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Mini Project 2020

This document outlines the requirements and guidelines for a mini project that students in an MBA program must complete after their second semester. The objectives are for students to apply the research methods and quantitative tools they have learned. It will be evaluated both internally by the university (25 marks) and externally (75 marks). Suggested topics are provided in areas like financial management, marketing, human resources, operations, and systems management. The mini project should include chapters on literature review, research methodology, data analysis and interpretation.

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74 views15 pages

Mini Project 2020

This document outlines the requirements and guidelines for a mini project that students in an MBA program must complete after their second semester. The objectives are for students to apply the research methods and quantitative tools they have learned. It will be evaluated both internally by the university (25 marks) and externally (75 marks). Suggested topics are provided in areas like financial management, marketing, human resources, operations, and systems management. The mini project should include chapters on literature review, research methodology, data analysis and interpretation.

Uploaded by

SAM's little worldd
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MINI PROJECT

II SEMESTER

SDE
OBJECTIVE OF MINI PROJECT
Students pursuing MBA programme through the distance education
mode will have to undertake a mini project after the completion of
second semester and before the start of the third semester.
The project should be application oriented based on a contemporary
theme and should provide ample scope for applying the knowledge
acquired by the student in research methods and quantitative
tools during the first two semesters.
EXTERNAL EVALUATION (75 MARKS BY UTY)

MARKS
Criteria
Final Report 50

Mini project viva-voce 25

TOTAL MARKS 75
INTERNAL EVALUATION(25 BY SDE)

Criteria Marks

Application of concepts learnt 5

Analysis and use of quantitative tools 5

Oral presentation 15

TOTAL MARKS 25
IMPORTANCE OF APPLICATION OF
KNOWLEDGE
FOR INSTANCE

BCG MATRIX WITH 4 QUADRANTS


STARS QUESTION MARKS

CASH COW DOGS

In a nutshell
Internalise the concepts and juxtapose into the application domain.
CHAPTER I
Areas of mini project
Financial Management
Marketing Management
Human Resources Management
Operations Management
Systems Management
Likely topics in Financial mgmt
1) Financial performance of XYZ co.
2) Profitability analysis of XYZ co.
3) Comparative statement analysis of ABC and XYZ co.s
Likely topics in mktg mgmt
1) Study on mktg mix of XYZ co.
2) Customer satisfaction of XYZ retail firm
3) Advertisement effectiveness of FMCG firms
4) Comparative study of e commerce of branded vs unbranded
products
5) Online market penetration of MNCs
Likely topics in human resource mgmt
1) Study on employee morale of XYZ co.
2) Study on emotional intelligence of XYZ firm
3) Study on retention strategies of XYZ firm
4) Study on glass ceiling of XYZ firm
5) Study on moon lighting among private sector employees
Likely topics in operations mgmt
1) Study on six sigma of XYZ co.
2) Study on BPR of XYZ firm
3) Comparative study of TQM adopted firms
4) Study on logistics mgmt. of XYZ firms
Likely topics in systems mgmt
1) Study on ERP of XYZ co.
2) Study on AI of XYZ firm
3) Impact of social media in XYZ industry
4) Study on e governance of XYZ firms
CHAPTER II
REVIEW OF LITERATURE
Findings of 10 studies conducted on the selected topic
Bibliography should be written in the format
Author name ,year, name of book, publisher, place of publication , page
number
CHAPTER III
RESEARCH METHODOLOGY
1.Objectives of the study
2. Sample size
3. Sampling scheme
4. Period of study
5. Sources of study
6.Data analysis tool
7.Research instrument
8. Limitations
CHAPTER IV
DATA ANALYSIS AND INTERPRETATION
• Usage of analytical tools

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