Mindcast - Podcast

10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153

https://upmetrics.co [email protected]

Business
Plan

John Doe

Let’s Level Up Your Mindset

Table of Contents

Executive summary 5
Problem Definition & Validation 6
Promotion of fixed mindsets at schools. 6
Causes 6
Whom ? 6
Impact 6
Work-Place Related Mental Health Conditions 7
Causes 7
Whom ? 7
Impact 7
Solution 7
Strategically Devised Courses by Mindcast 7
Solution Features 8
Objectives 8
Short Term (1 -3 Years) 8
Long Term (3-5 years) 8
Mission statement 9
Unique Selling Proposition 9
Financial Highlights 9
Mindcast - 3 Year Financial Highlights 10
Chart 10
Business overview 11
Company Ownership/Legal Entity 12
Location 12
Interior Operating Facilities 12
Hours of Operation 13
Startup summary 13
Products & Services 14
Podcasts 15
Learning How to Learn 15
Coaching Educators 16
Mental Health Development 16
Emotional Well-Being at Workplace 17
Overcoming Imposter Syndrome 17
Understanding Anxiety, Depression and CBT 19

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 19
Market Analysis 20
Market segmentation 21
Market Trends 21
Target market 21
Target Market Segment 22
Chart 22
Competitor Analysis 22
Mindset Works 22
Features 22
Strengths 22
Weaknesses 22
Udemy 23
Features 23
Strengths 23
Weaknesses 23
Competitive Advantage 23
SWOT analysis 24

Strategy & implementation 26

Target Market Strategy 27
Distribution Strategy 27
Market Size 27
Positioning Statement 28
Sales strategy 28
Online Marketing Channels 28
Offline Marketing Channels 28
Pricing strategy 29
Operational Plan 30
Organization chart 31
Chart 31
Thomas Green 31
Amanda Doe 31
Jane Doe 31
Jane Green 31
Management Team 31
Personnel Plan 32
Hiring plan 32
JANE DOE 32

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 JANE DOE 32
AMANDA DOE 32
JANE GREEN 33
Milestones 34
MINDCAST 34
Financial plan 35
Important Assumptions 36
Break-even analysis 36
Projected Profit and Loss 36
Profit Yearly 38
Chart 38
Gross Margin Yearly 38
Chart 38
Projected Cash Flow 39
Projected Balance Sheet 40
Business Ratios 41

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1.

Executive summary
Problem Definition & Validation
Solution
Objectives
Mission statement
Unique Selling Proposition
Financial Highlights

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 Mindcast, as the name suggests, sets out to transform the human mind.
Mindcast explores the science behind the idea "one can learn anything"
through multimedia interventions that develop a 'growth mindset.' Mindcasts
podcasts are designed to help students and adults develop growth mindsets
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and cultivate learning strategies. Securing CPD (Continuing Professional

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Problem Definition & Validation

Promotion of fixed mindsets at schools.

Causes

The traditional education system in schools is designed to

promote a fixed mindset as the foundation for schooling is
based on force. The proverbial “one-size-fits-all” approach
to learning followed by schools does not leave room for the
Whom ? inspection of the learning process. In modern schools,
Students children are corralled into classrooms and forced to learn
concepts they are more likely to disdain. Even if a teacher
attempts to cater to different learning styles, the
bureaucracy of schooling stifles them. Standardized tests,
standardized curriculums, and even standardized rules
have pigeonholed students and teachers into conforming to
the system.

Impact

A fixed mindset is a belief that one’s core abilities, such as

talent and intelligence, are fixed traits. A fixed mindset
leads an individual to treat failure as an indication of their
capabilities. For instance, if a student is consistently failing
at mathematics, his fixed mindset would lead him to believe
that the subject is beyond his understanding is just not his
forte. This conclusion would make him disinclined to try
again.

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Work-Place Related Mental Health Conditions

Causes

Mental illness, deemed globally to account for 32% of years

Whom ? lived with a disability, generates significant effects on
Employees and workplaces. In particular, employees working in technology,
Professionals finance, and healthcare fields experience high rates of
mental ill-health such as burnout, stress, and depression
due to workplace conditions including excessive workloads,
workplace violence, and bullying.

