P O S T G R A D U AT E P R O G R A M I N

DATA SCIENCE
& BUSINESS
ANALYTICS
( F o r m e r l y P G P - B A B I ) V 22
 A relentless industry focus - that’s
how the PGP-DSBA has been able
to empower thousands of career
transitions. All parts of the program
experience are designed to make
learners job-ready. But here’s the
challenge - the industry keeps
evolving all the time.

Only high-quality learning has the

INTRODUCING power to transform lives, so we
have high standards for our
THE PG PROGRAM programs. To give our learners an
IN DATA SCIENCE even better competitive advantage,
AND BUSINESS we are now introducing PGP-DSBA
V.22 to keep pace with a rapidly
ANALYTICS: V.22
growing industry.

With inputs from industry

professionals, top Data Science
academicians, and recently
graduated alums, the upcoming
version of the PGP-DSBA is your
best bet for a rewarding Data
Science career.

GREAT LEARNING
INDIA'S LEADING
PROFESSIONAL LEARNING
PLATFORM

Best Ed-tech
3 3500+ 160+ 1200+ Company
Million+ Industry Countries Hiring of the year*
Learners Experts Reached Partners *EdTechReview Awards 2020
 PROGRAM BENEFITS

Industry
Corporate Relevant
Partners Curriculum

The program is designed, delivered The curriculum combines academic

and endorsed by leading analytical, elegance and business relevance to
technology and consulting organizatons. facilitate participants in learning
Our corporate partners are involved the basics of management, Data
in curriculum design, facilitating projects, Science techniques and
industry lectures and also suggesting applications for data-based
pedagogical improvements. decision making.

Flexible Hands-On
Learning Exposure

The PGP-DSBA program provides An integral part of the learning

utmost learning flexibility. Learn while experience is the use of Data
you earn with online sessions. We Science and Analytics tools
accommodate transfer cases and wherein the candidates get
sabbaticals and provide the option to hands-on exposure to Python,
catch up even when you have missed SQL, Tableau, R (Online).
classes.

Industry Constantly
Renowned Updated According
Certificates to Industry Trends

Earn two post graduate Get the most up-to-date learning

certificates - one from McCombs' experience that reflect the changing
School of Business at UT Austin industry landscape.
and the other from Great Lakes
Executive Learning, the executive
learning arm of Great Lakes (A
Top 10 B-School in India).
 AN ENHANCED LEARNING EXPERIENCE
Learning Modules Old Version V.21 Updated Version V.22

Industry Sessions 4 8

Practice Hackathons 2 6

Connect Sessions with Peers 2 Virtual Sessions 3 Virtual Sessions

Practice Case Studies 10 15

9
4
4 from Previous Version +
Marketing & Retail
Model Deployment +
Analytics | Web & Social
Optional Modules (GL Elevate AI Accelerator
Media Analytics | Supply
Pack) Power BI | Applications
Chain & Logistics Analysis |
of AI | Cloud Computing |
Optimization Techniques
Blockchain

Choose between
Saturday/Sunday No Yes
Mentoring Sessions

Handbook on Case Studies by

Alumni & Sessions by Alums on No Yes
‘How They Applied Data Science
at Work’

1:1 Career Coaching Sessions 2 3

Company Sponsored
1 3
Hackathons

Guidance to publish
Capstone Project in No Yes
reputed Journals or
‘Present at Conferences’
PROGRAM PEDAGOGY

Program Delivery
The program is delivered in an online format
with 30 weekend mentorship sessions
that span over 11 months.

Online-Learning Management System

All candidates have access to the online LMS that
hosts content (lecture recordings, discussion forums,
assignments, reading material) and live webinars to
enable the candidates to continue their learning during
campus. The LMS provides an innovative learning
environment that encourages collaborative approach
between the candidates thus paving the way for
maximizing learning effectiveness.

Capstone Project
All candidates would be pursuing an application-
oriented capstone project in the field of Data Science.
The project shall be mentored and evaluated by
faculty from Great Lakes Institute of Management or
industry experts. The project will be presented to the
faculty board as part of the requirement for successful
completion of the program.

