Southern Leyte State University College of Hospitality and Tourism Management
Southern Leyte State University College of Hospitality and Tourism Management
/CO
1. The Effects of To empirically explore In data collection, this There is theoretical Future
Motivation, the effects of study used the and empirical should
Satisfaction, motivation, secondary data evidence on the incorpo
and Perceived satisfaction, and collected in 2012 by causal relationships factors
Value on perceived value on the Ontario Tourism among travel such p
Tourist tourist Marketing Partnership motivation, constra
Recommendati recommendation Corporation. The data satisfaction, perceived and so
on through a structural compromises over value and Thus,
equation modelling 300 attitudinal, recommendation. The should
(SEM) approach. behavioral and findings show that the develo
demographic variables effects of perceived survey
.This study focused on value and satisfaction severa
respondents who had on recommendation (1)
taken at is greater than that of
least one out-of-town motivation. In addition,
trip in the last 12 as proposed, the
months, generating results reveal that
50,322 cases. The motivation can be
authors used used as a predictor of (2)
randomly selection for recommendation.
analysis. The Positive path
variables employed in coefficients were
this study used a 1–10 found
Likert-type scale. between independent
variables and the (3)
In data analysis, the dependent ones,
authors used including
frequency analysis motivation→satisfactio
(FA), exploratory nmotivation→perceive
factor analysis( EFA), d value
confirmatory factor motivation→recomme
analysis ndation,
(CFA) and structural satisfaction→recomm
equation modelling endation
(SEM). Also SPSS perceived
20.0 and AMOS 21.0 value→satisfaction
were utilized to obtain and perceived
the empirical results. value→recommendati
on
REFERENCES:
Huang, Shuyue; Shen, Ye; and Choi, Chris, "The Effects of Motivation, Satisfaction and
Perceived Value on Tourist Recommendation"
(2015). Travel and Tourism Research Association: Advancing Tourism Research Globally. 5.
https://scholarworks.umass.edu/ttra/ttra2015/Student_Colloquium/5