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The Journey From Aspirants To Achievers

The document discusses Triumphus, an EdTech platform that aims to mentor UPSC CSE aspirants and help them find an effective learning roadmap to prepare for the exam. The platform will build a community of knowledgeable individuals and scholars from various educational backgrounds to share their journey of becoming achievers. It will provide aspirants everything they need from A to Z during their preparation through learning resources, mentoring, and financial aid. The platform analyzes the audience, identifies common problems and concerns at different stages of preparation, and outlines solutions through its offerings and consumer journey approach.

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Rik Richie
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175 views12 pages

The Journey From Aspirants To Achievers

The document discusses Triumphus, an EdTech platform that aims to mentor UPSC CSE aspirants and help them find an effective learning roadmap to prepare for the exam. The platform will build a community of knowledgeable individuals and scholars from various educational backgrounds to share their journey of becoming achievers. It will provide aspirants everything they need from A to Z during their preparation through learning resources, mentoring, and financial aid. The platform analyzes the audience, identifies common problems and concerns at different stages of preparation, and outlines solutions through its offerings and consumer journey approach.

Uploaded by

Rik Richie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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THE JOURNEY FROM ASPIRANTS TO ACHIEVERS

BY GROUP 38:
HIRA
AISHWARRYA
JEEVIKA
Introduction

Triumphus looks forward to build a strong community of


intellectuals/scholars of various educational backgrounds.

Our EdTech platform will mentor UPSC CSE aspirants to find the
effective learning roadmap during their preparation journey.

And in the learning process, knowledge gained is bound to transform


the person to become “a thinker, an analyst, in fact a scholar” who
has an insight and will be contributing in creating a strong knowlegde
community on our platform.
Educationists should build the capacities of the spirit of inquiry,
creativity, entrepreneurial and moral leadership among students
and become their role model.
- APJ Kalam

Examples
Business Overview

OUR OUR BUSINESS


IDEA OBJECTIVE MODEL

Our platform is
To provide a To create a
the perfect
platform to community of
amalgamation
UPSC CSE knowledgeable
of 3 elements-
where they individuals &
Learning &
can find their journey of
Information
everything becoming
Ignite
from A to Z achievers
Intellect
Mentoring
Obvious Emotional Truth
01 02 03
uncertainty how to start the
regarding career fear of failure preparation
choices journey

04 05
perseverant yet
financial aid
unaware about
while preparing
the errors

How we're tackling it:


Handling the failure by turning it into an opportunity with our “Mentoring”
program. Providing conceptual clarity by videos, limited reading material, mock
interviews & test series and providing scholarships/financial aids.
Audience Profiling
Preparators Conceptualizers Test Takers
Key Demographic: Age 21 to 26
Key Demographic: Age : 16 to 20 Key Demographic: Age: 21 to 32
Job : UG/PG
Job: Student – High School/ Grads Job: UG, PG, Job seekers/ Working
Key Psychographic:
Key Psychographic: professionals
Looks for Mentoring to start
Confused regarding Proper Career Key Psychographic:
Competitive exam preparation
choices Looking for stability in Career
Confused regarding resources to
Looking forward to be financially Job and financial security
follow for preparation
independent Very opportunistic
Lacks stability in strategizing
Values friendships strongly Values work relationship
Lacks skills of proper planning &
Likes to stay technologically Mature behavior
analysis – Exam Structure &
updated Wants to be heard – Opiniated
Requirement
Looks for sure shot successful Ready to learn but rigid when it
Looks for social validation
strategies comes to adopting new techniques
Strong determination
Willing to make sacrifices for
Preferred Channels: Instagram, Preferred Channels: LinkedIn, Google,
secure career at young age
Telegram, Google, YouTube YouTube, Quora, Blogs/Newsletters
Preferred Channels: Google,
YouTube, Academic Websites, Preferred Content Type: Videos,
Preferred Content Type: Videos, Info Telegram, Facebook
graphs, Social Media Posts, etc Complied Reading Materials, Live
Preferred Content Type: Videos, Live Classes- Interactive sessions..
classes, Test series, Reading material..
Preparators Conceptualizers Test Takers
PROBLEMS

Lack of conceptual
Lack of awareness Lack of awareness
clarity +
regarding career in the concepts &
Lack of proper
choices past attempts
resources

Conducting weekly
Guidance &
Mentoring students test series & mock
mentoring to

SOLUTIONS
& parents interviews
students
+ +
+
Providing basic Mentoring &
Providing reading
reading material Providing reading
materials, video
materials & video
lessons & test series lessons
Consumer Journey
Website: Organic User, Backlinks, Blogs
Social Media: Videos, Posts, Influencer, Reach
Awareness Campaign
Listings: Organic Listings on GMB, JD etc
Reference: Referral Discount
Website: Return & Unique Users, Backlinks, Blogs
Interest Social Media: Videos, Posts, Influencer, Reach &
Video views campaign
Remarketing & Lead-Gen Campaigns
Listings & Reference
Desire Website Traffic, Blogs, SM Posts, Influencer, Reach &
Video views Campaigns, Lead-Gen & Remarketing Ads

Website Traffic, Blogs, SM Posts, Influencer, Reach &


Video views Campaigns, Lead-Gen & Remarketing Ads
Perceived Value

Our consumers will not only get the perceived benefit but perceived
value out of the course. They will be a part of intellectual community
and more benefits as below –
Consumer's Aspirants Motivation &
Choice Community Guidance
is where they can
will empower them at every step is our
truly get involved in
to take a call of motto to help
the journey of
joining our course them walk through
intellectual. They
by giving them the journey of
can learn, earn &
access to our trial becoming
choose their career
classes. achievers.
(alternative).
Competitor Analysis of Searches (Avg. Monthly)
Higher
9.9 - 3.6 Thousands Search 5Action
- 1.35 Lacs
1
Volume

Fortune IAS EdYoda


Academy Drishti IAS Unacademy
CSB IAS Academy Vision IAS
IAS Officers GradeUp UpGrad
Clear IAS Academy
Lower High
Competition Competition
1900 - 360 3 - 2.4 Thousands

Azad iIAS
Bhadra IAS Vajiram & Academy
Academy Ravi IAS
Raus IAS Aram IAS
Academy Baliyan IAS Academy
Delhi IAS saidai Duraisamy
Skillto Lower
Search Academy IAS Academy
Volume
Competitor Analysis of Social Media

IAS Officers Academy


Followers- 85 K+
Quora

Unacademy
Twitter
Followers- 1.2 Lacs+
Unacademy
Instagram Followers- 9.6 Lacs+

Unacademy
Facebook Followers- 11.2 Lacs+

Unacademy
Subs - 47.1 Lacs+
Youtube

0 1,000 2,000 3,000 4,000 5,000


Do you have Email Address
[email protected]
any questions?
Get in touch with us for any
Member's Ids:
concerns.
[email protected]
[email protected]
[email protected]

https://triumphus.in/

@triumphus.in @triumphus.in

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