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Table of Contents
1. Introduction..............................................................................................................................2
1.1 Framework model: Continuous improvement for Emirates Airlines....................................3
1.1.1 Framework Model..........................................................................................................4
1.2 Evaluation of various quality management practices............................................................5
1.3 Interpersonal dynamics that occur within Emirates Airlines.................................................6
1.4 Cultural changes recommendations: suitable for sustainable improvement..........................7
2. Conclusion...............................................................................................................................8
References........................................................................................................................................9
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1. Introduction
The process through which a company takes efforts to enhance its services, processes, and

products is known to be continuously improved. To succeed in the process of continual

development, an organization needs strong feedback channels, in which consumer preferences

are assessed according to the aims of a corporation. To assure success in operations,

organizations employ the Kaizen philosophy. These principles constantly enhance corporate

culture, product or service quality, innovation, safety, competitiveness, and leadership. The

Kaizen method offers workers at all levels of management the opportunity to propose solutions

that an enterprise might implement to enhance its operations. A company benefits from

continuous improvements in many ways. One of the advantages of the strategy is that it

contributes to decreasing all waste in organizational operations. It also increases the quality of

goods of the business to increase the degree of happiness of consumers (Weston, Temimi, Nelli,

Fonseca, & Thota, 2020).

Increased consumer satisfaction is driven by continuous improvement in operations. The

continual improvement idea assures all firms to develop items that meet consumers'

requirements. Companies can know the products that customers wish to make by conducting

market surveys. In the provision of services, Emirates Airlines focused on consumer

improvements. That made it the largest airline in the Middle East, growing and growing. Based

on the number of foreign passengers it transported in 2012 was the fourth-largest airline in the

world. Based on its great service, security standards, and efficient operations, this airline has

received several honors (Al-Talabani, Kilic, Ozturen, & Qasim, 2019). The objective of the study

is to evaluate how continuous improvement in Emirates Airlines' procedures has led the level of

customer satisfaction to grow. This research attempts to identify procedures that have been
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continuously improved at Emirates Airlines and to evaluate if they led to the growth in Emirates

Airlines' customer satisfaction.

1.1 Framework model: Continuous improvement for Emirates Airlines

International airlines struggle to fully please the public who fly and provide profits. The

difficulties for ongoing development might therefore be widened. Some actions are described

here to demonstrate how an organization may implement the process and quality management

techniques (Sundarakani, Abdul Razzak, & Manikandan, 2018).

1.1.1 Framework Model

Framework
for Emirates
Airline

external
internal factors factors

intercultural customer
Managment & relationships
employess leadership satisfaction
satisfaction

1.1.1.1 Internal Factors

Feedback from the management and airline production team can be received from the airline to

identify risk management policies and enhance the yearly business planning process. Feedback

from sustainable development consultants who are sustainable development specialists in supply
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strengthening and waste reduction can be obtained. Strategic marketing can also be modified

management (Arif, Gupta, & Williams, 2013).

 Employee satisfaction

Emirates should offer training teamwork to ensure that strategic action for airline enhancements

is carried out correctly, give employees satisfaction and encourage them to establish social bonds

between the customer and the supplier to increase the quality of service.

1.1.1.2 External Factors

Proper customer relationship management should be established to handle disputes and know

their impressions that impact the customer in the airline's service. Emirates is overly focused on

its top-quality consumers, they should provide reduced tickets for medium-size and low-budget

passengers.

 Intercultural Relationships

They can encourage intercultural understanding, environmental policy, social well-being and

collaborate with the ministers of tourism from other countries to promote their local destinations

and increase tourists on board for reciprocal advantages (Pereira, Lohmann, & Houghton, 2021).

 Organizational growth

Proper customer relationship management should be established to handle disputes and know

their impressions that impact the customer in the airline's service. Emirates is overly focused on

its top-quality consumers, they should provide reduced tickets for medium-size and low-budget

passengers.
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1.2 Evaluation of various quality management practices

passengers to determine the route and delays, timings of flight, packages available, brand name,

and location available at the airport and they can also see where their bags are at the airport.

Emirates should emerge with partners to grow in the digital era to seek attention, innovate, and

improve by challenging itself and provide better quality than other competitors. Before thinking

of a complex design, they should go through the problems and findings for the optimal solutions

to explore what is best and possible. Emirates may use this digital platform to manage changes

and adopt initiatives for the future (Alshubaily, 2017).

