Machine Translated by Google
National Open and Distance University
Academic and Research Vice President
Course: Valuation and Negotiation of Technology
Code: 212032
Activity Guide and Evaluation Rubric – Stage 2 Comprehend intellectual property
1. Activity Description
Type of activity: Collaborative
Evaluation moment: Intermediate Unit 1
Highest score of the activity: 90 points
The activity starts on: Monday, The activity ends on: Wednesday,
September 5, 2022 September 28, 2022
With this activity, you are expected to achieve the following learning outcomes:
Understand the importance of Intellectual property protection as a facilitating tool in the
development of technological innovation in companies Learning.
The activity consists of:
This course is in English and as it is specified in the Rules and conditions for course
development: “The student must develop the proposed activities on due time, in English.
Contributions in different languages won´t be evaluated”.
Individual
The student must develop the following activities:
1. Each student reads and reviews all of the following references for Unit 1 at
the Learning Environment:
• Ryder, RD, & Madhavan, A. (2014). Intellectual Property and Business: The Power
of Intangible Assets. Chapter 1. The Intangible Landscape - Understanding
Core Concepts (pp 1-58). Los Angeles: Sage Publications Pvt. Ltd.
1
Machine Translated by Google
• Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video].
Recovered from: https://repository.unad.edu.co/handle/10596/35814
2. According to the understanding of the previous references and your own research on the internet, each
student of the group chooses one of the following topics to broaden his knowledge:
•Patents
• Copyrights
• Trademarks
• Industrial Designs
•Trade Secrets
3. Within the first two weeks of the Step 2, each student posts the topic selection in the Discussion forum –
Unit 1, according to the following chart, also, as a group, identify who will be the student in charge of
delivering the final document at the Evaluation Environment:
Activities Assignment and Work Responsibilities
Group Number:
Unit name:
Selected topic student name
patents Student 1. Name
Copyrights Student 2. Name
Trademarks Student 3. Name
Industrial Designs Student 4. Name
Trade Secrets Student 5.Name
Student chosen to submit the final document Student Name
to the Evaluation
Environment:
Each student must respect the other students´ selection, it means for example, if one student selects
Patents, none of the other four students can develop the Patents, they must choose another topic. In case a
second student presents the development related to Patents, it won't be evaluated.
two
Machine Translated by Google
Note: If some of your classmates don't chose some topic because he or she doesn't
participate in the forum, the group can present only the topics developed for the classmates
who have participated in the job. It means for example if there are only three active
students, the document will have only three topics developed, however, as explained in
Activity 1, all students must read and review all references to have a general understanding
of all topics.
4. According to the topic chosen previously the review of Unit 1 references
and your own search on the internet, each student must:
Design a creative presentation in the interactive tool Genially, including the following:
• Cover: Student name, Group number, Date, Selected topic (Patents,
Copyrights, Trademarks, Industrial Designs, Trade Secrets)
• Selected topic definition •
An example to illustrate how to protect intellectual property with the
selected topic
• Which one is the Colombian office in charge of ruling the registration
according to the topic?
• What is the registration process according to the selected topic?
• Does the registration require any fee? How much is it? •
References used
The creative presentation must be designed in Genially, and must contain maximum
5 slides.
The student must send the correct link to the discussion forum. In case the
presentation cannot be opened; it cannot be evaluated.
collaborative
The group must develop the following activities:
5. Each student reads and reviews the following reference for Unit 1 at the Learning
Environment
3
Machine Translated by Google
• John P. McManus. (2012). Intellectual Property: From Creation to
Commercialization: A Practical Guide for Innovators & Researchers. Oak Tree Press.
pp 125-128
https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/l
ogin.aspx?direct=true&db=nlebk&AN=1008965&lang=es&site=eds
live&scope=site&ebv=EB&ppid=pp_126
6. Based on the understanding of chapter 6 of the previous reference and his own research
on the internet, each student proposes a real company or local enterprise, where an
innovation project can be proposed in a service, product, process or system, that allows
improving the operation and profitability of the company or enterprise.
Note: It is important to keep in mind that you must have access to the information within
the Company or Enterprise for the development of the project.
