A SUMMER INTERNSHIP PROJECT REPORT

ON

“ A STUDY ON LEAD GENERATION STRATERGY IDENTIFIED AND

INSTITUTIONAL MARKETING WAYS FOR THEIR PROMOTION
WITH REFERENCE TO- BLITZJOBS”

For

BLITZJOBS - BANGLORE

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN THE PARTIAL FULFILMENT OF TWO YEARS FULL TIME

MASTERS DEGREE IN BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY

APURVA SUHAS DESHPANDE (BATCH - 2019-2021)

UNDER THE GUIDANCE OF

PROF. GURURAJ DANAGRE

THROUGH

KES‟s

PRATIBHA INSTITUTE OF BUSINESS MANAGEMENT

CHINCHWAD – 411019.

1
 DECLARATION

It is here by declared that all the facts and figures included in the Dissertation is a result of
my own research and investigations including formals analysis of the entire project work and
the same has not been previously submitted to any Examination of the University or any
other University.

This declaration will hold good and in my wise belief with full Consciousness.

Date: Name of the student

Place: Apurva S Deshpande

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 ACKNOWLEGMENT

I would like to convey my heartiest gratitude to my Supervisor, for giving me the opportunity
to conduct my internship report on the topic- " TO STUDY LEAD GENERATION
STRATERGY IDENTIFIED AND INSTITUTIONAL MARKETING WAYS FOR THEIR
PROMOTION WITH REFERENCE TO- BLITZJOBS " and for his continuous support in
preparing this report. It would have been difficult for me to prepare my internship report
without his untiring support.

I am deeply indebted to Ms. Kamakshee Bhardwaj, Marketing Executive and my direct

supervisor at Blitzjobs for helping me out with all my resources needed to prepare this report.

I would take this opportunity to thank my college guide Prof. Gururaj Dangare Sir-HOD for
his support and guidance to prepare the report.

Finally, my gratitude goes toward my parents and friends for their enthusiastic co-operation
and constant encouragement throughout my university life.

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COMPANY CERTIFICATE

4
LETTER OF APPRICIATION

5
6
7
 Index

Chapter Title Page Number

Number

Executive summary 9
1 Introduction
 Outline of the problem. 11-14
 Objectives, scope & Limitation
of the study.

2 Company Profile 16-18

3 Service Profile 20-21

4 Theoretical background. 23-29

5 Literature Review 31-32

6 Research Methodology 34-36

7 Data analysis and interpretation 38-71
8 • Findings 73-74
• Suggestions

9 Learning through the project. 76

10 Contribution to the host organization. 79-80

11 Conclusion of the project. 81-82

Bibliography 82

Annexure : 84-87
a) Questionnaire

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 EXECUTIVE SUMMARY

The title of the project is " TO STUDY LEAD GENERATION STRATERGY IDENTIFIED
AND INSTITUTIONAL MARKETING WAYS FOR THEIR PROMOTION WITH
REFERENCE TO- BLITZJOBS ". The objectives of the project was to Study the lead
generation strategy identified i.e. Hiring of senior citizen across and preparing business
model for hiring senior citizen, Preparing digital marking questionnaire for hiring senior
citizen, study covid situation that will affect our hiring process, Study keywords and target
Audience of website and different social media applications such as Instagram, Facebook
etc., provide different recommendation on studied website

The Project was started after knowing all the relevant information regarding the project,
under the guidance of Ms. Kamakshee Bharadwaj(Marketing Executive). The initial project
involves the services and their competitors. For this I used Internet and data provided by the
company as a primary source of information for study.

The other aim of the project was to study that how to create Blitzjobs awareness among the
people and this was done through tie-ups with different area covered by colleges that provide
placement services of Maharashtra through cold calling and email marketing. One of the aim
of the project was also to study brand loyalty and customer satisfaction through which the
organization can understand how much they are successful in encountering the market. This
project will give immense knowledge about Blitzjobs.

This research will add lot of values as it will help Blitzjobs to understand promotional and
sales activities and buying behavior to maintain customers perceive the services offered by
the company and also increase the awareness of the company.

This research will also help to understand the satisfaction level of Existing customers to plan
the promotional strategies to create new customers in most effective ways.

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 CHAPTER 1

INTRODUCTION

10
According to Mary Ellen Bianco – Director Marketing & Communication, Getzler Henrich &
Associates LLC

Marketing includes research, targeting, communication (advertising and direct mail) and
often public relations. Marketing is to sales as plowing is to planting for a farmer- it prepares
an audience to receive a direct sales pitch.

According to Philip Kotler –

Satisfying needs and wants through an exchange process. According to American Marketing
Association –The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large. So while choosing my Summer Internship Project, I mainly focused on two
important concepts of marketing – lead generation strategy identified and marketing ways to
improve globe. This project report mainly focuses on one of the important point Marketing
Management. This project is a study of how Blitzjobs under peacock solar uses different
effective lead generation and promotional strategies and also perform surveys to know about
the customer satisfaction. This internship report stresses on the work experience I have
gathered as an Intern in the Marketing department of “ BLITZJOBS”. In this report, I mainly
have incorporated my experience at BLITZJOBS especially globe improvement, research
and development works, Marketing etc. Where I also have provided details about my 2
month’s work experience at BLITZJOBS along with a comprehensive job description. In this
report, I have included a list of their clients and courses they are managing. This report
mainly focuses on “BLITZJOBS”. Later, I have discussed promotional activities like cold
calling, email marketing, promotional marketing tools that I had to study to evaluate the
advertising/promotion activities of Blitzjobs company. The project’s objective is to study the
awareness of Blitzjobs in overall Maharashtra via different modes. This report will serve

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good information for the marketers. One of the basic objectives of the project was to recruit
senior citizen or retired people and help them financially with their talent

Promotion refers to raising customer awareness of a product or brand, generating sales, and
creating brand loyalty. It is one of the four basic elements of the market mix, which includes
the four P's: price, product, promotion, and place. Promotion is also found in the specification
of six promotional mix or promotional plan. These elements are personal selling, advertising,
sales promotion, direct marketing, internet marketing (email marketing) and publicity. A
promotional mix specifies how much attention to pay to each of the six subcategories, and
how much money to budget for each. Promotional strategies can have a wide range of
objectives including: sales increases, new product acceptance, creation of brand equity,
positioning, competitive retaliations, or creation of a corporate image. Fundamentally, there
are three basic objectives of promotion:

1. To present information to consumer as well as others.

2. To increase demand of the product or service.

3. To differentiate a product or service provided by the organization from its competitors.

WHAT IS THE PROJECT?

Studying the promotion activities used by Blitzjobs across rural areas of Maharashtra.

To determine the challenges that the company is facing to reach various markets.

To understand the need and requirement of the customers and the recruitment sector.

1. Bring the potential customers by performing research study and different promotion

activities.

OUTLINE OF THE PROJECT REPORT

1. This project will outline Blitzjobs to move from its current position in to maximize
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 customer base and improve promotion activities.

2. This project will help Blitzjobs to maintain the good relationship with new and

existing customers by understanding their needs.

3. Through this project Blitzjobs will be able to evolve its Promotion strategy and future

plans.

4. Project will outline and highlight the necessary sector in promotion in market, where

Blitzjobs needs to focus more.

OBJECTIVE

The organizational study was conducted at Blitzjobs Company.

The objectives of the study are:

1. To study the Student satisfaction and Employee satisfaction with their feedback with
respect to Company.
2. Study the lead generation strategy identified i.e. Hiring of senior citizen and Study
Covid situation that will affect our hiring process.
3. Preparing business model for hiring senior citizen and Preparing digital marking
questionnaire for hiring senior citizen.
4. Study keywords and target Audience of website and different social media
applications such as Instagram, Facebook etc. and Provide different recommendation
on studied website.

SCOPE OF THE PROJECT

1. It will help Blitzjobs to reach the maximum number of new customers.

2. It will help Blitzjobs to reach to multiple needy people, students.
3. It will help to understand existing employees from different locations.
4. It will help cover the maximum market.
5. It relates in understanding the promotion strategies.
6. It will help in understanding sustain customer relation with existing promotion
activities.
7. It will help in understanding the geographical scope with respect to Blitzjobs.

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LIMITATIONS

1. The Company does not have proper data management system due to which it becomes
difficult while finding and storing of the data as it is startup.

2. The company is not technologically updated.

3. The electronic gadgets like telephones and computers were not maintained properly.

4. The telephones used for cold calling were very old and keypad press phones it was
very difficult while writing messages on that phones.

5. The data provided on the company website is not sufficient for acquiring information
about the company.

6. No proper phone number and address is mentioned on the website.

7. The company does not have a landmark or hoarding describing about the company
outside the company.

8. The company does not focus on CRM activities that is the employees don’t have
required knowledge about the activities and hence the activities are not performed
properly.

9. Online website is not updated regularly.

10. Less number of tie-ups with customers

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 CHAPTER 2

COMPANY PROFILE

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BLITZJOBS
Blitzjobs has been established with a vision to provide best-in class workforce solutions to
organizations, colleges and individuals alike. Blitzjobs is the ultimate solution for all the HR
problems organizations face. We are 100% committed to providing our clients with top notch
solutions that leave them satisfied and accelerate their growth.
We have built our credibility by consistently performing well and have emerged as a service
partner of choice with various organizations of repute like Peacock Solar and Eureka Forbes.
We have a brilliant team of HR professionals and analysts. Our aim is to provide a significant
competitive edge to our clients in a fast growing market like India. We offer the right talent at
the earliest possible and enable our clients to do better business every day.
We build enduring relationships with our clients and candidates and this approach empowers
organizations to meet and exceed their business goals. We always commit to our
motto, "Employment for Everyone".

What BlitzJobs Offer:

CONCEPT - #1 - INSTANT HIRING

Instead of paying for 30 days to poor quality work, here you get an option to replace poor
deliverable on "DAY ZERO"
CONCEPT - #2 - ZERO NOTICE PERIOD
Register with us at ZERO cost, and get best qualified candidates within 6 days. First job
posting is free for fresher
CONCEPT - #3 - GIVE LESS AND GET MORE
You can also get an option to add On –boarding formalities, exit formalities, third party
payroll services, performance appraisal, attendance management, training
and development etc.
CONCEPT - #4
You can also get an option to add On –boarding formalities, exit formalities, third party
payroll services, performance appraisal, attendance management, training
and development etc.

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Number of Employees

Blitzjobs has 12 employees in all which include both teaching and non-teaching staff.

Name of Head : ANIKET BAHETI(CEO)

Year of Establishment : 2020

Nature of Business : Consultancy

Number of Employees : Blitzjobs has 12 employees in all which include both

HR and marketing team with Developers.

