Katapatan Homes, Brgy.
Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
Twice but Nice: Ukay-ukay
A Business Plan
Presented to Prof. Remedios Bucal
Pamantasan ng Cabuyao
Cabuyao City
In Partial fulfillment of the
Requirements for the Course ENT101
(The Entrepreneurial Mind)
CANTALEJO , SAMEYAR
FLOR, MARY ROSE
SALIGAN, MAUREEN
TAYAM, MARREN ZSAQUILLE
December 2021
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
I. EXECUTIVE SUMMARY
Twice but Nice: Ukay-ukay Clothing Business is a new clothing line that attempts to pique
the attention of customers. Since most customers nowadays are looking for conveniences, this
business will establish a strong market position online. This business will also provide a
competitive pricing to meet the needs of its target market as well as other local residents and
tourists.
In the country’s local clothing industry, ukay-ukay businesses are making a successful
remarks. Customers will be forced to dig through endless cloth racks to identify the cloth they
prefer. In Filipino, this method of searching is known as “halukay” which is where the name “ukay-
ukay” arrives. Nevertheless, as the pandemic emerged most customers now are looking for a more
convenient way to shop, and this is where online selling falls.
Customers will be absolutely satisfied with the product offerings. Online platforms will be
used to promote and sell secondhand clothes. Delivery charge will depend upon the place of the
customers. Millennials will be the target market of the business. The legacy of ukay-ukay and its
inexpensive price continuously hit the marketplace. It remains practical choice for clothe shoppers
on a friendly budget.
Mission
The first responsibility of the business is to provide good customer service. Twice but Nice:
Ukay-ukay Clothing recognizes that customer satisfaction is the key to success as a customer-
oriented business and strives to provide the highest quality, customer service, and superior
products. Twice but Nice: Ukay-ukay Clothing is committed to the success of its community and
will manage its operations carefully to ensure that it has the necessary financing and resources to
achieve its long-term goals. People behind the business eagerly contribute their time, knowledge,
and experience to a successful community at the company, which promotes a spirit of sharing and
caring. Twice but Nice: Ukay-ukay Clothing helps the world to meet its environmental obligations,
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
contributes to society's economic strength, and serves as a good corporate citizen on a municipal,
provincial, sectorial, and national levels as a sustainable company.
Vision
This business can minimize waste by reviving old clothes into more sustainable and
authentic apparels. It will help to reduce waste discarded and increase the profitability of
businesses. Twice but Nice: Ukay-ukay Clothing Business is hoping for a bigger future
development and to be acknowledged for its good management, productivity and service.
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
II. BUSINESS DESCRIPTION
Fashion has transformed over the years. Shopping
became more accessible and affordable. This means that
customers are buying clothes more than ever before.
Consumers no longer have to wait for the seasons to change to
buy the latest trends, as new clothing lines are added
frequently. For this reason, people tend to dispose clothes that
don’t fit or aren’t in style. Another common reason for people
to discard old clothes is that they have become worn down or
developed flaws. Therefore, the proponents of the business came up with the plan of making Twice
but Nice: Ukay-ukay Clothing Business out of used clothes instead of disposing or throwing it.
Furthermore, the entity also considered the destructive effects that may brought by the clothes in
the landfill on the environment. The proponents treated this recycling initiative, this
business will create awareness and try to influence people to use secondhand clothes. This clothes
is suited for personal comfort, Twice but Nice: Ukay-ukay are made for everyone to have pleasing
appearance at low price
Twice but Nice: Ukay-ukay are established amid pandemic, therefore the business
proponent thinks for the easiest way on how customers will reach them. Different online platforms,
such as Facebook, Instagram, Shoppee, and Lazada will be used to promote the business. Online
selling will be the starting-up promotion of the business, since most customers are staying at home.
It can be delivered in front of their houses with small applied charges or half way meet ups for
near customers. This business will also use pricing scheme to catch the interest of customers “3
for 100” and “buy 1 take 1”.
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
III. MARKETING
Twice But Nice: Ukay-ukay Clothing is a shopping business of preloved or secondhand
clothes. Millennials are more into ukay-ukay because they find it more stylish and up-to date
fashion. This kind of business will be acknowledged because of affordable and low-price clothes,
various online platforms will be used to promote the business.
