MARKETS, STATE, AND PEOPLEMARKETS,
STATE, AND
PEOPLE
ECONOMICS FOR PUBLIC POLICY
DIANE COYLE
PRINCETON UNIVERSITY PRESS
PRINCETON AND OxFaROoprrghe © 2020 by Prneton University Ps
Pied by Picton Uniecey ess
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seep os go 2019019274
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CONTENTS.
Price vt
(CHAPTER 1. The State andthe Market 1
(CHAPTER 2. Making Markets Work: Regulation and Competion 44
(CHAPTER 3. Tie Governments Role in Production 98
CHAPTER 4,Cllestve Choice 137
(CHAPTERS, Bebaviorl Policies 172
[CHAPTER 6. Poverty Inequality andthe Role ofthe State 202,
CHAPTER 7. Goveenment File 256
CHAPTER. Evidence and Fconomic Polisi 297
Acknowledgments 337
Appendix: Consemer Surplus and Wilingnas to Py/Wilingness
To decept 339
(oes of Technical Terms 343
Index 49PREFACE
Economics has a powerful nfence on ou ives, largely because it
iss influential in shaping government’ decisions and these dec-
sions affect every area of human activity. The increasing power of|
economic thinking is reflected by the substantial increase in the
‘umber of economists employed by governments and public secror
agencies in recent years. Many, perhaps most, policy decisions are
justified on economic tems.
‘Whether there should be so much government influence on out
lives is ofcourse a matter of debate and che partisan divisions over
this question are about as wide as they have ever been, However,
‘one ofthe points I make in this hook is that any individual decision
affcts ether people because we live in communities and societies.
So even those who argue for “lst” government need to consider
how collective decisions get made. Traditionally, mackets have been
presented as an alternative: ether the state or the masket proves to
be the best way of organizing a given economic activity ose of
choices. Butthis isa misleading way of thinking about how societies
aa collectively use the available esoarces to achieve the best pos
sible outcomes for their members. In every country andl community,
a mixture of private markers, government action, and non:
{governmental organizations determines economic outcomes. Good,
public policies recognize that sometimes these alternative modes
substitute for each other, and sometimes they support each other,
Regulations are che scaffolding necessary for markets to operate,
Strong social norms may make regulation unnecessary and markets
‘work better Similarly, normscan make policies more efictive—for
inscance,a small tax on plastic bags anda regulation liniting smok-
ing in certain public places have proved powerful policy interven
tions because they operate in a context of changing social norms,
‘What’ more, market and governments often “fil” in exactly the
same circumstances, Because of fundamentally diffcale choice.Markets, governments, and socal norms or preferences ae labels
we give to diferent modes of organizing ove society.
‘Another important element of public policy wisdom isthe ee:
‘ognicion tha the “best” policies are no purely technocratic dec
sions, because they involve values and ethical considerations. This
includes societal choice about what the “best” option mean, because
‘conflicts of interest are unavoidable in all economies. Economist
rightly ery to make thee advice as evidence-based and objective as
possible but should nor over-claim. Part ofthe reason for the polit
«al confrontations we ae cuerendy seeing in many Western counties
ispent-up anger about the repeated asertions tha the judgiment of
“experts” must override everything ele. Experts do know beter
sbout many things than the average citizen, or even che average
politician, but there are trade-off in terms of values as well a in
terms of economic interests There is along teaditon in economics
‘of debating "socal welfare” and social choices it has been less
prominent in recent times but is showing signs of revving now.
