Corporate Social
Responsibility:
-
Kentucky Fried Chicken
KFC
Corporate Social
Responsibility:
-
Kentucky Fried Chicken
KFC
Introduction
•Kentucky Fried Chicken also known as
KFC, was founded by Colonel Harland
Sanders in Utah in 1952.
•Mr. Sanders began the selling of his fried
chicken at his service in 1930.
•In 1950, he started franchising his chicken
business, traveling by car from one
restaurant to another across the United
States and Canada before his formula
finally reached Malaysia in 1970.
•There are currently over 600 KFC
restaurants nationwide.
Community Restaurant
Project Penyayang
Run by speech and hearing-
impaired employee • provides charity homes across
Helping them to support Malaysia with free meals
themselves • To residents and charity homes
Vision
leading integrated food
service group in the
Mission
Asia Pacific region increase profitability,
based on consistent
Core Principle
enhance shareholder
quality goods and value and deliver
outstanding customer- sustainable growth year
focused service. after year.
Green Outlet and
Organization
• Certified Green
Restaurant
Value
Company Values
At KFC, we have a passion for food, and serve it with pride.
01 OUR SERVICES We believe that you should come to work as the best
VALUE version of yourself and treat every guest like a friend. And
it’s our job to ensure that every guest leaves happy.
02 OUR FOOD Our food is always craveable. We are the original fried
chicken experts, and everything we do celebrates our
passion for serving finger lickin’ good food.
We use natural, high-quality materials and have all the
03 OUR conveniences to make our guests feel welcome and
comfortable. From our table designs to the sounds in our
RESTAURANTS restaurants, we create a friendly and lively place that
makes you want to stay and enjoy your time with friends
or family.
Stakeholders
Main Stakeholders
is the one who is gaining profit and shouldering the risk of loss. Therefore, though
KFC was founded by Colonel Harland Sandars, Yum! Brand is the main stakeholder
and owner of KFC as it was subsidized under the Yum! Brands
Media Industry
is one of the stakeholders that can affect a business. However, it is also the most valuable
groups to an organization as it can help to shape consumer attitudes toward the business.
Media plays important role in promoting the business (KFC) to the general public and influences
their purchase decision.
Government regulation
is also the stakeholder for KFC. To keep its operation, KFC must abide to the
regulations provided.
Stakeholders
Customer
is also one of the stakeholders for KFC. This stakeholder is from all ages as KFC
does not have specific age for their targeted customer.
Suppliers
are also counted as an organization’s stakeholder. KFC tend to choose local suppliers for their
supplies as local supplier is familiar with the culture of the demographic.
Competitor
too is considered as an organization’s stakeholders as. The competitors of KFC are
those who shared the same targeted audience.
✓ Realized the need for
them to help the
speech and hearing
impaired community
Responsibility ✓ Create an initiative to Responsibility
toward the help those who are
toward Employees
Environment affected by this
pandemic
Global Warming have Company responsibility
become a massive issues toward employees is
in our world. that the company need
Responsibility toward the Responsibility
to make sure
environment is to aim at toward employees’ well-being
reducing the water Community and take care of the
pollution, air pollution, safety of their
and land pollution. employees
Types of Approaches
Obstructionist Defensive
Stance Stance
Accommodative Proactive
Stance Stance
Responsibility that have been done by Kentucky Fried Chicken (KFC)
Malaysia is using proactive stances. Proactive stance is that a company
makes social responsibility their priority. Their business is not only about
making profits only but also taking part in social issues.
During this pandemic situation, KFC Malaysia has firstly realized that
many people need to be helped and have taken immediate action to the
situation. They opened a fundraiser account called Akaun Amanah Khas
to collect funds and also collect RM1 from any purchases of KFC Mixed
Bucket.
Corporate Social
Responsibility
Programs
KFC Hearing And Speech Impaired Community Care Stores
Opening special stores for the hearing and speech impaired community. This
effort is to help them in living a decent livelihood and to help them prove to the
world that their community is able to do anything like other people in this world.
KFC Launch Projects In Fight Against Covid-19.
aims to show their dedication to help the front liner including policemen,
nurses, doctors and also the less fortunate which are the people of Malaysian
who has been affected badly by this pandemic
KFC Green Outlet
Kentucky Fried Chicken (KFC) Malaysia wants to educate the world
including themselves about global warming issues that we often hear
but not many realise and take action regarding this matter
CSR Management
Through partnership with other company: QSR Brands, a company that
owns and operates various fast-food restaurants, KFC included, through
its subsidiaries. . One of the program held under this partnership is “Add
Hope Program”.
Public Support: Tabung Penyayang KFC, for an instance. The funds are
collected in 2 ways. First in by donating 10 cents from every Chicky Meal
purchase and second is through collection boxes placed in every KFC
branches in the nation.
Conclusion: KFC does not have its own specific management
team/department for CSR management
Conclusion
Companies that are involved in many corporate social responsibilities will
surely be able to enhance or increase the positive image of their company
towards the society. But a good and successful company is not only a
company that always protects their positive image of its company but a
company that actively participates in the corporate social responsibility
because they realize their responsibility to the society to make sure their
business does not bring any harm to the society
Corporate social responsibilities and ethics is very important to be applied
by so that business bodies can ensure in giving the best and strong image
also acceptable to society
Thank
You