Impact

These conditions impact workplaces significantly costing 1

trillion dollars in lost productivity. The prolific mental health
conditions at the workplace have even overtaken physical
safety as a critical risk. The World Health Organisation says
anxiety and depression increased globally by 50% between
1990 and 2013. In May 2018, the American Psychiatric
Association announced another 5% increase.

Solution

Strategically Devised Courses by Mindcast

Mindcast challenges the notion of intelligence being something innate and fixed supplanting it by the

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contrarian concept of intelligence being malleable. The company seeks to empower students,
educators, and corporate workers with a mindset that sets them free from being prisoners of immutable
characteristics. With a range of specially designed courses, the company proves that with the right
training, one can become authors of their cognitive abilities.

Solution Features

Mental Health Resilience Mind Training

Mental Health thus equates to Mindcast proposes to condition Training interventions deliver
the mind being calm, alert, an individual’s mind to become an average 30% reduction in
focused, agile and decisive. resilient through structured symptoms of depression and
training courses targeted at a an average of 32% average
growth mindset. reduction in anxiety symptoms.

Objectives

To begin commercial operations in LA by Q1 2021

To build a market reputation for quality hygienic products and services

during the forecast period.
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To achieve a turnover of over $100,000 in Year 1

Short Term (1 -3 Years)

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To expand by opening additional store locations across the country

during the forecast period

To reduce operating expenses and aim to grow profitability to more than

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35% by Year 5

Long Term (3-5 years)

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Mission statement

Our mission is to empower individuals with lifelong learning capabilities by

offering high-quality, accredited, accessible, innovative, and responsive
education and training programs that are designed to cultivate a growth
mindset leveraging the ground-breaking research of leading psychologists.
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Unique Selling Proposition

The most significant advantage of the company is that all the courses
are curated in-house by the Founder. A certified life coach with a
master’s in business psychology, she is highly equipped with the
knowledge and insight into the internal mechanics of a human mind.
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While the company lays out some predeterminedTocourse outlines, her

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Financial Highlights

The company envisions raising an equity investment of $50,000 through long-

term borrowings, which will be used for the setup and launch of the salon in the
US. The company expects to steadily grow its revenues through active efforts
in marketing, networking, excellent customer service, and quality products.
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Meanwhile, the company will establish a healthy net profit ratio that boasts

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Mindcast - 3 Year Financial Highlights

Sales Gross Margin Net Profit

750.00k

500.00k

250.00k

0
2021-22 2022-23 2023-24

Financial Year Sales Gross Margin Net Profit

2021-22 360723 114289 13038

2022-23 538041 216784 44360

2023-24 665012 269869 65638

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2.

Business overview
Company Ownership/Legal Entity
Location
Interior Operating Facilities
Hours of Operation
Startup summary

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 Mindcast brings about innovation in its approach to online self-development
courses that promise a growth mindset as an outcome. Soft skills such as
communication, cognitive development, instilling a growth mindset,
accountability, and problem-solving cannot be successfully taught through
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mere knowledge transfer techniques. Effective behavioral transformation is

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Company Ownership/Legal Entity

The company will be registered as a limited liability entity with the Department
of State. Further, since the company envisions setting up operations in LA, it
will also register with the local county. The business will be wholly owned and
Managed by Founder Mr. Thomas Green, who will also be the principal investor
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of the business.

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Location

Los Angeles can be a tough city for entrepreneurs to establish and make a
mark. Predominantly due to the thriving business landscape which has given
rise to a competitive environment. LA has a great technology community
scene. There are meetups, events, and conferences for people to connect
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across industries. In the tech business being able to meet startups and

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Interior Operating Facilities

The company will begin operations from a rented office space in a suburban
region in LA. Being entirely online, the company does not have to be located in
a high-traffic area and can reduce rental costs by having an office away from
the commercial hub.
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Hours of Operation

Mindcast's business is entirely online working on a subscription basis. Hence,

the company does not have standard operating hours.