AA third point l emphasize here is that history and geography
‘matter, So do ideas. Even ifthe right policies or approaches com:
‘mand consensus oraa be identified with ufcent catty, circum
stances change, The economy changesits character overtime, ates
and preferences change crises occur—all of which means that there
ate big differences berween the policy choices made indifferent
‘countries and ae differen times. There isa mutual influence between
‘events, economic ideas, and policy approaches, especially when che
‘changes are significant. The Great Depression is an example of a
‘tsi that profoundly changed economic thinking and political
‘outcomes, and the 2008 financial crisis will prove to have been
sinilarly decisive. Major technological shifts havea similar effect,
and the continuing influence of digital technologies wil also prove
tochange the way collective decisions ought ro be and wll be made
inthe fowre
‘A book about economics for public policy could potentially
«cover a vast amount of territory. Ths one leaves out alo, includ:
ing some areas of policy such texts would traditionally cover such
1s macroeconomic polices or the large literature on taxation, The
focus here is on areas of applied microeconomics. It isa largely
nos-tecinieal book so should be accessible to people who have
not studied economics, so long as they skip the equations, butt
also gives those who are or have been economics stidents& mach
broader perspective than they might grin che classroom on the
issues policymakers face. Each chapter has an extensive set of
suggestions for further reading, including more technical refer-
‘ences. The examples are drawn from many different countries,
although mainly the developed economies, as developing econo”
mies have distinct features and challenges, Having said that, am
a British economist and policymaker, a good deal ofthe discus-
sion about the historical ebb and flow of policy approaches i o-
‘ced on the UK,
‘The ist four chapters cover how societies organize the use of
resources, Chapter I sets ou the fundamental economic, including
economists’ approach to what is rermed social welfare, or what i
means to say thece isa beter economic outcome. Chapters 2,3,
and 4 consider the operation of markets; the choice about when to
hhave che state engage directly in economic production orto regulate
those markers where itis diffcut for competition vo occur; and the
circumstances when non-market and non-state organization of co:
nomic activity can occur.
‘The second half of the book addresses a numberof key cuttent
challenges to policy-making. One, discussed in chapter 5, isthe
challenge the discoveries in behavioral economics pose €o how
economists need to thnk about policy analysis. Thisisa ively area
of research with many untesolved questions. The second, addressed
in chapter 6, the pressing problem of povery in rch countries,
the threat co middleclass jobs, and the discontent being eased by
increasing inequality. These isues are the result of technological
changes, globalization, and political choices; they help account for
‘the current era of politcal turmoil throughout the West. perennial
allege isthe ubiquitous and alltoo common presence of gover
‘ment failure (the subject of chapter 7}—bad decisions with unin:
tended or counterproductive consequences area constant in public
policy. The final chapter considers the role of evidence in shaping
‘economic polices: how itis used in practice, how it shouldbe used,
and its imitations.MARKETS, STATE, AND PEOPLEHAPTER 1
The State and the Market
‘This chapter sets the seane by considering on ofthe fundamental
issues in public policy economics: What are the relative roles ofthe
_government and the privat sector, oF market, im the economy?
Economic theory provides some tools for analysing the question,
450 the chapter sets ont some of the basics of what is known at
twofareeconomics—in arbor words, the analysis of economic ff
cieney andthe criteria for assessing whether something makes &
Ssodety better off or not. (Readers who have previously taken mi
‘croeconomics courses will be familar with this) The theory, taken
teal implies that competitive markets wil deliver the highest
social welfne; but there ar ta pill in taking too simplistic
viaw of economic theory, based ait ison some strong assumptions.
(One pital is concluding that the more markets can be relied on
the better fact, there are peruse “market fires.” The opposite
‘ones concluding shat itis posible forthe goverment to work out
‘how to correct all market failures for government failure is wide
spread too. In fact, practicing economists use the theory ae Fm
work for analyzing policy problems rather than asa guide to solving
‘them. Besides, when it comes to policy choices, economic analysis.