Annual Sales : Rs. 2 Crore

Market Covered : Domestic

Key Customers : Peacock solar, Sangam-AIC,GHRS-Private limited

Eureka Forbs

BLITZJOBS LOGO

BLITZJOBS
We have exemplary business practices and robust work ethics when it comes to our clients. In
order to have our team work as seamlessly as possible, we also apply the same ethics to
ourselves. Our team comprises of brilliant, talented people who work in a highly nurturing
and productive environment where they get ample opportunities to grow as a professional and
as an individual.

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 We are committed to providing superlative and satisfactory services to our clients and we
need a highly motivated team for the job. Well, our team is more than up to the task and
delivers consistently thanks to the wonderful guidance and support available to everyone.

We believe in complete transparency and have a policy of open communication. Work life
balance is essential and we at Blitzjobs are very aware. We ensure that the balance is
maintained and workload is manageable. We also reward hard work and superior
performance, that is, we believe in meritocracy. We also have training and development
programs so that while working with us, not only do you gain valuable experience, but you
also learn and grow.

BLITZJOBS INDUSTRIES
 E-Commerce
 Banking & Finance
 Telecom
 Education & Training

The company was created by the merger of the recruitment at Blitzjobs, then the two big full
service advertising recruitment company within recruiter group. Initially the business faced
strong opposition to the progress from the other competitor. The Blitzjobs network consists of
approximately 2,000 employees with a highly knowledge of carrier & courses.

REGISTERED ADDRESS
Bengaluru, Karnataka 560103, IN

WEBSITE

http://www.blitzjobs.in

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 CHAPTER -3
SERVICE PROFILE

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BLITZJOBS SERVICES:

1. FOR STARTUPS/MNCs
 Talent Acquisition
 Talent Retention
 On-boarding Formalities
 Exit Formalities
 Third Party Payroll Services
 Performance Appraisal
 Attendance Management
 Training and Development

This program has been designed rationally and scientifically to synchronize Focus (attention)
where to target now, Approach, Aptitude, and finally the Altitude of the concept. The whole
mechanism of SETU adds new dimension to the thinking process and enables startups to
absorb any future challenges.

Services like all Talent acquiring from pool of candidates, retaining existing employees, all
onboarding formalities of joined employees along with the employees who left organization
their exit formalities.

Hiring of employees with third party payroll on contract basis, providing bonus to employees
on their performance of the year. Recoding attendance of employees with certain
applications.

Providing training and development platform to employees in the area in which they have
future work so that they can handle client scalable projects easily and smoothly.

2. FOR COLLEGES

 Career Counselling
 Placement Services
 Resume Making
 Mock Interviews
 Skill Development Trainings
 HR Sessions

For student it provides some services to improve their skills in which they are lagging.
Blitzjobs first identify college students for campus recruitment and guide them with above
services like resume writing ,mock interviews , trainings so that they can easily get placed
with company. Placement services provided to this students with customers like Peacock
solar, Sangam-AIC,GHRS-Private limited, Eureka Forbs. Providing career guidance to
employees for their career growth.

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 3. SKILL DEVELOPMENT

Skill development in below areas also can learn different development areas as
mentioned in below services
 Digital Marketing
 SEO
 Excel
 MySQL
 Python
College campus provide placement facilities blitzjobs main motive is to teach such
students programming languages or marketing which are abasic requirements from
our client so that they can be hired on immediate basis from client before they
complete their studies.

BLITZJOBSERVICES

1. Web Design & Development

2. Ecommerce Solutions
3. Wordpress Development
4. Search Engine Marketing
5. Social Media Optimization
6. Conversion Rate Optimization
7. Email Marketing
8. Drupal Development
9. Joomla Development
10. Magento Development

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 CHAPTER 4

THEORETICAL BACKGROUND

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The promotion mix is essential part of the marketing mix ‘Four Ps’ which include element of
product, price, promotion and place (Hughes and Fill, 2008). Promotion includes issues such
as advertising, personal selling, sales promotion, public relations and direct marketing.
Distribution channels are the most important questions about how an organization can
optimize a connection between inner and outer channels (Pour, 2012). “Promotion mix is the
marketer’s bag of tools for communicating with customer and other stakeholder. All of these
many tools must be carefully coordinate under the concept of integrated marketing
communications on order to deliver a clear and compelling message (Kotler and Armstrong,
2007)”. “Marketing communication is just part of the marketing mix and its role is to
communicate information of various kinds about company, and its role is to communicate
information of various kinds about the company, and its products and services to target
audiences (Hughes and Fill, 2008)”.

According to Fill, 2011 notes that the ultimate role of promotion is to engage audiences. In
general, marketing communications have to fulfill the following tasks: informing target
audiences of the company’s products, persuading them of the mutual values, reinforcing
experiences by reminding the assurance of benefits and differentiating the company’s
products and brands from other competitors. Promotion mix is a combination of three
important elements namely tools, media and messages. The tools are the methods of
communicating with customers while the media are the means of communicating. These
traditional promotion tools are advertising, sales promotion, personal selling, public relations
and direct marketing (Fill, 2011)

Elements of the marketing mix

The four Ps are the major elements of the marketing mix of the organization and form the
basis of any marketing strategy. The four Ps are product, price, place (distribution) and
promotion, as is practically illustrated in Figure

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The elements of the marketing mix are combined to create a marketing strategy that will lead
to the achievement of the organization’s objectives. If services are included in the marketing
strategy, the four Ps are extended to seven. This is then known as the extended or services
marketing mix (Kasper, Van Helsdingen & Gabbott, 2006:465). The extended marketing mix
includes the service elements (another 3 Ps) of people, processes and physical evidence. This
study will include both product and service advertisements, as females are featured as
characters in advertisements for various products and/or services. Each of the marketing mix
elements will now be discussed, as they pertain to the study.

PROMOTION

The promotion element of the marketing mix of the organization includes all the relevant
“activities, materials, and media used by a marketer to inform and remind prospective
customers about a particular product offering” (Connett, 2004:11). The goal of promotion is
to persuade the target consumer to buy or consume the product offering.

The promotional element of the marketing mix is also referred to as the marketing
communication or promotional mix, and includes various communication methods and
activities aimed at the target consumer. The integration of the promotional elements is called

24
integrated marketing communications, or IMC. The place of the promotional mix in the
organization’s marketing mix is depicted in Figure. In the figure, the three service elements
of the extended marketing mix are also included.

Source: Adapted from Clow and Baack (2010:33); Ouwersloot and Duncan (2008:12) and
Belch and Belch (2007:17).

Various authors agree that the promotional mix includes the elements of advertising, public
relations, sales promotion, personal selling, direct marketing, events and sponsorship
marketing, as well as Internet/interactive marketing (Belch & Belch, 2007:17; Connett,
2004:6; O’Guinn et al., 2009:11; Ouwersloot & Duncan, 2008:12). Additional elements that
are specifically noted by certain authors include database marketing (Clow & Baack,
2010:33), packaging and customer service (Ouwersloot & Duncan, 2008:12), while O’Guinn
et al. (2009:11) list blogs, pod casting, branded entertainment and influencer marketing as
aspects that are commonly referred to as promotional tools. For the purposes of this chapter,
the focus will be on the elements most often agreed upon. These are depicted in Figure. The

25
extended marketing mix for services in service marketing, recruitment favor adding three
additional Ps to the traditional marketing mix (Groucutt, 2005:159; Kasper et al., 2006:465).
To deliver good service and provide value to customers, the marketing mix elements need to
be consistent with the organization’s strategy. People, processes and physical evidence make
up the additional three Ps in service marketing (refer to Figure)

A. PEOPLE

The customers and employees of an organization represent the people element of the service
marketing mix. As stated, the aim of modern marketing is relationship-building. In order to
build long-term, profitable relationships with customers, the organization needs to ascertain
that the contact its employees have with customers is favorable and meets service
expectations (Kasper et al., 2006:374).

B. PROCESSES

The activities that play a supporting role in delivering a service are the service processes
(Groucutt, 2005:162). These include facilitating systems such as automated pay points or bar
code scanners that ease the purchase process and enhance the customer’s service experience.

C. PHYSICAL EVIDENCE

The physicality of service delivery refers to the tangibles in the service delivery environment.
Kasper et al. (2006:391) identify three aspects that relate to the environment where the
service is delivered, namely atmospherics, physical layout and tangibles. The aspects that
relate to the atmosphere of the service environment include music and lighting, the actual
placing of physical layouts and the concrete factors, like signage and documents. In this way,
a restaurant that wants to attract mothers with children will have a clearly marked play area
and a fun, relaxed atmosphere. The marketing strategy forms the basis upon which the
promotional mix is built. The promotional strategy needs to be coordinated with the overall
marketing strategy (Belch & Belch, 2007:9). Thus, the elements of the promotional mix are
combined to form a promotional strategy that links to the marketing strategy of the
organization.

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Lead generation strategy

1. Create gated content

Gated content is online material only accessible to users once they fill out a form. Unlike
normal blog posts or landing pages, the content is “locked.” Audiences must complete a lead
capture form to access the content. This is an effective lead generation strategy, as it gives the
audience something of value for free while attracting high-quality leads that are interested in
topics related to your brand or offerings. Gated content assets often include:

White papers

E-books

Guides

Reports

Courses

Worksheets

Online tools

Example: Hub Spot, a content marketing software suite, has a dedicated resource section on
their website. It includes dozens of gated content assets that users can access once they fill
out a lead capture form.

2. Create a value-packed newsletter

Another way to use content as a lead magnet is by creating a must-read newsletter. Create a
value-packed monthly or weekly newsletter to encourage interested prospects to connect and
stay in touch with your brand. This allows you to stay top of mind with customers as well as
share promotions for your products and services that can drive prospects further down the
purchase funnel. Content for your newsletter might include:

New blog posts

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Updates about your products or services

Special offers

Upcoming events

Recommended reading from other thought leaders

3. Host an event

Lead generation strategies can happen online and off. Host an in-person or online event to
attract and serve your target market while capturing their contact information via event
registration. Also, use live events as opportunities to connect with customers in real time so
that you can answer questions, respond to objections, learn about your audience, and actively
guide prospects through the sales funnel.

Webinar

Workshop

Seminar

Meetup

Conference

4. Offer a coupon or discount

Convert prospects who are interested in your products and services by offering a coupon or
discount as your lead magnet. This attracts valuable long-term and short-term leads. In the
long term, you have attracted someone interested in buying from your brand. In the short
term, you can quickly convert the lead into a buyer because coupons serve bottom-of-funnel
prospects who are ready to buy.

Example: Retailer, Bed Bath & Beyond encourages website visitors to fill out their lead
capture form by offering 20% off to first-time subscribers.

