MBA Case Study: ABC Tapes Analysis
MBA Case Study: ABC Tapes Analysis
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Registration
Name Focus Area/ Contribution
Number
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Acknowledgement
We take this opportunity to express our gratitude to those who gave an idea to do the case study
in Operations and Quality Management Practices at ABC Narrow Fabrics (Pvt) Ltd (hereafter
referred to as ABC Tapes) and provide the support in collecting information.
First, we would like to thank Prof. Chandana Perera and Mr. Mohamed Naeem for providing
guidance to design and prepare this case study through the Course Outline and briefings in
Lectures.
Also, we would like to thank the management and employees of ABC Tapes for giving consent
to do the case study in their organization and providing company information for the success
of analysis and helping throughout this study.
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Contents
Contents ..................................................................................................................................... iv
1. Introduction ......................................................................................................................... 1
2. Critical Analysis.................................................................................................................. 4
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2.15. Lean Operations ..................................................................................................... 17
References ................................................................................................................................ 20
Annexures................................................................................................................................. 21
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List of Tables
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List of Figures
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List of Annexures
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1. Introduction
Organization Structure
ABC Tapes specialized in manufacturing and exporting a wide range of Narrow Fabrics, used
in various apparel forms from Casual-wear, Sportswear, Sleepwear, to Lingerie and Intimate-
wear. There is a wide range of products produced in ABC Tapes such as Wovens, Knits,
Jacquards, and Covered Elastomeric Yarn. These are used by the clients in a wide array of
products from pants, skirts, tops, briefs, knickers, brassieres, gloves, socks and hosiery and
many more products in the global apparel industry. In order to deliver the best output the
company consists of a dedicated and widely experienced staff from marketing, to product
design & development, manufacturing, dyeing, finishing, finance and administration, make up
the backbone of the company.
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All the products are tested for and maintained at optimum quality-levels that meet international
standards. This is proved through the quality standards and accreditations the has received, this
far. With a wide array of clients, ABC Tapes serves the stylistic fantasies of each and every
client, customizing products with their innovation. Simply put, ABC Tapes is where the
innovation meets the true connoisseurs of narrow fabric production.
Below chart depicts the organization structure of the ABC Tapes. Where the company is headed
by Managing director and under him, other seniors managers of all the divisions are reporting
to him. The entire production process which is discussed in this report is directly comes under
the purview of the operations director.
Operations traditionally refer to the production of goods and services separately, although the
distinction between these two main types of operations is increasingly difficult to make as
manufacturers tend to merge product and service offerings. More generally, operations
management aims to increase the content of value-added activities in any given process.
Fundamentally, these value-adding creative activities should be aligned with market
opportunity for optimal enterprise performance.
Quality management is the act of overseeing all activities and tasks needed to maintain a desired
level of excellence. Quality management includes the determination of a quality policy, creating
and implementing quality planning and assurance, and quality control and quality improvement.
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2. Critical Analysis
2.1. Methodology
To carry out the critical analysis, we primarily gathered information by conducting online
interviews with the Production Manager and Quality Assurance Manager of ABC tapes and
visiting their official website. The collected data was critically reviewed based on the theoretical
knowledge gained through classroom studies, and strengths and weaknesses in their operations
and quality management system were perceived. Finally, based on our analysis,
recommendations were made for further improvements.
ABC Tapes has 10 – 15 different types of job roles in shop floor in manufacturing department.
Initially employees trained on 3 job roles in onboarding. When they get confirmation in 6 – 9
months period they get trained in all the job roles to become multi skilled employees. They do
these trainings through 70:20:10 rule where major part is in on the job training. They use job
rotation as well.