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Startup summary

The founding team will infuse a capital sum of $50,000 through long-term
borrowings to meet the company’s start-up requirements. The start-up
expenses are estimated at $18,500, primarily consisting of interior renovation,
rent, and advertisement expenses. A further sum of $15,000 will be used to
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purchase initial stocks, furniture, computer, and other podcast equipment.

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3.
Products &
Services
Podcasts

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 Mindcast provides an online educational platform offering multimedia
interventions to develop a ‘growth mindset’ by developing an understanding of
how the mind works and learn how to work the mind. Each of the courses is
designed based on the scientific findings from neuroscience, epigenetics, and
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emotional intelligence. The program includes but is notTolimited to understanding

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Podcasts

Learning How to Learn

Price: $150 USD

Targeted towards high school and university students, this

course is designed with instructional coaching methods
and interactive multimedia to develop an ‘infinite mindset’
in students across all ages through the understanding of
how the mind works and learning how to work the mind.
Students will learn methods to improve focus, study,
memory, speed-reading, and thinking – learning a life skill
that enables them to learn anything they want; as well as
establishing an actionable behavioral plan to achieving
their goals.

Targeted Towards
High school students, university students

Podcast Duration
5-6 hours

Learning Outcome

Understand the mind and body connection

Cultivate positive mindset
Improve self-regulation of thoughts and emotions
Improve focus, reading speed, note-taking, and
memory

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 Coaching Educators
Price: $150 USD

An intensive course designed to train and equip educators,

parents, and coaches to develop ‘infinite mindset’ in
children/adults through the proactive understanding of
child development. The learners will comprehend the
power and use of language in developing a growth mindset
from a young age, as well as the methods for fostering
better and effective learning habits.

Targeted Towards
Educators, parents, and coaches, schools

Podcast Duration
10 hours

Learning Outcome

Understand and develop ‘connection before direction’

Develop own positive mindset and in child
Apply ‘Emotional Coaching’
Effective appraisal
Teaching self-discipline to children

Mental Health Development

Price: $150 USD

Aligned with the development of soft skills, this course is

designed to guide individuals to develop and discover their
capabilities, interpersonal skills, help them to understand
more about their challenges, and make informed choices
about their future. It is typically done in approximately
three to five coaching sessions – making coaching more
accessible and affordable.

Targeted Towards
Students, working professionals, someone who wants to
change something in their lives

Duration of Podcast
2-3 hours

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 Learning Outcome

Establish clear, motivating goals

Identify blocks to achieving the goals
Explore and resolve mental barriers
Enhance self-awareness
Develop skills to manage decisions and actions
effectively

Emotional Well-Being at Workplace

Price: $150 USD

Understand the importance of team member wellbeing and

consider different definitions of and theoretical approaches
to wellbeing.

Targeted Towards
Students, working professionals, someone who wants to
change something in their lives

Duration of Podcast
2-3 hours

Learning Outcome
Establish clear, motivating goals
Identify blocks to achieving the goals
Explore and resolve mental barriers
Enhance self-awareness
Develop skills to manage decisions and actions
effectively

Overcoming Imposter Syndrome

Price: $150 USD

Identifying the Patterns Undermining Confidence - Explore

what imposter syndrome is, what causes it, and the
strategies that can be used to overcome it.

Targeted Towards
Students, working professionals, someone who wants to
change something in their lives

Duration of Podcast
2-3 hours

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 Learning Outcome

Establish clear, motivating goals

Identify blocks to achieving the goals
Explore and resolve mental barriers
Enhance self-awareness
Develop skills to manage decisions and actions
effectively

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 Understanding Anxiety, Depression and CBT
Price: $150 USD

Improve the understanding of depression and anxiety and

find out about an effective and evidence-based treatment-
CBT

Targeted Towards
Students, working professionals, someone who wants to
change something in their lives

Duration of Podcast
2-3 hours

Learning Outcome
Establish clear, motivating goals
Identify blocks to achieving the goals
Explore and resolve mental barriers
Enhance self-awareness
Develop skills to manage decisions and actions
effectively

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4.