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PROMOTIONAL STRATEGY

As was mentioned previously, an integration of the various tools available to the promotional
manager is vital to reaching the organization's marketing objectives. Various recruitment
have diverse opinions on the terminology and importance of the promotional element of
marketing. As the focus of this study is advertising, the other promotional mix elements will
not be discussed in any great detail.

PERSPECTIVES ON PROMOTION

What has been referred to as the elements of promotion, is categorized in various manners by
different sources. The marketing function of promotion is often referred to as integrated
marketing communications (IMC), or the marketing communications mix. The terms are
often used interchangeably and are sometimes considered to be two different aspects of
marketing. Reid, Luxton and Mavondo (2005:11) state that there is significant ambiguity
regarding the definition of the IMC concept.

SALES PROMOTION

Sales promotion is one of the most important and bewildering promotional tools of modern
marketing management. It is bewildering because of its typically tagged effects and also the
difficulty of isolating its effect from other elements in the marketing mix. It could be referred
to as s “catch all” for those short term marketing activities which act as an incentive to
stimulate quick buyers action such as coupons, discounts, demo classes/lectures etc.Sales
promotion is a sub-section of the total promotional and communication mix. The term
promotion in its broadest sense means to move forward. In the business field it is referred to
as the communication activities of advertising, personal selling, publicity and sales
promotion. The blend of these promotional activities is referred to as the promotion mix or
tools. The components of the product communication include the brand name, product
design, package color, product size and shape, trademark, label, task, and so on. Sales
promotion is one of the five aspects of the promotional mix. (The other 4 parts of the
promotional mix are advertising, personal selling, direct marketing and publicity/public
relations.) Media and non-media marketing communication are employed for a pre –

29
determined, limited time to increase consumer demand, stimulate market demand or improve
product availability. Examples include contests, coupons, freebies, discounts, scholarships,
concessions, etc. Sales promotions targeted at the consumers are called consumer sales
promotion. Some sales promotions, particularly ones with unusual methods, are considered
gimmicks (a trick or device intended to attract attention, publicity, or trade) by many. Sales
promotion includes several communication activities that attempt to provide added value or
incentives to consumers, or other organizational customers to stimulate immediate sales.
These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices
used in sales promotion include coupons, demos, premiums, point-of-purchase (POP)
displays, rebates, discounts, scholarships, etc. Sales promotion is implemented to attract new
customers, to hold present customers, to counteract competition, and to take advantage of
opportunities that are revealed by market research. It is made up of activities, both outside
and inside activities, to enhance company sales. Outside sales promotion activities include
advertising, publicity, public relations activities, and special sales events. Inside sales
promotion activities include window displays, product and promotional material display and
promotional programs such as premium awards and contests.

CONSUMER PROMOTION

Consumer promotion is a category of sales promotion including free demos, winning

scholarships, different price packs, and sweep stacks. Sales promotion is projected to increase
the sales of final ultimate consumers of the product (Kotler and Armstrong). Some kinds of
sales promotion are based on some sort of benefits whereas some are very communicative in
type. Consumer sales promotion is a marketing technique that is used to entice customers to
purchase a product. The promotions typically last for a set period of time and are used to
achieve a specific purpose, such as increasing market share or unveiling a new product.

CONSUMER SALES PROMOTION TECHNIQUES

1. SAMPLING
Providing free samples is a technique used to introduce new products to the market
place. Samples give the consumers a chance to see how well they like a product or try
something they otherwise would not normally buy.

30
For Example – Manufacturers of scented candles can give away samples at a local gift shop. .
Like wisely Blitzjobs teachers take demo lectures in different schools and colleges in order to
promote the company.

2. FREE TRIAL
A free trial is a way for a consumer to try a new product while eliminating risk. It may
be used when a product is unique to the marketplace, which can make consumers
leery of trying it out. This technique is commonly used in television infomercials
where the buyer has 30 days to try the product, during this time customer can return it
for a full refund if he’s not satisfied.Like wisely, Blitzjobs provides free demo
lectures to students before they are recruited.
3. SPECIAL PRICING
Special pricing is used to offer consumers a lower price for a period of time. For
Example – A retailer may offer a product that normally costs 50 cents at a price of 3-
for99-cents during the promotional period. Like wisely, Blitzjobs gives special
discounts for economically backward class, for farmers and for students whose
parents are ex-army officers.

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 CHAPTER -5

LITERATURE RIEVEW

32
A Literature Review is both of summary and explanation of the complete and current state of
knowledge on a limited topic as found in recruitment books and journal articles. A Literature
Review is a body of tax that aims to review the critical points of current knowledge on a
particular topic. A Literature Review is a survey and discussion of the literature in a given
area of study. It is a concise overview of what has been studied, argued and established about
a topic.

Promotion is a tool that is used by the service providers to invite consumers and purchase
more or tries a service or product. The result of the sales promotion is the use of high quantity
stock, inviting many new customers and more increase in sales. Chandon, Wansink, and
Laurent (2000) indicated that sales promotion may be attractive for highly promotion prone
consumers for reasons beyond price savings. Many consumers switch brands so that they
could receive greater deals that imitate and strengthen their smart buyer self-perception,
and these consumers are favorably promotion prone, these consumers make an attempt to
try a new product or service that have been promoted. For an instance, decrease in price for a
limited period to attract more a new consumer is refers to as price promotion. Sales
promotion means any activity that is utilize by the producer to encourage the trade
(retailer, wholesaler, or network associates) as well as make customers to purchase a
brand and boost sales force to aggressively sell it. The term sale promotion refers to several
types of selling incentives and methods indented to yield immediate sales effects (Totten &
Block, 1994).

ATTITUDE TOWARDS FREE SAMPLES

Sampling is a process in which a real or trial-sized product is send to customers. Free sample
of product are given to consumers so that consumers have an opportunity to try and
utilize the products. Sampling is the process of presenting less numbers of products to the
consumers without any cost, so that they can check it and purchase the product in near future
(Pramataris et al., 2001). Free samples are sent to the consumer through mail so that they can
use their products, rather than just hear about the products (Kardes, 1999). The effects of the
use of free sample have written by Parmataris et al., (2001); Fill (2002) and Shimp (2003).

33
According to Shimp (2003), free sample of product effect the consumers buying behavior but
Jackaria and Gilbert (2002) have not agree with this statement. Lammers (1991) stated that a
free sample had positive relation to immediate sales of that product. Free sample had a
considerable relationship with product trial behavior of consumer (Ndubisi and chiew, 2006).
So we can hypothesize as: H1. There is a positive relationship between attitude towards free
sample and consumer buying behavior during sale Promotion.

ATTITUDE TOWARDS PRICE DISCOUNT

Price promotion refers to reduction in price for a limited time, which offered to customers.
Price discount is famous tool for offering a good reduction in buying price, which is openly
mentioned on the product or point of purchase display (Fill, 2002). The customers are more
attracted to price-off promotions (Percy et al., 2001). Ndubisi and Chiew (2006) stated that
product trial can be increased through offering great price discount. According to Ehrenberg
et al. (1994), the short-term rises in sales were due primarily to purchases made by occasional
users of a brand, although they further warned that these occasional users, after taking
advantage of the price reduction, would most likely return to their favorite brands in their
portfolio rather than buy the promoted brand at full price. Jackaria, 2002 and Smith & Sinha,
2000).Earlier this researches showed that an unusual rise in sales would exercise by sellers. of
consumer’s price-consciousness (Kopalle & Mela, 1999; Banks & Moorthy, 1999; Gilbert
& The reduction in product prices play major parts in persuading customer’s product trial
behavior and through this new customer can be attracted (Blackwell, Miniard and
Engel, 2001). Therefore, it can be postulated that: H3. Price discount has a positive impact on
consumer buying behavior during sales promotions.

PHYSICAL SURROUNDINGS

Now a day’s Shopping centers had various kinds of store and most of countries grasp similar
sales Throughout the sales advertising, retail shops frequently changes in physical
Surrounding with various kinds of music, décor and sales discount ranging from 25 to 75 per
cent. This friendly environment transform would motivate and influence consumers
purchasing behavior. It is frequent to monitor that shopping malls lean to put up remarkable
physical surrounding as extrinsic value to draw customers to the mall and stores. In addition,

34
the picture of the shopping Centre encourages consumer store condescending (Sit et al.,
2003). This “front line” picture attraction is useful to retail stores. The elements that are
included in physical surrounding such as arrangement, interior design and decoration,
lighting, music, smell and cleanliness (Baker) sales persons decent 1987). It would be
observed that during festive period like Christmas, individual footwear stores’ Looks in
festive clothing adds glamour its environment. Other researches also shows optimistic
relations by purchasers to the physical surroundings, which lean to encourage their useful
requirements (Kim, 2002 and Keng et al., 2007). In the next purchase, consumers frequently
try to form an assessment of their past mall and store experiences on the physical
surroundings and services provided. These factors jointly persuade customer quality hopes
(Baker, 1987) Hypothesis: H4. There is a positive relationship between physical surroundings
and consumers buying behavior during sales promotions.

Customer Satisfaction:

Customer Satisfaction If a company provides a product according to the requirements of their

consumers it will lead the satisfaction of consumers. The lower or higher satisfaction of a
consumer will depend upon the quality of brand characteristics that are offered by a company
(Gerpott Rams & Schindler2001). The reason why customer satisfaction directly affects
bottom line profitability is quite simple it costs far less to retain a happy client. Businesses
that have been successful retaining their loyal clients have shown over time to consistently
increase profits. The impact of customer loyalty is impossible to overlook. A totally satisfied
customer contributes 17 times to revenue as somewhat dissatisfied customer. Dissatisfied
customer decreases revenue at a rate equal to 18 times what a totally satisfied customer
contributes towards company. Researchers have shown that if a customer is satisfied with a
company or service he/she is likely to share their experience with other people. While
dissatisfied customers likely tell another ten people of their bad experience. Social media-
readily available, tell that story of bad experience to online users etc. You can easily go to
Twitter or Facebook and read about some experiences regarding a company or service.
Customer satisfaction customer relationships and service quality leads to profitability and
market share Rust and Zahorik (1993). Customer satisfaction leads to customer loyalty and
this also leads to profitability Hallowell (1996). When customers are satisfied with a high

35
quality service offering after its use then they can be expected to engage in repeat purchase
and even try line extensions and thus market share can be improved. Achieving customer
focus requires leveraging existing customer information to gain deeper insight into the
relationship a customer has with the company and enhancing customer-service related
processes so that the services are not erroneous and free of error for the customers. Marketing
aspect contributes towards customer satisfaction with a product of purchase repetition,
acceptance of extension for the product line and a positive word-of-mouth advertising,
Cardozo (1965).