They do job enrichment for selected candidates after providing them necessary training and
skill development. They have Individual Development Plan (IDP) programs where they give
opportunity for individuals to develop themselves to progress in their career. As an example,
they promote machine operators to team leaders. As they allocate jobs based on IE study, they
rarely do job enlargement and they face issues due to collective bargaining agreement (CBA)
with the trade union. However during the introduction of automation and technological
improvement, they go for job enlargement through work study. They consider the environment,
location/layout, type of machine or equipment to be operated, flow of information and
materials, tasks or elements involved in that job, movements of people and materials,
knowledge and skills required in job designing process and they carry out work studies, method
studies and time studies as well. They have IE department to carry out work studies. If any
dispute is raised by employees or trade union, they seek support from third party institutions
like University of Moratuwa. When installing a new machine or equipment, they start with the
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recommendation of the Original Equipment Manufacturer (OEM). While operation, they carry
out method study and change the method accordingly. In these studies, they consider the H&S
aspects, ergonomics, duplicate and unnecessary movements, detailed evaluation of each and
every tasks effectiveness etc. They use the Value Stream Mapping (VSM) to analyze the
process and use process flow charts and motion studies as a part of it. Since they have a
unionized work force, they cannot use video recording in the shop floor to study the motions of
employees. However their IE department members observe the processes and record the
motions and timings as part of motion study. Each and every task or job is designed based on
IE study. Standards and targets are established through the work study and agreed with the
union as production norms through the CBA.
Cellular Layout
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ABC Tapes uses the process layout in their main factory. They usually use VSM in the entire
operation to identify the non-value added activities and movements and to improve process
layout. But they have cellular layout (Figure 3) in their sample development area which
operates like a mini factory. Winding machines, yarn, dyes & chemical preparation area, dyeing
machines, extractors & dryers, covering machines, knitting machines and packing are located
and organized in the sample development area. This section has dedicated customer care team
and messengers who collect customer fabrics and standards as well as deliver developed
samples. Entire sample process is captured to "ABC Sample Express" Web Based Application
(WBA) which gives transparency to the customers about their sample development.
The inventory of ABC Tapes consists of Raw / Greige Yarn (PES & PA), Spandex & Lycra,
Dyestuffs, Chemicals, Dyed Yarn (Cone dyed, hank dyed & dope dyed), Make Up Materials
(MUM) – Paper cones, plastic cones, bobbins, covers, labels, boxes, separators, perforated dye
centers, Spare Parts, Finished Goods – Narrow fabrics, Elastics, Tapes (Refer Annexure 1).
The stock cover duration is approximately one month and it is mentioned in Annexure 1.
SAP Material Management (MM) and Production Planning Modules are used. Forecasting for
next 15 months is based on history data and market inputs (Article level forecasting and item
level forecasting). This is reviewed every month through demand planning and S&OP process.
Seasonal fluctuations also captured through the Demand Planning & S&OP planning process.
Suppliers get high-level forecast for 6-9 months and dynamic forecast for 3-6 months. This
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ensures the smooth raw material inflow. Most of the raw materials 1 month stock in hand, 1
month in transit and 1 month in stock at supplier’s end.
History data analysis reveals the demand patterns and fast moving items to be maintained in
stock. In addition to this, most of the customers of ABC Tapes follow the contract orders where
their goods were produced and kept in stock to allow them to withdraw whenever they needs.
Since ABC Tapes have the fully automated SAP platform to capture the consumptions and
GRNs, they use the Perpetual Inventory System. It continually updates inventory records and
accounts for additions and subtractions when inventory items are received, sold from stock,
moved from one location to another, picked from inventory, and scrapped. They have the fully
automated Purchase-to-pay system to purchase the goods and mostly follow the Fixed Reorder
Quantity System for fast moving raw materials (yarns) to order full container goods to minimize
the costs. Due to Covid situation, ABC Tapes keep 50% additional stocks to avoid run out
situations due to vessel and port delays.
Enterprise Resource Planning (ERP) solutions are the next step in the evolution of
manufacturing systems. ERP systems cover a wide range of business activities and data storage
requirements. ERPs bring together all of an organization's functional areas into a single system.
It allows a company to focus on enterprise operations rather than functional barriers by
integrating (Perera, 2011).
ABC Tapes initially used MS Access and Excel based on manual inventory control system.
However SAP was implemented in 2006 to give fully automated process. Different MRP
controllers such as Stock Items (MAA, MSA, MSB, MSC), Make to Order (MTO) and MSP
(Make to Special) are used for finished goods. Introduction to SAP Dashboards and Power BI
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Dashboards from Data lake in ABC Tapes give more visibility of the entire supply chain
process.
Both supply and demand side considerations are considered while designing a supply chain.
Procurement, outsourcing, distribution, and production are the main factors that are managed
in SCM. The bullwhip effect refers to the variation in order size upstream in the supply chain
as a result of fluctuating client sales, and this condition raises inventory levels in the supply
chain. Information technology aids in the integration of organizational operations and supply
chain aspects. Supply chain performance can be measured using inventory and financial metrics
(Perera, 2011).
