IOER INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL, VOL. 4, NO.

2, JUNE 2022

IJUANDERER: AN AUGMENTED REALITY-BASED GAMIFIED LOCAL

TOURISM AND CULTURAL HERITAGE PROMOTION AND PRESERVATION

JOEL T. BAUTISTA1, ANTHONY JAMES H. VIZMANOS 2, RAZEL A. STA MARIA3,

JONATHAN T. MERCADO, JR.4
https://orcid.org/0000-0001-7314-6877
jtbautista@pshs.edu.ph
1
Department of Science and Technology - Philippine Science High School
Office of the Executive Director, Philippines

ABSTRACT

iJuanderer AR: An Augmented Reality-based Gamified Local Tourism and Cultural Heritage Promotion
and Preservation aims to add museum setups using augmented reality (AR) technology, and improves
visitor experience and remote visiting of museums through a companion website. Its first phase, or
exploratory phase features Tarlac and its provincial museum and showcases tourism information for dining,
accommodation, heritage sites, and natural spots. The museum, “Diwa ng Tarlac” translated in English as
“Essence of Tarlac” was chosen as the host of the scanned artifacts and as the location for the testing for
external user acceptance (external UAT). The acceptance test scores were measured using a Likert-type
scale and the average score for all screens is 4.23. Thus, to address the comments gathered from the
UAT in Diwa ng Tarlac, systems improvement was done and implemented for the final roll-out of the
iJuanderer application.

Keywords: Augmented Reality, Tourism, 3D Scanning, Cultural Heritage Promotion and Preservation

INTRODUCTION brochure; asking friends about the place; or

searching the web.” (Nazarea-Macandili, 2016).
In terms of foreign exchange revenues and Small-time businesses that cater to tourists
employment generation, the tourism sector is and travelers may have tight budgets, and
among the fastest-growing sectors of the advertising may prove to be expensive so AR-
economy. As a result, several developing mobile-based tourism promotion may cut the cost
economies, such as the Philippines, have of marketing and promoting tourist spots or
prioritized the tourism industry (Nazarea- destinations.
Macandili, 2016). A perceived better means of obtaining
The Philippines is famous for its biodiversity information about tourist destinations may be
and cultural heritage. According to the former accomplished using the presented AR-based
Philippine Department of Tourism Secretary Mr. tourism promotion application. Knowing the
Joseph Ace Durano, quoted by Nazarea-Macandili various objects present in each tourist attraction
in her presentation for MyEscort (2016) - “The could also contribute to a better knowledge of the
country’s tourism potential is not yet maximized, Philippine culture and biodiversity. More visibility
hence the need to promote the Philippines as a for tourist sites mostly in the provinces as a result
tourist destination haven.” of participating in an AR-based tourism marketing
The traditional approach for finding tourist adventure boosts the level of engagement to visit
information is still “manual searching for notable hidden tourist destinations across the country. It's
places to go” to “where access to information can also mobile, allowing you to communicate with
be done by hiring an agent; buying a leaflet or folks on the go. The proposed invention has a lot

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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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IOER INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL, VOL. 4, NO. 2, JUNE 2022
of promise for increasing exposure to previously processing of the gathered information. The
underserved markets. method utilized in the development process is the
Project iJuanderer aims at developing an agile software development model (figure 1).
Augmented Reality based tourism for the Figure 1 illustrates the different phases and data
promotion of the tourist spots destination, involved in the development phase. (InfoWorld
educating the tourists coming from local and United States (2020))
abroad about a specific place's heritage and
culture. This Augmented Reality application can be Requirements
deployed on a mobile device for portability. It Definition

contains quests for different markers and artifacts

for specific tourist spots as well as provides
Review and
information on where to avail of the best souvenir Monitor
Planning of Sprints
shops, accommodation, and tour packages. It
complements and enriches the existing tour
packages by providing a social rewards system.
The more artifacts and markers that can be
collected and visited, the more points the AR app Create and
Collaborative
Design
user can be obtained. The said points may be used Implement
Development
to avail discounts to partner merchants.