36
 CHAPTER 6

RESEARCH METHODOLOGY

37
This present project is based on the following methodology:

1. DATA COLLETION: This study involves the combination the following data.

A. Primary Data
B. Secondary Data

A. Primary Data – The data has been collected from the following sources:

1. Questionnaire
a) Students Satisfaction Questionnaire
b) Senior citizen or retired Employees feedback about recruitment
Questionnaire

2. Cold calling.

B. Secondary Data – The data has been collected from the following sources:

1. Data provided by the organization

2. Books

3. Magazines

4. Websites

5. Internet.

6. Social Media Sites

2. SAMPLE SIZE: For sampling Blitzjobs told me to perform the research on the whole
population of the senior citizen employees and students of the college.
 Sample Size of Employees – 11
 Sample Size of Students - 80

a) Sampling Techniques: As my research topic is focusing on study of promotional

activities of the company and some of the factors to study this was to check the
satisfaction levels of senior citizen employees, clients and students. So I needed to
study the whole population.

b) Sample Units:
All the senior citizen employees of the exiting websites like Nokri.com etc.
All the students of the colleges.

38
 c) Research Techniques:
 Analytical Research was conducted on the following:
i. All the senior citizen employees of the exiting websites like
Nokri.com etc.
ii. All the students of the colleges
iii. Observations

3. LOCATION OF THE SAMPLE

Blitzjobs, Pune
Senior citizen or retired people from Bangalore area

4. RESEARCH DESIGN

Identifying the Problem

Research Method

Questionnaire

Market Information

Data Analysis

Data Interpretation

Result
39
5. RESEARCH INSTRUMENT USED:

Survey

Cold Calling / Research Interviews

Email Marketing Instrument

Questionnaire

6. RESEARCH DURATION:

I have completed this research in Blitzjobs for 2 months from 1st July 2020 to 1st September
2020.

40
 CHAPTER 7

DATA ANALYSIS AND

INTERPRETATION

41
DATA ANALYSIS TECHNIQUES

The data collected are analyzed with the help of statistical tools like percentage analysis.

Lead generation and Promotion methods adopted by Blitzjobs:

Free demos

Free Lead generation

Scholarships
Replacement and
Promotions

HIRE MULTI
SENIOR STAGE
CITIZEN PAYMENT

42
1. FREE DEMOS:

This consists in offering a free online demo that is the students are provided with a 1 to 4
days of demo in which they can attend the classes and evaluate the factors like Teaching
methods, infrastructure, etc.

This helps the students to better understand about the company and they can make the
decisions of enrolling themselves for the classes.

2. SCHOLARSHIPS:

The Blitzjobs has decided to follow a policy of conducting the interviews and certain tests of
the candidates / students who are aspiring to immediate recruitment of student in the
company.
The students who pass the interview and tests taken with good marks are provided with
certain scholarship prices like fees discount, free notes, etc.
This helps the company in getting eligible candidates or students and if the candidates
perform well in the exams then it will help in creating a brand value of the company.

3. HIRE SENIOR CITIZEN OR RETIRED PEOPLE:

Our lead generation strategy supports hiring of senior citizen or retired people with most
experience in order to support them financially.

4.MULTI STAGE PAYMENT FOR CLIENT :

No need to pay entire amount upfront Delivering Peace of mind

5. Free Replacement of candidate within the Replacement Period

Delivering 100% Satisfaction
In case recruited candidate from pool of candidate is not upto mark can be replaced by
Blitzjobs without any charge for the client

43
Student satisfaction:

The process Involved following steps:

1. Cold calling:
Calling PCMC area colleges and promoting about Blitzjob. The calling number was
provided by company. Each Intern was targeted with at least 30 students from any
college.
Initially I tried to contact 10 colleges from PCMC area. However only one college
approved to train their students. College Pimpri Chinchwad college of Engineering
Approved to train their student for Recruitment.

2. Free Courses and Career Guidance:

Almost 80 last year students were ready to take carrier guidance and get trained in the
area they are willing to.
3. Recruitment:
Among this 80 last year students 30 students appeared for recruitments process by
company .
10 students were selected in the recruitment process.
Table representation of above steps followed during internship

Particulars Target Approved

Colleges 10 1
Students 360 80
Recruitment 30 10

Employee Satisfaction:
Lead generation Strategy selected by Blitzjobs was identifying retired or senior citizen from
Bangalore promoting them about Blitzjobs and recruiting them for Blitzjobs client. Study of
this lead generation strategy and taking feedback from hired retired people.

Business Model for Hiring of Senior Citizen:

44
Digital Marketing Questionnaire:
SR No Question SrNo Question
1 A detailed stated version of 26 Which marketing techniques are most
shortlisted new ideas in meaningful likely to pay you?
consumer terms is best classified as A. Pay click advertising
A. concept B. phase B.Using social media marketing
C. screening D. raw-material C.Posting press
screening D.article marketing
Answer: A Answer: D

2 The tendency of difficult 27 is it most ideal to send a press

understanding related to the use of release?
market offering is called A.when there is “big news”
happening
A. relative advantage B. complexity B.around the holidays
C. communicability D. compatibility C.news seems to be slow
Answer: B D.Tuesday through Thursday for
newsworthy
Answer: D
3 which triggers positive or negative 28 the best way to make money “while
emotions leads to purchase you sleep”?

45
 motivation A.up good marketing ideas by
dreaming
A.emotional appealB. rational appeal B.Selling stuff
C. moral appeal D. irrational appeal C.Having products on your website
Answer : A D.spouse who works the night shift
Answer: C
4 Customers in growth stage of life 29 the possibility of website visitors
cycle of products are classified as following through on contacting you
is
A. innovators B. early adopters A. Offer a 1-800-#
C. middle majority customers D. B. Tell them to call you
laggards C.”take away” with your contact
Answer: B information
D. Offer testimonials
Answer: B

5 Considering non-personal 30 which is keeping someone on your

communication channels, magazines, website and encouraging them to
direct mail and newspapers are come back?
considered as A. Make a website things to do a
website interactive such as quizzes,
A.online media B.print media downloads, etc
C.broadcast media D.display media B.a lot of text to read
Answer :B C. Make it difficult to locate
D.Pack a lot of graphics and photos
Answer: A

6 Product development process after 31 SEO stand for?

analysis of business next step to be A.ite Engine Optimization
taken is B.Search Engine Optimization
C.Site Efficiency Optimization
A.test marketing B.penetration D.none of these
marketing Answer: B
C.one chanal marketing D.individual
marketing
Answer:A

7 who is suspicious of change is 32 which name is the latest major change

classified as in functionality?
A.Farmville
A.late majority B.early majority B.Timeline
C.laggard D.early adopter C.Newsfeed
Answer:C D.both A&B
Answer: B

8 which is reflected in web design 33 _ name of the Hosting Company that

through ______. is used for all external consumer-
facing sites?
A.different feature stories appealing A.Verizon

46
 to different members B.HP
B.content referencing the needs of C.Rackspace
companies D.none of these
C.different navigation options Answer: C
appealing to different members
D.status of the business in the
purchase decision process
Answer:C

9 Many consumer products are a key 34 _is the new content management tool
difference between B2C and B2B for SWEET ?
marketing which is reflected in web A.Sitecore
design through ______. B.CMS Lite
A.referencing needs of companies of C.Sharepoint
different sizes D.none
B.the status of the business in the Answer: A
purchase decision process
C.different feature stories appealing
to different members
D.different navigation options
appealing to different members
Answer: B

10 which goal of a business-to-business 35 Digital marketing is often referred to

website involves an interactive as____.
dialogue with a virtual salesperson? A. online marketing
A.sizzle B.sell B. internet marketing
C.speak D.save C. web marketing
Answer: B D. All of the above
Ans : D
11 which goal of a business-to-business 36 Which of the following is a type of
website involves gaining permission digital marketing activity?
from a website visitor and other A. Email marketing.
communications channels? B. Social web marketing.
A.serve B.speak C. Viral marketing.
C.sell D.save D. All of the above
Answer: B Ans : D

12 Business-to business eCommerce 37 Which of the following is not a

involves commercial transactions traditional forms of digital
between other organizations and marketing?
organizations. A. radio
A.True B.False B. TV
C. May be D. May not be C. billboard
Answer: A D. All of the above
Ans : D
13 the example of business-to-business 38 What is not true about digital
services offered by Google which marketing?
gains advertising revenue. A. Digital marketing is any form of

47
 A.Google AdWords pay per click marketing products or services that
sponsored involves electronic devices.
B.Google Apps Application Suite B. Digital marketing can be done
C.YouTube Brand Channel online
D.Google Search application C. Digital marketing cannot be done
providing online website online
Answer: C D. Digital marketing is often referred
to as online marketing, internet
marketing or web marketing.
Ans : C

14 __ is an example of business-to- 39 How many main pillars of digital

business services offered by Google marketing?
application running as part of a A. 2
customer’s website. B. 4
A.Google Search application C. 3
providing online website search D. 5
B.Google Apps Business Ans : A
Application
C.YouTube Brand Channel
D.Google AdWords click sponsored
link advertising
Answer: A
15 which is normally run by a 40 Marketing that moves away from a
consortium of buyers in order to transaction-based effort to a
establish an efficient purchasing conversation (i.e. two-way dialogue)
environment. and can be described as a situation or
A.B2B independent e-marketplace. mechanism through which marketers
B.buyer-oriented marketplace. and a customer (e.g. stakeholders)
C.supplier-oriented marketplace. interact usually in real-time is known
D.vertical and horizontal e- as:
marketplace. A. Direct Marketing
Answer: B B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
Ans : C
16 which is an online platform operated 41 In the first 10 years, the web was
by a third party and is open to buyers heavily used as a static publishing
or sellers in a particular industry. and/or retailing (transactional)
A.vertical and horizontal e- channel. This was known as:
marketplace. A. Web 2.0.
B.supplier-oriented marketplace. B. Web 3.0.
C.buyer-oriented marketplace. C. Web 1.0.
D.B2B independent e-marketplace. D. Web 3.0.
Answer: D Ans : C

17 By bulk buying of items, One aim of 42 Digital marketing

e-procurement is to increase savings includes_____________.
A.right quantity. B.right thing. A. voice broadcast
C.right quality. D.right price. B. podcasting

48
 Answer: A C. RSA
D. Both A and B
Ans : D
18 Which production is related to 43 A website`s front - or home page
procurement? should include_____________
A.Office supplies. B.Raw materials. A. A lengthy description of the
C.Information systems. D.Furniture. organization
Answer: B B. Logos depicting awards the
site`s designers have received
C. Links to other websites
D. None of the above
Ans : D
19 In a market where companies build 44 This is the process of marketing
close connective relationships where accomplished or facilitated through
Internet technology will not feature the application of electronic devices,
strongly in the development of these appliances, tools, techniques,
relationships, this is known as a technologies and or systems:
______ relationship. | Digital A. Direct Marketing
Marketing Mcqs B. interactive marketing
A.Low Tech, High Touch, Personal C. Electronic marketing
B.Low Tech, High Touch D. internet marketing
Transactional Ans : C
C.High Tech/Low Touch,
Automated
D.High Tech/Low Touch, Personal
Answer: A
20 where technology will not feature in 45 the customer review of a product on
the development of these an E-Commerce website.
relationships, this is known as a a)Awareness about the brand
______ relationship. b)Awareness about the product
A.Low Tech, High Touch, Personal c)Experience the product
B.Low Tech, High Touch d)Both a&c
Transactional Answer: b
C.High Tech/Low Touch, Personal
D.High Tech/Low Touch,
Automated
Answer: B
21 website functions, which are the 46 This aims at influencing users who
most important? have begun their research on search
A.Having free reports engines, but not needed that they have
B.services your company provides visited a brand site.
C.Capturing email addresses of a)Contextual marketing
visitors b)Search retargeting
D.information on every page c)Remarketing
Answer: C d)Both a&b
Answer: b

22 Way promote a business with social 47 Which platform can be used by

media is__________ advertisers and purchase ad
A.your company, services, and impressions across ad exchanges?