Industry Perspective Lectures

This is an important component of the program that
complements and substantiates the learning with an
applied orientation. The participants get the
opportunity to listen to eminent speakers from leading
Data Science & Analytics companies and assimilate the
best practices discussed by them in their lectures.

Experiential Learning
This program is designed to transform candidates to
business-ready Data Science and Analytics
professionals through hands-on experiential learning of
relevant tools. This is achieved through hands-on labs,
practice exercises, hackathons, quizzes and
assignments on software packages such as R, Tableau,
SAS (online) and Python.
PROGRAM CURRICULUM
The curriculum of the PGP in Data Science and Business Analytics: V.22 has been
updated in consultation with industry experts, academicians and program alums to
ensure you learn the most cutting-edge topics.

FOUNDATIONS
Introduction to Data Science Business Finance
• Python/R for Data Science • Fundamentals of Finance
• Introduction to Python/R • Working Capital Management
• Dealing with Data using Python/R • Capital Budgeting
• Visualization using Python / R • Capital Structure
• Python-Markdown
• Missing Value Treatment
SQL Programming
• Exploratory Data Analysis
• Introduction to DBMS
using Python/R
• ER Diagram
Marketing & CRM • Schema Design
• Core Concepts of Marketing • Key Constraints & Basics Of
• Customer Life Time Value Normalization
• Marketing Metrics for CRM • Joins
• Subqueries Involving Joins &
Statistical Methods for Aggregations
Decision Making • Sorting
• Descriptive Statistics • Independent Subqueries
• Introduction to Probability • Correlated Subqueries
• Probability Distributions • Analytic Functions
• Hypothesis Testing and Estimation • Set Operations
• Goodness of Fit • Grouping and Filtering

DATA SCIENCE TECHNIQUES

Optimization Techniques Advanced Statistics
• Linear Programming • Analysis of Variance
• Goal Programming • Regression Analysis
• Integer Programming • Dimension Reduction Techniques
• Non-Linear Programming

Predictive Modeling Data Mining

• Multiple Linear Regression(MLR) • Introduction to Supervised and
for Predictive Analytics Unsupervised Learning
• Logistic Regression • Clustering • Decision Trees
• Linear Discriminant Analysis • Random Forest • Neural Networks
PROGRAM CURRICULUM

DATA SCIENCE TECHNIQUES

Time Series Forecasting Machine Learning

• Introduction to Time Series • Handling Unstructured Data
• Correlation • Machine Learning Algorithms
• Forecasting • Bias Variance Trade-off
• Autoregressive Moving • Handling Unbalanced Data
Average (ARMA) Models • Boosting
• Autoregressive Integrated • Model Validation
Moving Average (ARIMA) Models
• Case Studies

DOMAIN EXPOSURE

Marketing & Retail Analytics Web & Social Media Analytics

• Marketing and Retail • Web Analytics: Understanding
Terminologies: Review The Metrics
• Customer Analytics • Basic & Advanced Web Metrics
• KNIME • Google Analytics: Demo & Hands-on
• Retail Dashboards • Campaign Analytics
• Customer Churn • Text Mining
• Association Rules Mining

Finance & Risk Analytics Supply Chain & Logistics Analytics

• Why Credit Risk - Using a • Introduction to Supply Chain
Market Case Study • Dealing with Demand Uncertainty
• Comparison of Credit Risk Models • Inventory Control & Management
• Overview of Probability of • Inventory Classification Methods (EOQ)
Default (PD) Modeling • Inventory Modeling (Reorder Point,
• PD Models, Types of Models, Safety Stock)
Steps to Make a Good Model • Advanced Forecasting Methods
• Market Risk • Procurement Analytics
• Value at Risk - Using Stock Case Study
• Fraud Detection
PROGRAM CURRICULUM

VISUALIZATION AND INSIGHTS

Data Visualization Using Tableau

• Introduction to Data Visualization • Dashboard Design & Principles

• Introduction to Tableau • Advanced Design Components/
• Basic Charts and Dashboard Principles: Enhancing the Power
• Descriptive Statistics, Dimensions of Dashboards
and Measures • Special Chart Types
• Visual Analytics: Storytelling • Case Study: Hands-on Using Tableau
through Data • Integrate Tableau with Google Sheets

