Ch6 - Lesson 4 - Communication
Ch6 - Lesson 4 - Communication
What is Communication?
applies to all management functions and its general purpose for
the organization to bring positive changes that influence
activities leading to the firms’ welfare.
Lesson 4: Communication
TYPES OF COMMUNICATION
1. Verbal (through the use of oral and written works) or
2. Non-verbal (through body movements, gestures, facial
expressions, eye contact and by touching)
3. Formal, if communication takes place within prescribed,
routine organizational work arrangements
4. Informal if communication is not defined by an organizations’
hierarchical structure.
Lesson 4: Communication
DIRECTION AND FLOW OF COMMUNICATION
1. Vertical communication
involves communication flow between people belonging to different
organizational levels.
Upward communication is the flow of information from an employee
who belongs to a lower hierarchical level to the boss/manager who
belongs to a higher hierarchical level.
Downward communication is the flow of information from the manager,
who belongs to a higher hierarchical level, to the subordinates /
employees, who belong to lower hierarchical levels
Lesson 4: Communication
DIRECTION AND FLOW OF COMMUNICATION
1. Horizontal/lateral communication
takes place among employees belonging to the same hierarchical
level.
2. Diagonal communication
entails communicating with someone or others who belong to different
departments/units and different hierarchical levels.
Lesson 4: Communication
What is COMMUNICATION NETWORKS
IN ORGANIZATIONS?
are varied patterns of combined
horizontal and vertical flows of
organizational communication.
Lesson 4: Communication
Types of communication networks
1. Chain network
where communication flows according to the usual formal chain of
command, downward and upward.
2. Wheel network
where communication flows between a leader and other members of
their group/team.
3. All-channel network
where communication flows freely among all members of a team.
Lesson 4: Communication
Other types of networks
1. Grapevine
an informal communication network in an organization
2. computer networks
Information technology has made it possible for managers to
communicate with each other and with subordinates and for
employees to communicate with each other anytime, regardless of
distance.
Lesson 4: Communication
BARRIERS TO COMMUNICATION
1. Filtering
the shaping of information communicated in order to make it look
good or advantageous to the receiver.
2. Emotions
the interpretation of communications which may be influenced by
extreme emotions felt by the receiver.
3. Information overload
there are too many pieces of information received by an individual
may have a negative effect on person’s processing capacity.
Lesson 4: Communication
BARRIERS TO COMMUNICATION
4. Defensiveness
the act of self-protection when people are threatened by something or
someone.
5. Language
could also hamper good communications because words used may have
different meanings to different people belonging to different age,
educational background or cultural group.
6. National Culture
the prevailing national culture may also cause problems in communication
among members of an organization, especially if it is multinational company.
Lesson 4: Communication
OVERCOMING COMMUNCIATION
BARRIERS
1. Using feedback
usually done by asking questions about a memo sent to subordinates or
by asking them to give their comments or suggestions.
2. Using simple language
avoiding uncommon terms and flowery words that may just cause
misinterpretation..
3. Active listening
listening well in order to grasp the full meaning of the communication.
Lesson 4: Communication
OVERCOMING COMMUNCIATION
BARRIERS
4. Controlling emotions
When the receiver is affected by extreme anger, his interpretation of a
message received may not be accurate.
5. Observing body language
Actions of the message receiver, like throwing away a letter delivered
to him, betrays its negative feelings regarding its message, even if he
says yes or okay to what is requested.