alone isnot enough, or there would be none ofthe ansibar political
debate about the proper roles of state and marke. So the chapter
also discusses the way political or historical events and economic
‘thinking influence each other, helping to explain the variations in
‘overnment interventions inthe economy overtime and across
‘countries. It concludes by looking, i the light of this context,
the examples of specific types of market failure: externalities and
public goods.2 chapect
gue 1.1. Tl goverment spending incsing mers govern expe
‘ares an ent of GDE Sorc: IME Fa ais Depatnest tad
‘on gaph = hepesarordndstaoppbiospendng,
Governments intervene in the economy in many ways. For instance,
government spending sa reasonably high share of national income
in all dexeloped economies, berween 28.7% (Ireland) and 57%
(Finland) in 2015, while the sizeof this expenditure elaive tothe
economy has trended up overtime, as well moving up and dowa,
in business cycles (gure 1.1) The spending goes on many services
defense, the legal system, police, education, health, pensions, local
government services, roads and ineastracice, state pensions, wel
fare or social security benefits, subsidies for certain activities or
industries, and more. Almost as much (although usually les, a5
budget deficits are the norm) is eased in eevenue ehrough a wide
range of axes, licenses, and charges. All these ways of raising re
enue affect the choice individual households and businesses make
because they affect people's incentives, Some ofthe taxing and
spending is intended to redistribute money from rich ta poot. The
excess of expenditure over revenue is pid for by money borrowed
in the financial markets, and this government borrowing can affect
incerest rates paid by private sector hortowers for thei loans
TreStaeanstmeMaraet = 9
‘To focus just on he governments taxing and spendingisto miss
age par ofits intervention inthe economy, though, Governments
also write and enforce laws and regulations tha govern how bus
‘esses are run and how consumers re protected. Competition policy
aims to stop businesses from growing too powerful athe expense
‘ofconsumers, or regulators. Employment law isintended to protect
‘workers fom exploitation or discrimination. Government bodies
‘enforce technical and safety standards. Professionals of many kinds
are required t hold licenses o operate their practices, in che interest
‘of consumer protection. Therefore, governments can affect when
and how people work, who businesses employ, what we can buy
‘and te pice we pay how goods are manufactured, what informa:
ton has to be handed over tothe authorities, and mach more, Box
1.1 lists many of the ways the government influences the economy,
Ieisnot easy to measure the scope ofall these kinds ofnteevention,
‘or compare countries, ut examples such asthe length ofthe rale
‘book for financial services orthe tax code in many countries suggest
hasbeen steal increasing. In any cas, the governments deeply
involved in economic activity
Sometimes economic policies seem intusive, and people often
react in unanticipated ways to specific government action. High
‘taxes ate never popular and have in the past been far higher than
‘now. In 1966 the highest (marginal) rate of income tax was 91%
inthe United States and 98% in the United Kingdom. No surprise
the Beatles wrote their song “Taxman” (on the 196 album Re-
volver) complaining about the tax burden. Swedish popstar Abbas
Bjéen Ulvaeus revealed (in 2 2014 book) that they wore such
‘outrageous costumes because the cost oftheir clothes could be set
against their tax due as long asthe outfits could not be worn ia
‘everyday life. “In my honest opinion we looked like nat in those
years. Nobody can have been as badly dressed on stage as we
were” he wrote, Businesses constantly complain about the bueden
of regulation, but also constantly cll for mote government inves
‘ment in research or in infrastructure such as bridges and roads or
subsidies fo innovative products, Sometimes policies are enticely
counterproduetve while other policies are astonishingly effective
see box 1.2Box 1.1. Examples ofthe scope of government involvement in
‘the economy
Spending on services suchas health, education, housing, de-
fens, policing, pensions, waste collection, lighting, parks, o-
a serves, oad, asic, prisons, and mach mote
“Taxatioalicesing—mlile axe, fos, atone
Subsidies and ax incentives for specified acties
“The “welfare sate"—benefis, pensions income rdiribaion
Regulation—of many actives
Compeiion poliy—mrgee contro, market investigation
Public ownership, and als pivazation of public corporations
‘contracting ou of public activities, private Sans niitives
Shaping markets—egal feamework, takeover ele, jtllac
property aw
Geaning patents, copight
Seting techni standard
Persuasion and “choice arcitectare”—public est nfrma
tion campaigns
Tovesenent inaseactue esearch)
Box 1.2. Policy titres and successes
“The Can for Clunkers scheme was inode in the US in 2008,
incended to boost the revenues of the stoping auto mance