TOOLS & MORE

CAPSTONE PROJECT

EXPERIENTIAL
CASE STUDIES
LEARNING HACKATHONS

ASSIGNMENTS
CAPSTONE PROJECTS

Retail E-commerce
Actionable insights for improving Customer engagement and brand
sales of a consumer durables retailer perception of Indian e-commerce:
using POS data analytics A social media approach
Techniques used: Market Basket Analysis, Techniques used: Text Mining, K-Means
RFM (Recency-Frequency- Monetary) Clustering, Regression
Analysis, Time Series Forecasting Trees, XGBoost, Neural Network

Web & Social Media Banking

Tapping social media exchanges on Developing best prediction model of
Twitter - A case study of the 2015 credit default for a retail bank
Chennai floods
Techniques used: Linear Discriminant
Techniques used: Topic Modeling using 9 Analysis, Logistic Regression, Neural
Latent Dirichlet Allocation. K-Means & Network, Boosting, Random Forest, CART
Hierarchical Clustering

Supply Chain Healthcare

Developing a demand forecasting Prediction of user’s mood using
model for optimizing supply chain smartphone data
Techniques used: Text Mining, K-Means Techniques used: Logistic Regression,
Clustering, Regression Trees, XGBoost, Random Tree, ADA Boost, Random Forest,
Neural Network KSVM

Retail Insurance
Market basket analysis for consumer Personal insurance digital assistant
durables
Techniques used: NLP (Natural Language
Techniques used: Market Basket Analysis, Processing), Vector Space Model, Latent
Brand Loyalty Analysis Semantic Analysis

Entrepreneurship Finance & Accounts

/Startups Vendor invoicing grief project

Startup insights through data Techniques used: Conditional Inference

analysis Tree, Logistic Regression, CART and
Random Forest
Techniques used: Univariate and Bivariate
Analysis, Multinomial Logistic Regression,
Random Forest
FACULTY
Dr. Bappaditya Mukhopadhyay Dr. P. K. Viswanathan
Co-Director, Gurgaon, Professor - Analytics & Co-Director, Chennai, Professor - Analytics &
Statistics, Great Lakes Institute of Management, Operations, Great Lakes Institute of Management,
Ph.D (Indian Statistical Institute) Ph.D, Madras University, MBA - FMS Delhi

Dr. Kumar Muthuraman

University Distinguished Teaching Professor - Dr. Srabashi Basu
McCombs School of Business, University of Professor - Analytics & Quantitative Methods,
Texas at Austin - Director, Center for Research Great Lakes Institute of Management, Ph.D,
and Analytics, H. Timothy (Tim) Harkins Penn State University, MSc Statistics - University
Centennial Professor, Ph.D - Stanford of Calcutta
University

Prof. Dan Mitchell Dr. C. P. Gupta

Professor, Department of Financial Studies,
Clinical Assistant Professor at University of Delhi, M.Phil - Finance, Ph.D - Finance,
The University of Texas at Austin Visiting Professor at IIMs, ICAI Delhi, MDI Gurgaon,
Ph.D, University of Texas at Austin Great Lakes Institute of Management
MS - Mathematics, New York University

Dr. Jones Mathew Dr. Mudit Kulshreshtha

Professor - Analytics, Great Lakes Institute of Management
Professor, Great Lakes Institute of Management
Ph.D - IGIDR, Advanced Research Institute of Reserve Bank
Ph.D, Indian Institute of Foreign Trade (IIFT), of India
MBA - Marketing, BIT-Mesra, Ranchi

Prof. Prashant Koparkar Prof. Rajesh Jakhotia

Corporate Trainer and Consultant - Machine Learning Adjunct Faculty, Great Lakes Institute of Management,
25+ years of experience in the IT industry
SMP - IIM, Calcutta
8+ years in UK & USA

Prof. Abhinanda Sarkar

Prof. Snehamoy Mukherjee Consultant Data Scientist, Compegence, B.Stat,
Adjunct Faculty, Great Lakes Institute of Management M.Stat - Indian Statistical Institute, Ph.D in
MSc - Mathematics and Scientific Computing, IIT- Kanpur Statistics - Stanford University

Prof. Vivek Anand Dr. Rohit Kapoor

Adjunct Faculty, Visualisation, Great Lakes Institute of Associate Professor, IIM - Indore
Management, MBA, Monash University, Melbourne Vic.

