CARIBBEAN EXAMINATION

COUNCIL
SCHOOL BASED ASSESSMENT

Year of Examination: 2021

Candidate Name Candidate Number

Page
Project Title 1

Introduction 2

Methodology 3

Presentation of Data 4-9

Analysis of Data 10-11

Discussion of Findings 12

Conclusion 13

Appendix 14-15
 PROJECT TITLE
To investigate most popular brand shoes worn by students at Immaculate Conception High

School.

1
 INTRODUCTION
Immaculate Conception High School has approximately 2,000 girls who attend every

year and because brown shoes specifically are a part of the school uniform each student owns

a pair of these school shoes. With Immaculate Conception High being an all-girls institution,

trends and preferences are sometimes set and the „Band-wagon Effect‟ occurs where

student‟s purchase identical or similar shoes. An example of this is during the “Sketchers”

fad, when almost every student owned and wore a pair of school shoes from this specific

brand only.

However, as of recent, students seem to be branching out into different brands

and purchasing whole new different styles of brown shoes. Students have now become more

expressive with their shoe selection. They have been more comfortable and creative with the

shoes they choose to wear to school. A key difference that can be noticed among them is the

variety of brands of shoes, each with their own unique design, texture, and style, all in

various shades of brown.

The aim of this School-Based Assessment is to investigate what are the most worn

brands for school shoes, current most popular brand at Immaculate Conception High School

and why did students choose the brand selected.

2
 METHODOLOGY

A total of forty-four (44) questionnaires were issued to students in at Immaculate

Conception High. In light of the Covid-19 pandemic, the questionnaires were handed out via

the social media app “WhatsApp”.

A questionnaire was chosen because it was the easiest and most achievable data collection

method, to send and obtain the responses from students, compared to the other options.

3
 PRESENTATION OF DATA

Bar Graph Showing the Various Shoe Brands that 44 Students at

Immaculate Conception High School Own this Academic Year

Figure 1

Sketchers: 6/44 * 100 = 13.6%

Lower East Side: 8/44 * 100 = 18.2%

Hush Puppies: 6/44 * 100 = 13.6%

Clarks: 18/44 * 100 = 41%

Payless: 2/44 * 100 = 4.5%

Life Stride: 1/44 * 100 = 2.3%

Eastland: 1/44 *100 = 2.3%

I don‟t remember/bought it online: 2/44 *100 = 4.5%

4
 Bar Graph Showing the Various Shoe Brands that 44 Students at

Immaculate Conception High School Owned in the Past Academic Year

Figure 2

Sketchers: 7/44 * 100 = 15.7%

Lower East Side: 5/44 * 100 = 11.4%

Hush Puppies: 10/44 * 100 = 22.7%

Clarks: 16/44 * 100 = 36.4%

Payless: 2/44 * 100 = 4.5%%

EastLand: 1/44 * 100 = 2.3%

Life Stride: 1/44 * 100 = 2.3%

Don‟t Remember: 2/44 * 100 = 4.5%

5
 Pie Chart Showing the “Go-To” Shoes Brand for 44 Students at

Immaculate Conception High School

Figure 3
Clarks
18/44 * 100 = 40.9%

Lower East Side

Hush Puppies
7/44 * 100 = 15.9%

Sketchers
6/44 * 100 = 13.6%

Airmax
1/44 * 100 = 2.3%

Payless
1/44 * 100 = 2.3%

Life Stride
1/44 * 100 = 2.3%

Eastland
1/44 * 100 = 2.3%
6
 Pie Chart Showing the Shoe Brand that 44 Students at Immaculate

Conception High School Plan on Purchasing Next Academic Year

Figure 4
Clarks
15/44 * 100 = 34%

Lower East Side

Hush Puppies
8/44 * 100 = 18.2%

Sketchers
10/44 * 100 = 22.7%

Others
=100% - (34% + 11.4% + 18.2% + 22.7)
=100% - 86.3%
=13.7% /5
=2.7%

7
 Pie Chart Showing the Strongest Shoes Brand that 44 Students at

Immaculate Conception High School Have Owned

Figure 5
Clarks
24/44 * 100 = 54.5%

Hush Puppies
4/44 * 100 = 9.1%

Lower East Side

Sketchers
7/44 * 100 = 15.9%

Airmax
1/44 * 100 = 2.3%

Eastland
1/44 * 100 = 2.3%

Life Stride
1/44 * 100 = 2.3%

8
Bar Graph Showing the Factors that Influence the Shoes Brand Chosen by

44 Students who attend Immaculate Conception High School

Figure 6

9
 ANALYSIS OF DATA
It is shown that 44 students responded to the questionnaire that was handed out

virtually via Google forms. The bar graph in Figure 1 shows the various shoe brands that

each student owned during the current academic year. It is seen that the majority 18 students

own Clarks, 8 students own Lower East Side, 6 students each own shoes from the brands

