Scribd
Upload
55 views2 pages

Business Plan Rubric Template

This document provides a rubric template for evaluating business plans. The rubric assesses business plans based on criteria such as the executive summary, business description, industry analysis, management plan, marketing plan, operational plan, and financial plan. For each criterion, plans are scored on a scale from 0 to 4, with 0 being inadequate and 4 being exemplary. The total possible score is 28 points. The rubric provides detailed descriptions of what should be included in a business plan for each criterion to meet, exceed, or fall below expectations.

Uploaded by

Raman Parashar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
55 views2 pages

Business Plan Rubric Template

This document provides a rubric template for evaluating business plans. The rubric assesses business plans based on criteria such as the executive summary, business description, industry analysis, management plan, marketing plan, operational plan, and financial plan. For each criterion, plans are scored on a scale from 0 to 4, with 0 being inadequate and 4 being exemplary. The total possible score is 28 points. The rubric provides detailed descriptions of what should be included in a business plan for each criterion to meet, exceed, or fall below expectations.

Uploaded by

Raman Parashar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 2

BUSINESS PLAN RUBRIC TEMPLATE

PLAN TITLE DATE

REVIEWER NAME

RUBRIC SCORE SCORING SCALE TOTAL

Expectations exceeded 4 EXEMPLARY 25 – 28

Expectations met 3 ACCEPTABLE 21 – 24

Guidelines met 2 NEEDS IMPROVEMENT 16 – 20

Guidelines somewhat met 1 INADEQUATE 0 – 15

Incomplete; Information not available 0

CRITERIA 4 3 2 1 0

EXECUTIVE SUMMARY

This provides a concise, thorough overview and effectively outlines the main points of the
plan.

BUSINESS DESCRIPTION

This clearly conveys the business idea. It includes a detailed reason for the launch as well as
a detailed description of the service / the product offered. It describes the company's vision,
mission, focus, and value proposition.

INDUSTRY ANALYSIS

This identifies the industry size, segments, maturity, trends, and outlook; it details the
possibilities, threats, and potential barriers to entry. It provides a comprehensive competitive
analysis. It defines the target market and consumer demographics. It also provides the
competitive and unique advantages.

MANAGEMENT PLAN

This defines the form of business ownership and provides the reasoning of the chosen form.
It also provides an organizational chart with members' names, roles, and qualifications. It
defines the additional stakeholders and solicited professional services.

MARKETING PLAN

This clearly conveys the overall marketing strategy and provides the budget. It also provides
the plans for the following areas: pricing, distribution, promotion, advertising, media, PR,
sales, and sales management.

OPERATIONAL PLAN

This outlines and addresses any human resources, facilities, and technology infrastructure
needs. It identifies all logistic and distribution needs. It also provides implementation
timetables and progress monitoring processes.

FINANCIAL PLAN

This includes a comprehensive start-up cost report. It also identifies possible sources of
initial financing. It provides the sales forecasts, income projections, pro forma financial
statements, break-even analysis, and capital budget.

COLUMN TOTALS 0 0 0 0 0

TOTAL SCORE 0
Any articles, templates, or information provided by Smartsheet on the website are for reference
only. While we strive to keep the information up to date and correct, we make no representations
or warranties of any kind, express or implied, about the completeness, accuracy, reliability,
suitability, or availability with respect to the website or the information, articles, templates, or
related graphics contained on the website. Any reliance you place on such information is
therefore strictly at your own risk.

You might also like