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BCG Matrixand SWOT Analysis Mcqs

The document contains questions and answers related to strategic management concepts. It covers topics like the origins of strategic management, components of the BCG matrix, elements of the macro and micro environment, competitive advantage, Blue Ocean strategy, SWOT analysis, the BCG matrix, organizational levels, and definitions from strategic thinkers.

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Mehmood Alam
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9K views11 pages

BCG Matrixand SWOT Analysis Mcqs

The document contains questions and answers related to strategic management concepts. It covers topics like the origins of strategic management, components of the BCG matrix, elements of the macro and micro environment, competitive advantage, Blue Ocean strategy, SWOT analysis, the BCG matrix, organizational levels, and definitions from strategic thinkers.

Uploaded by

Mehmood Alam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strategy is _________.

A. Completely Proactive & Completely Reactive

B. Partly Proactive & Partly Reactive

C. Neither Proactive Nor Reactive

D. Proactive Only

The origins of Strategic Management can be retraced to ________

a. 1930

b. 1911

c. 1879

d. 1938

BCG in BCG matrix stands for __________

A. Boston Calmette Group

B. British Consulting Group

C. Boston Corporate Group

D. Boston Consulting Group

Strategic management is an important part of any business which helps with


_________ formulation and business decisions.

A. Strategy
B. Tactics

C. Procedure

D. Marketing

Which of the following is not part of the micro environment?

A. Technology

b. Shareholders

c. Competitors

d. Publics

Which of the following is not a part the Macro Environment?

A. Laws & Policies

b. Demographics

c. Suppliers

d. Social Values

What does Stars symbolize in BCG matrix?

a. Introduction

b. Growth

c. Maturity

d. Decline
What does Dog symbolize in BCG matrix?

A. Introduction

B. Growth

D. Maturity

D. Decline

The BCG matrix is mainly designed to analyse ______

A. Current strategy of the organization

B. Long-term strategic planning

D. Short-term strategic planning

D. Revenue generated by the organization

In strategic management, SWOT stands for ______

A. Strength, Weakness, Opportunity, Thread

B. Strength, Weakness, Opportunity, Threat

D. Strong, Weak, Open, Transparent

D. Strategic Weapons for Worldwide Tactics

Cultural values would be part of which of the following factor in macro


environment?

A. Demographic
B. Social

C. Ecological

D. Natural

Competitive advantage can best be described as _______

A. Perfect Competition in The Market

B. Advantages of Competition

C. Increased Efficiency of the organisation

D. Stand out the organisation

A typical dictionary will define the word ________ as something that has to do
with war and ways to win over enemy.

A. Business

B. Policy

C. Management

D. Strategy

What does Question Mark (?) symbolize in BCG matrix?

A. Remain Diversified

B. Invest

C. Stable

D. Liquidate
Market penetration strategy can be executed by _______

A. Decreasing Prices

B. Increasing Prices

C. Increasing Margin

D. Producing at mass level

_________ is not one of the elements of strategic management.

A. Formulating strategy

B. Implementation of Strategy

C. Evaluation of Strategy

D. None of the above

What do Cash Cows symbolize in BCG matrix?

A. Remain Diversified

B. Invest

C. Stable

D. Liquidate

The acquisition of a business that operates in the same industry is known as


_____

A. Internal Integration
B. Horizontal Integration

C. External Integration

D. Vertical Integration

The foundation of blue ocean strategy is ________

A. Evaluation

B. Creativity

C. Core strength

D. Value Innovation

What does Green symbolize in BCG matrix?

A. Invest & Expand

b. Select & Earn

c. Harvest & Divest

d. Both a & b

“V” in VUCA stands for ______

A. Viability

b. Volatility

c. Violent

d. Vicinity
What does Yellow symbolize in BCG matrix?

A. Invest & Expand

b. Harvest & Divest

c. Select & Earn

d. Both a & b

Full form of VUCA is Volatility, Uncertainty, Complexity, and______

A. Ambition

b. Anxiety

c. Ambivalences

d. Ambiguity

______is not an element of VUCA.

A. Volatility

b. Unclarity

c. Complexity

d. Ambiguity

In SWOT analysis, OT reflects ________factors

A. Internal

b. External
c. International

d. Necessary

In SWOT analysis, SW reflects ________factors

A. Internal

b. External

c. International

d. Necessary

The BCG matrix is also known as________

A. The Boston Box

b. Product Portfolio matrix

c. Growth-Share matrix

d. All of the above

Removing the barriers for group countries is known as _____

A. Horizontal Integration

b. Vertical Integration

c. Internal Integration

d. Regional Integration
What does Red symbolize in BCG matrix?

A. Invest & Expand

b. Harvest and Earn

c. Harvest & Divest

d. Select & Earn

The BCG Matrix is based on __________

A. Industry attractiveness & Business Strength

b. Industry Growth rate & Business strength

c. Industry Attractiveness & Relative market share

d. Industry Growth rate & Relative market share

In strategic thinking, how long is the long term, approximately?

A. 1 Month to 1 year

b. 2 to 3 years

c. 3 to 5 years

d. More than 5 years

Low cost, Differentiation and Focus are examples of __________________

A. Corporate strategies

b. Operational Strategies

c. Business Strategies
d. Functional Strategies

The word tactic is most likely to be associated with _________

A. Business Strategy

b. Corporate strategy

c. Operational Strategy

d. All of the above

In BCG matrix, __________ is the label of the horizontal axis

A. Relative Market share

b. Business Strength

c. Industry Growth Rate

d. Market Growth Rate

The three organizational levels includes______

A. Corporate level

b. Business level

c. Functional level

d. All of the above

In BCG Matrix, what is the label of the Vertical axis?

A. Relative Market share


b. Business Strength

c. Industry Growth Rate

d. Market Growth Rate

In Strategic Management, Another name for GE 9 cell model is ______

A. Three colour matrix

b. Stop light matrix

c. Strategic Portfolio Matrix

d. Colour light matrix

According to ___________, strategic management is not a box of tricks or a


bundle of techniques. It is analytical thinking and commitment of resources to
action.

A. Philip Kotler

B. Andrew Carnegi

C. Peter Drucker

D. Abraham Maslow

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