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Brand identity guide Logotype Brand identity guide Logotype
Brand Applications
for subsidiaries
architecture
Some subsidiaries have their own logo, and sometimes
even their own third-level nomenclature to describe their
industry. The application of each subsidiary’s naming
scheme must comply with the stated standards regarding Excellence Clarington Investments American
font size, choice and positioning in the signature, as
shown opposite.
Applications for the
Financial Group Auto and Home Wealth
Insurance
Investia
Clarington Investments
Private Wealth Management
Placements Clarington
Clarington Investments
Gestion privée de placements
Placements Clarington Private Wealth Management
Clarington Investments
Gestion privée de placements
Private Wealth Management
*These logotypes are used as examples. They have not been officially produced.
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Brand identity guide Logotype Brand identity guide Logotype
Colours
Official
colours
The signature’s two official colours are: blue 293 (coated and uncoated) BLACK AND WHITE
and grey 430 (coated and uncoated). Pantone® colours, CMYK recipes for
For the black and white version of the logo, the grey of the
coated and uncoated paper, and RGB recipes appear below.
elephant is 62% black fill.
C. 100 R. 0 C. 33 R. 124 K. 62
M. 69 G. 61 M. 18 G. 135
Y. 0 B. 165 Y. 13 B. 142
K. 4 K. 40
INVERTED
Pantone® Pantone®
293C 430C
293U 430U
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Brand identity guide Logotype Brand identity guide Logotype
Colour Minimum
usage
size
The official colour version of the logo should be used whenever
possible—it is the purest expression of the brand. Use of this version
is mandatory whenever the logo is used on a white background.
Depending on the background behind the logotype, it’s important to
choose the version that provides the best contrast: 0.75 in. / 1.9 cm / 54 px 0.1875 in. / 0.47 cm / 13 px
1 — On a black background, always use the all-white or white
and grey logo.
2 — On a grey background, always use the inverted white logo.
3 — On a blue background, always use the white font and grey
elephant or the inverted white logo.
1.125 in. / 2.8 cm / 81 px 0.375 in. / 0.95 cm / 27 px
For optimum visibility, the minimum
signature size must be followed at all
times: 1.9 cm for the horizontal signature
and 2.8 cm for the vertical.
28 iA Financial Group Section 02 iA Financial Group Section 02 29
Brand identity guide Logotype Brand identity guide Logotype
Clear Incorrect
space usage
To maximize legibility and maintain the brand’s integrity, the logotype’s Any change to the signature diminishes its impact and risks compromising the iA brand image. Below are a
clear space must be respected. This clear space is twice the size few examples of incorrect signature usage for the iA Financial Group signature and those of subsidiaries.
of the dot on the “i” in “iA” and must be free of any graphical, The basic principles should be followed at all times for all versions of the logo. When in doubt as to how to use
typographical or other visual elements. This standard must be followed the iA signature or that of a subsidiary, please contact the iA Financial Group Communications Department.
on all sides of the signature.
Changing the font Stretching, distorting or altering Using the logo in outline form
the logo’s proportions
Surrounding the logo with a halo Adding a shadow to the logo Using the colour on a textured
or coloured background
Putting the logo in a shape Changing the colours Changing the size and location
of the logo’s elements