by encouraging Americans to trade ia thee Od care fr environ
mentally leaner new models. Ke cot $3 bilion in sbsiies of up
+0 $4,$00 to people who traded thei “lurker” fora new fos
ffcient aco In theory the progam would hit wo tages a tis
lus for the manufactures and a contibuioa to combating imate
change and polation by geting older gar guzlers off the road
TheStaeandtemariet + 5
{contin frm previo ps)
Howevesthe program led to people bringing forward the purchase
cof a new car—and trading down toa cheaper model, ie 1 the
weak state ofthe economy athe sme. The scheme actualy reduced
the indusuy’s revenues by an estimated several bilion doles com
pated 10 what chey would have been without The new cts wer
less damaging environmentally, but ata “green” policy Cash for
‘lunkees was not costfcive le was withou question a policy
Slur”
‘On the other han, smal taxes on plastic cari bag se ike
« bighly effective policy. Even wen low, they deamaticaly ede
‘he quar of single-use bags shoppers use, may of which other
vine end up land. The also aise sevens forthe govern
‘ment in an uncontroversial way. In Washington, DC, Scat tan
reduced he use of atryout bags by 60%, reland intoduced a 22
(eazo) cet nn 2002, eich lino clined hse A pence
barge a the UK reduced urge by 85% and encouraged the overs
‘ment to propose doubling he eto 10 pence. The am ofthe charg
iso reduce his nom-bioderadable source of wast, oft hana
to wildland che poiy is highly effective inthis esos. owen,
«he substate canvas and other bag ave an environmental impact,
‘09; in thei production and disposal: there may be trade-off even
berweenenviconmenalaima**
"Mask Hoes, Steven Ls Pl ng Jeremy Ws (2017), "Can for
Corliss Whe enue Rese Spring Ameren Econom oma
Applied Beas 39.3: 1-35
‘The UKs epeiene (epungorailgoeomennewytic hag
-ilesi-ig sven npemaes dow 86sine Sp charge) nl 0
Trends hpi dene govt lenicemaetopicsvaeiet
‘plac hppa asa a to US ces sch a Washingon, DC
lpsowe de ovhteddetaledeinelddoldocamen09%208L
205 nd veiw Fa 208be pl
(contd on expe)+ chapter
In traditional public economies courses, government activities
axe divided inco three “branches”; sabilization, allocation, and ds-
tribution. The fs ofthese concerns macroeconomic policy, aiming
for a high and stable level of employment and steady growth and
inflaton, This book does not cover macroeconomic stabilization
[Nor doesit cover much of another staple of traditional courses the
structure of taxation and sources of x revenues, which are atthe
hear of fiscal policy analysis Instead, the fous here ion allocation
and distribution: What is produced hows, and by whom? And how
‘shat is produced distributed among different members af aciery?
The fundamental issue here is therefore the collective we and con-
sumption of esourees by large numbers of individuals in socieey—
how isthe economy organized? Economics poses these as questions
of efficiency and equity (in other words ines). Often econo-
mists focus on the efficiency questions, acing aif they can bean
lyzed in isolation from judgments about distribution or fairness
butit is impossible in practice vo draw any policy conclusions with
‘ut making value judgments. Almost any policy change creates
winners and losers,
‘The starting point here i therefore to ask hove a society can or
nize production and consumption—the economy-—in the best
‘way. This might seem to be a factual kind of question, but in many
‘countries its ofcourse politically contested, People have conflicting
views a any moment in time, and the modes of economic organi
zation societies choose vary’ at different pots in history and in di
ferent countries.
‘Which activites should be done by the government, which by
the market, or in some other way? [And, by the way, what do we
‘mean by “the government” oe “the market," and what other ways
are there? These questions willbe explored farchet) If the govern-
‘ment is involved, what isthe best way for itt ty to achieve some
socially desirable outcome: public ownership, public provision of
services, regulation, taxes, subsidies, of some other policy instr
‘ment? (And iit clear what outcome is desired or ae there compet.
ig, even conflicting, aims?) The way economists have answered
these questions has changed considers overtime, This is de 10
signifcanc evens sach as financial crises or wats, and because pol
TheSlalandthe Market + 7
tis responds to evens. leis also because economic thinking changes,
as ideas respond to events and to political tend, too. Tracking
changes in eonomic thinking is important beause the reasons for
change illustrate some fundamental dilemmas in determining public
policies Iris also importan because a key message inthis book ie
that, on many policy issues, economics does nat have answers that
are right forall ime. The right answer is, ulimately, i depends—on,
‘context and on politi ehoies. At the sme time, economic analysis
can provide analytical and empitical insights ro inform these con
‘ingent choices. The aim of publie policy economics isto combine
this technical rigor with sensitivity tothe specific context.