Currently, the Supply Chain of ABC Tapes is managed by SAP. The performance of the Supply
Chain (Table 2) is measured using monitoring below KPIs (Refer Annexure 2 for KPIs used in
ABC Tapes) daily, monthly and benchmarking with other units and market norms.
Performance Measurement
Finish
Forecast OTIF AA
Goods SID A Strike B Strike C Strike
Market accuracy AT Order LFR Strike
(stock in rate rate rate
level Line rate
Days)
Sri Lanka 74.9% 14.3 93.7% 97.7% 90.0% 77.5% 81.9% 78.1%
Transportation modes used by ABC Tapes and how does the Cost is reduced
ABC Tapes use the road transport for all the customers. They have 14 number dedicated routes
to cover all the customers in the island. Customer acceptance calendar - Based on the agreement
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with the customers they deliver daily, on specific days or weekly. Since the roots and delivery
calendar fixed, they could manage the costs effectively. But there are occasions ABC Tapes
need to arrange special delivery. This should be approved by Commercial Director and
Operations Director case by case. Special delivery costs and reasons were analyzed monthly
and actions on reducing them.
Quality of design refers to the level of service that the manufacturer or supplier intends to
provide to the consumer. When the producer is creating the product's quality of design, it should
be considered the customer's needs in order to satisfy them with the product's suitability for
usage.
Quality of conformance is the level of the quality of product actually produced and delivered
through the production or service process of the organization as per the specifications or design.
When the quality of a product entirely conforms to the specification (design), the quality of
conformance is deemed excellent.
Quality Issues
ABC Tapes has several fully automated and semi/manual monitoring and data capturing
technologies using the digital technologies which are getting converted to visual patterns and
trends to understand the deviations from standards.
Sporadic Problem – Sudden drops in performances are investigated through 5Y, cause and
effect or fish bone methodology identify the root cause (Real time). Based on the findings
corrective and preventive actions are taken immediately and the results on the actions are
closely monitored to ensure appropriateness of the actions.
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Chronic Problem – Using trend analysis through control charts and process capability analysis
of historical data, chronic problems are identified. 80:20 rule is used in decision making to take
actions to resolve issues.
Since Right First Time in the dyeing is around 95%, 5% of the batches are going for rework.
When compare with similar industries and across other sister companies, this is in acceptable
level. Average rework cost in a month is around 15000 – 20000 USD. Similarly the in process
waste is around 0.80% which contribute nearly USD 3000 – 5000 per month.
Customer returns due to quality defects, cost of replacing of faulty products, some laboratory
testing through third party and customer claims are categorized under this cost category.
Average is USD 7500 per month.
Appraisal Costs
Since most of the raw materials are sourced through well-known suppliers, incoming
inspections is very minimal. Most of the occasions, depends on the quality certificate or
certificate of conformity (COC) issued by the suppliers along with each shipments. However
there are certain tests are carried out to some raw materials of premium products and random
quality tests triggered through SAP QM module as part of the Quality Assurance process. Some
of these tests required specific chemicals and involved destructive tests which cost around USD
5000 per month.
Prevention Costs
ABC Tapes will spend more money for prevention activities such as training the people, process
control such as kaizen projects, data collection through IoT devices and analyze the trends.
Quality activity plan is prepared at the beginning of each year along with the annual quality
objectives. Each department in the manufacturing have quality objectives which are monitored
and evaluated daily basis through various Power BI dashboards and in forums. Company use
the “Gemba Walk Tool” for process audits and reports the process issues which lead to quality
defect and waste generation. In addition to these company have many certifications such as ISO
9001:2015, Oeko-TEX, Global Recycled Standard (GRS) and Trim Quality Supplier
Performance (TQP), to ensure the process and products are align with the high level standards.
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Company spends around USD 25000 per months for these activities to prevention part of
Quality management.
Fast Response – Quality issues and complaints are dealt through the complaint management
portal of SAP QM Module. All the complaints should be investigated, decision to be taken and
Corrective Actions and Preventive Actions (CAPA) to be released within 48hrs upon the receipt
of a complaints. This process and performance are monitored through Power BI dashboards by
the commercial team and senior management.
