CHRIST COLLEGE OF SCIENCE, COMMERCE

AND ARTS

WADGAON SHERI, PUNE

NAME: SHANGH PETER AROGYAM

CLASS: SY BBA IB

ROLL NO: 56

SUBJECT: SUPPLY CHAIN MANAGEMENT

TOPIC: INDUSTRIAL VISIT TO KATRAJ DAIRY

DATE: 24TH SEPTEMBER 2022

PLACE: KATRAJ DAIRY PUNE

INDEX

 Executive Summary
 Introduction
 Company Profile
1. History
2. Products
3. Board of Directors
 Components of Supply chain management
 Findings
 Suggestions
 Conclusions
 Components of Supply chain management
EXECUTIVE SUMMARY

The management students of Christ college Pune of SY BBA and SY BBA IB

decided for an industrial visit to Katraj dairy located in PUNE with the help of our
teacher Maninder Kaur

On 24th September we decided to have our trip to Katraj dairy as an industrial visit
under the guidance of 3 teachers of management department. Around 150 students
were guided by the teachers. They consisted of SY BBA and SY BBA IB.

We sub grouped the students in 3 group where each group were allotted one bus each
where each bus had one teacher were responsible to look after the students of the bus
they are being allotted. It was a long journey of 45 mins as it was 17 kms away from
college. After we reached, we long walk around the industry, it was a good experience
to see how big the milk industry can really be.

After the walk we were taken to a room where they played a video playing the process
about how the milk is being processed for them to be dispatched for consumption.
From farmers milking the cow to delivering it them to consumers. We here get to
learn about the Supply chain management of Katraj dairy.

Later we went to see the machines, storage and some other plants used for making the
dairy products where they explained how they operated at certain temperature and
which machine are used for different products and then we proceeded several
questions related to producing of the dairy product

After we were done with it went to their retail store where we had ice cream which
were produced by Katraj which came in different flavours like pista, mango and
vanilla. We also tried different products like lassi, butter milk, etc. After the
wholesome treat to ourself on a hot sunny day we decided to put an end to the
industrial visit and head back to college.
 INTRODUCTION

SUPPLY CHAIN MANAGEMENT

Supply chain management is the handling of the entire production flow of a good or
service — starting from the raw components all the way to delivering the final
product to the consumer. A company creates a network of suppliers (“links” in the
chain) that move the product along from the suppliers of raw materials to those
organizations that deal directly with users.

STAGES OF SUPPLY CHAIN MANAGEMENT

Stage 1: The cows at the dairy farm are milked and the milk is stored in a refrigerated
silo.

Stage 2: The refrigerated tanker then collects the milk from the silo located in the
dairy farm and transports the milk to a processing factory.

Stage 3: The processing factory pasteurizes the milk and is stored in the refrigerated
silos after processing again.

Stage 4: The refrigerated milk is then transported in the refrigerated tanker on road to
the manufacturers of milk.

Stage 5: The manufacturers produce different dairy products from the milk and the
milk is packaged and induced into pallets and into refrigerated trucks.

Stage 6: This is final stage where the milk pallets are transported in refrigerated trucks
to the supermarkets and retail outlets.

The supply chain in milk is started by the process of production, which is started by
the milking of cows in the first stage that includes the use of water and grass. When
we move on to the next stage where the milk is processed by refrigeration, treatment
processing and packaged into pallets in a sustainable and efficient way. The next step
or stage is where the milk in pallets is transported in the refrigerated truck to the
retailers. The final stage is where the consumers or end customers buy the milk from
the retailers or distributors. The key challenges within the supply chain of milk would
be the Milk prices in Retail Competition, Upstream Competition and Downstream
Buyer power and the Bargaining power in the supply chain. This explains that the
bargaining power of the competition between the processors and the individual
processors. Due to less importance to farmers, the processors have been taking
continuous advantage in the supply of milk to the distributors

Merits of supply chain:

1. Helps to increase savings in labour and procurement costs.
2. Helps to achieve better inventory control.
3. Is used to get better control over suppliers.
4. Can increase market visibility.
5. Chances of product failure rate can be reduced by Supply Chain Management.
6. Is used to provide better information on customer needs, tastes etc.,
7. Helps to achieve regular and better communication with the customers.
8. Helps to improve customer care service.
9. Is used to achieve higher revenues.
10. Increases performance and profitability.
11. Is used to lower transportation, warehousing and packaging costs.
12. Enhance value for money.
13. Is used to improve reputation of brand in market.
14. Increases the value of shareholder.
15. Is used for faster and more accurate order processing.
16. Allows higher discount on price to wholesaler due large order size.
17. Is also good for returns and recall management.
18. Is used for production tracking.
 MILK SILO(CONTAINER) MILK PROCESSOR
CAPACITY 30000 LITRES CAPACITY 5000 LITRES

TESTING OF MILK
 WORKERS WORKING SOLID FUEL BOILER
PICTURES FROM THE FACTORY

COMPANY PROFILE

Katraj dairy is a food industry which manufactures milk products. It has been a
successful industry. It is a local brand which operates only in Pune. In Pune Zilha
Sahakari Dudh Utpadak Sangh Maryadit, popularly known as KATRAJ DAIRY.

It is locally branded as Katraj and has been a very well developing food industry.

Business Type: Manufacturer / Supplier

Year Established:1967

Number of Employess:1000-5000

Total Annual Revenue: Rupees 250 Crore

Location: Pune, Maharashtra, India

 HISTORY

Pune Zilha Sahakari Dudh Utpadak Sangh Maryadit popularly known as A Katraj
Dairy at Pune city due to its 60 years of service history. Recently dairy completes its
Golden Jubilee this Year(2009-10) "Pune District Co-operative Milk Producers Union
Ltd", known as Katraj Dairy Established in the 1960's decade. On the 7th March 1960
Late. Mamasaheb Mohol, Late. Vamanrao Ghare.and Shri Appasaheb Bandal
established Dairy under Bhor Development Project with the financial assistance
provide by the shareholders and state Government. The initial stages of Establishment
dairy faced lots of problem In the milk procurement ,Availability of funds and
Financial aspects .Later on with the help of Shareholders, State Government and
NDDB Katraj Becomes self sufficient .Katraj Dairy begun accompaning milk
accumulation of about 0.30 lakh (30.000) litres per epoch in the first old age of
movement and contemporary, has firmly of age to over 1.50 lakh (0.15 Millions) litres
per era and has a monetary change of over Rs.150 crores (Rs.1500 Millions / US$ 33
Millions)

Katraj Dairy has achieved ISO 9001:2000 & HACCP confirmation from DNV in Oct.
2006 & uphold. In Oct. 2009 Dairy has achieved ISO 9001:2008 & HACCP 2006
Dutch Standard from Det Norskey Veritus. The dairy has equipped 8 chilling plants
and 32 BMC’s (bulk milk coolers) everywhere the district depending upon the milk
accumulation of each area and the distance from there to the main processing unit.
The main plant at Katraj is well equipped with modern pasteurizer ,homogenizer,
cream separator, ghee transform, automated milk and milk products packing, different
quality testing devices and well equipped labs. They have an set up processing
capacity of around 2 lakhs litres per day. The dairy produces enormous range of
quality milk products under the brand name “Katraj” that are available in different
flavours and packing sizes. Today ‘Katraj’ is a symbol of high quality milk and milk
products sold at sensible prices and one of the good examples of a cooperative in
Pune district.

PRODUCTS

Katraj dairy manufactures / Distributes milk and milk products like Pasteurized/
Homogenized-Cow milk, Toned milk, Double toned milk, Standardized Milk, Full
cream milk, Cow & Buffalo Cream and Ghee, Shrikhand, Amrakhand, Malai Paneer,
Dahi, Flavored Milk, Lassi, Jeera Tak, Table Butter, Milk Powder, Softy Ice cream,
pedha, Khoa and in the near future plans to introduce sterilized milk in 200ml bottle
and hard ice-cream with different flavors in different pack sizes. All these products
are available at Katraj owned parlours at various locations in Pune City and through
appointed distributors and retailing circuits. Very soon, Katraj plans to introduce an
online ordering system for its distributors/ retailers and consumers. Katraj products
have been in use in thousands of homes in Pune since 1961. Katraj Milk, Katraj Ghee,
Katraj Shrikhand, Katraj Amrakhand, Katraj Lassi, Katraj Jeera tak (buttermilk),
Katraj cream have made Katraj a leading food brand in Western Maharashtra. Today
Katraj is a symbol of high-quality milk products sold at reasonable prices, the genesis
of a vast co-operative network triumph of indigenous technology, the marketing
knowledge of a farmers' organization
Some products of Katraj Dairy
 BOARDS OF DIRECTORS