OBJECTIVES OF THE STUDY Figure 1. Agile Methodology

This study aims at designing and
developing an Augmented Reality-based AGILE Team Composition - iJuanderer
Application that employs gamification in promoting Project Leader - Joel Bautista
the local tourist spots destinations in the Project Development Officer - Anthony
Philippines. Primarily, the local tourist spots in the James Vizmanos
province of Tarlac were used for the testing and AR Developer - Jonathan Mercado Jr.
evaluation of the proposed application. Travelers' UI/UX / Graphics Designer - Razel Mari
experiences are undoubtedly enhanced by an AR- Sta. Rita
based tourist application that engages them in Quality Assurance/Tester
learning much about the country's heritage by Collaborators and Partnerships: Tarlac Province
collecting "collectible" objects and identifying Tourism Office
select sites on a list. Specifically, the study aims to
ascertain the tourist needs through a design- Requirement Analysis. Research works
thinking process approach, determine the involving augmented reality-based tourist apps will
effectiveness of gamification in Augmented Reality be studied by the proponents in order to be more
for tourism promotion, identify the knowledge, knowledgeable on the background of the study.
hardware, and software requirements needed in This phase of the development is vital in the design
the development of the proposed app; and lastly, of the study. The right people from the industry
evaluate the overall effectiveness of the were identified.
iJuanderer: Augmented Reality-based tourist
application. Design Thinking Approach. Design thinking
is defined as a human-centered problem-solving
METHODOLOGY process and is a non-linear, iterative process to
learning people, challenge assumptions, redefine
The study is applied research through the challenges, and prototype and test novel solutions.
implementation of designed algorithms and Empathize, Define, Ideate, Prototype, and Test are
the five phases that are best used to solve
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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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problems that are not well-defined or unknown. Hardware
(Interaction Design Foundation, n.d.). Table 2
Hardware requirements of the system
Part Specification

Network/Internet Wired/Wireless
Connectivity
Mobile Phone With AR support
High-End With Unity 3D installed
Desktop/Laptop for development
3D Scanner For scanning physical
artifacts for virtual
reality assets
conversion
Figure 2. Design Thinking Process
The hardware requirements listed in Table
Design thinking approach was used by the 2 depict the hardware considered for the
researchers in digging deeper into the needs of the development and implementation of the study. The
travelers or tourists needs. A design thinking system developed is online with mobile responsive
workshop session with selected participants was features for ease of access to the users. The
done in order to empathize, define problems and mobile phone used in testing and deployment of
ideate/generate proposed solutions from the the system is the Nougat version to further explore
participants of the workshop. the compatibility issues with other versions.
Prototype Development Data Sampling. The project aims to
generalize a conceptual design for the public
Design. The application was designed because the AR-based tourism program can be
based on the design-thinking approach to tourist used by the general public. It is not realistic to apply
needs. This step also includes determining the the optimization method to an entire population, but
overall software architecture of the app. it is feasible to apply it to an individual and
Materials. For the materials to use, afterward generalize it to a community. The
comprises the software requirements, the researchers used an inferential approach to
hardware requirements, and the data requirements validate the generalized solution, ensuring that it
to create the system. matches the needs of individuals within a pre-
defined "error tolerance". A purposive convenience
Software sampling was utilized in the evaluation of
iJuanderer. Volunteers were recruited to
Table 1 exhibits the software requirements participate during the evaluation/testing process. A
needed to develop the information system collaboration with the Tarlac Province Tourism
languages and tools considered for the system. Office was established
The PHP was used to capture information from the
iJuanderer user. Then it was saved on the User Acceptance Using Technology
database for future retrieval and access. Acceptance Model (TAM)
Table 1
Software Requirements of the system The researchers used the user acceptance
Item Specification License model to assess the performance, functionality,
Framework/Platform Unity 3D Opensource and design of the system. There were 30
Scripting Language Java Opensource participants who will evaluate the system using a
Database Firebase/MySQL Opensource questionnaire based on the developed TAM model
Cloud hosting Amazon AWS Proprietary
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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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The factors considered were the usability, led by the Project Leader together with the
functionality, and complexity of the system. Project Development Officer and AR Developer.
The activity started with the installation of the
application (using an APK file) to the participants’
mobile devices and orientation on how to scan
Computer Perceived
Self-Efficacy Usefulness artifacts. Several scannable QR codes were
scattered around the museum for the participants
Attitude
toward
Intention to
Use
to scan using the gamification feature of the
using
iJuanderer application. Upon completion of the
System Perceived game, the participants were then asked to answer
Complexity Ease of Use
an online survey on their experience using the
application.

