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FINALTERM EXAMINATION
Spring 2010
MCM101- Introduction to Mass Communication (Session - 1)

Question No: 1 ( M a r k s: 1 )
The Latin word COMMUNIS means:
► To go up and down
► To create commonness with the people around you
► Courteous, kind, friendly
► To remember or recollect

Question No: 2 ( M a r k s: 1 )
The word “Communication” has been derived from which language?
► English
► Spanish
► Latin
► Chinese

Question No: 3 ( M a r k s: 1 )
According to the United Nation’s report of 1995, which of the following country has
highest

newspaper readership?
► America
► Europe
► Japan
► China

Question No: 4 ( M a r k s: 1 )
Schramm-Osgood Communication Model:
► Talks about common field of experience.
► Is considered the simplest of all models.
► Is the first communication model ever.
► Does not care about human interpretation.

Question No: 5 ( M a r k s: 1 )
What kind of words command more acceptability?
► Polite and decent words
► Harsh or intimidating words
► Rude and Threatening words
► All of the given options

Question No: 6 ( M a r k s: 1 )
When two strangers meet each other and one asks the other “what is your name?”
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This message is intended to:
► Discover about that person
► Establish relationship with him
► Help him out
► Persuade him

Question No: 7 ( M a r k s: 1 )
The use of verbal and nonverbal communication in advertisement is an example of
which

function of communication?
► Relationship
► Stimulation
► Relaxation
► Social growth

Question No: 8 ( M a r k s: 1 )
A father giving advice to his son about moral values is an example of which
function of

communication?
► Community growth
► Stimulation
► Relaxation
► Social growth

Question No: 9 ( M a r k s: 1 )
What is Meta communication?
► Communication with living things
► Communication with non-living things
► Communication with humans
► Communication with living and non-living things other then humans

Question No: 10 ( M a r k s: 1 )
The living style of people of a particular area is denoted as their----------- .
► Culture
► Heritage
► Society
► Fashion

Question No: 11 ( M a r k s: 1 )
In American culture, avoiding eye contact means:
► Disinterest
► Disrespect
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► Respectful
► It does not mean anything

Question No: 12 ( M a r k s: 1 )
Acculturation means the culture:
► Inherited from parents
► Adopted from others
► Learnt through mass media
► Presented on TV

Question No: 13 ( M a r k s: 1 )
Which of the following statement about the origin of language is correct?
► History confirms that it is man made.
► History confirms that it is divine.
► History confirms that it was made by prophets.
► It is still a mystery that whether it is man made or divine.

Question No: 14 ( M a r k s: 1 )
Which of the following is fixed impressions, exaggerated or preconceived ideas
about

particular social groups?

► Science
► Stereotype
► Label
► Stigma

Question No: 15 ( M a r k s: 1 )
Which of the following is NOT included in stereotype groups?
► Age
► Race
► Ethnicity
► Morality

Question No: 16 ( M a r k s: 1 )
A breakthrough in mass media was made by the invention of:
► Vehicles
► Electricity
► Language
► Paper

Question No: 17 ( M a r k s: 1 )
Which of the following era refers to the inclusion of Europe life and society in the

printed books?
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► 13th to 15th Century
► 14th to 17th Century
► 15th to 16th Century
► 16th to 17th Century

Question No: 18 ( M a r k s: 1 )
Which of the following is considered as the most lavishly decorated of any
manuscript

produced between the 7th and 9th centuries?

► Book of Kells
► Book of Durrow
► Diamond Sutra
► Book of Wells

Question No: 19 ( M a r k s: 1 )
Which era refers to the beginning of Yellow Journalism?
► 1890s
► 1880s
► 1870s
► 1860s

Question No: 20 ( M a r k s: 1 )
Hickey's Bengal Gazette used to publish stories about:
► Native people
► Employees of East India Company
► Independence Movement
► Culture of subcontinent

Question No: 21 ( M a r k s: 1 ) - Please choose vuzs one

Which of the following newspaper started in 1878 still enjoys the highest circulation
in

South India, and is among the top five national dailies of India?
► India Gazette
► The Hindu
► Madras Courier
► Hickey's Bengal Gazette

Question No: 22 ( M a r k s: 1 )
Which of the following was a bilingual newspaper of the subcontinent?
► Kohinoor
► Urdu Guide
► Jam-e-Jahan Numa
► Madras Courier
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Question No: 23 ( M a r k s: 1 )
Partap was the first newspaper, which started publishing:
► Criticism on British government
► Supplements
► Classified page
► Entertainment News

Question No: 24 ( M a r k s: 1 )
The idea of the electric telegraph was born when the scientists observed that:
► Electric charges could travel through wires over distances.
► Electric charges produce electric current.
► Electric charges could not travel through wires over distances.
► Electric energy could be transformed into mechanical energy.