Market Analysis
Market segmentation
Market Trends
Target market
Competitor Analysis
Competitive Advantage

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 The podcast industry is in a particular moment of creative and innovative
renaissance, from content created by publishers and hosts to listener
discovery. And while podcasts have been around for nearly two decades, the
format has only just entered the mainstream.
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Podcasts have been around for nearly two decades, but the format has come
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Market segmentation

Podcasts are growing outside of the US as well, and Latin America is a key
region to watch given the rapid development of Spanish-language content.
Additionally, tech companies are jockeying to become the No. 1 destination for
podcast listeners, and the biggest players are Apple Podcast, YouTube, and
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Spotify.

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Market Trends

Podcast listener numbers will see significant growth this year as demand for
on-demand audio has increased. In 2021, the number of monthly US podcast
listeners will increase by 10.1% year-over-year (YoY) to 117.8 million.

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Podcasts are mostly seeing traction among younger consumers—this year, 
more than 60% of US adults ages 18 to 34 will listen to podcasts monthly.
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Target market

Mindcast’s courses are designed by keeping three distinct market segments in

mind. While the company’s “Learning how to Learn” and "coaching educators"
is curated explicitly for higher education/university students and educators
respectively, course like mental health programs is more inclusive in nature
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and can be subscribed by learners across the age spectrum. As such, the

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Target Market Segment

Corporate Employees

Higher Education Students

Education Institutions

Parents

Competitor Analysis

Mindset Works

Mindset Works is the global leader in growth mindset development leveraging the pioneering research
of Carol Dweck and Lisa Blackwell. The company's mission is to enable a world in which all people
realize continual learning and growth. The Mindset Works team includes practitioners, coaches,
leaders, and researchers who collaborate to translate academic research into products and services
that nurture positive learning beliefs, habits, and cultures.

Features Strengths Weaknesses

Mindset Courses Global Reach Standard Approach

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Udemy

The leading global marketplace for learning and instruction. By connecting students all over the world
to the best instructors, Udemy is helping individuals reach their goals and pursue their dreams.

Features Strengths Weaknesses

Mindset Courses Global Reach Standard Approach

Competitive Advantage

While most of the competitors listed above offer similar podcasts online, these
competitors operate on a global scale, making their course content more
generic and universal. Skills development and training courses that are
designed to transform the current mindset are known to be more successful if
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they are personalized. The fact is further substantiatedTobyunlock
trends in the e-

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5.

SWOT analysis

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 A SWOT (Strength, Weakness, Opportunity, and Threat) analysis is a useful
tool for businesses to evaluate their position in the market against the potential
internal and external factors that could assist or jeopardize their operations and
existence. A SWOT has been conducted for Mindcast and is presented below.
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Strengths Weaknesses

Personalized podcasts Highly competitive market

Thriving industry Limited market understanding
Lucrative business location
Scalable pricing strategy and business
model

S W
Opportunities Threats

Collaboration with leading educators Competitors eroding the market

Increased mental health Low barriers to entry
consciousness Competitors poaching B2B clients
High growth potential market in the US
Export capabilities

O T

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6.
Strategy &
implementation
Target Market Strategy
Distribution Strategy
Positioning Statement
Sales strategy
Pricing strategy

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Target Market Strategy

The online learning industry is a saturated market which makes course pricing
a strategic challenge. As the Founder curates the courses, a significant cost of
content creation is reduced. As no additional cost is incurred, the company will
be in a position to transfer the benefit of this to its potential customer during the
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initial years when Mindcast is trying to make room for its new offering within the

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Distribution Strategy

Intensive market competition and the face of rapidly evolving learning

preferences will also make it imperative for Mindcast to not only focus on
customer acquisition but also retention. To this end, Mindcast will provide
freemium offerings such as collective webinars and talk sessions of its online
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courses for its paid subscribers. Attractive short clips of its courses will be

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Market Size

Available Market
Market in the US 280k

Served Market
Market is LA 120k

Target Market
5% of Served Market 60k

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Positioning Statement

Mindcast will seek to target vulnerable groups within each market segment
such as migrant workers and students from disadvantaged backgrounds as this
market are more likely to require growth mindset courses offered by the
company.
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Further, as the company will be based in the US, its marketing efforts such as
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Sales strategy