Figure 3. The Developed TAM Framework

The external variables considered in the
study were computer self-efficacy and system
complexity. The following hypothesis was derived
to evaluate the TAM model used.

H1: Computer self-efficacy has a significant

consequence on the perceived usefulness of
the information system.
H2: Computer self-efficacy has a significant
consequence on the perceived ease of use
of the information system.
H3: System complexity has a significant Figures 4 – 6. Participants of the iJuanderer v2.0 Application
Evaluation while using the application in Diwa ng Tarlac
consequence on the perceived usefulness of
the information system.
H4: System complexity has a significant
consequence on the perceived ease of use
of the information system.
H5: Perceived ease of use has a significant
consequence on the perceived usefulness of
the information system.
H6: Perceived ease of use has a significant
consequence on attitude toward using the
information system.
H7: Perceived usefulness has a significant
consequence on attitude toward using the
information system.
H8: Attitude toward using has a significant
consequence on the intention to use the
information system.

Data Gathering. The team visited “Diwa ng Figure 7. Participants of the iJuanderer v2.0 Application who
Tarlac” last November 13, 2021, to conduct a user completed the gamification feature of the application within the
experience survey to the visitors of the museum. A time limit.
total of 21 respondents participated in the activity

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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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RESULTS AND DISCUSSION According to the Philippine Statistics Authority
(PSA) in 2018 it contributed 12.7 percent of the
1. Regional Distribution of Overnight Travelers Gross Domestic Product to the Philippine
in Accommodation Establishments (CY Economy. Data from the Philippine Department of
2019) Tourism in Table 3 below shows the number of
tourists, both foreign and domestic, coming to
Tourism is one of the important sectors that Region III or Central Luzon for a short vacation
contributes to national economic growth. from January to December 2019.
Table 3
Regional Distribution of Overnight Travelers in Accommodation Establishments (CY 2019)

Region/Province City Foreign Overseas Domestic Total

Travelers Filipinos Travelers 2019
Region III (Central Luzon) 672,372 3,367 3,410,635 4,086,374
Aurora 162 273,744 273,906
Bataan 11,034 386,815 397,849
Bulacan 149,171 149,171
Nueva Ecija 13,959 302,771 316,730
Pampanga 411,154 499,512 910,666
Clark 391,457 330,110 721,567
San Fernando 6,599 122,957 129,556
Others 13,098 46,445 59,543
Tarlac 14,796 646 93,264 108,706
Zambales 76,644 773,596 850,240
SBMA 98,861 907,731 1,008,630
Angeles City 45,762 24,031 70,476
Olongapo City

Source: Tourism Demand Statistics, Statistics, Economic Analysis and Information Management Division, Department of
Tourism