Hush Puppies and Sketchers, 2 own shoes from Payless and 1 person each own shoes from

both Life Stride and Eastland while 2 students answered stating unfortunately that they could

not recall the brand shoe, due to them purchasing it online.

For figure 2, a bar graph was used to show the shoe brand bought by students for the

previous academic year. The majority which was 16 students owned Clarks, 10 students

owned Lower Eastside, 7 owned Sketchers, 5 owned Hush Puppies, 2 students owned

Payless, 1 student each owned school shoes from the following brands: Life Stride and

Eastland. However, unfortunately 2 students could not recall which brand shoe they had

gotten for the previous academic year.

According to Figure 3 which shows a representation of the students‟ go to shoe brand

in the form of a pie chart, it is evident that Clarke‟s is the most popular or most worn shoe as

it occupied 40.9% of the pie chart. The second most worn shoe brand is Lower East Side with

20.5% and the next is the Hush Puppies brand that occupied 15.9%, followed by, Sketchers

with 13.6%. The remaining brands (Payless, Airmax, Life Stride and Eastland) were the least

worn by students with 2.3%.

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 Figure 4, represented by a pie chart shows the brand shoes that the students are

planning to purchase for the upcoming academic year. It is evident that Clark‟s was the most

common shoe, taking up 34.1% of the chart. Sketchers ran up after with 22.7% of people

wanting to purchase it next year, as well as, Hush Puppies and Lower East Side with 18.2%

and 11.4% respectively.

Figure 5 represented by a pie chart, shows the strongest brand shoes owned by

students. Among the 44 students surveyed, the majority which was 54.5% of students owned

Clarks, 15.9% owned Sketchers, 13.6% owned Lower East Side, 9.1% owned Hush Puppies,

while the remaining brands: Airmax, Life Stride and Eastland are owned by the least number

of students with 2.3%.

Figure 6 which is a bar graph; illustrate various factors that may affect the student‟s

choice of shoes brand among forty-four students. Based on the results, the colour that the

shoe brand provides is the factor that most influences their choice, as 41 students chose this.

Next is appearance, which was chosen by 32 students, then comfort which was chosen by 30

students followed be affordability which 27 of the students chose, and lastly availability

which was chosen by 12 students.

11
 DISCUSSION OF FINDINGS

In the data collected, it was shown that most Immaculate students owned Clark‟s.

Based on the results, most of the students chose to wear Clarks last year, this year and will

wear them for the coming academic year since, the shoe brand provided the desired colour

and appearance, while the least factors considered were affordability and availability. The

chart also showed that Clark‟s was their go-to shoes and the strongest owned, making it the

most owned brand by students at the Immaculate Conception High School.

12
 CONCLUSION

Based on the objectives of investigating which shoe brand was the most popular

among the students attending Immaculate Conception High School, a clear conclusion can be

drawn. From the investigation, it is seen that the shoe brand Clark‟s is the most popular shoe

brand at I.C.H.S, mostly for the following reasons of colour, appearance, affordability, and

comfort.

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 APPENDIX

Questionnaire:
1. What shoe brand do you have this academic year?
● Sketchers
● Lower East Side
● Hush Puppies
● Clarks
● Other

2. What shoe brand did you have last academic year?

3. What is your go to school shoes brand?

4. What school shoes brand do you plan on getting next academic year?
● Sketchers
● Lower East Side
● Hush Puppies
● Other

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5. Strongest school shoes brand you‟ve owned/ own?
● Sketchers
● Lower East Side
● Hush Puppies
● Clarks
● Other

6. What factors contributed to you selecting the brand chosen? Select all that apply to you.
● Appearance
● Affordability
● Comfort
● Colour
● Availability

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