49
 products a) demand-side platform
B.many contacts as possible b)supply side platform
C. Offer a lot of helpful c)Ad network
D.potential clients to visit your d)None
website Answer: A
Answer: C
23 search page engine optimization 48 Real-time bidding is a form of
refers to_________ programmatic buying
A.Programming keywords into a a)True
website b)False
B.each page of a website for design c) Partially True
C.amount of links coming into your d) None
website Answer: a
D.The number of search engine sites
a website
Answer: A

24 The best way to improve search 49 Which capabilities are offered by

engine ranking is with Web Content Management Tools?
A.Video B.A blog a)Centralized version control
C.Having at least 500 words on the b)Simplification through templates
page c)Integration with enterprise
D.a lot of graphics per page applications
Answer: B d)all
Answer: d
25 which main objective of branding is? 50 Which design approaches help in
A.customers recognize your logo building sites that are optimized for
and marketing materials various screen sizes?
B.earn trust from your customers a)Mobile optimized design
C.Promotional materials that match b)Responsive web design
D.a unique tag line c)Progressive enhancement
Answer: B d)Adaptive web design
Answer: b

COVID19 and Job Security:

ride-hailing app Uber fired 3,700 frontline workers over a 3-minute Zoom call; social
commerce startup Meesho laid off 150 executives just days after assuring them their jobs
were not at risk. Days after Labour Day, the UP government suspended 35 labour laws for
three years to attract investment. Now, 10 other Indian states have relaxed labour laws;
decisions that some call ‘reforms’, but central trade unions continue to protest. However, the
impact of the virus on businesses and jobs is not uniform across sectors, with some taking the
brunt and others barely skimming the bad phase. The worst affected sectors include aviation,
travel and tourism, automobiles, construction & real estate, manufacturing, among others. On
the other hand, sectors like information and communication technology, healthcare and
medical supplies, e-commerce or online retail, logistics and transportation, where remote
working is feasible.

50
Job Opportunities:
With work-from-home becoming the norm for a majority of the workforce, several
companies are posting remote working jobs, offering opportunities for women who are
looking to begin their career or make a comeback, it said. The platform saw that certain job
roles such as journalist, editor, content writing, tele calling, customer services, QA testing
were the ones that women professionals majorly applied for. Jobs For Her also observed that
education, IT, recruitment, Internet or .. commerce and advertising and PR are some of the
most popular industries for women while searching for jobs

The new norms of Working:

So why this pre-COVID resistance to the adoption of new ways of working? After all, prior
to enforced remote working, employees almost universally saw it as an attractive benefit,
with no less than 99% stating they would choose to work remotely, at least part time, for the
rest of their careers Productivity concerns had been cited a key concern, but the data did not
seem to back this up, with 85% of companies saying greater location flexibility led to an
increase in productivity Either way, the tone of the conversation has now changed – perhaps
forever. Jes Staley of Barclays recently stated that “the notion of putting 7000 people in a
building may be a thing of the past”. Forecasts from Global Workplace Analytics undertaken
and published in April 2020 suggest that 25-30% of the workforce will be working from
home for multiple days each week by the end of 2021.
“This is not how I envisioned the distributed work revolution taking hold,” Matt Mullenweg,
chief executive of WordPress and Tumblr owner Automatic, recently noted. Mullenweg’s
company is already ‘distributed’, and he predicts the changes could also offer “an opportunity
for many companies to finally build a culture that allows long-overdue work flexibility”.

Website studied and recommendations:

https://www.travelsense.org//
Top 10 researched keywords :
Keyword 1 . Airline
Keyword 2 . All Inclusive
Keyword 3 . Archeology
Keyword 4 . Amusement Theme Park
Keyword 5 . corporate/Government
Keyword 6 . Business Travel
Keyword 7 . family fun
Keyword 8 . hotel
Keyword 9 . Nature
Keyword 10 . National Park

Recommendations to improve the website :

1. Remove two Search criteria instead keep only one.
2. Customer Rating and review with photograph must be included on website.
3. Travel Mission must be improved with new keyword
4. Should include International Tourism.
5. Small packages with some discount rate should be included

Target Audience for the website :

51
Children Age 4-20 Senior Citizen Age 60 -90 -Men and Women Age 20-35
These are the people that are still tech-savvy and will be working in areas where they need to
commute on public transportation. Plentiful Down Time, Working, Need to be Entertained
The target market is a group that works hard during the day, but wants a chance to be relaxed
on the ride to or from work. This product is a great alternative to sitting alone on the train, it
gives the consumer something to do with their free time rather than waste it. Psychographic

-Urban, Use Public Transportation

This product is targeting people who work in an urban area and use public transportation such
as a bus or train or share rides to get to and from work. This gives the customer down time
that they want to fill with something positive.

Recommendations for off page SEO : Off-Page SEO Activities

1. Font size must be improved
2. Arrangement of search Criteria and other things must be improved.
3. Keyword Placement and Optimization
4. Club Voice Search & Related Search Query To Build a content
5. Link Building
6. Make Your Website Load Faster & Mobile Friendly
7. Make Information Architecture & Travel SEO Work Together
8. Build Trust
9. Incorporate Videos and Images

LinkedIn #Keyword list

#Recruitment, #Evaluation , #Awareness, #Preference, #Purchase, #Short tailed, #Shortlisted,
#Long tailed, #Consideration set, # stages.
#Certificate, #Exam Preparation, #Research, #Competitor Analysis, #Video test, #Test
Pattern, #Hiring, #Content, #Social, #Planner
#jobserachtips, #marketing, #fact check, #Resume, #job, #talent, #apply, #jobs,
#Outsourcing, #Services
#perfect, #own, #vacancy, #recruiters, #recruitertalk, #careerimaginary, #letsgetyouhired,
#resumetips, #resumewriting, #resume help
#resumeservices, #resumebuilding, #coverletters, #coverletter, #jobseeking, #jobsearchtips,
#jobsearchadvice, #jobtips, #jobadvice, #experiences

Twitter #Keyword list

#quality, #relationship, #networking, #customization, #customized ,#resumewriter,
#careercoach, #carrercoaching, #vancouverjobs,#Urgent

52
#position, #working, #hiring, #websiteranking, #provider, #offering, #lookingfor, #jobpost,
#hiringalert, #joboffers
#joboffers, #openposition, #wearehiring, #hiringtalent, #applytoday, #recruitingnow,
#nowhiring, #applynow, #joinourteam, #growwithus
#newopportunity, #werehiring, #analytics, #remoteworking, #business,
#goodcommunication, #marketing, #interested,
#required, #candidate
#mailing, #skill, #info, #com, #mail, #promotion, #yearup, #work, #generation, #jobsearch

Instagram # Keyword list

needs, #blog, #technology, #hire, #lookingforopportunities, #recruitments, #fresher ,
#standout, #pleaseshare, #videos
#collegestudents, #make, #around, #jobcandidate, #recritmentagency, #freshersjob, #contact,
#skills, #preferred, #automation
#Inspire, #web, #Openings, #Agile, #references, #software, #jobroles, #opentowork,
#visibility,#jobdescription
#Community, #optimised, #doitnow, #problemsolving, #careerguidance,
#interviewpreperation, #startups, #motivation, #innovation, # management
#personaldevelopment, #networking, #offpage, #itcompany, #urgenthiring, #like,
#sharecv,#exp, #jobposting, #employment
#Ebook, #profile, #carrercoach, #Trainer, #toptalent, #greatTeam, #talent, #cover, #indiajobs,
#helpinghands

Facebook #keyword list

#include, #optimization, #not_yet, #stratergy, #Ideas, #legal, #Look, #similar, #stratergy,
#finding
#compliance, #industry, #standards, #vacancy, #simplify, #quality, #websiteranking,
#inthistogether, #workfromhome, #informationalinterviews
#application, #mutual, #track, #fuctionality, #professional,#feedback, #design, #hard,
#transferable, #achievements
#queries, #unemployed, #seekingopportunities, #irrelevantInfo, #resumemistakes, #toptips,
#filter, #careerchange, #employmentgap, #jobhunting
#location, #salary, #anyone, #getthejob, #careerstrategy, #thinkdifferently, #formatting,
#freelancejob, #ecommerce, #ledership

Above suggested Keyword used by Blitzjobs Page:

53
Evaluation of above task by Blitzjobs:

54
STUDENTS SATISFACTION QUESTIONNAIRE

1.) From which medium did you got to know about the company?
a.) Sales Promotion
b.) Cold calling
c.) Word of Mouth
d.) Referral
e.) Advertisement

Particulars Responses Percentage

Sales Promotion 8 10%

Cold Calling 20 25%

Word of Mouth 10 12%

Referral 37 47%
Advertisement 5 6%
Total 80 100%

50% 47%
40%
30% 25%
20% 10% 12%
10%
6%
0%

Interpretation
25% students got to know about the company through cold calling and students prefer all the
information shared by calling and get convinced by it.
47% students got to know the company through the online Coaching classes and we can
interpret that maximum promotion was done through it that is the promotional strategies
(online coaching and cold calling) worked successfully for the company and gave maximum
output.
While Sales promotion, Word of Mouth and Advertisement got 10%, 12% and 6% response
only as the company did not focus on this activities.