As perceived in Table 3, Tarlac got the 2. Promotion of Tourism Industry in the

smallest number of tourists compared to other Philippines
provinces within the region (not counting the
independent cities such as Angeles City). Despite 2.1. Slogan
Tarlac being the melting pot of Central Luzon, the
historical landmark of the historical Death March, Various efforts have been made to promote
and the home of many artists and especially the the tourism industry in the Philippines. The slogan
locale known for its pottery, it did not translate to “It’s more fun in the Philippines” as well as
increasing its tourism potential. Efforts to boost the engaging tourism ambassadors were done to
tourism of Tarlac need further push, and potential boost the country’s tourism. To convey the
activities, especially using the technologies of the Philippine tourism industry, an AR-based mobile
internet and mobile connectivity/communication application will be developed.
may be utilized to further attract visitors into coming
to the province.
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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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2.3. AR technology

As a prominent tourist attraction, the country is

noted for its diverse biodiversity. Its beaches,
historic cities and monuments, mountains, jungles,
islands, and diving locations are among the
Figure 8. Department of Tourism Slogan
country's most prominent tourist attractions. The
2.2. Mobile Devices Philippines' rich heritage legacy, including
festivities and cultural beliefs, is one of the
For everyone, mobile devices have now country's main draws.
become a need for communication and information
sharing. Augmented Reality is a visualization and
simulation application that is now being utilized in
the media to promote items, whether they are
commodities or services. In earlier tests,
respondents were particularly intrigued by
Augmented Reality since they could see a
sampling of a product they wanted to buy and
interact with it immediately through their
cellphones (Sasfitri, et. al., 2015). Augmented
Reality (AR) has been shown to improve motivation
in educational settings such as Experiential Figure 10. Fish bone artifact viewed in the flesh using AR
Learning and Gamified Learning. One of the most technology
sought-after applications in tourism is augmented
reality, which has a big potential to improve Travelers' experiences will undoubtedly be
passengers' experiences. Knowledge, travel, enhanced by an AR-based tourist application that
tutorials, and translations are all available through engages them in learning more about our country's
AR smartphone apps. culture by collecting "collectible" objects and
putting select sites on a list. The artifacts and
exhibitions will be scanned using 3D scanning
technology, which may aid in the preservation and
allow access to individuals who are not able
to actually see the objects shown.

3. Summary of drivers and bottlenecks in the

adoption of AR

In recent research conducted by Martinez

group (2014), it recognized the rising recognition of
the utilization of Augmented Reality for academics
and business practitioners. In spite of the several
studies on the benefits of AR, it was noted from
their research that AR hasn't achieved its full
potential yet due to various bottlenecks and
hindrances to its successful adoption.
The drivers and obstacles of AR
Figure 9. Pokemon Go and AR-based Establishment Finder. acceptance and spread in five primary application
Sources: Google Images domains: (a) industrial and military, (b) education

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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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IOER INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL, VOL. 4, NO. 2, JUNE 2022
and training, (c) travel and leisure, (d) medicine, Most of the respondents have an age
and (e) commerce and marketing. within the “18-25” range. Followed by the “25-40”
years old.
Table 4
Summary of drivers and bottlenecks in the adoption of AR
4.2. In terms of Gender
Twelve (12) or 57.1 percent of the
respondents are female while there are nine (9)
respondents are male.

Figure 12. Gender Distribution of Evaluation Participants

A cross-domain comparison is facilitated by
such an overview, which allowed us all to
5. Application of Evaluation Scores
recognize a list of five contributors and five
roadblocks in the adoption of current AR
technology. Table 4 presents a summary of the
drivers and bottlenecks analyzed in their paper.

4. Profile of the Participants

4.1. In terms of Age

Figure 13. Application of Evaluation Scores Based on a

Likert-type Scale

Among the participants, the common and

significant comments and suggestions were as
follows:
• The application is not working on some
mobile devices, specifically RealMe
devices, Samsung A51s, and Oppo A5s. If
ever the application loads in these devices,
Figure 11. Age Range Distribution of Evaluation Participants the camera function is either not working or

