusta,” which
pretty much sums up the Kumu platform that lets
users share their lives and experiences through
livestreaming. Kumu aims to be a space where
Filipinos can feel at home in the same way
WeChat is to China and Line is to Japan.
Bigo - It's a live app is a new social media
platform where users get to share their videos,
photos, and stream live videos with their friends
and followers with ease.
There is power in
Social Media
Citizen Journalism
E-Commerce
What is citizen
journalism?
Citizen journalism, also known as collaborative
media, participatory journalism, democratic
journalism, guerrilla journalism or street
journalism is based upon public citizens "playing
an active role in the process of collecting,
reporting, analyzing, and disseminating news and
information.
Citizen journalism is a branch of
reporting that involves everyday
people reporting on news as and
when it happens around them.
Anyone can become a citizen
journalist — all it takes is the
ability to tell a good story.
PROS
Rise of "netizens"
Everyone gets a fair play
Wider reach
Stories are relatable
Not much funding is need
CONS
Utopian society
Rise of fake news
Trial by publicity
Social Media for Business
Social media is online communication that allows you to interact with your customers
and share information in real time. This can help you to reach your customers better,
create online networks and sell and promote your products and services.
PROS OF USING
SOCIAL MEDIA FOR
BUSINESS
Serve customers anywhere,
anytime
Massive reach
Get instant customer feedback
Cost-effective
Easy to use
CONS OF USING
SOCIAL MEDIA FOR
BUSINESS
Cluttered environment
Immediate and needs consistent
daily monitoring
Prone to instant negative reviews
Could attract risks to information
leaking/hacking
Needs a lot of strategizing
LIVESTREAMING
It is when the streamed video is sent
over the Internet in real time, without
first being recorded and stored. Today,
TV broadcasts, video game streams,
and social media video can all be live-
streamed.
What content can be streamed
live via social media?
Gigs and artist performances
Selling items/products
Lectures/information sharing
Any kind of experience
PROS OF LIVE STREAMING
Financial rewards
Gives space for creativity
Can help people feel less socially
isolated (entertaining)
CONS OF LIVE STREAMING
Exposure to inappropriate content
Offensive comments
People acting on impulse
Digital footprints risk
ACTIVITY
Pick one social media platform and defend why this platform is
better than all the other platforms discussed in class. Provide
sample media content (should cover participatory journalism,
social media marketing and information sharing).