Social Aims
Evaluation of success and flue in policy has to begin with its
ulimae aims. Societies are driven by different sims or values at
ilferent times. Some of these, such as patsiotsm, national power,
‘orhono have litle relation 1 economics, and might even damage
the economy The aims where economists can contribute something
twthe discussion ae efficiency equity ot fies and mutual insur
«ance agains life's uncertainties, and pethaps also social cobesion
‘or civie participation, and freedom.
‘These aims can conllict with each other Cleaey, some of them
are not only economic but sso ethical questions, Economics has
tended to assume that answers to the ethical or politcal questions,
requiring value judgments, cn largely be separated feom answers
tthe purely technical economic ones. The assumption snot always
juste, although itis surely desirable vo conduct econamic policy|
analysis in as impartial a manner as possible.
‘One important potential trade-off berveen social aims, the one
ost often discused in economics texts, is berween efficiency and
esi. the government wants ro redistribute income fom ich to
oor by taxing che fozmes, it can bring about « more equal society
but pethaps at the cost of discouraging some Feople from working
ashard, or discouraging some investment, ands shrinking the size
‘of economic output and incomes compared to what they would8 chapter!
‘otherwise have been. The tax causes some loss of efficiency. But
many other things influence effort and output. So alternatively, it
might be thata very unequal society discourages work effort bythe
oor—why bother to be productive if most of the gain goes 10
Someone else? In which case, there is no simple trade-off between
efficiency and equity.
Efficiency and equity are two key rationales for much sat in-
tervention in private economic activites (“he market)
* effcney whenever either individual or rearker aluresoceue—
“failures” meaning sub-optimal decisions because of externali-
ties natural monopolies, public goods, or simply non-raional
choice (all explored below);
+ equity whenever enough people in society have a preference
{or redistributing resources—redistribuion that can be ether
‘monetary payments or the provision of publi services, such
as education, health, oF housing
‘Mauch ofthe analysis in public policy economics sts aside the dis
tribution question co stare with, asking: Fora given income distribu
sion, what isthe mos efciont way for society to use its resources?
‘What wil deliver the greatest socal welfare? This book starts the
same wa, returning to distributional questions in chapter 6, Fram:
ing the analysis like this also begs the question about the efficiency
‘of goverment intervention, Chapter? focuses on government fil
ure, While here are many examples throughout the book asi if)
of government policies gone wrong, ne of the themes is that there
are inherent difficulties in oeganizng an economy to achieve broad
and possibly conflicting aims, and in some contexts both govert-
‘ment and market solutions will “fai” Another theme, following
from this is that it isa mistake ro think of the government” and
“the market” as alternatives, Societies have a range of organizational
structures involving a mixture of pivate and collective choices the
latter sometimes taken by “official” public sector bodies and some-
times by “unofficial” community agreement; chapter 4explores this
fucther
‘The rest ofthis chapter covers the question ofthe appropriate
roles of the government and the private setor (state and market)
in the economy, the main issue in 20 mach political debate about
cconomic policies. On certain assumptions, economic theory justifies
the competitive marker asthe “bes” way of organizing production
and consumpsion. The next sections consider what “best” means
‘and what assumprions lea to the presumption in favor of markets,
eis worth emphasizing her that although economists working on
public policy have this theoretical equipment atthe back oftheir
‘minds all ae aware that it provides no more than a sel frame
‘work for organizing their choughts. No one thinks consumers and
producers behave in reality as they do in these abstract models,
Git of economics often mistakenly chink practioner take the
abstract theory at face value, whereas public policy economics in
practice is firmly rooted in empirical eaiy. With tha warning in
‘mind, the next sections introduce the theoredca basics of what is
referred to somewhat confusingly) as welfare economic.