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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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the QR codes are out of focus and cannot
scan properly;
• The application is heavy to download (the
iJuandererAR v2.0 is 360MB);
• The respondents want to see
“achievement” features such as a page
where they can see games that they won
and “medals” that they can see if they are
able to visit a specific place that is featured
in the application;
• The respondents wanted to have a
complete feel of the artifacts on their
completeness and would want to see Figures 17 - 18. Sample information screens of the iJuanderer
optimized versions of the artifacts; v2.0 Application when clicking on a specific tile under the
• Some respondents wanted to see a cleaner homepage categories (shown above are for hotel and other
homepage, less buttons, and labels on the tourism information pages respectively).
buttons as some got confused about what
the buttons are for. Some commented they The iJuanderer AR v2.0 currently has these
wanted to see a guide on how to use the on the artifact scanning (information) page:
application;
• Some respondents want trivia about the
places and the artifacts. They also like to
have better AI audio than the current text-
to-speech interface;
• Majority of the respondents would like to
see these artifacts even when they are not
on-site to scan QR codes.

6. Application Design
The iJuanderer AR v2.0 currently has these
in the home screen:

Figures 19 - 20. Information scanning screens of the

iJuanderer v2.0 Application featuring local artifacts of Diwa ng
Tarlac.

The image on the left shows the image

upon initial camera focus and the image on the
right shows the artifact description upon clicking on
the button.
Figures 14 - 16. Homepage screens of the iJuanderer v2.0 To address the transparency and hollowing
Application displaying Museums, Hotels, and Other Tourism issue of the initially scanned artifacts, the AR
Information respectively

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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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Developer manually optimized the images to win the game. The in-game timer included
remove the issues detected. the three-minute countdown.
• In this version, only Level 2 is activated.
• Game screenshots:

Figure 21. Screen capture of the artifact optimization process

done by the AR Developer to address transparency of an
initially scanned 3D image Figure 26. Gamification screen of the iJuanderer v2.0
Application displaying a correct artifact being scanned and
The optimization effort turned the artifacts entered into the game
into more solid images which were incorporated
8. Companion Website
into the iJuanderer v2.1 (optimized artifacts shown
below). To address the respondents’ suggestions
of being able to scan artifacts using their mobile
devices at home, a companion website was
developed and published. This includes the Diwa
ng Tarlac whose artifacts are featured in the
iJuanderer application, and the QR codes that
were featured in the on-site testing were uploaded
and embedded to the page dedicated to the
museum. The companion website can be
Figures 22- 25. Optimized 3D image rendering of the initially
scanned 3D images of the artifacts from Diwa ng Tarlac
accessed through www.ijuanderer.com and
screenshots of the website can be seen below.
7. Gamification
The game feature was tested in Diwa ng Tarlac
with the following mechanics:

• There is a total of eight (8) QR codes with

artifacts that were scattered around the
museum. Four of the artifacts are actual
museum pieces from Diwa ng Tarlac (of which
the QR codes are displayed on the information
counter) and the other four (4) are just random
artifacts generated by the AR Developer. To win
the game, the four artifacts from the museum
must be scanned and have the button pressed
to enter as a point. If the participant pressed the
button at the wrong artifact, they will have a
timer deduction. The participants were given Figure 27 - 28. Homepage of the iJuanderer Companion
three (3) minutes to find all the right artifacts to Website

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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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IOER INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL, VOL. 4, NO. 2, JUNE 2022
as a remote museum that users can explore
without having to travel. The technological
appendage feature of iJuanderer can help reduce
human interaction within the museum through the
use of QR artifact information generation and
narration can help the tourisms get their tour
guides without the need of an actual tourist guide,
providing enhanced social distancing and reduced
human contact that will help prevent the spread of
the COVID-19 infection. The remote exploration
feature of iJuanderer, on the other hand, gears
towards pandemic-resilient tourism promotion
where provinces can continue to spread cultural
and heritage knowledge of their locality without the
risk of acquiring COVID-19 from exploring outside.