Actions Based on Facts – Have enough analyzed data obtained from Power BI dashboards are
used in action planning and execution.
Employee Participation – All the employees in the shop floor have the quality related
objective rewarded through incentive scheme linked with their monthly earning. Employees are
given opportunity to visit customer premises to hear the voice of customers. This give
understanding what a customer expects from the company in terms of quality.
TQM Culture – “One Team One Vision” is the mantra everyone is following in the
organization. There are several forums and committees such as product development
committee, service and quality teams, Lean SS Teams and Kaizen Teams supports to bring all
the people together to works towards the common objectives of the company.
Quality Circle is a small group of employees of the same work area, doing similar work that
meets voluntarily and regularly to identify analyses and resolve work related problems. At ABC
Tapes, QC Teams are formed in department or task level under the sponsorship of the
department manager to focus on specific issues or potential process improvement. Members are
getting selected independently from different levels involved in that particular process. QC
team will follows the steps of defining the problem, analyzing the problem, data collection and
analysis, identifying root cause, developing solutions through brainstorming, foreseeing
possible resistance, trial run, implement and checking performance adhere to the PDCA cycle.
QC will increases the engagement and process ownership culture among the workforce. Since
there is a competition and attractive rewarding mechanism in place to promote the QC culture,
many people are joining to QC Teams. Department manager will evaluate the contribution and
performance of the individual member and nominate for the employee of the month, quarter or
year awards.
Benchmarking
Benchmarking is the process of measuring the overall quality aspects of the products, services,
and processes against those of organizations known to be leaders in one or more aspects of their
operations. In simple terms, benchmarking means the comparison of the quality parameters and
performance with the standards of similar industry (Dale et al., 1996). ABC Tapes usually do
benchmarking by comparing their performance with their sister companies located in other
countries through fully automated Power BI dashboards. These benchmarking help individual
sites to get and share the best practices and procedures to build a competition and performance
driven group culture.
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Scatter diagrams and Control charts. ABC Tapes use the Flowcharts, Fishbone diagram, Pareto
analysis, Check sheets and Control charts as part of their quality management process (Dale et.
al., 1996).
Flowcharts
Flowchart is a visual representation tool for a sequence of operation and easily identifies the
improvements areas. Flowcharts are the most popular of the seven tools. Flowcharts make it
easy to visualize the sequence of steps in a process and the relationship between various steps
or processes and the quality parameters to be focused and checked. QA Department of ABC
Tapes develops the detailed process map with the support of IE Department to cover entire
operation including the QA process and parameters to be checked (Figure 4).
Figure 4: Flowchart
Flowchart
Fishbone Diagram
The Fishbone diagram lists out a problem and then lists out the possible causes for the problem
and its effect or result. Fishbone diagram or cause and effect diagram is another popular tool
used by ABC Tapes for root cause analysis and problem-solving purposes. Since the causes are
captured completely, standardized and categorized under 5Ms & 1E (Man, Machine, Material,
Measurement & Method and Environment), they’re identifying the causes easily and taking
actions to resolve problems (Figure 5).
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Figure 5: Fish Bone Diagram
Pareto Analysis
Pareto chart is a combination of a line graph and a bar graph where the values are shown by the
bar graph and the line graph shows the total impact.
120%
100%
80%
Rejection (%)
60%
40%
20%
0%
GT Poor Dirty
Shade Wrong Damage Tempera Soiled Dyeing Reproce
Uneven Oligome Two Thread Missing Compres Impleme Package
Others Variatio Identific d Dye ture Dyed Vessel ssed
Thread r Issue Tones Mix Up Tally sion ntation s/
n ation Centre Issue Thread Issue Lots
Poor of SOP Soiling
Failed (%) 30% 24% 17% 11% 6% 4% 2% 1% 1% 1% 1% 1% 1% 1% 0% 0%
Cum Failed (%) 30% 54% 71% 82% 88% 92% 93% 95% 96% 97% 98% 98% 99% 99% 100% 100%
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This way, organizations can find the biggest causes of their problems with quality and
implement measures to reduce them. Pareto chart is also known as the 80-20 rule of quality
management where the organizations assume that most of the problems face with quality
management in any process is caused by the biggest factors. These problems are listed out as
80% of all problems, and their causes are listed out to be 20% of the biggest factors. We’ve
noticed effective usage of system driven Pareto analysis in the dyeing section where they used
to identify the major causes for batch failures and taking actions. Similarly “Gemba Walk”
observations in winding and knitting sections are analyzed through Pareto to prioritise the
actions to get quick and effective results (Figure 6).
