Dear Hiring Manager,

I am writing to submit my resume to be considered for the open position of Brand Manager at your esteem
organization. My work and education history has provided me with a broad range of skills and a passion to fill
this role and contribute to the great work of your company.

My degree in Bachelor of fine arts provided me with the foundation to analyze and execute my roles and
responsibilities with precision and focus. My current work experience as Asst. Manager Digital & Brand
Management provided me with on the job experience in a thorough understanding of relevant skills using a
variety of methods

The following are some highlights of my experience:

1. Brand Vision
2. Plan on page
3. Forecast
4. Analysis
5. Key Issues
6. Strategies
7. Goals
8. Execution
9. Financials
10. Communication
11. Innovation
12. Competitors
13. Calendar
14. Positioning
15. Roadmap

I am passionate about the opportunity open to solve real-world problems. I have the education and experience to
excel in the role, and the drive to constantly improve. Thank you for your consideration, I look forward to
hearing from you.

Sincerely,
Gandham Rajini Kumar

Gandham Rajini Kumar

Summary
 Developed and executed various branding marketing campaigns for several Companies. Health Care,
Insurance, Educations, Software etc. Responsible for Corporate Branding. This includes Creating
Logo’s, Landing Pages, Flyers, Case Studies, Presentations, White papers, Success stories, News Media
ads, Wall posters etc. Capable of Photography. Develop GTM of product launches and key initiatives.
 Collaborate with stakeholders from product, content, and creative teams to define and execute brand
and communications initiatives; Design brand messages for various products and audiences.
 Certificate Award as Best Artist - Teacher in State Gallery of Art. AINU 5 Kidney Run 2021 Certificate of
Appreciation. Learned designing & basic digital marketing - capable of handling PR, Ad &agencies
 Identify and define target market segments and channel strategy for organization India’s emerging
Advertising business. For each segment and channel, define the business model, product offering,
engagement process, and support model to drive advertiser adoption and business revenue growth.
 Overall marketing communication strategy in coordination with the product line managers. Ensure all
new product launches are well positioned and proper communication tools are in place for the
marketing team to take the product to the market. Great team player, have sound leadership skills,
hands-on approach with the ability to manage multiple stakeholders and tasks.
Technical Skills
CorelDraw 11, 12, x3, x4, x5, x6, x7, x8 | Adobe 3, 4, 5, 6, 8, CC (Photoshop,
UI
Illustrator and InDesign)
Microsoft Office 2007 & 2010 (Access, Excel, PowerPoint, Project, Word,
Office Tools
Publisher)
Operating Systems Windows XP, Vista and 7, 8, 10
Programming
Basic HTML & CSS
Languages

Experience
Asst. Manager – Digital & Brand Management –16th Dec. 2019 – till Date | AINU: Asian Institute of
Nephrology and Urology, Hyderabad, India
 Coordinating with Ad-agency for developing concepts for Billboards, artworks for Electronic & Print
media, Website designing & updating, In-house stationary and marketing tools like
collaterals/brochures.
 Coordinating with Digital marketing-agency for Website, Social media, Google AdWords, SEO, SEM,
SMM etc. ATL, BTL activation, planning and execution. Management of marketing activities like Health
camps (internal, external, & corporate), health talks, Organizing CME’s with marketing team and Press
Meets with PR agency.
 Design and launch email marketing campaigns with a digital team. Recommend, implement and
maintain site design and operation. Work with manager and business units to determine event budget
and manage expenses to that budget. Promote products and services through public relations
initiatives. Develop marketing communications campaigns. Create thought leadership materials.
 Coordinating with content writers to Create and deliver press releases, media relations content, case
studies, white papers, executive bios, corporate newsletter content, social media content, and speaking
proposals.
 Managing and executing marketing campaigns across print, broadcast and online platforms to ensure
that products and services meet customers’ expectations and to build the credibility of brands
 Analysing the success of marketing campaigns and creating reports supervising advertising, product
design and other forms of marketing to maintain consistency in branding.

