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Should Every Company Become A Customer-Focused Business? Why or Why Not?

The document discusses the advantages and disadvantages of running a customer-focused business, challenges of implementing a collaborative SCM system and how they could be addressed, and ways spectacular failures of ERP systems could have been avoided such as ensuring organizational commitment, clear communication, and selecting an ERP software that fits the business needs. It also answers questions about e-commerce, dot-com failures, and which business requirements would be done internally or outsourced for an e-commerce store start-up.

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Hamza Iqbal
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63 views4 pages

Should Every Company Become A Customer-Focused Business? Why or Why Not?

The document discusses the advantages and disadvantages of running a customer-focused business, challenges of implementing a collaborative SCM system and how they could be addressed, and ways spectacular failures of ERP systems could have been avoided such as ensuring organizational commitment, clear communication, and selecting an ERP software that fits the business needs. It also answers questions about e-commerce, dot-com failures, and which business requirements would be done internally or outsourced for an e-commerce store start-up.

Uploaded by

Hamza Iqbal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name: ____MUHAMMADHAMZA_____ 

RegistrationNo:BBA212018          Total Marks: 60

1. Should Every company become a customer-focused business? Why or why


not?
Advantage:
Build Loyalty
Running a customer-focused business helps organizations build a loyal customer base.

Increase Referrals
The more loyal customers are to a business, the more likely they are to refer the products or
services to friends, family and business associates.

Celebrated for Customer Service


Customer service becomes a part of your company's brand when you run a customer-focused
business.

Disadvantage:
Lack of Innovation
Customer-focused businesses operate solely on customers' needs and wants, which can have
a negative impact on a company's creativity.

Ever-Changing Customer Needs


Customers' needs are ever-changing, which means your customer-focused business needs to
have the resources, such as financing, staffing and time, to constantly keep up with customer
demands.

2. What challenges do you see for a company that wants to implement


collaborative SCM system? How would you meet such challenges?

Data extraction and analysis is happening in siloes. Each department is taking a vertical approach to
reporting, where the focus is on individual functional metrics, instead of the health of the entirety of the
supply chain network.

Processes and functions have conflicting goals. Managers across the organization are responsible for one
specific department, one set of priorities. Oftentimes they’re unaware of what other departments are
doing. There’s an absence of communication between departments and business units.
Globally distributed teams. There’s nothing wrong with having teams spread out over vast geographies,
but there needs to be effective and continual communication. Without it, decisions are made with little
understanding of cross-functional impact, causing minor speed bumps to become road closures.

3. How could some of the spectacular failures of ERP systems have been
avoided?
The following prerequisites are required for successful ERP implementation.

Organizational Commitment: Your employees must change the way they work in order to take
advantage of the technology advancements included in the ERP system you intend to integrate into your
organization. 

Communication: Another key element that can help you avoid ERP implementation failure is clear
communication of strategic goals.

ERP Software Selection: Since the ERP solution will impose its own logic on your business strategy, it’s
imperative to select and implement a system that can help you overcome your competitive weaknesses.

e-Commerce Systems

1. Most business should engage in e-commerce on entertain and agree or


disagree with this statement? Explain your position?
Most business should engage in e-commerce on entertain because it Not only does e-commerce help
you to understand your individual customer, but it gives you a much clearer insight into your market as a
whole. Much of survival in business comes from knowing your industry inside out, and being able to
changes or trends before you miss out on them.

2. Why do you think they have been so many business failures among Dotcom
Company is there were devoted only to retail e-commerce?

No Real Investment

It is possible to open an online store for just a few hundred dollars. But that in no way means that a few
hundred dollars is all that you will need to invest.

No Cash Flow

At the most basic level, cash flow is the movement of money into and out of a business
Poor Inventory Management

Depending on the business model, inventory management can be one of the most significant problems
new ecommerce operations will face

Too Much Competition

The Internet is a land of opportunity for even the smallest of businesses. But almost no online startup
can survive in the face of significant, established competition.

3. If you are starting in e-commerce web store, which of the business


requirement would you probably do yourself, and which would you
outsource to a Web development or hosting company? Why?

Enhanced Shopping Cart 


An enhanced shopping cart with a secured single page check-out avoids complexity and
improves customer conversion rate. 

Flexible Return Policy
Make your return policy easy to find and understand. Drafting a flexible and trustworthy return policy
can boost sales. 

Mobile-Friendly Website
Creating a mobile-friendly website, and using responsive design is one of the best ways to drive more
mobile traffic to your site.

Highly Customizable Themes


custom themes include all the essential features, more functionalities can be added depending on the
need. 

Content management system


Content management system allows your customers to know about the story behind your brand
creation. 

Decision Support Systems & Business Analytics

 Fill in the Blanks

1. As companies migrate toward responsive e-business models, they are investing in new
___data___-driven decision support application frameworks that help them respond rapidly to
changing market conditions and customer needs.

2.   Typically, a board of directors and an executive committee of the CEO and top executives
develop overall organizational goals, strategies, policies, and objectives as part of a
_____strategic_____planning process.
3.   The first goal of executive information systems was to provide top executives with
immediate and easy access to information about a firm's critical success factors (CSFs), that is,
key factors that are critical to accomplishing an organization's ______strategic_____ objectives.

4.   _____virtual reality____ involves using multisensory human-computer interfaces that enable
human users to experience computer-simulated objects, spaces, activities, and "worlds" as if
they actually exist.

 5 hundreds of rules may be required to capture the assumptions, ___statement___, and


reasoning that are involved in even simple problem situations.

 6.  _____objective based knowledge_____ represents knowledge in the form of a network of data
elements including both the data and the methods/processes that act on those data

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