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LE01 - Introduction To Graphic Design 2021SP

This document provides an introduction to graphic design, outlining some of its key elements and principles. It discusses the use of points, lines, shapes, texture and other fundamentals to communicate visually through branding, wayfinding, and other applications. The purpose of graphic design is explained as using images and text to inform, inspire, entertain, beautify and convince audiences through effective visual planning and problem solving.

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Hoang Ngan TRUONG
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124 views

LE01 - Introduction To Graphic Design 2021SP

This document provides an introduction to graphic design, outlining some of its key elements and principles. It discusses the use of points, lines, shapes, texture and other fundamentals to communicate visually through branding, wayfinding, and other applications. The purpose of graphic design is explained as using images and text to inform, inspire, entertain, beautify and convince audiences through effective visual planning and problem solving.

Uploaded by

Hoang Ngan TRUONG
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Graphic Design: an introduction

Foundations of Digital Design


Prof. Eva Machauf
Design
is present in our
lives in many ways.
Design
makes things more
interesting and attractive.
Design
what is it exactly?

The arrangement of elements with purpose,


planning and intention.

Branding design Fashion design.

Industrial design
Design
Improves
form
and
function

This branch of design is called industrial design.


Design
helps us to control,
organize and arrange
our environment.

This branch of graphic design is called signage and wayfinding design.


Design
Enables us to identify and differentiate.

§  Ambulances, §  Sports team jerseys §  Restaurant menus


fire trucks and police identify teams and organize by portion size,
cars from other cars players ingredients and cost
Art, design– what’s the difference?
Purpose, control and content

Fine Art: expresses ideas, feelings, and visual Design: focuses on planning and problem-
qualities. solving.

Control and content are determined by the Client objectives and target audience drive
artist, and each piece is unique. the results.

Pieces are often produced in multiples.


Graphic Design
Uses words and images to COMMUNICATE
to inform.

to inspire.

to entertain.

to beautify.

to convince.
The average American sees
16,000
advertisements, logos and labels in a day.
– Brain Longevity, Dharma Singh Khalsa, M.D.

How does a designer cut through the noise?


In order to learn how to cut through the noise and produce
effective visual communications, we will study:

§ The basic elements of design


§ Principles that promote effective organization of layout of elements.

§ The process of planning for meaningful, effective design


§ Design principles and techniques that apply to print, web and other
digital media.
Our tools will be:
§ Our brains: research and imagination.

§ Our digital tools will be


Adobe Illustrator,
Photoshop and
InDesign.
Fundamental Design Elements
Point (dot)

The position of a dot on


the design surface, it’s
relationship to the
edge can create
CALM or TENSION.

REPETITION of dots and


their ALIGNMENT
creates a TEXTURE

VARIATION of SIZE and


ALIGNMENT creates a
different texture
Fundamental Design Elements
In design, the point (dot) is not always round
Fundamental Design Elements
Line – a series of
equally spaced
dots

The angle or curve of a


line can create a
feeling of BALANCE or
FLOW(MOTION) and
DIRECTION.

REPETITION, VARIATION
of SIZE and ALIGNMENT
create PATTERN and
TEXTURE.
Fundamental Design Elements
Repetition of lines in design creating RHYTHM, BALANCE,
SYMMETRY
Fundamental Design Elements
Plane (surface)
a series of lines
forming a surface
that has height
and width

When does a dot or a


line become a plane?

Different geometric
shapes create
different meanings

Planes can have


texture, overlap,
transparency
Fundamental Design Elements
Planes used in design

Saul Bass Milton Glaser

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