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Southern Leyte State University College of Hospitality and Tourism Management

1. The study aimed to understand the relationship between tourists' motivations and their experiences and satisfaction. A questionnaire was conducted with domestic and foreign tourists to measure their motivations and experiences regarding ecotourism activities. 2. Results showed that tourists who were satisfied with their experience were willing to visit again, indicating they become positive promoters for the destination. However, the challenge is for the industry to be aware of this and respond adequately to make ecotours memorable and encourage revisits. 3. Tourist motivations were categorized into four groups - activities related to nature, visiting protected areas, buying souvenirs/crafts, and cultural activities. Satisfied tourists with memorable experiences tend to promote the destination.

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0% found this document useful (0 votes)
34 views

Southern Leyte State University College of Hospitality and Tourism Management

1. The study aimed to understand the relationship between tourists' motivations and their experiences and satisfaction. A questionnaire was conducted with domestic and foreign tourists to measure their motivations and experiences regarding ecotourism activities. 2. Results showed that tourists who were satisfied with their experience were willing to visit again, indicating they become positive promoters for the destination. However, the challenge is for the industry to be aware of this and respond adequately to make ecotours memorable and encourage revisits. 3. Tourist motivations were categorized into four groups - activities related to nature, visiting protected areas, buying souvenirs/crafts, and cultural activities. Satisfied tourists with memorable experiences tend to promote the destination.

Uploaded by

Lyra Mae Bitor
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TITLE Objective METHODS RESULTS/FINDINGS RECO

/CO
1. The Effects of To empirically explore In data collection, this There is theoretical Future
Motivation, the effects of study used the and empirical should
Satisfaction, motivation, secondary data evidence on the incorpo
and Perceived satisfaction, and collected in 2012 by causal relationships factors
Value on perceived value on the Ontario Tourism among travel such p
Tourist tourist Marketing Partnership motivation, constra
Recommendati recommendation Corporation. The data satisfaction, perceived and so
on through a structural compromises over value and Thus,
equation modelling 300 attitudinal, recommendation. The should
(SEM) approach. behavioral and findings show that the develo
demographic variables effects of perceived survey
.This study focused on value and satisfaction severa
respondents who had on recommendation (1)
taken at is greater than that of
least one out-of-town motivation. In addition,
trip in the last 12 as proposed, the
months, generating results reveal that
50,322 cases. The motivation can be
authors used used as a predictor of (2)
randomly selection for recommendation.
analysis. The Positive path
variables employed in coefficients were
this study used a 1–10 found
Likert-type scale. between independent
variables and the (3)
In data analysis, the dependent ones,
authors used including
frequency analysis motivation→satisfactio
(FA), exploratory nmotivation→perceive
factor analysis( EFA), d value
confirmatory factor motivation→recomme
analysis ndation,
(CFA) and structural satisfaction→recomm
equation modelling endation
(SEM). Also SPSS perceived
20.0 and AMOS 21.0 value→satisfaction
were utilized to obtain and perceived
the empirical results. value→recommendati
on

Republic of the Philippines


SOUTHERN LEYTE STATE UNIVERSITY
Main Campus, Sogod Southern Leyte
College of Hospitality and Tourism Management

TITLE Objective METHODS RESULTS/FINDINGS RECO


/CO
2. Understanding To understand A questionnaire Tourists’ motivation,
the relationship the relationship survey was conducted M1 refers to the
between between for foreign and It was and
appreciation proven that
tourist’s tourist’s domestic tourist in the gaining the tourists who
knowledge
motivations motivations, chosen destination. about naturesatisfied
were and with
and their their The survey was their
experiencing andexperience
experience experience designed to measure werelocal
promoting willing to visit
and and the motivations and culture.
again,M2indicating that
satisfaction. satisfaction. experiences of tourists encompasses become
they have
regarding the acquiring
positive promoters
ecotourism environmental
for the destination.
activities they knowledge
However,and the
participated in. . A recreation and
challenge for the
total of N=375 relaxation. On the
industry is to be
respondents took the other hand, activities
aware of this need,
survey converge andinto four
respond
giving information of groups, where
adequately. These
their experience, activities related to
results can enlighten
participation and nature, visiting
satisfaction in protectedecotourism
areas, managers
ecotourism activities. on
buyingpossible options
Data from and offers that can
souvenirs/crafts,
both the close-ended cycling andbe provided
viewing to make
questions and open- wildlife falls in A1,memorable
ecotours A2
ended questions were includedandvisiting
coded. They were historical encourage
monuments, revisits.
then computed and taking photographs
analyzed by using the and sight seeing. A3
Statistical Package for covers activities such
Social Sciences as hiking and cultural
(SPSS). Descriptive activities and A4
statistics, including encompasses
simple activities such as
frequencies, mean communicating with
ratings on the the local people . The
respondents’ result provides
demographic and trip sufficient evidence to
characteristics and accept the relationship
factor analysis of that arises between
motivation and motivation, and the
activities were overall level of
computed. satisfaction.

REFERENCES:
Huang, Shuyue; Shen, Ye; and Choi, Chris, "The Effects of Motivation, Satisfaction and
Perceived Value on Tourist Recommendation"
(2015). Travel and Tourism Research Association: Advancing Tourism Research Globally. 5.
https://scholarworks.umass.edu/ttra/ttra2015/Student_Colloquium/5

Ramchurjee, N.A. (2013), “Understanding the relationship between tourists’


motivations and their experience and satisfaction”, International Journal of Development and
Sustainability, Vol. 2 No. 3, pp. 1758-1769.
Online ISSN: 2168-8662 – www.isdsnet.com/ijds

LYRA MAE BITOR BSTM-1A MACROPERSPECTIVE MTH 10:00-11:30

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