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A Project Report On Study of Product Promotion at Saint Sita Ram Innovation Lab Pvt. Ltd. (Bathinda)

This document is a project report submitted by Kashmir Singh to the Maharaja Ranjit Singh Punjab Technical University in partial fulfillment of an MBA degree. The report studies product promotion at Saint Sita Ram Innovation Lab Pvt. Ltd. in Bathinda, India, where Kashmir Singh completed a summer internship. The report includes an introduction to the company, its organizational structure, objectives of product promotion, the research methodology used, limitations of the study, data analysis and findings, and recommendations. Kashmir Singh expresses gratitude to various individuals who supported and guided the project.

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69 views6 pages

A Project Report On Study of Product Promotion at Saint Sita Ram Innovation Lab Pvt. Ltd. (Bathinda)

This document is a project report submitted by Kashmir Singh to the Maharaja Ranjit Singh Punjab Technical University in partial fulfillment of an MBA degree. The report studies product promotion at Saint Sita Ram Innovation Lab Pvt. Ltd. in Bathinda, India, where Kashmir Singh completed a summer internship. The report includes an introduction to the company, its organizational structure, objectives of product promotion, the research methodology used, limitations of the study, data analysis and findings, and recommendations. Kashmir Singh expresses gratitude to various individuals who supported and guided the project.

Uploaded by

raj rmn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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A Project Report On

Study Of Product Promotion At

Saint Sita Ram Innovation Lab Pvt. Ltd. (Bathinda)

A Summer Training Report submitted to the MRSPTU

In partial fulfilment of the requirements

For the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:

Kashmir Singh

Uni. Roll No. 200600010

UNDER THE GUIDANCE OF

Dr. Pritpal Singh Bhullar

UNIVERSITY BUSINESS SCHOOL

MAHARAJA RANJIT SINGH PUNJAB TECHNICAL UNIVERSITY,

Mandi Dabwali Road, Bathinda -151001,

Punjab (India)

Batch No. (2020-2022)


ACKNOWLEDGEMENT

I would like to convey my heartiest gratitude to several people, for their support and guidance which helped
me complete my Summer Internship.
First and foremost I would like to thank Saint Sita Ram Innovation Lab Pvt. Ltd. for giving me an
opportunity to do my internship in their esteemed organization. My special appreciation extends to General
manager Keshav Singla for their constant encouragement throughout this period.
I would also like to thank our Programme Co-coordinator, IT Head Anureet Kaur for her guidance and
unflinching support throughout the phases of my internship.
To design and compare a project report is very laborious work, which no student complete without taking
any help from any professional.
First of all, I would like to thank the supreme power of almighty God who is obviously the one who has
always guided us to work on right path of our life.
I express my deep gratitude to my guide for her invaluable guidance during the project. Her unlimited
guidance, innovative ideas and tireless efforts helped along the way in completing the project. I am also
thankful to the staff members for their encouragement and cooperation in this successful completion of my
project.
My special thanks to my classmates and dear friends, for their support throughout my internship. With their
help I could complete my work efficiently and effectively. Last but not the least, my endless appreciation
goes to my family who has stood by my side and given me moral support whenever I was low and boosted
my will power.

NAME: Kashmir Singh


DECLARATION

I am Kashmir Singh, the undersigned hereby declare that the project work titled Study Of Product
Promotion At Saint Sita Ram Innovation Lab Pvt. Ltd., submitted in the partial fulfilment of the degree of
Master Of Business Administration, under the guidance of Dr. Pritpal Singh Bhullar, is my original work
and has not been submitted elsewhere for the reward of any other degree, diploma, fellowship, or any other
similar title.

NAME: Kashmir Singh


PREFACE

Master of Business Administration is a stepping stone to the Management Career. It has great pleasure in
presenting this research project which is essential in partial Fulfilment of MBA program. Research
Project is an integral part of curriculum and its purpose is to provide the Student with the practical
exposure of the today’s changing scenario. It helps in the development of practical skills and analytical
thinking process about the investment methods of different people in the present environment. It provides
with basic skills required to perform the survey and statistical tool needed to analyses the data. Thus it
helps in molding the students according to the requirement of actual world. Simple language has been
used throughout the report. Report is illustrated with figures, charts and diagrams as and when required.
TABLE OF CONTENT

Sr. No. CHAPTER Page No.

1 INTRODUCTION OF COMPANY 3-13

2 ORGANIZATION STRUCTURE 14-23

3 PRODUCT PROMOTION AND ITS OBJECTIVES 24-41

4 RESEARCH METHODOLOGY 42-44

5 LIMITATION OF THE STUDY 45-47

6 DATA ANALYSIS AND INTERPRETATION 48-53

7 FINDINGS OF THE STUDY 54-55

8 CONCLUSION 56-58

9 RECOMMENDATIONS SUGGESTIONS 59-60

10 BIBILOGRAPHY 61-62

11 ANNEXURE 63-64

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