Smt. Keshartai Shri. Rahul

Sadashiv Pawar Divekar

Chairman Vice-Chairman

Shri.Bhagwan Pasalkar Shri. Maruti J

Director Director
 Directors:

1. Shri. Gopalrao Mhaske

2. Shri. Vishnusheth Hinge

3. Shri. Balasaheb Newale

4. Shri. Balasaheb Khilari

5. Shri. Dilip Thopate

6. Shri.Bhagwan Pasalkar

7. Shri. Arun Chambhare

8. Shri. Kalidas Gopalghare

9. Shri. Maruti Jagtap

10. Shri. Swapnil Dhamdhere

11. Smt. Latatai Gopale

12. Shri. Bhau Devade

13. Shri. Nikhil Tambe

14. Shri.Chandrakant Bhingare

15. Shri. Sanjay Kalekar (Act. Managing Director)

COMPONENTS OF SUPPLY CHAIN MANAGEMENT

According to CIO, there are five components of traditional supply chain management
systems:

Planning
Plan and manage all resources required to meet customer demand for a company’s
product or service. When the supply chain is established, determine metrics to
measure whether the supply chain is efficient, effective, delivers value to customers
and meets company goals.

Sourcing
Choose suppliers to provide the goods and services needed to create the product.
Then, establish processes to monitor and manage supplier relationships. Key
processes include: ordering, receiving, managing inventory and authorizing supplier
payments.

Manufacturing
Organize the activities required to accept raw materials, manufacture the product, test
for quality, package for shipping and schedule for delivery.

Delivery and Logistics

Coordinate customer orders, schedule deliveries, dispatch loads, invoice customers
and receive payments.

Returning
Create a network or process to take back defective, excess or unwanted products.
 FINDINGS

1. They have more than 100 villages supplying them raw milk
2. The milks are chilled at the temperature of 5 degrees celsius
3. Their turn over is more than 250 crore rupees
4. More than 2 lakhs of milk are collected in a day
5. Water used while pasteurizing is at around 0 degrees celcius
6. Nichrome packaging system is used while packing the dairy
7. Milks are tested more than 5 times before packaging them
8. There are more than thousand workers working in the dairy industry
9. They distribute over 500 shops
10. Their manufacturing factory is only located in Pune
11. Products are distributed all over Maharashtra
12. Machines used for products are
-CAM Mechanical device
-High-speed Mechanical Machines
-Pnuematic Double Head
-Milk Pasteurizer
-Milk Homogenizer
-Cream Pasteurizer
-Batch Freezers ,etc..
13. They produce more than 50 products of dairy
14. They have their own mineral water bottles which isn’t a dairy product
 SUGGESTIONS

 The workers should cover their hair with disposable caps while working
 More hygiene and sanitation is required at the factory
 Better ventilation is required as the smell of the dairy is very strong and it was
humid as well inside the factory
 The tankers the bring their milk should be changed as it was kind of old and
rusted
 CONCLUSION

It was a useful experience for us to the industrial visit at Katraj dairy which is in Pune.
We get to learn about a lot of stuffs related to factories and how they are operated
especially milk industries related to how they are milked from a cow till when they
get in the hands of the consumers. From planning of the required raw materials,
demands of the dairy, etc to choosing the farmers from where they get their raw milk,
having a great relation with them, manufacturing of the product after getting the raw
materials through machines and plants, distributing it to the consumers across the
state according to their demands and not only that they get feedbacks on their product
from different peoples which helps them to improve their products

After this we get to learn how components of supply chain management is used on
any types of manufacturing industries. We did not only learn about how milk are
produced but also how the knowledge of supply chain management is effective on
them