The student must post their proposal in the discussion forum
Once the proposals of the group are received, all the members must vote to choose
one of them to develop a project, the vote must be registered in the following chart:
Company or enterprise votes
Company or enterprise selected Write the Company or
Enterprise with more votes
7. Once the company or enterprise has been selected by the group, each student
develops the following activity:
4
Machine Translated by Google
In this stage of the course, We seek to propose a creation, modification or improvement
of a product, service, process or system through the application of the Canvas Model
Business, You can find it as Annex 2, which is an Excel file, that file contains the
instructions and the model you should fill with the information you collected from the
company or enterprise selected to work in.
In the Canvas model, you must identify some topics that you should distribute using the
following chart.
Name of students Topic to develop
Market segment
Value Proposal
or Channel
customer-relationship
o Sources of income
Key resources
or Key Activities
key partners
Cost Structure
customers
In this way, each student must choose a topic or couple of topics to make their
contributions in the Excel file of the Canvas model. If any of the members does not
participate, the rest of the group must be in charge of completing all the items.
8. Once you complete the Canvas model in the Excel file, you must make a group
executive meeting, taking into account the following situation:
Each student must Imagine they are the CEO of the proposed company or enterprise
and you are going to present the results obtained from the Canvas model to the
stakeholders in the meeting, then, each student should propose three arguments for or
against the proposed model; at the end of the meeting you must inform which VALUE
PROPOSAL is the best opportunity in the next chart.
5
Machine Translated by Google
Group number: Date:
VALUE PROPOSED SELECTED By the
group
The meeting must be recorded, the students must have the camera turned on and
they can share screen whenever they want. Each student must introduce themselves at
the beginning of their intervention in order to validate their participation and all the
cameras should be turned on during the meeting. You can use any known tool to make
the meeting: Skype, Zoom, Teams, the only condition is that you must record the
session.
Save and upload the video in YouTube or any other resource to get a public link and
share it in the Discussion Forum, the meeting must last 4 or 5 minutes
max. (In case the video cannot be opened, it cannot be evaluated)
9. All students in the group read and review the activities developed by the other members,
consolidate all evidences in a PDF and the student selected in Activity 3, submits a
compressed folder with the PDF and the EXCEL files at the Evaluation Environment,
according to the guidelines given below in section Collaborative Work Evidences,
naming it with the following structure:
VNT_Step 2_Group number
For the development of the activity consider that:
In the Initial Information Environment, you must:
Review the agenda to identify the deadline, visit the General Forum and post your presentation
and visit the Synchronous attention by SkypePage to identify the tutor
user.
In the Learning Environment, you must:
6
Machine Translated by Google
Review the syllabus of the course, the guide to solve the activity, and post activities in the
discussion forum.
In the Evaluation Environment, you must:
Submit the final document as a compressed folder which contains the PDF and the Excel
with the structure indicated in this guide.
Evidence of individual work:
The individual evidence to be submitted is:
Each student posts on the Discussion forum – Unit 1 presentation according to Activity
4, an Excel file with Canvas model according to Activity 7 and a video related to Activity 9.
Evidences of collaborative work:
The collaborative evidence to be submitted is:
Each group submits a Folder including:
A PDF document with:
• Cover •
Table of contents
• Introduction
• Objectives
• Activities Assignment and Work Responsibilities Chart - one per group
(Activities 3)
• Link of IP concepts presentation in Genially – one per student (Activity 4)
• Company or enterprise selection chart - one per group (Activity 5)
• Canvas Topic selecting chart - one per group (Activity 7)
• Link of the video meeting – one per group (Activity 9)
•Conclusions
• References (Use APA guidelines)
An EXCEL file CANVAS model - one per group (Activity 8)
7
Machine Translated by Google
From guidelines:
•PDF format
• Page Size: Letter
• Font type: Times New Roman
• Font size: 12
• Line spacing: Double
• Page margins: 2.54 cm
• Paragraph Alignment: Left-aligned
2. General Guidelines for the Development of Evidences to Submit For
Collaborative evidences, consider the following:
• All members of the group must participate with their contributions in the
development of the activity.
• All contents included in the work or forum must be in English.
• In each group a single member will be chosen to submit the requested product in
the environment indicated by the teacher.
• Before submitting the requested product, students should check that it meets all
the requirements mentioned in this activity guide.
• Only the members of the group that participated with contributions during the time assigned
for the activity should be included as authors of the submitted product.
Please keep in mind that all individual or collaborative written products must comply with the
spelling rules and presentation conditions defined in this activity guide.
8
Machine Translated by Google
Regarding the use of references, consider that the product of this activity must comply
with APA style.
In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found in the virtual campus.