Employees, educational institutions, students, and companies form the

company’s primary target market. However, the company’s marketing efforts
will also include end-users, clients of the professional service providers. While
push marketing efforts will be deployed to reach its target market, pull
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marketing efforts will drive engagement for the company’s product. These

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Online Marketing Channels

  
Electronic Direct Mail Social Media Google Ad Campaigns
Marketing Millennials and consumers in The advertising will target
Mindcast will mail general spend a considerable specific keywords relevant to
professionally designed time browsing social media Mindcast's offering
materials with its value platforms. Reaching to them
proposition to these companies through this channel will be and
and provide quotes for effective way to capture
promotion merchandise printing attention and position its
services. services.

Offline Marketing Channels

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  
Networking Pop-Up Store
Participate in leading health and lifestyle The company will also hold pop-up stalls at
exhibitions. Offer sneak peak into the podcast. consumer exhibitions.
The company will also keep a record of visitors
to their stalls as leads for its email marketing
campaigns.

Pricing strategy

The company's mental health podcasts range between $149.99 and $249.99.
The direct costs, which are primarily associated with instructors/subject matter
experts and online processing fees, are estimated at 15%, resulting in 85%
margins across all products and services.
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7.

Operational Plan
Management Team
Personnel Plan
Milestones

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 The team will be headed by Managing Director Mr. Thomas Green who will
also oversee production operations. Joining Mr. Thomas in the Management
Team, the company will onboard an office manager and a mental health
advisor to help clients choose the best podcast. The team will also be
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strengthened by a design and production manager along with sales and

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Organization chart

Thomas Green
Managing Director

Jane Doe Amanda Doe Jane Green

Office Manager Sales & Marketing Mental Health Advisor
Assistant

Management Team

Mr. Thomas will serve as the Managing Director of Mindcast. A highly

motivated and dynamic individual, Thomas boasts vast experience in the field
of aesthetics having spent a career spanning 14 years essaying various white-
collar roles for companies across America. His ability to multi-task and expertly
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weave through operational pitfalls equips him with exceptional management

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Personnel Plan

The company plans to create six full-time equivalent jobs in addition to the
management team within the first three years of operations. Salaries for each
employee are in line with the industry’s benchmark.

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Hiring plan

20 5 25
Filled Hired Open

Group By Department Position Filled Time of Hire Time of Start Filled On Time

Office Manager 3 of 23 30 days 21 days 80%

Sales Representative 4 of 15 158 days 127 days 0%

Mental Health Advisor 5 of 20 149 days 136 days 100%

JANE DOE
Office Manager- [email protected]
Ability to cope with fast-paced and pressured work, accuracy, strong attention to
detail and a strong analytical mind, ability to notice patterns within statistics, an
interest in psychology and behavior, good organizational skills, excellent (spoken
and written) communication skills.

AMANDA DOE
Sales Representatives- [email protected]
Preferably bilingual with ability to speak English and French fluently, problem-
solving, ability to convert leads into sales, active listener, patience, and
understanding of the company’s products and services. Additionally, skills in social
media marketing, search engine optimization, newsletter marketing, other forms of
digital marketing will also be required

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 JANE GREEN
Mental Health Advisor- [email protected]
Excellent verbal skills and a knack for cosmetic products, strong written and verbal
communication skills, skilled in customer interaction, and a qualified psychologist

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Milestones

MINDCAST

Establish
Mindcast will rent a office space in
suburban LA alongside
developing a fully optimized and
informative website. During this
YEAR 1 period, the company will also
develop initial podcasts to give as
samples and fill up the showroom
shelves. Marketing activities will
also begin during this stage to
build awareness and launch the
brand into the market.

Gain Market Traction

The company will begin
expanding its services beyond LA Year 2
to cover other regions around
California.

Diversify
Having externally established the
Year 3 business, the company will begin
internally expanding its range of
products

Grow
Begin expanding across the
US >Year3
Consider market expansion
beyond US

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8.