The Twice but Nice: Ukay-ukay Clothing Business is a necessity due to the industry's
demand. However, manufacturers who want to enter the market requires to be extra cautious and
prepared to invest more in advertisements and productive capacity to perform observation visits,
operate preliminary market tests, and enhance their visibility by participating in trade shows and
other activities (ReHabiliments, 2021). To improve one's chances of success, market experts
strongly advise using skilled workers. Twice but Nice: Ukay-ukay Clothing Business aims to
provide competitively priced, branded clothing to men, women, and children in the Laguna area.
There are no shading barriers within any of the groups and customers. In a simple term, these
customers are between ages 18 and above or the Millennials.
The purchasing power of Filipinos is expected to rise as the country’s economy grows.
However, customers become wiser and price-conscious. The fourth quarter of 2014, 62% of
Philippine customers spend less on new clothing, whereas 35% dedicated their extra cash on a new
clothes (Nielsen Global Survey of Consumer Confidence and Spending Intentions, 2014). In order
to answer a statement in an online article What Do Filipinos Spend Their Money On?, the Bangko
Sentral ng Pilipinas conducted Consumer Financial Survey (CFS) released 2014, a typical Filipino
family with a ₱20,000 average monthly income spends 5% or ₱1,000 on clothing—the category
with the fewest percentage points, tied with miscellaneous. In addition, for a middle-class Filipino
family with a living allowance of ₱12,000, each member can spend ₱3,000 pesos on clothing in a
year.
Twice but Nice: Ukay-ukay Clothing Business has developed a strategy to ensure its long-
term growth and success. This strategy will constantly evolve and will initially include:
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
Concentrating on target markets and strategically marketing the full-range clothing
collection as a direct substitute clothing lines.
Making a distinction with the company’s products through exclusivity and brand
awareness, and also gratifying the “Twice but Nice” promise.
Creating alliances with both leading companies and competitors. By trying to treat
competitors as partners, the company can effectively counteract them.
Creating a relationship-driven business that nurtures long-term seller/customer connections
rather than “single-transaction” transactions.
o Facilitating sense of duty within the organization through participation in programs
that improve the lives of the less privileged people.
The greatest competitor of Twice but Nice: Ukay-ukay Clothing is Jukaykay Atbp, it is
located near at SM Calamba. This store offers different secondhand apparels. The prices of their
products are excellently links to their offered services; air-conditioned store, few options of apparel,
and appealing bags for purchased products. These services lead to increase their price; it be
positively use by Twice but Nice: Ukay-ukay Clothing for their start up. Since it is just a new
business Twice but Nice: Ukay-ukay Clothing can use this as advantage to please its customers.
Creativity and patience of a seller serves as the significant edge of a newly established business
The prices per clothes start up with ₱50.00. The prices of the clothes vary depends on the
distance of the customer, charges might applied. The prices of Twice but Nice: Ukay-ukay are
shown in the table.
Table 1. Twice but Nice: Ukay-ukay Clothing Business Prices
Secondhand T-shirt Maong Shorts Female/Male Sando
Apparels
Prices ₱70.00 ₱50.00 ₱10.00-₱30.00
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
In comparison to other similar clothing line, all of the business products are currently on
target in terms of price. Twice but Nice: Ukay-ukay ensures that the business pricing strategy
remains competitive with industry’s standards and expectations, this business will constantly
monitor its operational expenses, delivery charges, sales revenue, negotiable discount offers,
serious harm payment, threats, and other variables.
IV. OPERATION SEGMENTS
To operate this type of retail store, owners must keep an adequate supply of clothing on
hand. When customers enter the store in pursuit of the affordable or quality clothes, they expect
the merchandise to be available in any kinds of clothes. Failure to purchase enough ukay ukay
supply results in disgruntled customers and lost sales. Based on our trusted direct supplier of ukay
ukay clothes, the price started in 2500 pesos per bundle which the bundle consists of 90
secondhand clothes. To resell those products, the reseller will post them on their social media
account and do live selling thrice a week. In the first month of business, the reseller will plan and
coordinate with the business partners. Prepare advertisement for the product and clean and laundry
the secondhand clothes for better looks. For the second to the fourth month, the reseller will
continue posting the product on social media, live selling, improving the package of the product,
and offering the best promo and discounts for customers. When the business goes well, the reseller
will do plan about making a big store for the business.