55
2.) Did the company pay attention and helped you while the recruitment process?
a.) Yes - 66 b.) No - 14
Particulars Responses Percentage

Yes 66 83%

No 14 17%

Total 80 100%

90%
83%
80%

70%

60%

50%

40%

30%

20% 17%

10%

0%
Yes No

Interpretation
83% said that they were given proper attention during the recruitment process in excellent
way, which in one way helped in company promotion and student placement.
17% students said that they were not given much attention as during the recruitment process
there is a lot of work pressure on the employees which sometimes can lead in negative side
and they ignore some of the work.

3.) Were you conveyed with appropriate information about the company and all other
facilities provided by the company?
a.) Yes - 53 b.) No - 27
Particulars Responses Percentage

Yes 53 66%

No 27 34%

Total 80 100%

56
 70% 66%

60%

50%

40%
34%

30%

20%

10%

0%
Yes No

Interpretation
66% students were satisfied as they say they got proper information about the whole
procedures of the recruitment, appropriate information about company like location, timings,
customers, etc.
While 34% students said that they were not conveyed with proper information like timings,
location as it is a bit difficult to give a proper landmark of the company.

4.) Did you get benefit from any of the following?

a. Career guidance b. Skill development c. Replacement
Particulars Responses Percentage

Career guidance 48 60%

Skill development 20 25%

Replacement 12 15%

Total 80 100%

57
 60%
60%

50%

40%

30% 25% Persentage

20% 15%

10%

0%
Career guidance Skill Development Replacement

Interpretation
From the above graph we can say that 60% students got the benefit of career guidance which
was a promotional strategy used by both the company and the online classes so we can
interpret that the above activity helped in creating awareness of the class and increasing the
sales
While skill development promotional activity tried to attract 25% students and Price Discount
attracted 15% students that is this strategies helped in getting somewhat little response as
compared to career guidance.

5.) Did the company allocated your seat for free demo lectures before joining?
a.) Yes - 69 b.) No - 11
Particulars Responses Percentage
Yes 65 81%
No 15 19%
Total 80 100%

58
 81%
90%
80%
70%
60%
50% Percentage
40%
19%
30%
20%
10%
0%
Yes No

Interpretation
86% students were provided with proper lecture as they had approached the company for
recruitment quite early and the demo lecture were scheduled according to their convenience
as they were in majority.
While the remaining 14% students applied very late for the recruitment, and till then the
demo lectures were all finished.

6.) Of How Many Days the demo Lecture was provided?

a.) 1 day - 23
b.) 2 days - 20
c.) 3 days - 16
d.) 4days - 6
e.) No demo lecture provided - 15
Particulars Responses Percentage

1 Day 23 28%

2 Days 20 25%

3 Days 16 20%

4 Days 6 8%

No Demo lecture provided 15 19%

Total 80 100%

59
 28%
30%
25%
25%
20%
19%
20%

15%

8%
10%

5%

0%
1 Day 2 Days 3 Days 4 Days No Demo
lecture
provided

Interpretation
Each student was allocated with the demo lecture from the day he/she enrolled for the
recruitment process as 8% students approached the company the very day when the demo
lectures started so they got 4 days of demo lecture similarly on the day the students
approached the company from that day they were provided with the demo lectures.

7.) On the basis of demo lectures can you please rate the company from 1 to 5, where 1
is least satisfaction and 5 is Highly satisfied?
a.) Quality of teaching –
b.) Subject Knowledge of the teacher –
c.) Communication skills of the teacher –
d.) Ability of the teacher to solve doubts –
e.) Behavior of the teacher –
f.) General Awareness of the teacher –

a.) Quality of teaching

Particulars Responses Percentage
1 – Least Satisfied 6 8%
2 – Slightly Satisfied 5 6%
3 – Neither Satisfied nor dissatisfied 11 14%
4 – Moderately Satisfied 13 16%
5 – Extremely Satisfied 45 56%
Total 80 100%

60
 56%
60%

50%

40%

30%

16%
20% 14%
8%
6%
10%

0%
1 – Least 2 – Slightly 3 – Neither 4– 5 – Extremely
Satisfied Satisfied Satisfied nor Moderately Satisfied
dissatisfied Satisfied

Interpretation
56% students were satisfied with the quality of teaching that is the knowledge sharing,
concept clearance, communication skills, behavior, problem solving, teaching methods, etc
factors
16% students were moderately satisfied as they liked all the factors except that they wanted
the teachers to be a little enthusiastic
14% students were neither satisfied nor dissatisfied that is they are comfortable with the
current teaching quality and if some changes occur in it then also they will be fine with it.
While 8% and 6% students were least satisfied and slightly resp. with the teaching quality as
they were not comfortable with the communicating language as they were not able to
understand the language properly.

b.) Subject Knowledge of the teacher -

Particulars Responses Percentage

1 – Least Satisfied 2 2%
2 – Slightly Satisfied 6 8%
3 – Neither Satisfied nor 7 9%
dissatisfied
4 – Moderately Satisfied 15 19%
5 – Extremely Satisfied 50 62%
Total 80 100%

61
 70% 62%

60%

50%

40%

30%
19%
20%
8% 9%
10% 2%

0%
1 – Least 2 – Slightly 3 – Neither 4– 5 – Extremely
Satisfied Satisfied Satisfied nor Moderately Satisfied
dissatisfied Satisfied

Interpretation
62% students, 19% students were extremely satisfied and moderately satisfied resp. with the
subject knowledge of the teacher as they were convinced about what the teacher taught and
also it helped them in concept clearance
9% students were neither satisfied nor dissatisfied. While 8% and 2% students were slightly
satisfied and least satisfied as they wanted more elaboration of the topic and wanted more
examples.

c.) Communication skills of the teacher –

Particulars Responses Percentage
1 – Least Satisfied 10 12%
2 – Slightly Satisfied 6 8%
3 – Neither Satisfied nor 7 9%
dissatisfied
4 – Moderately Satisfied 19 24%
5 – Extremely Satisfied 38 47%
Total 80 100%

62
 47%
50%
45%
40%
35%
30% 24%
25%
20%
12%
15% 9%
8%
10%
5%
0%
1 – Least 2 – Slightly 3 – Neither 4– 5 – Extremely
Satisfied Satisfied Satisfied nor Moderately Satisfied
dissatisfied Satisfied

Interpretation
47% students are extremely satisfied with the communication skills of the teacher as they
think the teachers have good speech delivering and high command on the language.
While 12% students don’t understand much what the teacher conveys or teaches as they don’t
understand the language properly and wants that the teachers should use other languages as
well for teaching.

d.) Ability of the teacher to solve doubts –

Particulars Responses Percentage
1 – Least Satisfied 2 2%
2 – Slightly Satisfied 0 0%
3 – Neither Satisfied nor 0 0%
dissatisfied
4 – Moderately Satisfied 32 40%
5 – Extremely Satisfied 46 58%
Total 80 100%

63
 58%
60%
50% 40%
40%
30%
20%
Percentage
10% 2% 0% 0%
0%

Interpretation
58% students are satisfied with the ability of the teacher to solve the doubts as they clearly
understand the doubt solved by the teacher and the teacher also gives perfect answer for the
doubts in very less response time.
40% students are moderately satisfied with the ability of the teacher to solve doubts, while
2% students think that the teacher does not given appropriate answers of the doubts and takes
a lot time to solve the doubts.

e.) Behavior of the teacher –

Particulars Responses Percentage
1 – Least Satisfied 9 11%
2 – Slightly Satisfied 4 5%
3 – Neither Satisfied nor 10 12%
dissatisfied
4 – Moderately Satisfied 14 18%
5 – Extremely Satisfied 43 54%
Total 80 100%

64
 60% 54%

50%

40%

30%
18%
20% 12%
11%
10% 5%

0%
1 – Least 2 – Slightly 3 – Neither 4– 5 – Extremely
Satisfied Satisfied Satisfied nor Moderately Satisfied
dissatisfied Satisfied

Interpretation
54% students are happy with the teachers behavior because they liked how the teacher talks
with respect to all and is always ready to help to solve any problem without and clears the
doubt of the students as many times as the students ask.
18% are moderately satisfied with the teachers behavior as they like the fact that the teaches
are always enthusiastic in the class.
12% students are neither satisfied nor dissatisfied with the behavior.
While 11% students are least satisfied with the behavior of the teacher as they think that the
teacher is very strict and always keeps on shouting.

f.) General Awareness of the teacher –

Particulars Responses Percentage
1 – Least Satisfied 0 0%
2 – Slightly Satisfied 0 0%
3 – Neither Satisfied nor 11 14%
dissatisfied
4 – Moderately Satisfied 14 18%
5 – Extremely Satisfied 55 68%
Total 80 100%

65
 68%
70%

60%

50%

40%

30% Percentage
18%
20% 14%

10%
0% 0%
0%
1 – Least 2 – Slightly 3 – Neither 4– 5–
Satisfied Satisfied Satisfied nor Moderately Extremely
dissatisfied Satisfied Satisfied

Interpretation
64% students think that the teacher has general awareness they concluded this as they
observed it from the teaching of the teacher.
While 18% students are moderately think that the teacher has general awareness and he uses
it in while teaching for giving examples.
Remaining 14% students are neither satisfied by the way the teacher uses the general
awareness while teaching but they want the teacher to given more examples regarding
general awareness.

8.) Please rate the following information factor which influenced you most before you
joined the company? (Rating scale is 1 to 5 where 1 is most important and rank 5 is
least important)
a.) Material provided for study –
b.) Faculties –
c.) Timings –
d.) Location –
e.) Fees –
f.) Infrastructure –
g.) Learning Methods –
h.) Online Exam Facility –
i.) Website of the company –

66
a.) Material provided for study –
Particulars Responses Percentage
1 – Most Important 68 85%
2 – Moderately important 9 11%

3 – Important 2 3%
4 – Slightly Important 0 0%
5 – Least Important 1 1%
Total 80 100%

3% 0% 1%

11%
1 – Most Important
2 – Moderately important
3 – Important
85% 4 – Slightly Important
5 – Least Important

Interpretation
For 85% students the study material provided by the company is most important as it helps
them for self-study and practice. They are satisfied with the syllabus covered in the study
material notes and are happy with the quality of the material provided.
For 11% students the study material provided is moderately important as are satisfied with
both the teaching technique, concept clearance and study material provided. But some of the
students are not satisfied by the quality provided.
While 1% students are not satisfied with the syllabus covered and also they did not like the
quality provided.