Financial plan
Important Assumptions
Break-even analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios

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 If you are going to start your own Podcast business, then make sure you will
pay special attention to your financial plan. Your financial plan should include
the details about how well you manage your incomes and expenses, and how
will you recover investments from the profit, etc. So, you should focus on your
financial plan if you want to expand your business on aTolarge scale.
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Important Assumptions
The company’s financial projections are forecasted on the basis of the following assumptions. These
assumptions are quite conservative and are also expected to show deviation but to a limited level such
that the company’s major financial strategy will not be affected.

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10,00% 11,00% 12,00%

Long-term Interest Rate 10,00% 10,00% 10,00%

Tax Rate 26,42% 27,76% 28,12%

Other 0 0 0

Break-even analysis

Monthly Units Break-even 5530

Monthly Revenue Break-even $159 740

Assumptions:

Average Per-Unit Revenue $260,87

Average Per-Unit Variable Cost $0,89

Estimated Monthly Fixed Cost $196 410

Projected Profit and Loss

Year 1 Year 2 Year 3

Sales $309 069 $385 934 $462 799

Direct Cost of Sales $15 100 $19 153 $23 206

Other $0 $0 $0

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 Year 1 Year 2 Year 3

TOTAL COST OF SALES $15 100 $19 153 $23 206

Gross Margin $293 969 $366 781 $439 593

Gross Margin % 94,98% 94,72% 94,46%

Expenses

Payroll $138 036 $162 898 $187 760

Sales and Marketing and Other Expenses $1 850 $2 000 $2 150

Depreciation $2 070 $2 070 $2 070

Leased Equipment $0 $0 $0

Utilities $4 000 $4 250 $4 500

Insurance $1 800 $1 800 $1 800

Rent $6 500 $7 000 $7 500

Payroll Taxes $34 510 $40 726 $46 942

Other $0 $0 $0

Total Operating Expenses $188 766 $220 744 $252 722

Profit Before Interest and Taxes $105 205 $146 040 $186 875

EBITDA $107 275 $148 110 $188 945

Interest Expense $0 $0 $0

Taxes Incurred $26 838 $37 315 $47 792

Net Profit $78 367 $108 725 $139 083

Net Profit/Sales 30,00% 39,32% 48,64%

[YEAR ] Bus ines s Plan | Mindc as t - Podc as t 37 / 43

Profit Yearly

Profit
15.00k

10.00k

5.00k

0
Year1 Year2 Year3

Financial Year Profit

Year1 10000

Year2 12000

Year3 14000

Gross Margin Yearly

Gross Margin
15.00k

10.00k

5.00k

0
Year1 Year2 Year3

Financial Year Gross Margin

Year1 10000

Year2 12000

Year3 14000

[YEAR ] Bus ines s Plan | Mindc as t - Podc as t 38 / 43

Projected Cash Flow

Cash Received Year 1 Year 2 Year 3

Cash from Operations

Cash Sales $40 124 $45 046 $50 068

Cash from Receivables $7 023 $8 610 $9 297

SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359

Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0

New Current Borrowing $0 $0 $0

New Other Liabilities (interest-free) $0 $0 $0

New Long-term Liabilities $0 $0 $0

Sales of Other Current Assets $0 $0 $0

Sales of Long-term Assets $0 $0 $0

New Investment Received $0 $0 $0

SUBTOTAL CASH RECEIVED $47 143 $53 651 $55 359

Expenditures from Operations

Cash Spending $21 647 $24 204 $26 951

Bill Payments $13 539 $15 385 $170 631

SUBTOTAL SPENT ON OPERATIONS $35 296 $39 549 $43 582

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0

Principal Repayment of Current Borrowing $0 $0 $0

Other Liabilities Principal Repayment $0 $0 $0