Under the Academic Code of Conduct, the actions that infringe the academic order, among
others, are the following: paragraph e) Plagiarism is to present as your own work all or part of
a written report, task or document of invention carried out by another person. It also implies
the use of citations or lack of references, or it includes citations where there is no match
between these and the reference and paragraph f) To reproduce, or copy for profit, educational
resources or results of research products, which have rights reserved for the University.
(Agreement 029 - December 13, 2013, article 99)
The academic penalties students will face are:
a) In case of academic fraud demonstrated in the academic work or evaluation, the score
obtained will be zero (0.0) without any disciplinary measures being derived.
b) In case of proven plagiarism in academic work of any nature, the score obtained will be
zero (0.0), disciplinary measures might be derived.
3. Evaluation Rubric Template
Type of activity: Collaborative
Evaluation moment: Intermediate Unit 1
The highest score in this activity is 90 points
First evaluation High level: The student recognizes the main concepts and criteria:
processes to understand how to protect intellectual property in
Colombia, including the definition, the registration processes, fees and
Recognize IP requirements, consolidating their findings in a creative presentation
general concepts according to the selected topic, following all guidelines.
and processes to
9
Machine Translated by Google
protect technology If your work is at this level, you can get between 17 points and 20
innovations points
This criterion
Average level: The student recognizes just part of the proposed
represents 20 concepts and processes to understand how to protect intellectual
points of the total of property in Colombia, consolidating their findings in a presentation
90 points of the according to the selected topic, following just part of the guidelines, or
activity. including some mistaken information.
If your work is at this level, you can get between 12 points and 16
points
Low level: The student does not create a presentation recognizing the
concepts and processes to understand how to protect intellectual
property in Colombia, or the presentation is not related to the selected
topic.
If your work is at this level, you can get between 0 points
and 11 points
Second evaluation High level: The student evidences their recognition of the concepts and
criterion: processes to innovate in products, processes, services or systems in a
real environment, defining a Canvas business model for them innovation.
Define the Canvas
business model by
proposing a project If your work is at this level, you can get between 25 points and 30
based on the studied points
contents.
Average level: The student evidences their recognition of the concepts
and processes to innovate in products, processes, services or systems
This criterion in a real environment, defining a Canvas business model for they
represents 30 innovation, but it is missing some guidelines or it includes some mistaken
points of the total of information that evidences no clear understanding of the contents studied.
90 points of the
activity.
10
Machine Translated by Google
If your work is at this level, you can get between 18 points and 24
points
Low level: The student does not define a Canvas business model,
or the information presented is not related to the topic.
If your work is at this level, you can get between 17
points and 0 points
Third evaluation High level: The student identifies opportunities to innovate in products,
criterion: processes, services or systems from the value proposal and argues
the results obtained from the business model recording a video
Identify the presenting themselves and sharing screen, according to the concepts
opportunities to studied in this unit.
innovate in
products, If your work is at this level, you can get between 25 points and 30
processes, services points
or systems and
argument them Average level: The student identifies opportunities to innovate in
based on the products, processes, services or systems from the value proposal and
studied contents argues the results obtained from the business model recording a video
presenting themselves and sharing screen, according to the concepts
This criterion studied in this unit, but it is missing some guidelines or it includes some
represents 30 mistaken information that evidences no clear understanding of the
points of the total of contents studied.
90 points of the
activity.
If your work is at this level, you can get between 18 points and 24
points
Low level: The student does not record a video evidencing the results
obtained from the proposed business model or the information
presented is not related to the requested.
If your work is at this level, you can get between 17
points and 0 points
eleven
Machine Translated by Google
Fourth evaluation High Level: The student participates in the collaborative activities
criterion: posting the cause-effect diagram and submits at the Evaluation
Environment, a PDF document according to the given guidelines,
Present the evidencing proper grammar and spelling, presenting a proper
document according development of the activities proposed to recognize intellectual property
to the specified format protection.
and guidelines
If your work is at this level, you can get between 8 points and 10
points
This criterion Average Level: The student participates in the collaborative work
represents 10 posting the cause-effect diagram and submits a document, developing
points of the total of part of the proposed activities, evidencing some spelling and grammar
90 points of the mistakes or missing some guidelines.
activity.
If your work is at this level, you can get between 5 points and 7
points
Low level: The student does not participate in the collaborative
activities with the concept map, also does not submit the document
evidencing their own development of the proposed activities to
understand intellectual property protection.
If your work is at this level, you can get between 0 points
and 5 points
12