Dr. Narayana Darapaneni Prof. Krishna Mohan

Professor, Great Lakes Institute of Management Sr. Manager - Technology, Thomson Reuters
Ph.D, Pierre & Marie Curie University, Paris

Prof. Dipayan Sarkar

Consultant, Author, Visiting Faculty - Great Lakes Dr. Narain Gupta
Institute of Management, Master in Economics - Assistant Professor, MDI
Karnartaka University, Post Graduate Program in
Business Analytics, IIT - Stuart School of Business

Prof. Gurumoorthy P Prof. Raghavshyam

Faculty, Data Science & Machine Learning Ramamurthy
Adjunct Faculty, Data Visualisation

Prof. Saurabh Aggarwal Prof. Vinit Thakur

Professor, HBTI Kanpur, B.Tech - Indian Institute Data Science Consultant & Trainer
of Technology, Delhi, M.Tech
INDUSTRY GUESTS
“The structure of the PGP-DSBA
program is very interesting, in which
Mr. Lakshmi Narayanan learning happens both inside and
Vice Chairman outside the class.”
Mr. Lakshmi Narayan
Vice Chairman, Cognizant Technology Solutions

Mr. Abhinav Kumar Mr. Sanjoy Roy Choudhury

AVP, Decision Analytics Vice President

Mr. Muthu Ramanujam Mr. Titir Pal

Head, Retail Bank Finance Analytics Director, Research & Analytics

Mr. Sundar Varadarajan

Dr. Satish Raghavendran
Senior Vice President & Practice Head,
Vice President
Bi & Analytics

Mr. Manu Chandra Mr. Rajarajan TR

Co-Founder & Director Principal Data Scientist

Mr. Suresh Krishnaswamy Mr. Manish Gupta

Director, Analytics Senior Applied Scientist

Mr. Eron Kar Mr. Anshuman Gupta, Ph.D

Director & Head, Analytics CoE Director, Data Science

Mr. V Shekhar Avasthy Dr. Vinay M R

Chief Data Scientist & Principal Practice Lead Data Scientist
Consultant
MEET THE The PGP-DSBA class consists of professionals
across various industries, with a wide range
CLASS of experience across roles in technology,
consulting, analytics and marketing.

INDUSTRY EDUCATION
DIVERSITY BACKGROUND
2% 50%
M.E./ B.E /
8% M.Tech B.Tech
M.Sc/
MS
15%
B.Com/
BBA/BSc

42%
IT & Technology
25%
MBA/
PGDM/

14% PGDBM/
PGDBA

BFSI
13%
15+ years WORK
EXPERIENCE
13%
14% 12-15 years 35%
2-5 years

Others

16%
12% 5-8 years

Consulting, Research 23%

& Analytics 8-12 years

10%
Automobile & The PGP-DSBA class comes from leading
Manufacturing
organizations. Some of their current
3% Telecomm employers include:
3% Healthcare

1% 1%
Media Power
& Energy
STUDENTS’ SPEAK

“Capstone project during the program was a great learning experience and
helped me immensely during my statistical modeling projects.”

Vishranth
Senior Business Analyst

“I finally chose GL, being a blend of industry expertise and highly experienced
teaching faculty. It’s a reputed brand in the management space with a focus on
practical and tie-ups with many analytical firms. I did a compact yet quite
powerful one-year course in Data Science and Analytics. Of course, placement
assistance during and after course completion helped many candidates.”
Vilas Wakale
Independent Consultant

“The choice of Great Learning program over several others was a simple deci-
sion as this program allowed a blend of practical industry exposure and real life
capstone project interspersed with domain knowledge through eminent faculty
members and industry guests alike. Moreover, assignment-led assessment
approach and a very robust LMS provided was thoroughly a rewarding experi-
ence.”
Amit Madan
Country Manager

“PGP-DSBA is a very targeted and focused course for professionals wanting to

break-through in the analytics domain. The course is well-structured with
respect to content and is backed by great faculty and thus providing a solid
platform to foray into the analytics domain.”

