FACT SHEET

SAS® Master Data Management

Bring harmony to data discord. Build for long-term success.

What does SAS® MDM do?

SAS MDM enables a phased approach, to help you achieve a single view of customers,
products and other important entities across both traditional and big data sources. From
data quality and data governance to data visualization, your data management capabili-
ties will bring harmony to data discord, give you a more complete view of your business
and help you gain insight for better decisions.

Why is SAS® MDM important?

Your customers, products and employees are integral to your day-to-day success, which is
why you need a system to keep data accurate and well managed. With SAS MDM, you can
achieve a single, unified view of your most important assets to increase revenue, reduce
costs and manage risk.

For whom is SAS® MDM designed?

Data stewards, data architects, business analysts and other team members who need
a single, accurate view of their data.

Data is one of your greatest assets. The way SAS Master Data Management is a custom- • Improve customer experience and
you manage it – from maintaining its quality izable solution that gives you ultimate reduce costs. Once duplicates and bad
to uncovering meaning through visualization control over your data. Its intuitive interface addresses have been removed from
– is a big factor in your success. When your helps you import data into the hub to easily your customer data, and you’ve
data is governed well, you can work more manage inquiries, and you can integrate big obtained a standardized view across
efficiently, maintain better customer relation- data for a broader, more complex under- multiple sources, you can treat them
ships and uncover business insights you standing of relationships. Plus, with source more consistently for improved retention
didn’t know were there before. system harmonization, you can easily sync and experience at reduced cost.
changes between sources to gain a more • Achieve high-quality, consistent data
Master data management (MDM) is the best consistent view of your data – and keep and pervasive data governance. These
way to obtain a consistent view of your business and IT on the same page. key components of SAS MDM help you
business information. But it’s not a simple standardize, cleanse and maintain data
technology that you install and forget about.
Benefits so it’s ready to support accurate opera-
It’s a process, and it can be complicated. tions and analytics.
• Start small and build out as necessary
for reduced risk. An agile, incremental • Foster collaboration between IT and
That’s why it’s important to choose a solution
implementation approach to MDM business. With a business glossary and
that’s right for you. One that enables you to
eliminates the fear of “where do I start?” role-based, workflow-driven term
take a phased approach so you can deliver
and makes it easy to move forward. creation and lineage visualization, it’s
value and get executive buy-in. One that’s
easier to get both sides of the organiza-
based in data quality and works in both • Understand every aspect of your
tion working together to stay in regula-
operational and analytical contexts. And one organization. You’ll gain a unified view
tory compliance.
that integrates with your current system and of customers, products and processes
scales to accommodate future volume so you can identify weaknesses – and • Gain a deeper, more complex view of
increases so you can keep costs in check. opportunities. relationships. The ability to integrate big
data means you have an even bigger
picture of your organization – and can
derive more insight from your data.
Overview That’s why cross-field matching, access, Dashboard and allowing simplified prepara-
profiling, address verification and standard- tion, synchronization and loading of source
SAS MDM empowers you to govern consis-
ization, business rule monitoring, matching systems. You’ll achieve a consistent view of
tent data, achieve a single view of your
and linking are all part of your SAS MDM your data and can more easily enforce
business and implement more effective
solution. governance policies.
processes.

Source system harmonization Multidomain data model

Embedded data quality
Data stewards have more administrative SAS MDM helps you create master data
When data quality is at the core of your
control over how data is prepared and domains for multiple entities. You can
MDM solution, you can be confident that
managed by using the Source System manage data on individuals, organizations,
every process is based on data you can trust.
products or other entities while creating
relationships through householding, clus-
tering and entity hierarchies. The result is a
more accurate, complete view of whom you
do business with – and how.

Big data access and integration

With access to Hadoop (via Apache Hive)
and Impala, you can read, integrate and
publish data to these sources for a broader
view of your business information. With all
your sources in the game, you can derive
even more meaning from your data.

Integrated data governance

Enforcing policies is easier with improved
data governance. Our patented lineage
visualization tool helps you explore metadata
relationships – plus a role-based, workflow-
SAS Data Management Console provides centralized role-based access to master data. driven business glossary helps keep both
Data stewards and business users search entities as well as monitor critical data business and IT on the same page.
governance, remediation issues and reports while IT administrators can monitor
source load processes. Built-in data visualization and
reporting
With SAS Visual Analytics Administration
and Reporting built in, you can view, edit
and share information about your MDM
hub, as well as get more specific information
on remediation issues. Access to accurate,
meaningful reports makes it easy to take
early action before bad data causes
problems downstream.