RECOMMENDATIONS

Given the time and resource limitations of

the project, the following recommendations were
suggested to further improve the project and
expand the use of the iJuanderer application:

1. Utilize the narration of the dioramic displays

inside the museum and reduce the need for
an actual museum guide to verbally narrate
the stories behind the displays.
2. Expand the iJuanderer project to several
more provinces that can be considered low-
lying fruits. This can help in the cultural and
heritage promotion and preservation of
provinces that are lesser-known to the
common traveler.
Figures 28 - 30. Screen captures of the Diwa ng Tarlac sub-
3. Explore the technological transfer of the
site of the iJuanderer Companion Website project to the tourism sector to pass the 3D
scanner around provinces that need
Image on the left shows the general tourism assistance in tourism promotion, scan their
information while the image on the right shows the local artifacts, and input all information and
scannable QR codes of the artifacts that can be 3D images in the iJuanderer application.
found in the Diwa ng Tarlac
ACKNOWLEDGEMENT
CONCLUSION
The project would like to recognize and
The iJuanderer AR project supports the acknowledge the funding agency, the Department
cultural and heritage promotion and preservation of of Science and Technology Philippine Council for
Philippines provinces. The AR feature of Industry, Energy, and Emerging Technology
iJuanderer acts twofold: as a technological Research and Development. The project would
appendage to the ordinary setup of a museum and also like to acknowledge the implementing agency,

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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
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the Department of Science and Technology December 2019.
Philippine Science High School. http://www.tourism.gov.ph/Tourism_demand/Region
alTravelers2019.pdf
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Methodology.https://www.infoworld.com/article/323 AUTHORS’ PROFILE
7508/what-is-agile-methodology-modern-software-
development-explained.html Joel T. Bautista is an Information Technology
Officer III at the PSHS Office of the Executive
Interaction Design Foundation (n.d.). How to design with Director. Prior to his stint as an IT Officer, he taught
and for artificial intelligence. https://www.interaction- computer science and technology at the PSHS
design.org/?gclid=Cj0KCQjw37iTBhCWARIsACBt1I Central Luzon Campus and has mentored several
yX-Qqriisyn0ordC85dHj5-595- student researchers.
mVinRQx8rEqi_bpj4rX78-u4hkaAty1EALw_wcB

Martínez, H., Skournetou, D., Hyppölä, J., Laukkanen, Anthony James Vizmanos, is the Project
S., & Heikkilä, A. (2014). Drivers and bottlenecks in Development Officer I of the Project iJuanderer
the adoption of augmented reality applications. AR. He is now working at the Department of
Journal of Multimedia Theory and Applications. Education Division of San Juan City. He is a Food
https://doi.org/10.11159/jmta.2014.004 scientist, microbiologist, and hygienist. He also
specializes in data science, stewardship, and
Nazarea-Macandili, C. (2016, October). MyEscort: A analysis. He is Certified on Six Sigma Yellow Belt
mobile tourist guide for the province of Laguna and trained in Lean Six Sigma Green Belt.
[NEDA CALABARZON.
https://calabarzon.neda.gov.ph/wp-
Razel Mari Sta. Rita, is the Project Development
content/uploads/2016/10/Macandili-MyEscort-A-
Mobile-Tourist-Guide.pdf Officer I and UI/UX Designer of the Project
Haynayan AR. He is a freelance industrial designer
Regional distribution of overnight travelers in and an artist, which explores the wonders of the
accommodation establishments January - living world through his art and designs.
P – ISSN 2651 - 7701 | E – ISSN 2651 – 771X | www.ioer-imrj.com
BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
83
IOER INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL, VOL. 4, NO. 2, JUNE 2022

Jonathan James Mercado Jr., is the Augmented

Reality Developer for Project iJuanderer AR. He is
a freelance Extended Reality(XR) developer. He
had worked with various AR companies which
focuses on educational and training applications.

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BAUTISTA, J.T., VIZMANOS, A., J., H., STA MARIA, R.A., MERCADO, J.. T. Jr., iJuanderer: An Augmented Reality-
Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation, pp. 73 -84
84