Marketing Cloud

Administrator Free Dumps

https://www.passcert.com/Marketing-Cloud-Administrator.html
 1.Northern Trail Outfitters (NTO) is building a journey which randomly sends
five different versions of an initial welcome email to new subscriber however,
subscribers receive the same follow-up email two weeks later. To improve
maintainability of their email content, NTO want to use 3 completely different
emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities
possible?
A. Einstein STO
B. Engagement Split
C. Wait Until Date
D. Join
Answer: D

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 2. Northern Trail Outfitters is preparing to send a promotional email. The
audience file was loaded into a data extension but does not display for Marketing
Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
A. The data extension is marked as Sendable
B. The data extension contains a Salesforce ID
C. The Data extension is marked as Sendable and Testable
D. The data extension is linked using the Contact Key
Answer: A

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 3. A Marketing Cloud admin is tasked with overhauling the data model for
Enterprise. While the current data model is isolated to the email channel and
there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the
new mode? Choose 3 answers.
A. Remove nonessential data for marketing purposes.
B. Identify and assign appropriate keys to tie records together.
C. Normalize data and fields to prevent redundancy.
D. Ensure all available data is included.
E. Ensure every data source has a sendable field.
Answer: A,B,C

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 4. Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and
Google Analytics to manage advertising spend. They want to combine these data
sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
A. Einstein AI
B. Interaction Studio
C. Datorama
D. Google Marketing Platform
Answer: C

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 5. A publishing company has presented the following:
• A need to send renewal reminders to customers whose subscriptions expire in
15 days and 7 days.
• A campaign needs to be created and managed by a general marketing user who
will not have administrative rights and who is not technical.
• The customer's expiration date is included in the data file.
What component should the customer's solution include? Choose 3 answers
A. Suppression list
B. Data Filter
C. Triggered Send
D. Template-based emails
E. Automation StudioTerm
Answer: B,D,E

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 6. Northern Trail Outfitters (NTO) has a franchise model which allows locally-
owned stores to operate under the corporate umbrella. They are required by
corporate policy to email each franchisee a monthly statement, but the
statement cannot be publicly accessible
Which Marketing Cloud product should NTO purchase as a solution?
A. Email Rachments
B. Distributed Sending
C. Content Syndication
D. Analytics Builder
Answer: B

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 7. NTO wants to format links for consumption by Google Analytics 360.
NTO wants to make sure they do not have any data which could be
considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query
string parameters? Choose 3 answers
A. Product Code
B. Application ID
C. Subscriber ID
D. Email Address
E. Name
Answer: A,B,C

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 8. A Marketing Cloud admin wants to create an SFTP User for the
first time.
Which two considerations should be taken when configuring an SFTP
User? Choose 2 answers
A. By default, the username is the MID for the current Marketing
Cloud MID.
B. Minimum password length is 12 characters.
C. By default, the password will be the password of the logged-in user.
D. Once created, the user will need to be activated in order to use the
SFTP.
Answer: B,D

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 9.A university plans to use Journey Builder to improve their 1:1 marketing to
potential students, current students, and alumni. The university currently has
student data in the Sales Cloud. Other data, such as course catalog, student
demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? Choose 2
answers.
A. Use Data Designer to link student and alumni data to the contact record.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Create list attributes to store student data from the Sales Cloud.
D. Use Synchronized Data Sources to data from the Sales Cloud.
Answer: A,D

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success
 10.A customer needs to link demographic information to its contact
model in Contact Builder.
What type of relationship should be used?
A. One -to -Many Relationship
B. Many -to -Many Relationship
C. One -to -One Relationship
D. Many -to -One Relationship
Answer: A

Download Passcert Latest & Valid Marketing Cloud Administrator Free Dumps To Ensure Your Success