Second major failure reason is others which indicates that they still didn’t identify the reason
for majority of the failures. Ideally others should be minimal.
Statistical process control (SPC) is the use of statistical techniques to control a process or
production method. SPC tools and procedures can help you monitor process behavior, discover
issues in internal systems, and find solutions for production issues. Statistical process control
is often used interchangeably with Statistical Quality Control (SQC) (Dale et al., 1996). ABC
Tapes mainly use the control charts generated through MiniTab software under SQC for quality
or process improvement purposes. Measurements and readings are automatically getting
captured through the IoT devices in the production machines and measuring equipment and
saved under SAP QM module database. Colour consistency, length of the cones and the oil
level in the yarn are mainly analysed through control charts and process capability charts. Each
products and processes have specific Lower Control Limits (LCL) and Upper Control Limits
(LCL). Products or processes resulting low Cp and Cpk were taken into immediate consideration
and prioritise to improve the process capability.
High fluctuations in the Oil Content (%) levels and the Cpk value of 0.51 is showing the Lub
application process is not within the control limits which need to be addressed (Figure 7)
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Figure 7: Process Capability Sixpack Report for Oil Content (%)
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3. Conclusion / Summary of findings
According to the analysis of operations and quality management practices of ABC Tapes, it
was found that the company was adapting and practicing industry operations and quality
management tools/methods such as TQM, Pareto Analysis Lean and Quality Circles etc. which
have brought many positive results to the company, but in our detailed analysis, we have found
the below findings which create problems/issues with the efficient execution of the production
and quality processes.
• High quality costs result in 5% of the batch going for rework on every production and
similarly, process waste is around 0.8% which contributes to higher quality costs.
• The Company maintains high inventory levels such as keeping 50% additional stocks of
materials to avoid stock run out situations due to order delays.
• The company has not properly identified the major reasons for the failures indicated in the
Pareto analysis.
• Statistical quality control process capability, High fluctuations in the Oil Content (%) levels
and the Cpk value of 0.51 is showing the Lub application process is not within the control
limits which need to be addressed
• Capacity utilization levels of automatic and manual machines shows significant difference,
and it indicates there is 88% -92% capacity utilization in manual machines. As a result, it is
suggested to evaluate financial viability of replacing the existing manual machines with
fully automated machines in order to improve the capacity utilization, which will help to
reduce overall product costs and to face seasonal demand increases.
• In order to reduce the quality cost, it is required to minimize wastage. Therefore, it is
recommended to take actions to cut down on waste and deliver the best quality products to
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its customers in the most efficient way, which will help to develop smooth obstacle free
manufacturing process with minimal waste.
• The company was maintaining high inventory levels to meet fluctuating customer demand
which had incurred a high cost to the company. Through the implementation of the lean
concept, the company could save inventory, materials and equipment’s associated holding
costs.
• Our analysis shows that some existing TQM efforts have not addressed some lapses in the
quality process. Therefore, it is recommended to introduce Six Sigma as a replacement to
the TQM technique, since Six Sigma could be used to overcome the shortages that were
evident in the TQM and bring competitive advantage to the company through world class
quality.
• The company could also use Deming’s PDCA cycle as a tool for continuous improvement,
which will help to identify the reasons for failures and how to address such failures through
continuum improvements. The PDCA cycle has four steps: Plan, Do, Check, Act.
1. Plan: Recognize an opportunity for improvement and plan for change.
2. Do: Implement the change on a test basis.
3. Check: Check the implemented, analyze the results and determine whether it made a
change
4. Act: Take actions based on what was learnt in the check step, if the change did not work,
go through the cycle again. Use what you have learnt to plan new improvements.
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References
Dale, B. G., Boaden, R. J., Wilcox, M., & McQuater, R. E. (1996). The Effectiveness of Quality
Management Tools and Techniques: An Examination of the Key Influences in Five Plants.
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Annexures
Annexure 1: Inventory Matrix of ABC Tapes
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Annexure 2: Supply Chain KPIs of ABC Tapes
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