EVENT MANAGEMENT
SERCON INDIA PVT LTD
MARKETING STRATEGY
VISHAL N P
RA2052001010174
MBA-C
Introduction
Event marketing strategies refer to activities that companies use to get
engaged with the customer in an open platform, such as stage shows, trade
fairs, and sporting events. Some of the popular methods to attain brand
value and mindshare of consumers is through fashion, holding long distance
races, subsidizing noble cause shows, challenges, parties, wellbeing
mindfulness occasions, and fun occasions. Immense hoardings declaring
such occasions in megacities are normal. It is a valuable supplement to the
customary brand building and market advancement exercises of many
organizations.
Marketing Strategy
Event marketing strategies refer to activities that companies use to get
engaged with the customer in an open platform, such as stage shows, trade
fairs, and sporting events. A portion of the well-known techniques to achieve
brand esteem and mindshare of shoppers is through style, music, shows,
holding long distance races, financing noble cause shows, challenges, parties,
wellbeing mindfulness occasions, and fun occasions. Colossal hoardings
declaring such occasions in megacities are normal.
SERCON
Sercon is headquartered in New Delhi and among one of the leading
companies in the nation. The company has a diligent group of 1000+
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employees who have brought it so far in terms of success. The services that it
provides are B2B, B2C, and digital.
Founded in 1996 and located in New Delhi, Sercon employs 120 people. Sercon’s
revenues for the year ended 31 March 2006 were Rs63 million with gross assets
at the same date of Rs82 million. Clients include Sun Microsystems, Asian
Paints, HDFC, Nortel and Cavin Care.
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Management Strategies
1. Create awareness through blogging
The organization has a blog segment on its site, it very well may be really
used to impart news about the occasion, the reason, objectives, goals, and
instructive parts of it. Since the substance is unique and enlightening, the
possibilities of them excelling in web search tools. Such blog entries enjoy the
benefit of being helped through online media like LinkedIn, Facebook, and
Twitter.
The substance that works best in occasion advancement is the reason,
interviews with key representatives or specialists, the setting, news, photos,
insights concerning the turnout, the result, and a few significant subtleties.
2. Social media
Web-based media has now arisen as a famous medium to advance
occasions, stage shows, and roadshows. Facebook, Twitter, LinkedIn, and
Google in addition can be really used to make significant declarations in
regard to the occasions consistently with great designs, nature of the
postings and importance to the occasion and the customer. An occasion can
include photos, infographics. The quantity of offers, likes, and remarks would
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be subject to be made on Facebook weeks in advance of the occasion and get
reactions from members either as prone to go, going, or not going.
Blog entries and articles can likewise be supported through Facebook,
Twitter, and LinkedIn. It pays to involve paid limited time choices in online
media rather than involving the free administrations as it will upgrade the
geological reach, increment likes and offers and furthermore lead to more
transformations.
3.Website/Event page
Although online media has turned into a more well-known medium to share
and post content for a larger part of individuals, the foundation of any
corporate limited time action is a decent site.
The occasional posts on sites ought to plainly demonstrate the point, time,
spot, and profile of the individuals who ought to join in. It could likewise
depict the advantages of going to the occasion. It ought to be brief and
compact. Outsiders help in drawing in the crowd.
The occasion portrayal ought to have speaker pictures, and bio as incredible
pictures draw enormous groups, the logo of the occasion, recordings
connected with the occasion, and above all register buttons. The enrollment
thanks you Page ought to have a possibility for the peruse to share the
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occasion via online media. They ought to get an email on enlistment, and this
open door can be utilized to propose they follow the organization on Twitter.
4. Charity and sponsorships
Companies who give back something to society are seen as responsible
corporate entities and hence create brand value among the public. Charity shows
can attract an audience for music, dance, drama, stage shows, and a variety of
other programs, which can create goodwill.
5. Pick an Interesting Venue
Organizing an event on a private island in the Caribbean. That would be
memorable, wouldn’t it? Until recently, Wistiafest was Wistia’s annual event for
video marketers and in 2017, a sunset cruise was scheduled as part of the event.
Attendees got to network, mingle and learn more about Wistia while the ship
cruised around Boston for an evening.
6. Organize a Hackathon
Namely, an all-in-one HR software, hosts an annual Hackathon for its customers
leading up to their annual HR Redefined Summit. Their clients team up with
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Namely employees for a 24-hour hackathon to create brand new Namely tools or
feature enhancements. This event helps Namely engage their customers and
serves as an intimate networking event for the participants.
What can be included?
Due to the uprising of many companies the same strategy won't be worked
out in this industry. More innovative ideas should be included in the
company. So, I have included my ideas which is given below
1. Organize an Investor’s Pitch Competition
Work holds regional Creator Awards events. It’s a pitch competition for
organizations within the geographical location of the event. Certified
nonprofits and performance artists receive cash prizes while entrepreneurs
and other for-profit companies receive funding from, We Work. A pitch
competition like this can increase the exposure of an event and can
distinguish an organization as an industry thought leader.
2. Immersive Technology
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With recent advances in technology, augmented reality is becoming increasingly
viable options for keeping attendees engaged at an event. VNTANA is a company
that provides event organizers with their very own patented hologram software.
At Computex 2016, one of the world’s largest tech trade shows, Intel used
VNTANA’s telepresence hologram technology to visualize Gregory Bryant, Intel’s
GM of connected home and commercial clients, on stage as a hologram to
address the crowd in real time. Use these technologies at your booth or
reception to leave a lasting impression on your attendees.
Conclusion
Event marketing strategies are not a substitute for traditional market promotion
activities but a complement to them. But there are industry verticals where event
marketing strategies could be a good payoff. Fashion, IT, consumer goods,
electronics, jewelry, watches, bridal wear, garments, sportswear and equipment,
health and fitness products are all apt categories for event promotional activity.
Since the events tend to be localized, good support in terms of hoardings and
banners in strategic locations in the city or town can generate more inquiries and
pull crowds on the event day. FM Radio can also be effectively used on the day of
the event and the previous day to create awareness.