Karan Seghal
Associate Vice President

“It’s not really about learning the tools and techniques rather it has more to do
with critical thinking and how you come up with a solution. I learned it well with
Great Lakes PG Program - DSBA.”

Parul Oberoi
Engagement Manager
CAREER SUPPORT

E-PORTFOLIO
An e-portfolio is a snapshot of all the projects done and skills acquired during
the program that is shareable across social media channels. This will help you
establish your expertise to potential recruiters.

RESUME BUILDING AND INTERVIEW PREPARATION

We help you build your resume to highlight your skills and your previous
professional experience. You'll also learn to crack interviews with our
interview preparation sessions.

CAREER GUIDANCE
Get access to career mentoring from industry experts who’ve transitioned to
Data Science roles. Benefit from their guidance on how to build a rewarding
career in Data Science.

JOB BOARD
The program provides candidates access to the Great Learning Job Board.
500+ organizations approach us with job opportunities which are shared
through the Job Board with our candidates. Our candidates get an
average salary hike of 48% on a successful transition.
ADMISSION DETAILS

FEE DETAILS
Post Graduate Program in Data Science & Business Analytics

₹ 2,40,000 + GST
The top 35 students will be able to reserve the seat at a fee of ₹2,25,000 + GST.

11 Month Program | 225+ hours of learning content

8 real-world graded projects and 16+ real-world case studies
2-month capstone project guided by an industry expert
Certificate from The McCombs School of Business at UT Austin and
Great Lakes Institute of Management
Dedicated career support through interview preparation and resume building sessions
Access to GL Confluence: Industry and peer networking events
Access to GL Excelerate: Curated job portal with opportunities shared
by 1200+ hiring partners
PROGRAM PARTNERS

Great Learning is one of India’s leading ed-tech companies for

professional and higher education. It offers comprehensive,
industry-relevant programs in Software Engineering, Business
Management, Business Analytics, Data Science, Machine Learning,
Artificial Intelligence, Cloud Computing, Cyber Security, Digital
Marketing, Design Thinking, and more. Great Learning's programs are
developed in collaboration with the world's foremost academic
institutions like Stanford University, The University of Texas at Austin,
MIT Professional Education, Northwestern University, Indian Institute
of Technology, Madras (IIT Madras), International Institute of
Information Technology Hyderabad (IIIT Hyderabad), People's
Education Society University, Bengaluru (PES University, Bengaluru)
and Great Lakes Institute of Management and are constantly
reimagined and revamped to address the dynamic needs of the
industry. Great Learning is the only ed-tech company to provide these
programs in a blended mode, classroom mode and in a purely online
mode, relying on its vast network of expert mentors and highly
qualified faculty to deliver an unmatched learning experience for
learners in India and the world over. Having impacted 3 million+
learners from over 160+ countries, Great Learning is on a mission to
enable transformative learning and career success in the digital
economy for professionals and students across the globe.

Great Lakes Executive Learning is the executive learning arm of Great

Lakes Institute of Management. Great Lakes is India’s leading business
school with campuses in Chennai and Gurgaon. Led by exceptional
faculty and steered by an outstanding advisory council, Great
Lakes is ranked amongst India’s top 10 business schools and is ranked
as the best in the country when it comes to learning Data Science and
Analytics. Learning Data Science from Great Lakes ensures you get
the industry credibility and acceptance as you look to build your
career.

The University of Texas at Austin’s McCombs School of

Business is a premier business school at a world class public research
university. It cultivates principled leaders and develops ideas through
high-quality instruction, experiential learning, and the pursuit of
relevant, groundbreaking research, shaping those who will shape
tomorrow and solve the most challenging problems.

15
Power ahead in your career
with Great Learning.
Start learning today.

C O N TA C T U S

+91 8047 189 251

[email protected]

www.mygreatlearning.com/pgpdsba