Question No: 25 ( M a r k s: 1 )
What was the characteristic feature of the telegraph made by Wheatstone?
► It could send the message all over the world.
► It could indicate the transmitted letters.
► It had printed coded messages on a ribbon.
► It did not use electricity for sending message from one place to other.

Question No: 26 ( M a r k s: 1 )
For what purpose, telegraph was used during the Civil War (1861–1865)?
► To send the messages of soldiers to their relatives.
► To inform the media about war happenings.
► To send peace messages to the enemy.
► To control troop deployment and intelligence.

Question No: 27 ( M a r k s: 1 )
The original telephone designed by Graham Bell was just a modified version of:
► Radio
► Letter Box
► Telegraph
► Printing Press

Question No: 28 ( M a r k s: 1 )
Which of the following drawbacks were found in the magnetic telephone of
Graham Bell?
► It was not good in look.
► It had voice distortions, causing noise.
► It transmitted only half the sentence to the receiver.
► It could only make one-way communication.
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Question No: 29 ( M a r k s: 1 ) - Please choose vu zs one

Printing Press is the invention of:
► Guglielmo Marconi
► Joseph John Thompson
► Gutenberg
► Isaac Newton

Question No: 30 ( M a r k s: 1 )
Block Printing originated from which country?
► China
► India
► America
► Rome

Question No: 31 ( M a r k s: 1 )
In what type of printing, sheets of paper are pressed into individually carved
wooden

blocks?
► Block Printing
► Litho Printing
► Digital Printing
► Laser Printing

Question No: 32 ( M a r k s: 1 )
What the static on your cell phone that interferes with your ability to hear
directions to

the restaurant is called in the communication process?

► Noise
► Decoding breakdown
► Feedback
► Encoding interference

Question No: 33 ( M a r k s: 1 )
Which of the following era refers to the hand written books, consisting largely on

religious texts whose creation was meant as an act of worship?

► 7th to 13th Century
► 8th to 15th Century
► 13th to 17th Century
► 16th to 15th Century

Question No: 34 ( M a r k s: 1 )
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The way one interprets information around him or her is:
► Usually positive.
► Tied to one's values, beliefs, and experiences.
► Usually negative.
► Tied to what others think.

Question No: 35 ( M a r k s: 1 )
Which of the following title was used in first Private English Newspaper?
► Public Occurrences
► The Corrant
► The Gazette
► Sydney Gazette

Question No: 36 ( M a r k s: 1 )
Which of the following is the other name used for ‘Publicity?’
► Public Relations
► Development Journalism
► Advertising
► Media affairs

Question No: 37 ( M a r k s: 1 )
All of the following mighty be a solution for avoiding various problems occurred
during

message formation EXCEPT:

► Use of Standard Language
► Brevity of Message
► Use of Local Language
► Obeying Ethics

Question No: 38 ( M a r k s: 1 )
Which of the following refers to the ease in dealing with situations in which much is

unknown?
► Tolerance for ambiguity
► Empathy
► Transposition
► Cultural shock

Question No: 39 ( M a r k s: 1 ) - Please choose vuzs one

Despite the fact that languages have been one of the strongest tools of
communication, all

of the following are the innate flaws which hamper communication EXCEPT:
► Polarization
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► Labeling
► Static meaning
► Discrimination

Question No: 40 ( M a r k s: 1 )
As communication help you solve problems and improve relationships therefore it
is:
► Avoidable
► Inconsequential
► Pointless
► Essential

Question No: 41 ( M a r k s: 1 )
All of the following are the example of Labeling EXCEPT:
► Scots are stingy people
► Sheikhs are miser
► Politicians in Pakistan are corrupt
► Virsa movie is a good movie

Question No: 42 ( M a r k s: 1 )
Every individual is responsible for its individual deeds and not be seen as what cast,

creed or tribe he/she belongs to. This concept is given by:

► Islam
► Hinduism
► Judaism
► Sikhism

Question No: 43 ( M a r k s: 3 )

Why the manuscripts of the monasteries could not really affect life in Europe?

Question No: 44 ( M a r k s: 3 )

Write a short note on the development of print media in Bombay.

Question No: 45 ( M a r k s: 3 )

What do you know about Telex?

Question No: 46 ( M a r k s: 5 )

Discuss briefly the journey of books from handwritten to the printed editions.
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Question No: 47 ( M a r k s: 5 )
Mention any five developments which led the telephone to its present status,
making it a

great facility.

Question No: 48 ( M a r k s: 5 )
Briefly discuss on the development of print media in Madras (Chennai).