Dynamics 365 Marketing
Marketing Events Guide
Website: Dynamics 365 Marketing
Email the cloud social team:
@Cloud Social YouTube
Cloud Marketing Blog & Social Team Playbook
Value Proposition
Dynamics 365 Marketing is designed to help customers Connect on a deeper level by
providing sophisticated capabilities to personalize buyer experiences. Its purpose to
help create, build, and strengthen business relationships.
The value proposition is supported by four pillars:
Design, predict, and deliver content through the right
Engage customers in real time
channels in the moment of interaction for personalized
customer journeys.
Win customers and earn loyalty Orchestrate customer journeys across marketing, sales,
faster commerce, and service to provide a holistic customer
experience.
Personalize customer Turn customer insights into relevant action using AI-driven
experiences with AP recommendations for content, channels, customer
segmentation, and analytics.
Build customer trust with a Use built-in features to help with compliance requirements
unified, adaptable platform and protect customer data. Easily customize and connect
with tools you already use.
The Cloud Marketing Social Team
Step 1:
The Cloud Marketing Blog & Social Team Playbook provides an overview of what the
team can provide and helps you to understand strategy and outcome measurement.
Step 2:
All requests for support in amplifying events and 3rd party events begin with BizApps:
Cloud Marketing Submission form | Social, Blog, Video, & Third-Party Events
Tier 1 and Tier 2 Events
Tier 1 and Tier 2 events are automatically amplified by the Blog and Social Team and
do not need to be submitted through this process.
Submitting Requests
Click on “Create Request” box.
When you reach the question, “Is this a bulk submission?” if you choose “No,” you will
see a dialog box four questions below:
Select “Social” or “3rd Party Event” as appropriate.
Third-Party Events
Support for Third-Party events is based on spend:
Email the Third-Party team with questions.
SLA / Timing
The Social team requires lead time prior to publishing amplifications.
Third-Party events Social amplification 5 business days
Non-tiered, non-priority Social amplification 10 business days
content*; Tier 3 Third-Part
content
Social bulk submission Social amplification Standard 10 business day
SLA. Social team will
communicate the next
steps, flags, and go-live
dates withing the request
form and confirm via email.
*Includes how-to tutorials, technical blog posts, customer stories (not tied to E&A), partner, pop culture, social
campaigns, etc.
Brand Central – logo guidelines
Microsoft Brand Central is your location for logos and the guidelines for their use.
Microsoft Dynamics 365 marketing guidelines
Preparing the Virtual Booth
The Virtual Booth for your participation should include the latest partner-facing assets
to provide attendees with a quick way to get more information on their own.
Here’s an example from a recent walking deck:
The following sections provide links to key assets that you can use in assembling your
virtual booth.
Dynamics 365 Marketing – Partner Network assets
The Partner Platform (formerly MPN -Microsoft Partner Network) offers a wide selection
of content assets to help present Dynamics 365 Marketing to prospects and customers.
Partner Platform – Go To Market resources
Suggestions:
Social Media Messaging
Resources:
Best practices decks:
Social and creative guidelines
Blogging best practices
YouTube best practices
Cloud Marketing social playbook
Amplification
Social amplification guidelines:
Social media FAQ
Native advertising
Using endorsements & testimonials
Suggested hashtags for use in LinkedIn and Twitter posts:
#D365Marketing #MarketingAutomation
#CustomerJourneys #EventManagement
#CMO #VirtualEvents
#MarTech #MarketingLeaders
#D365MKTG #Dynamics365Marketing
Social Marketing Playbook Playbook.
Automatic Amplification
A blog property managed by the Social team will be amplified on social automatically
(Cloudblogs /cloudblogs.microsoft.com/dynamics365/ ).
LinkedIn Elevate
Twitter
Facebook
The following submissions to the Social team are also amplified automatically:
Blog submitted through cloud team – Make sure to check “Social amplification” box
when submitting blog.
You Tube bulk video submissions – Make sure to check “Social amplification” box when
submitting videos to upload.
LinkedIn Posts can be flagged to Social to received Elevate treatment – Any driving link
can be sent to Social Cloud Team for LinkedIn Elevate amp regardless of if there is a
standard LinkedIn post for it. NOTE: The Elevate platform is has been rumored to
possibly be shutting down, so do not include this as a component to any widely shared
strategy.
What are the policies surrounding Twitter and Facebook? – Twitter and Facebook
amplification follows the same pathways as LinkedIn. The Social Cloud Team no longer
uses Facebook for organic amplification due to near zero ROI for organic posts. These
processes are outlined in our team playbook Playbook
Our team limits clickable links (this includes @ mentions, hashtags, and the final driving
URL) to three per post, however, this does not mean you should aim for three. You can
recommend to only use a hashtag if it is either a branded hashtag or the OFFICIAL event
hashtag.
The driving link should point to the content to amplify (event registration page if they
are driving registration, the session page if they are promoting a session, etc.).
Tweeting
Does Microsoft hold to the original 140 characters (including spaces) for Tweets or go
with the newer 280 limit?
We have no need to hold to the previous limit.
Is the social team involved in drafting the tweets?
For content that will require 3rd party approval, copy will need to be created and
approved by that 3rd party before being submitted to the Cloud Social Team.
The team can handle editing copy for best practices. We do have limited resources,
so it is preferable for submissions to include draft copy.
Email the cloud social team:
@Cloud Social YouTube
Resources: Videos
Dynamics 365 Marketing has a library of videos available to establish its value,
demonstrate capabilities, and present customer use cases.
The full selection of Dynamics 365 Marketing is accessible from the Playlist.
Video Amplification
If your videos are being hosted on Cloud Marketing-owned YouTube channels all you
need to do for social amplification is to check the “social amplification” box when
submitting the videos for upload.
If you would like to have your videos amplified outside of this process (or if they are
hosted somewhere else) you will want to use a bulk submission for them. This will
allow you to request they are promoted on a one-per-week schedule. The YouTube link
would be best for social amplification.
Tip: Make sure to include the Dynamics 365 Marketing website as a secondary CTA
within the video description on YouTube. You’ll drive exposure and views for your
videos as well as traffic to site.
Importing contacts acquired from your event
When you have gathered all your contact information from your event, import them into
Marketo.
Instructions are available in the Field Marketing Playbook.