Unified, web-based dashboard

Access all your interfaces from a common
location and create business rules, data quality
procedures and data definitions from within
the same environment. MDM tools help you
speed deployment of functionality (such as a
Google map search or address verification)
MDM hub health, hub status and remediation summary reports are available out of the without navigating to another user interface,
box and use SAS Visual Analytics Administration and Reporting. and multidomain hierarchy support
enhances mapping and visualization.
Key Features
Embedded data quality
• SAS MDM is built on data quality
technology to help you standardize
and rationalize data during its life
cycle. Processes include:
• Data access and integration.
• Data profiling.
• Address verification, standardiza-
tion, parsing.
• Data matching, linking and house-
holding.
• Data rule monitoring.
• Improved cross-field matching for
easier creation of a best record.

Multidomain data model Clustering and survivorship rules use improved cross-field matching logic to create the
• You can create master data domains best or golden record without writing code.
for party (citizen, customer, patient,
etc.), organization, site, supplier,
product, asset or other data
domains. You can also:
• Identify and centralize key core
reference data.
• Grow from batch-oriented to
real-time application integration
through SOA.
• Get support for load and mainte-
nance processes, including:
• Out-of-the-box models that are
easily integrated with the hub.
• Extensible and customizable data
jobs for hub loading.
• Built-in data quality.
• Entity matching, source system
record linking/cross-reference and
Above: The patented Business Data
best record creation.
Network and Lineage governance com-
• Business rule monitoring.
• Historical tracking with changes ponents allow business and IT users to
saved for contributing records and collaborate on the creation of business
best records. terms, relate and visualize business and
• Create the best record using entity technical metadata, and view impact
resolution, best record selection/ analysis reports.
editing and the creation of a universal
Left: Multidomain hierarchy support
identifier.
allows for visualization and ad hoc or
automatic generation of hierarchies
based on rules.
Key Features (continued)
Integrated data governance • Speed deployment of functionality Big data access and integration
• Control the master hub, as well without navigating to another user • Access, integrate and publish data
as the processes and workflows interface with tool registry. to sources such as Hadoop (via
that govern the creation of master • Improve multidomain hierarchy and Apache Hive) and Impala in addition
data through an intuitive, business- entity relationship mapping, relation- to numerous traditional relational
focused interface. ship attributes and visualization. database engines.
• Add, modify and retire entities and • Gain more insight into data quality
relationships. or performance issues with bundled Source system harmonization and
• Use role-based access to attribute SAS Visual Analytics Administra- monitoring
content. tion and Reporting that provides • Gain more administrative control
• Manage metadata that spans web-based hub health, status, entity over how source data is prepared
data management and analytics counts and remediation reports out and managed prior to loading data
for entities, attributes and of the box. into the hub.
transformations. • Load and update data from indi-
• Manage business and technical vidual contributing source systems.
Phased approach to deployment
metadata with a patented business • Control how key business infor-
• Get your MDM program up and
glossary and centralized reference mation in master data records is
running faster with streamlined
data. published from the MDM hub back
installation and deployment.
• Visualize and explore data asset to contributing source systems to
• Scale from one data domain, like
lineage and relationships. establish ongoing data quality and
customer, and extend to additional
• Simplify application integration compliance.
domains without costly license
via improved data stewardship • View and monitor how the entity
upgrades.
and remediation routing and data feeding in from contributing
• Flexible batch and real-time deploy-
governance. source systems is affecting best
ment architectures enable reuse
• Import terms and relationships from record information in the hub.
within the platform.
CSV files and integrate with other
applications via the exposed REST
API. Integrated workflow-based data   TO LEARN MORE  » 
• Create “point in time” snapshots of remediation
terms to meet regulatory auditing • Detect data problems early, To learn more about SAS Master Data
requirements. before they can cause problems Management system requirements, please
downstream. visit support.sas.com.
• Design and publish workflows for
Enhanced user experience
governing MDM stewardship (and To learn more about SAS Master Data
• SAS Data Management Console is a
other) processes. Management, download white papers,
browser-based central management
• Perform case management of issues view screenshots and see other related
dashboard that enables you to:
flagged during MDM operations. material, please visit sas.com/mdm.
• Access all role-based MDM inter-
faces from a common location. • Review records and resolve issues
• Experience role-based access to once data problems are identified
MDM entry points. during a load process.
• Create business rules, data quality • Access remediation reports with SAS
procedures and data definitions Visual Analytics Administration and
from within the same environment. Reporting.

To contact your local SAS office, please visit: sas.com/offices

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries.
® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2017, SAS Institute Inc.
All rights reserved. 105360_G50531.0417