Asst. Manager Communications –18th Dec. 2018 – Jul. 2019 | CIRIL, @Taj Deccan, Hyderabad, India
 Create Mobile Hoardings, Hoardings, flex, banners, posters, brochures, flyer, News Letters, and landing
pages for advertising campaigns. Work closely with Account Managers to understand advertiser
objectives; translate them into innovative creative solutions and persuasively present those solutions
 Design within brand guidelines to ensure designs are brand compliant, confirming to the overall brand
identity and strategy, which could include logos, icons, documents and other asset templates
 Manage design projects from concept to completion and make adjustments for inevitable changes in
timelines, deadlines and project goals. Conceptualize practical uses of new and emerging technologies
to drive better brand experience and higher performance. Create company literature and other forms of
communications. Create marketing and promotional materials, both print and electronic.
 Work with advertisers for timely and useable ad submissions. Copyedit, proofread and revise
communications. Planning of online and some offline marketing activities, events, and campaigns.

Asst. Manager, Branding & communications – Sep 1st 2017 – Dec 14th 2018 | Aster Prime Hospital, @
Ampeerpet
 Develop the brand strategy and marketing plans to build the brand awareness. Delivering effective
marketing communication plans to meet the brand strategy. Develop the marketing communication
projects to support the specific program/market level needs. Planning Brand Promotional Activities.
 Provide guidance and assistance in implementing social media and website strategy. Develop internal
Communication strategy -Design framework for employer branding across key internal stakeholders.
 Ensure all communication and marketing initiatives and information are accessible, timely and
engaging to all internal stakeholders. Develop and implement the strategy for the organization to be an
aspirational employer brand. Represent the organization in various external meetings, conference and
workshops
  Coordinating with the appointed Advertising Agency for various communication activities Print,
Digital, Outdoor such as Exhibition events, Road shows, Product Flyers, Printing activities, making
presentations and overlooking at the overall brand development and product activities.

Sr. Graphic Designer, Branding & communications - Oct, 2016 – August, 2017 | Hyderabad Paws Magazine
publisher in India. @Journalist Colony, Jubilee Hills, Hyderabad, India.
 Analyze brand positioning and consumer insights. Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies. Define deployment roadmap
 Ensure product copy and content is compliant with brand guidelines and develop a communication
strategy. Craft brand and product development strategy, develop and oversee the online and offline
marketing calendar and implement creative campaign. Validate it with steering instances at Global level
 Monitor its progress ensuring that schedule, process, performances and budget are respected. Support
in setting-up appropriate governance and monitoring process at Market level to ensure smooth
implementation within Market. Deploy the platform/project at a more global level in target Markets,
leveraging the experience and knowledge gained in the initial phase to deploy the ‘roll-out’ mode.
 Conducting research and analysing data to identify and define audiences. Devising and presenting
ideas and strategies. Promotional activities. Compiling and distributing financial and statistical
information. Writing and proofreading creative copy. Demand generation execute the developed
strategy and manage the marketing programs that drive demand. Develop strategies to improve the
visibility of brand.

Sr. Graphic Designe, Branding & communications - Apr 17th, 2015 – Jan. 18th, 2016 | Scottline Technologies
Pvt. Ltd.@Madhapur, Hyderabad, India
 Create various plans for social media platforms like Instagram, Facebook, Pinterest etc. Create vector
Illustrations when required for the app, media, etc
 Deliver high-quality, on-brand graphics to support a superior customer experience. Maintain a set of
best design practices and guidelines to reduce and minimize production efforts. Gather and transfer all
forms of media into editing software and ensure each was updated in the correct format
 Working with video editor and equipment used for video media and effects. Establish a clear
understanding of the storyline and purpose of the Creative creation Create an initial proposed
storyboard draft of the video to present to clients and receive approval before beginning to digitally
alter.

Graphic Designer, Branding & communications - Feb. 17th, 2014 – Apr. 16th, 2015 | Citizens Hospital
@Serilingpally, Hyderabad, India
 Editing pictures and other visual content when required. Develop and strengthen brand assets
including style and brand guidelines. Researching on latest design trends to create visuals the brand of
vendors. Deliver high-quality, on-brand graphics to support a superior customer experience.
 Produce creative assets including graphics, templates, and layouts and visual standards for marketing
activities across multiple channels. These include web, social media, events, email campaigns, and other
activations. Turning ideas into visuals across media to communicate vendors brand to the users
 Forecasts resource needs and allocates assigned resources to assure completion of established objectives
within scheduled guidelines. Execute end-to-end visual design strategy for multiple platforms.

Educational Qualification
 BFA, Bachelors of Fine Arts (Animation) | JNA & FAU, TS | 2016
 Intermediate (XII) CGA, Computer Graphics & Animation | IPE, AP | 2009

Gandham Rajini Kumar