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Mobile Produce Markets

Suresh Jayakar created "The Produce Truck" project to bring fruits and vegetables closer to people using vehicles. His idea may be feasible in some Philippine provinces and cities, as people enjoy growing produce and markets are common, though current circumstances make more places receptive. Design thinking solves life's problems at the intersection of business and society by taking a creative approach to address issues in a way that considers human needs and economic demands together.

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Vincalaine Balagot
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283 views1 page

Mobile Produce Markets

Suresh Jayakar created "The Produce Truck" project to bring fruits and vegetables closer to people using vehicles. His idea may be feasible in some Philippine provinces and cities, as people enjoy growing produce and markets are common, though current circumstances make more places receptive. Design thinking solves life's problems at the intersection of business and society by taking a creative approach to address issues in a way that considers human needs and economic demands together.

Uploaded by

Vincalaine Balagot
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1. What was Suresh Jayakar's project/idea?

"The Produce Truck" is the name of Suresh


Jayakar's project/idea. Using vehicles, he has created a method of bringing fruit and
vegetables closer to the man. You won't have to waste time or go long distances to find
products in the future. find products in the future.
2. Do you think Jayakar's idea is feasible here in the Philippines? Specifically, in provinces?
Why? I believe Jayakar's proposal may be feasible in some areas only in the Philippines,
because we all know that people in our country, particularly in the provinces, enjoy
planting and growing various types of vegetables, and it is also common for us to have a
wet market in every town or city, as well as food or fresh produce stalls. However, given
our current circumstance, in which we are quarantined owing to the coronavirus, I
believe that more places or cities would embrace his proposal.
3. With Suresh Jayakar's idea, how did design thinking solve life's problems? Design
Thinking is most suited to solve problems at the crossroads of business and society,
where many domains converge, such as logic and emotion, rational and creative, human
needs and economic demands, and between systems and people. Unless we were
seeking for a creative or innovative way to tackle the problem with a desired purpose
other than the conventional options accessible, we would most likely not need Design
Thinking to address huge issues that are easy and have established and known solutions.
According to Suresh Jayakar, while we are taught to think convergently as children,
design thinking promotes us to think divergently. It instills in us the ability to see the
larger picture. Suresh explores the concepts that govern design thinking and how they
make it such a powerful tool in his talk.

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