67
b.) Faculties –
Particulars Responses Percentage
1 – Most Important 49 61%
2 – Moderately important 19 24%

3 – Important 5 6%
4 – Slightly Important 3 4%
5 – Least Important 4 5%
Total 80 100%

70% 61%
60%
50%
40%
24%
30%
20%
6% 4% 5% Percentage
10%
0%

Interpretation
61% students are satisfied by the faculties that is they like the teaching methods, problem
solving techniques, behavior, etc of the faculties.
While for 24% and students faculties are moderately important as they are satisfied by some
of the qualities of the faculties like teaching techniques, problem solving techniques.
For 6% and 4% students faculties are important and slightly important resp. as they neither
satisfied nor dissatisfied by the qualities of faculties.
For remaining 5% students the faculties are least important as they are not at all satisfied by
the qualities of the faculties.

68
c.) Timings –
Particulars Responses Percentage
1 – Most Important 67 84%
2 – Moderately important 8 10%

3 – Important 4 5%
4 – Slightly Important 1 1%
5 – Least Important 0 0%
Total 80 100%

84%
90%
80%
70%
60%
50%
40%
30%
20% 10%
5% Percentage
10% 1% 0%
0%

Interpretation
84% students said that timings matter a lot as if the company classes are conducted in first
half as they can continue and attend their college and can perform other activities freely.
10% students this that timings are moderately important as if the class timings are not
appropriate then it can affect their other daily activities.
While for 5% students and 1% students it is important and slightly important resp. as they are
satisfied with any timing given by the company as they are repeaters or giving external
exams.

69
d.) Location –
Particulars Responses Percentage
1 – Most Important 60 75%
2 – Moderately important 4 5%

3 – Important 7 9%
4 – Slightly Important 0 0%
5 – Least Important 9 11%
Total 80 100%

75%
80%
70%
60%
50%
40%
30%
20% 9% 11%
5% Percentage
10% 0%
0%

Interpretation
For 75% students it is most important that the company is centrally located that is it is
connected with main roads, bus stops, railway stations as while travelling it is easy to find a
mode of transport and it will save time of travelling.

e.) Appropriate Fees -

Particulars Responses Percentage
1 – Most Important 75 94%
2 – Moderately important 3 4%

3 – Important 0 0%
4 – Slightly Important 0 0%
5 – Least Important 2 2%
Total 80 100%

70
 94%
100%
90%
80%
70%
60%
50%
40%
30%
20% 4% Percentage
0% 0% 2%
10%
0%

Interpretation
94% students said that the fees factor matters a lot while choosing a company. They further
said that all the company will teach same course, will provide similar notes, exams, facilities
then why to pay more money in other company when we get similar things by paying less.
For 4% Students fees factor is moderately important as they think the company provides all
the facilities and quality according to the fees they offer.
For 2% students it is least important as they believe that quality and good will(how famous
the company is in market) matters a lot.

f.) Infrastructure –

Particulars Responses Percentage

1 – Most Important 20 25%
2 – Moderately important 12 15%

3 – Important 10 13%
4 – Slightly Important 14 17%
5 – Least Important 24 30%
Total 80 100%

71
 30%
30% 25%
25%
20% 17%
15%
13%
15%
10%
5% Percentage

0%

Interpretation
25% students and 15% students think that infrastructure is most important and moderately
important resp. as it helps in creating an appropriate environment that is if the company has
modern infrastructure like smart boards, proper benches, proper electricity facility and other
additional facilities like parking, washrooms will be helpful for all.
For 13% students and 17% students infrastructure is important and slightly important that is
they are satisfied with the current infrastructure as they said the current infrastructure is
satisfying their needs.
While 30% students said that infrastructure is least important for them and what matters the
most is the teaching quality, notes, online exams provided by the company.

g.) Learning Methods –

Particulars Responses Percentage
1 – Most Important 64 80%
2 – Moderately important 7 9%

3 – Important 6 8%
4 – Slightly Important 3 3%
5 – Least Important 0 0%
Total 80 100%

72
 80%
80%
70%
60%
50%
40%
30%
20% 9% 8%
3% Percentage
10% 0%
0%

Interpretation
80% students think that learning methods are most important as different students have
different grasping powers and understanding so they think the methods used for learning by
the c should satisfy all the students grasping powers. These students this that the company
should use modern techniques like ppt, case studies, etc.
While for 9% and 8% students it is moderately important and important resp. as they said that
the previously used methods like blackboard teaching is relevant.

3% students think that the learning methods are least important because they think focusing
and implementing on new learning methods will decrease the productive time of the class.

h.) Online Exam Facility –

Particulars Responses Percentage
1 – Most Important 63 79%

2 – Moderately important 13 16%

3 – Important 1 1%

4 – Slightly Important 3 4%

5 – Least Important 0 0%

Total 80 100%

73
 79%
80%
70%
60%
50%
40%
30% 16%
20%
4% Percentage
10% 1% 0%
0%

Interpretation
79% students think that online exams provided by the company are most important as it helps
them in practicing for exams and it also helps them to evaluate themselves.
16% students think that online exams are moderately important that is they agree that online
exams helps them in many ways but also they focus on more understanding of concepts.
For remaining 1% and 4% students focus on teaching and coaching as they say it helps in
more concept clearance. This students say that repetition of classes is more important as it
helps them remember the concepts taught.

i.) Website of the company –

Particulars Responses Percentage

1 – Most Important 31 38%

2 – Moderately important 32 40%

3 – Important 6 8%

4 – Slightly Important 5 6%

5 – Least Important 6 8%

Total 80 100%

74
 40%
38%
40%
35%
30%
25%
20%
15% 8% 8%
10% 6%
Percentage
5%
0%

Interpretation
38% of students agree to it that the website of the company is most important while 40 %
agree that it is moderately important as it shows the demand, rank, quality of services
provided, and all other important information related to the company. For 8% students what
matters most is the quality of teaching but they also focus on the website information.
While for remaining 6% and 8% students other factors like teaching techniques,
infrastructure, understanding the concepts taught matters and the website information is not
that much important.

9.) Is the Fees Installment period given to you appropriate?

a.) Yes - 45 b.) No - 35
Particulars Responses Percentage

Yes 45 56%

No 35 44%

Total 80 100%

75
 44%

56%

Yes No

Interpretation
The company has a policy of providing only two installments for fees payment and that also
having a gap of only 1.5 months in between and it is not possible for every student to pay the
whole fees in bulk due to which 44% of students said that the installment period is
inappropriate.
While 56% students were able to pay the fees within the period given by the company so they
agreed that the installment period is appropriate.

10.) Would you suggest this Company to others?

a.) Yes – 46 b.) No – 34

Particulars Responses Percentage

Yes 46 57%

No 34 43%

Total 80 100%

76
 43%

57%

Yes No

Interpretation
57% students are willing to suggest this company to others because they are satisfied by the
facilities provided and teaching techniques adopted by the company.
While 43% students are not sure to suggest the company to others as they are not satisfied
with some or the other factors related to the company.

77
Employee feedback about Company System Questionnaire

1.) How well did company system help you in understanding your customers?
Extremely well
Quite well
Moderately well
Slightly well
Not at all well

Particulars Responses Percentage

Extremely well 6 55%
Quite well 3 27%
Moderately well 0 0%
Slightly well 2 18%
Not at all well 0 0
Total 11 100%

18%
0%

55%
27%

Extremely well Quite well Moderately well Slightly well Not at all well

Interpretation
55% of the employees said that the helps extremely well in understanding the customer as it
is a technology for managing all your company’s relationships and interactions with the
potential customers.
27% employees said that helps to improve business relations, helps stay connected to
customer, streamline processes and improve profitability, contact management, sales
management, productivity management, etc.
While 18% employees said that it helps slightly well in understanding the customers. The
employees said that it is difficult to always relay on the application and to maintain the
application as they are new users of the application and have lack of knowledge towards it.

78
2. Would you say that the company systems solved your business problems?
Extremely yes
Quite yes
Somewhat yes
Somewhat no
Quite no
Extremely no

Particular Responses Percentage

Extremely yes 8 73%
Quite yes 1 9%
Somewhat yes 2 18%
Somewhat no 0 0%
Quite no 0 0%
Extremely no 0 0%

Total 11 100%

0% 0%
0%

18%

9%

73%

Extremely yes Quite yes Somewhat yes

Somewhat no Quite no Extremely no

Interpretation
73% employees said that company system helped them a lot in solving the business problems
as before Website was developed in the company the database management was not done and
maintained properly due to which the company had lost many customer but now it is easy to
maintain the database.
While for 9% and 18% employees it has quietly helped and somewhat helped resp. as
company system has helped the company in many ways but there are some drawbacks of the
system as well like it is very costly, as the application is updated from the host company

79
software subscription or purchase fees has to be paid monthly or quarterly a year, proper IT
resources are needed etc.

3. How useful is company Website from business performance perspective?

Extremely useful
Very useful
Moderately useful
Slightly useful
Not at all useful

Particular Responses Percentage

Extremely useful 6 54%
Very useful 3 27%
Moderately useful 2 18%
Slightly useful 0 0%
Not at all useful 0 0%
Total 11 100%

0% 0%

18%

54%
27%

Extremely useful Very useful Moderately useful

Slightly useful Not at all useful

Interpretation
54% employees said that it is extremely useful from business performance perspective as it
upgrades the business management by using various facilities like database management,
leads/sales/customer management, complaints management etc. and it is also time saving that
is in less time we can do more work using the company website which will automatically

80
help in performance enhancement and which will lead in increasing the profit and customers
of the business.
While for 27% employees and 18% employees it is very useful and moderately useful as it
may help in increasing the profit ways but there are some drawbacks of the system as well
like difficult implementation, it is very costly, as the application is updated from the host
company software subscription or purchase fees has to be paid monthly or quarterly a year,
proper IT resources are needed etc.

4. How important is CRM to your business?

Extremely important
Very important
Moderately important
Slightly important
Not at all important

Particular Responses Percentage

Extremely important 5 46%

Very important 3 27%

Moderately important 1 10%

Slightly important 2 18%

Not at all important 0 0%

Total 11 100%

0%

18%

46%
10%

27%

Extremely important Very important Moderately important

Slightly important Not at all important

81
Interpretation
46% employees and 27% employees said that CRM is extremely important and very
important to their business as proper utilization of the application will lead in performance
growth, customer growth and which will lead in profit growth and eventually business
growth.
While for 10% and 18% employees it is moderately and slightly important as CRM helps in
business growth but it is a very lengthy and difficult process to follow.

