Scribd
Upload
572 views2 pages

Different Types of Branding Strategies

There are five main types of branding strategies for businesses: company name branding, individual branding, attitude branding, brand extension branding, and private-label branding. Company name branding leverages the popularity of the company name, individual branding gives each product its own brand, attitude branding markets an overall feeling to create emotional connections, brand extension branding extends existing strong brands into new ventures, and private-label branding allows stores to compete with larger retailers under their own brand names. Rivers Agency is an advertising agency that can help elevate businesses through powerful, resonant branding strategies.

Uploaded by

vikramvsu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
572 views2 pages

Different Types of Branding Strategies

There are five main types of branding strategies for businesses: company name branding, individual branding, attitude branding, brand extension branding, and private-label branding. Company name branding leverages the popularity of the company name, individual branding gives each product its own brand, attitude branding markets an overall feeling to create emotional connections, brand extension branding extends existing strong brands into new ventures, and private-label branding allows stores to compete with larger retailers under their own brand names. Rivers Agency is an advertising agency that can help elevate businesses through powerful, resonant branding strategies.

Uploaded by

vikramvsu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Different types of Branding Strategies:

A product that’s well-received by a target audience can transform a business. As consumers


become savvier, businesses need to become more strategic in their branding efforts to ensure
their products and services are met with high demand. When it comes to branding strategies,
there is no one-size-fits-all option. Your marketing team should brand your products and services
with a strategy that aligns with your business’s values and resonates with your customers. Here
are five different types of branding strategies your company should consider.

Company Name Branding

Well-known brands leverage the popularity of their own company names to improve brand
recognition. Logos, slogans, packaging or colors are generally recognized by consumers in
association with the business as a whole. For instance, companies like Coca-Cola, Tylenol and
Porsche rely on company name branding to engage with their audiences.

Individual Branding

Large companies with a variety of well-known products may opt for an individual branding
strategy by giving each product its own brand name. For example, Apple is the parent company
but relies on an individual branding strategy to market its different brands such as Mac, iPhone
or iPad.

Attitude Branding

Sometimes a company will rely on an overall feeling or attitude to market its products and reflect
its business. This branding strategy brings the business to life by marketing a larger feeling to
create an emotional connection between the brand and its customers. Brands such as Nike use
attitude branding not only to sell athletic shoes, but also to promote a healthy lifestyle that aligns
with its infamous slogan, “just do it.”

Brand Extension Branding

An existing strong brand may decide to extend its success into a new venture with effective use
of a brand extension strategy. Many clothing companies use brand extension strategies to launch
a new line of shoes, fragrances or accessories. The products may be different, but the brand
identity stays the same.

Private-Label Branding

Successful store brands may use private-label branding strategies to compete with larger
retailers. For example, supermarket chains such as Kroger produce cost-effective brand options
for specific food items.
Rivers Agency is a full-service, technology-fluent advertising agency in the Raleigh, Durham
and Chapel Hill, North Carolina area. We have a team of talented branding experts who can
elevate your business through a powerful branding strategy that aligns with your business and
resonates with your customers. When you work with us, you know your brand will be
consistently communicated to your users with creativity and innovation. In the market for an
advertising agency to develop your brand? Let’s work together!

You might also like