This approach and new characteristic will modify the view of the consumer about changing or

making the decision to service Emirate and will improve his traveling experience. Many firms

are looking for difficult digital opportunities that make their plan their market leadership in the

long run. The focus on this new idea and innovation will thus produce the profitability and flight

entertainment system for passengers by offering passengers each feature feasible in their

application.

To increase the quality of the hotel they have a degree of decision-making autonomy. For

employees who disclose company issues, there are several rewards. The organization appreciates

employees' feedback and considers their efforts important to attain excellence in the provision of

services. Employees can receive considerable and continuous training to ensure they can do their

job efficiently and deliver quality services (Zakzak, 2019).

1.3 Interpersonal dynamics that occur within Emirates Airlines

increase the company's interpersonal competence and growth. They want to focus rather than

increase the size of the organization. There are many teams with various religions, backgrounds,
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and traditions and interact. People are not treated properly in many businesses and workplaces

but Emirates Airlines has made it feasible since they appreciate every individual. They manage

cultural variations, country, and race to improve interpersonal skills as if they don't, efficiency

and production might be affected. The corporation has a competitive edge by managing a

culturally diverse staff (Naseem, Khan, Razzak, & Hameed, 2019).

Every organization is focused on cultural diversity to enhance effectiveness in today's global

market shifts. Emirates additionally assessed the process of diversity by assisting 160 ethnicities

to reinforce the organization structure. The many staff has distinctive ways of thinking and ideas

to help them improve. Language plays a crucial role in every cultural diversity and so many

difficulties arise that Emirate requires interpreters to avoid a misunderstanding.

They utilize English as an international language for communication at Emirates Airline and are

used for managing various workforces and teamwork. Emirate Airline offers all workers equal

opportunities for fair and equitable treatment. It also offers the company an opportunity to

flourish and flourish. It helps to avoid disagreements and improve collaborative skills without

misunderstanding between employees (Mansour, 2017).

1.4 Cultural changes recommendations: suitable for sustainable improvement

development and innovation. In human behavior cultural changes are widespread to motivate and

provide the employees a better job, should they carry out a survey, which will help the employee

understand the effect of cultural diversity on his performance, asking whether the employees feel

comfortable? If they are pleased with the various workplaces and cultural changes that already

exist and formulate these plans to support them, the workforce will be able to increase their

performance and have a good influence when they work in the right setting for them. they should
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understand how Emirates workers feel about the dress code of the organization, do they have or

feel comfortable with a favorable effect on their workforce? The method will be used to ground

personnel to let them wear their desired dress code within cultural constraints. It would boost

employment performance as employees are happy and also promote mutual respect for people

from other cultures (Al-Talabani, Kilic, Ozturen, & Qasim, 2019).

These techniques will influence business performance and allow the company to study and

manage diversity in Emirates Airlines under organizational culture changes. The information

obtained from the research survey maximizes the results and helps the business to focus more on

the diversified culture and workforce. If the management succeeds in implementing these

programs and trains employees following changes, then not only will Emirates Airline achieve

better performance, it will also enhance the working environment allowing the best staff to be

part of the firm worldwide.

The organization's success depends on how an individual is confronted by and adapted to the

changing culture, thus training should be offered for learning about cultural differences and the

process of socialization. Culture has a tight relationship with performance hence employees have

to undergo cross-cultural management training. It affects the decision of the employee to work

with the company and has a good assessment of it. It influences communication behavior and

methods. An essential part of the management procedure must be considered for the airline,

culture draws people together and leads employees to reach a shared goal and to generate a sense

of responsibility for improving the organization. The Emirate Airline should take the attitude of

recognizing the importance of all cultures and supporting employees in doing their best to reach

an improved, efficient working system in the business, from diverse cultures and personalities

(Naseem, Razzak, Musial, & Imran, 2020).

2. Conclusion
Emirates Airline, through its efficient management and leading position in Dubai and the

globally recognized airline sector, was able to achieve a competitive and well-known position in

the competitive and worldwide acknowledged airline market. The various employees of Emirates

need to be enabled to offer their clients excellent service since their excellent leadership has

brought together a multidisciplinary team of individuals who are a powerful team and an asset.

They have hired brilliant and exceptional individuals from diverse regions, ethnic groups, or

cultures to give superior services to their clientele. Their management should also do more to

work with different people. The management has to create fresh ideas that benefit the

organization and each time the firm modernizes its service to supply its consumer with the

number one services. In the competitive global business sector Emirates need to empower its

workers to gain profits and a competitive position. To improve employee happiness,

management might opt to send some of its employees to ongoing training to expose them to a

better, better-motivated notion and to assist them to establish a positive relationship between

their employees and leaders.

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