5. How often do you use the data collected by the different applications?
Extremely often
Very often
Moderately often
Slightly often
Not at all often

Particular Responses Percentage

Extremely often 5 46%

Very often 2 18%

Moderately often 2 18%

Slightly often 2 18%

Not at all often 0 0%

Total 11 100%

0%

18%

46%

18%

18%

Extremely often Very often Moderately often Slightly often Not at all often

82
Interpretation
46% employees said that they use the data extremely often as the data collected by the
application is customized that is sorted and ready to use data the employees does not have to
sit and do extra work on to it and it is time saving.
While 18% employees use it Very often, other 18% employees use it moderately often and
the remaining 18% employees use it slightly often resp. as according to them they get ready
to use data in very less time but it is difficult to use the application

6. Do you use the data collected by the applications to design new services or set a new
business strategy?
Yes I use the data
No I never used the data
Sometimes

Particular Responses Percentage

Yes I use the data 6 54%

No I never use the data 0 0%

Sometimes 5 46%

Total 11 100%

46%

54%

0%

Yes I use the data No I never use the data Sometimes

83
Interpretation
54% of the employees said that they used the data as it helps them in lot of management
activities like database management, leads/sales/customer management, complaints
management etc. and it is also time saving.
While 46% employees said that they sometimes use the data as they think that using the
application is a bit difficult and confusing job and instead manually they will complete the
job in very less time than getting confused and doing the job on the application and wasting
the time.

7. Do you think the data that collected by the applications around your customer
preferences is outdated?
Yes
No

Particular Responses Percentage

Yes 3 27%
No 8 73%
Total 11 100%

27%

73%

Yes No

Interpretation
27% employees say that the data is outdated as according to them the current application
keeps on showcasing the old data again and again and even the customers wants a new
updated system to be used.
While 73% employees say that data is not outdated and the current system is best for their
business purpose.

84
8. How likely would you be to use Blitzjobs system in your business?
Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely

Particular Responses Percentage

Extremely likely 5 46%

Very likely 4 36%

Moderately Likely 2 18%

Slightly likely 0 0%

Not at all likely 0 0%

Total 11 100%

0% 0%

18%

46%

36%

Extremely likely Very likely Moderately Likely Slightly likely Not at all likely

Interpretation
46% and 36% employees are extremely likely and very likely to use company system as it
helps them in better understanding the customers, management of database, defines workflow
etc.
While 18% employees are moderately likely to use it as they are new users of the application
and have lack of knowledge.

85
9. Overall, are you satisfied with the results of the company system, neither satisfied nor
dissatisfied with, or dissatisfied with?
Extremely satisfied
Moderately satisfied
Slightly satisfied
Neither satisfied nor dissatisfied
Slightly dissatisfied
Moderately dissatisfied
Extremely dissatisfied

Particular Responses Percentage

Extremely satisfied 4 36%
Moderately satisfied 4 36%
Slightly satisfied 1 10%
Neither satisfied nor dissatisfied 2 18%
Slightly dissatisfied 0 0%
Moderately dissatisfied 0 0%
Extremely dissatisfied 0 0%
Total 11 100%

0% 0% 0%

18%
36%
10%

36%

Extremely satisfied Moderately satisfied

Slightly satisfied Neither satisfied nor dissatisfied
Slightly dissatisfied Moderately dissatisfied
Extremely dissatisfied

Interpretation
36% employees are extremely satisfied and 36% employees are moderately satisfied as
according to the employees the application used by them is satisfying all their needs like
organized database, client communication, email campaign marketing, etc.
10% employees are slightly satisfied as according to them the company should go for a better
application as the current application does not provide many facilities.
While 18% employees are neither satisfied or nor dissatisfied maybe because of their lack of
knowledge about the application
86
 CHAPTER 8

FINDINGS & SUGGESTIONS

87
FINDINGS
1. The Cold calling technique used the company plays an important role in promotions
of the class as it scored high percentage in the choice preferred by the students.

2. As the business deals in service sector, the existing customer plays major role in type
of promotional methods used by organization. Therefore, Word of mouth also scored
high percentage.

3. The CSR activity used by the company gave major effects as it helped in increasing
the client required employees.

4. The tie-up with different classes or colleges in some parts of Maharashtra has helped
the company to increase the recruitment of students as out of 80 students 37 students
came through this classes or colleges

5. All the lead generation strategies used by the company have helped a lot in marketing
of the company which resulted in increase of recruitment.

6. The company should create more awareness about the application among the
employees as it is observed that many employees have lack of knowledge about it.

88
SUGGESTIONS

1. The Company should focus more on digital and internet marketing.

2. Monthly or yearly marketing audit is required to learn and implement about new
marketing practices.

3. The company should focus on existing employees covered by other consultancies.

4. The company should focus more on other marketing communication modes like
newspaper, hoarding advertising.

5. The company should update their website and should make their website more
attractive.

6. The company should focus towards infrastructure development.

7. Employee skill development training should be done on regular basis.

8. Company should improve its globe across the world.

89
 CHAPTER 9
LEARNING THROUGH THE
PROJECT

90
Having completed the internship, the learning from the project is:

1. Learned more about making business models, lead generation strategies.

2. How Covid affected company recruitment process.

3. How keyword are most important to any website

4. Escalated networking in terms of both customers and company profile.

5. Learned telephonic communication and etiquette.

6. Up surged in communication skills.

7. I came to the importance of email marketing.

8. Got rough idea of market knowledge.

9. Social media keyword research.

10. Learned about some website analysis.

91
 CHAPTER 10

CONTRIBUTION TO THE HOST

ORGANIZATION.

92
1. Helping Blitzjobs for building their website using programming.

2. Surveyed the employees and students personally and gave all the important
results of the survey to organization to betterment of the organization.

3. Gave the organization market scenario of some parts of the Maharashtra state.

4. Made people aware about the Blitzjobs.

5. This study is a contribution for the organization to make necessary changes

and plan the different sales promotion strategies to meet the customer
satisfaction and also develop the strategies to find the new customers.

6. The report towards the project I have worked is extremely appreciated and
rightly helped in overall learning of the project aspect.

7. Helped the company to identify existing customers.

8. Helped the organization in increasing the recruitment.

9. Helped in recruiting employees like senior citizen or retired employees.

10. Helped the company to collect, store and manage the necessary data.

11. Helped the company to design notes and test papers.

12. Helped the company to modify some design of website.

13. Helped the company in creating good relations with its clients and suppliers,
that is I created a good customer relations and client relations.

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 CHAPTER 11

CONCLUSION OF THE PROJECT

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It was really a great pleasure for me that Blitzjobs Company gave me this opportunity to do
my research project in there organization.
After completing my research I found that the company has a lot of scope to expand its
customer base in rural parts of Maharashtra state.
I also found out that the current customer are satisfied with the company, but there are some
factors where the company needs to improve and also needs to focus more on promotions
activities to explore the market in different areas.

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BIBLIOGRAPHY
AND
REFERENCE

96
Books and Authors:
Kothari, C.R. (2011). Research Methodology. Methods and Techniques (2thEdition). New
Delhi: New Age International (P) Ltd, Publishers.

Kotler, P. And Armstrong, G.(2008). Principles of Marketing. (12th Edition). Prentice Hall
Inc, New York.

Beri G. C. (2006). Marketing Research. 3rd Edition. New Delhi: Tata Mc Graw-Hill
publishing company Ltd Philip Kotler and Kelvin Lane Keller (2006).Marketing
Management. 12th Edition. India: Pearson Education Plc Ltd.

Frank Kuper (2008) Advertising and sales promotion (Vol.2) No. 29

Mitch Carson (2011) Behaviour of silent salesman and product promotion, 1st Edition
No. 179

Roddy Mullin (2010) Power of sales promotion and digital marketing (Vol. 1) No. 229

Research Paper & Website:

A Study on Impact of Sales Promotional Activities on Customer –
https://www.ijsr.net › archive › MDIwMTMxNzAz

https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1627893

http://dspace.bu.ac.th/bitstream/123456789/544/1/zhanting_yang.pdf

http://www.iosrjournals.org/iosr-jbm/papers/Vol17-issue3/Version-1/B017311631.pdf

97
ANNEXURE

98
STUDENTS SATISFACTION QUESTIONNAIRE

1.) From which medium did you got to know about the company?
a.) Sales Promotion
b.) Cold calling
c.) Word of Mouth
d.) Referral
e.) Advertisement

2.) Did the company pay attention and helped you while the recruitment process?
a.) Yes b.) No

3.) Were you conveyed with appropriate information about the company and all other
facilities provided by the company?
a.) Yes b.) No

4.) Did you get benefit from any of the following?

a. Career guidance b. Skill development c. Replacement

5.) Did the company allocated your seat for free demo lectures before joining?
a.) Yes b.) No

6.) Of How Many Days the demo Lecture was provided?

a.) 1 day
b.) 2 days
c.) 3 days
d.) 4days
e.) No demo lecture provided

7.) On the basis of demo lectures can you please rate the company from 1 to 5, where 1
is least satisfaction and 5 is Highly satisfied?
a.) Quality of teaching –
b.) Subject Knowledge of the teacher –
c.) Communication skills of the teacher –
d.) Ability of the teacher to solve doubts –
e.) Behavior of the teacher –
f.) General Awareness of the teacher –

99
8.) Please rate the following information factor which influenced you most before you
joined the company? (Rating scale is 1 to 5 where 1 is most important and rank 5 is
least important)
a.) Material provided for study –
b.) Faculties –
c.) Timings –
d.) Location –
e.) Fees –
f.) Infrastructure –
g.) Learning Methods –
h.) Online Exam Facility –
I.) Website of the company –

9.) Is the Fees Installment period given to you appropriate?

a.) Yes b.) No

10.) Would you suggest this Company to others?

a.) Yes b.) No

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EMPLOYEE FEEDBACK QUESTIONNAIRE

1.) How well did company system help you in understanding your customers?
Extremely well
Quite well
Moderately well
Slightly well
Not at all well

2. Would you say that the company systems solved your business problems?
Extremely yes
Quite yes
Somewhat yes
Somewhat no
Quite no
Extremely no

3. How useful is company Website from business performance perspective?

Extremely useful
Very useful
Moderately useful
Slightly useful
Not at all useful

4. How important is CRM to your business?

Extremely important
Very important
Moderately important
Slightly important
Not at all important

101
5. How often do you use the data collected by the different applications?
Extremely often
Very often
Moderately often
Slightly often
Not at all often
6. Do you use the date collected by the applications to design new services or set a new
business strategy?
Yes I use the data
No I never used the data
Sometimes

7. Do you think the data that collected by the applications around your customer
preferences is outdated?
Yes
No

8.How likely would you be to use Blitzjobs system in your business?

Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely

9. Overall, are you satisfied with the results of the company system, neither satisfied nor
dissatisfied with, or dissatisfied with?
Extremely satisfied
Moderately satisfied
Slightly satisfied
Neither satisfied nor dissatisfied
Slightly dissatisfied
Moderately dissatisfied
Extremely dissatisfied

102