Long-term Liabilities Principal Repayment $0 $0 $0

Purchase Other Current Assets $0 $0 $0

Purchase Long-term Assets $0 $0 $0

Dividends $0 $0 $0

SUBTOTAL CASH SPENT $35 296 $35 489 $43 882

Net Cash Flow $11 551 $13 167 $15 683

[YEAR ] Bus ines s Plan | Mindc as t - Podc as t 39 / 43

 Cash Received Year 1 Year 2 Year 3

Cash Balance $21 823 $22 381 $28 239

Projected Balance Sheet

Assets Year 1 Year 2 Year 3

Current Assets

Cash $184 666 $218 525 $252 384

Accounts Receivable $12 613 $14 493 $16 373

Inventory $2 980 $3 450 $3 920

Other Current Assets $1 000 $1 000 $1 000

TOTAL CURRENT ASSETS $201 259 $237 468 $273 677

Long-term Assets

Long-term Assets $10 000 $10 000 $10 000

Accumulated Depreciation $12 420 $14 490 $16 560

TOTAL LONG-TERM ASSETS $980 $610 $240

TOTAL ASSETS $198 839 $232 978 $267 117

Current Liabilities

Accounts Payable $9 482 $10 792 $12 102

Current Borrowing $0 $0 $0

Other Current Liabilities $0 $0 $0

SUBTOTAL CURRENT LIABILITIES $9 482 $10 792 $12 102

Long-term Liabilities $0 $0 $0

TOTAL LIABILITIES $9 482 $10 792 $12 102

Paid-in Capital $30 000 $30 000 $30 000

Retained Earnings $48 651 $72 636 $96 621

Earnings $100 709 $119 555 $138 401

TOTAL CAPITAL $189 360 $222 190 $255 020

TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117

Net Worth $182 060 $226 240 $270 420

[YEAR ] Bus ines s Plan | Mindc as t - Podc as t 40 / 43

Business Ratios

Year 1 Year 2 Year 3 Industry profile

Sales Growth 4,35% 30,82% 63,29% 4,00%

Percent of Total Assets

Accounts Receivable 5,61% 4,71% 3,81% 9,70%

Inventory 1,85% 1,82% 1,79% 9,80%

Other Current Assets 1,75% 2,02% 2,29% 27,40%

Total Current Assets 138,53% 150,99% 163,45% 54,60%

Long-term Assets -9,47% -21,01% -32,55% 58,40%

TOTAL ASSETS 100,00% 100,00% 100,00% 100,00%

Current Liabilities 4,68% 3,04% 2,76% 27,30%

Long-term Liabilities 0,00% 0,00% 0,00% 25,80%

Total Liabilities 4,68% 3,04% 2,76% 54,10%

NET WORTH 99,32% 101,04% 102,76% 44,90%

Percent of Sales

Sales 100,00% 100,00% 100,00% 100,00%

Gross Margin 94,18% 93,85% 93,52% 0,00%

Selling, General & Administrative Expenses 74,29% 71,83% 69,37% 65,20%

Advertising Expenses 2,06% 1,11% 0,28% 1,40%

Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%

Main Ratios

Current 25,86 29,39 32,92 1,63

Quick 25,4 28,88 32,36 0,84

Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%

Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%

Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%

Additional Ratios

Net Profit Margin 19,20% 21,16% 23,12% N.A.

Return on Equity 47,79% 50,53% 53,27% N.A.

[YEAR ] Bus ines s Plan | Mindc as t - Podc as t 41 / 43

 Year 1 Year 2 Year 3 Industry profile

Activity Ratios

Accounts Receivable Turnover 4,56 4,56 4,56 N.A.

Collection Days 92 99 106 N.A.

Inventory Turnover 19,7 22,55 25,4 N.A.

Accounts Payable Turnover 14,17 14,67 15,17 N.A.

Payment Days 27 27 27 N.A.

Total Asset Turnover 1,84 1,55 1,26 N.A.

Debt Ratios

Debt to Net Worth 0 -0,02 -0,04 N.A.

Current Liab. to Liab. 1 1 1 N.A.

Liquidity Ratios

Net Working Capital $120 943 $140 664 $160 385 N.A.

Interest Coverage 0 0 0 N.A.

Additional Ratios

Assets to Sales 0,45 0,48 0,51 N.A.

Current Debt/Total Assets 4% 3% 2% N.A.

Acid Test 23,66 27,01 30,36 N.A.

Sales/Net Worth 1,68 1,29 0,9 N.A.

Dividend Payout 0 0 0 N.A.

[YEAR ] Bus ines s Plan | Mindc as t - Podc as t 42 / 43

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[YEAR ] Bus ines s Plan | Mindc as t - Podc as t 43 / 43