Efficiency
‘The frst question isthe criterion for preferring one way of organiz-
ing production and consumption inthe economy over another
‘What does ic mean to say an activity is fie? The specific mean-
ing sed in economics isknown as Foeto efficiency (after the Italian
‘economis Vilredo Pareto, 1848-1923),
{An allocation of resources is Pareto efficer if nobody can be
made better off without somebody eke becoming worse off.
A Pareto improvement isachange that makes some people beter
off without making anyone else worse off
This requires definition of “worse off or “bette of" The criterion
used is each individuals own evaluation oftheir welfare. Social
‘welfare must then in some way be the aggregate of the welfare of
the individalsin the sociery—a question discussed below For now
it seems reasonable to agree chat a change helping someone and
harming no one isan improvement.
[Note that a Pareto improvement might—or might not—lead to
Pareto «ffcent outcome; but the economy isat a Pareto efficientpoint, theres no posible of a Pareto improvement. What's more,
the criterion is agnostic about the dstbution of cesoutces; even in
very unequal socien i insists that i is not an improvement £0
make one rich person worse off even if many poorer people are
beter off
Pareto efficiency is related to key concepts in microeconomic
theory. The annex to this chapter ses out some ofthis background,
whichis covered in all che seandacd microeconomics textbooks, i
‘wll be familiar to anybody who has aleeady studied economics,
and rather mysterious to anybody who has not yt become familiar
iued with some ofthese nuts and bolts of economic theory It docs
not help chat different textbooks give slghly diferent definitions
“Here I try to make the ideas a intuitive as posible,
Pareto efficiency consists ofthe following
+ Productive efficiency: Given the kind of resources avilable
{such as land or mineral, labor, machines) and their relative
prices, and given che state of technology, is output as high as
‘canbe? Is the economy operating on its production possbil-
ties frontier?
+ Allocative (or consumption o exchange) efficiency: Given the
production of different goods and their lative prices ate the
goods produced going tothe people who most value them?
‘Are people on their highest possible iniffrence curve?
‘The definition used somesimes focuses om allocative efficiency
lone, sometimes both allocative and productive; and sometimes i
adds 2 thied element
*+ Product mix {oc output) efficiency: Do the goods being pro-
duced correspond tothe goods people want to buy ori there
another combination of goods produced with the same re
sources that would make people beter off (put them on a
higher indifference curve)?
Together the theee components cover how effectively resources
ace tamed into produets, whether the products correspond to peo:
ple’ preferences, and whether, through exchange, they goto the
people who value chem most-Ifany ofthe three ie not satisfied then
atleast one person could be made bette off through use of re
sources in production, mix of goods being produced, o¢ exchange
fof products) without making anyone else worse off This seems
reasonably intuitive as a concept of ecency.
Ieis important co note that the terminology ean mislead people
Jno thinking Pareto efciencyis ony a technical eoncep. Afterall,
iti silent on questions we would chink of as ethical sues, particu
larly the distibution of resources. This is correct in the case of|
productive efiieney but not entirely when it comes to allocative
efficiency, which assumes that “beter” means satisfying people
preferences, whatever they ae (and also that it is posible o ag:
iregate up fom individual preference satisfaction to social welfare,
“Bifciency’ sounds lke is only about positive questions, matters
offact but Pareto efciency’is normative involving a value judgment
in assuming he satisfaction of indivial preferences is the ight t-
terion for assessing economic policy outcomes.
Pareto Efficiency and the Competitive Market
Equipped with the notion of Pateoelfceney anda set of assump-
tions, itis possible to prove two fundamental theorems of welfare
‘The frst theorem states that if a competitive market equilbrsim
exits then is Pareto ecient. Otherwise people would beable to
undertake exchanges that increased ther tiiry—so it could not
hhave been an equilib to stare with. The competitive prices mea-
sure the (marginal) increase i welfare for one more unit of each
good. As long as marker exchanges possible, people can eade with
each other unt all he potential improvements in thee welfare have
been eapeured. This theorem isthe underpinning ofthe instinct in
favor of competitive markets 35.2 henchmark, although hie depende
‘onthe validity ofthe assumpsions, which ate discussed further below.
‘The second theorem says that given an inital allocation of re-
sources thee is ast of competitive prices tha support the Pareto