In transactions, the reseller will use a delivery service for the shipping of the product to the
customer. The business will be around only in Laguna in the meantime. If the business will have
big progress, the reseller will make in a national.
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
V. MANAGEMENT
Organizational Structure
Owner
Distributor
RESELLER
Streamer
Model
Editor
DELIVERY MAN
Since we are starting a small business only, we would not hire in the meantime. We are a
group composed of seven so that all of us will be the store owners.
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
VI. FINANCIAL ANALYSIS
TWICE BUT NICE: UKAY-UKAY CLOTHING
STATEMENT OF INCOME FOR THE MONTH OF
DECEMBER 2021
SALES 12,800
LESS, COST OF SALES 5,000
GROSS INCOME 7,800
LESS, OPERATING EXPENSES
LAUNDRY 300
PACKAGING SUPPLIES 200
RINGLIGHT(LIVE SELLING) 250
ELECTRICITY AND WATER 200
DELIVERY EXPENSES 300
(GASOLINE)
TOTAL OPERATING EXPENSES 1,250
NET INCOME 6,550
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
Ukay-ukay Clothing Prices:
₱ 100.00 for 3 pcs (promo/discount)
₱ 100.00
₱ 70.00
₱ 50.00
₱ 10.00- 30.00
Customer per day: 10- 15 persons
Distribution of net income or Salary of the reseller:
₱ 1,500.00 every reseller
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
VII. CRITICAL RISKS
Retailers of nondurable merchandise face a dual challenge of a slow-growing market and
changes in demographics and consumer buying habits that have spawned structural changes within
the industry. Because of this, smaller clothing stores can struggle against their larger competitors
in a number of ways. Not only can brand awareness be an issue, but larger chains have the pricing
power to offer deep discounts to undercut cash-strapped startups. Twice But Nice: Ukay-ukay
Clothing will adjust our competitive strategies to these new realities and take advantage of new
marketing techniques as electronic retailing, catalog marketing, a smaller store, and improved
customer service. By completing these tasks we can succeed in improving our market position.
Also, making personal connections with customers through loyalty and referral programs is one
way to mitigate this risk, as is stocking unique clothing from local designers.
VIII. HARVEST STRATEGY
Ukay-ukay is a term used both for the act of shopping by digging up piles of used or pre-
loved clothes until one makes a good find. It also refers to retailers of secondhand clothes and
accessories in the Philippines. If we use harvest strategy for this kind of business, it will be a big
step up because you will have chance to have your own clothing line if you invest in clothes
industry.
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
IX. MILESTONE
CC DUE WHO'S TACTIC DETAILS
DATE RESPONSIBLE
Reconfigure Completed Mau Marketing Tactics
social media
accounts
Investigate Completed Flor Financial Review
Inventory
Turns
Meet with Sam Completed Marren and Mau
to Review
Market
Strategy
Top 10 December 12, 2021 Tactic Focus
Customer List
Social Media January 14, Flor Let's make sure we're on the same
Program 2022 page with the new year. Social
media priorities, content, emphasis
specific plans
Monthly February 19, Sam
Review 2022
Spring March Marren Review general marketing, specific
Promotion 18, 2022 sales and event schedules
Plans
Summer May Mau Time to establish specific social
Marketing 20, 2022 media content and events for the
Programs summer
Summer May Flor Annual Financial check-up on cash
Finance 20, 2022 flow, working capital and financial
Strategy needs during the summer slow
season
Review June Sam Financial Review
Summer 20, 2022
Inventory Plans
Back to School August Marren Special sales, promotions, events
Programs 19, 2022 and social media spin for the next
year
Annual October Mau SWOT session, strategy and tactics
Strategy 7, 2022 review
Review
Session
Katapatan Homes, Brgy. Banay-banay, Cabuyao City, Laguna
COLLEGE OF HEALTH & ALLIED SCIENCES
APPENDIX
https://www.coursehero.com/file/81035079/EYJEY-UKAYdocx/
