Acquisition & Retention features for Rentomojo

Problem statement ?
About RENTOMOJO

Re n to M o j o i s a we l l - k n ow n h o m e f u r n i s h i n g re n t a l s e r v i ce i n I n d i a . T h e m a i n a i m of t h e

b ra n d i s to p rov i d e a va st s e l e c t i o n of a ffo rd a b l e h o m e f u r n i s h i n g to wo r k i n g

p rofe s s i o n a l s a n d o n - t h e - m ove p o p u l a t i o n a c ro s s I n d i a . T h e i r re n t a l s e r v i ce s offe r a

ra n g e of h o m e f u r n i s h i n g s l i ke e l e c t ro n i c s, h o m e & offi ce f u r n i t u re , h o m e a p p l i a n ce s,

fi t n e s s e q u i p m e n t , a n d ot h e r f u r n i s h i n g p ro d u c t s.

T h e b ra n d ’s fo c u s h a s a l ways b e e n to offe r q u a l i t y p ro d u c t s w i t h a n e a sy re t u r n p o l i c y

a n d f re e ca n ce l l a t i o n . A p a r t f ro m t h i s, t h e b ra n d a l s o offe rs a f re e u p g ra d e o n

e l e c t ro n i c s a n d a p p l i a n ce s.

Downloads Revenue (2021) Live orders Active subscribers

1 Million + ₹ 1 0 0 C r. M o re t h a n
2000

100,000 / Month
USER PERSONA 1

Shivam recently moved to Bangalore after he got placed in a startup during

his campus placements. He has managed to rent an unfurnished 2 BHK flat
with his 2 friends. This is the first time shivam and his friends have rented a
place for themselves and they are confused about how to furnish their flat.
They have heard about rentomojo and plan to rent furniture and necessary
appliances from the app.

Yash Shewde
Since this is their first time they are confused with the amount of options.
23, Bangalore
Unclear about their requirements.
Product analyst Want to personalise their spaces.
USER PERSONA 2

Shantanu is about to get married in a month. His wife will move in soon
afterwards so he wants to renovate his flat and give it a new look. Since
he knows that his wife is fond of plants he wants to give a space for her
plants in the balcony. He has used rentomojo before so he plans to rent
from the app again since he is changes cities often.

Shantanu Singh
Cannot find any gardening related products to rent on the app.
27, Mumbai
No guide to help him with renovations.
Designer
LIve smartly
Moving to a new city LIfestyle Money matters The different
Live smartly by rentomojo which is already available categories of the blog
on the desktop should be added to the app. These
blogs range from money matters to the problems one
faces after moving to a new city. These blogs can be
a great addition to the app since a large number of
the new users are people who have just moved to a Buzz mojo stories March 4, 2019

Meet Our ‘Love Thyself’

new city and are facing he issues that are addressed Winners
with these blogs.

After a super succesful giveway during New

Year’s Eve, RentoMojo decided to do another
giveaway...

Users can even share their stories about rentomojo in

this section. This feature will help with both retaining
and engaging the users.
Share your story By clicking on this
CTA the user can
Buzz mojo stories March 4, 2019
Live share their stories
Smartly
related to rentomojo
Meet Our ‘Love Thyself’
Winners
 PERSONALISED SUGGESTIONS
What size of a washing machine should we get?
Should we really have a table in these room? A lot of
Moving?

Happy to help the users who have recently moved to a new city are
The main access point
Answer a few questions
and you’re set! for the personalised plagued by these questions. But we can help the
section would be a
users with these questions.

Personalised Guide

banner at the top of

the home screen
There will be a section at the home screen where you
can fill out some basic details and get suggestions
about the kind of furnitures and appliances that you
After the user clicks can rent. Having a personalised suggestion section
on the banner they
have to answer makes the user’s job easier and increase retention.
questions to get the
personalised guide
A progress bar so the user The total number of residents is Flat type will help to get an The furnishing level decides the type
knows it’s a quick process required to get an understanding understanding about the number of of appliances and furniture needed
of the number of users and how furnitures that could be suggested.
the appliances will be used

Where are you planning to Total number of residents What is your Flat Type? What’s the state of the residence
reside/residing?
Just me, 1 1BHK Not Furnished

2 2BHK Semi Furnished

Bengaluru, Karnataka

3 3BHK Fully Furnished

4 Hall Kitchen

More than 4 Single Room

Done

Location is confirmed before

proceeding
After the user answers all the questions a personalised section
with all the suggestions will be added to the home screen
Gardening accessories and lighting

To a t t r a c t t h e m i l l e n i a l s t h a t h a v e s t a r t e d m o v i n g t o n e w c i t i e s w e n e e d t o l a u n c h n e w s e c t i o n s .

G a r d e n i n g h a s c o m e u p a s n e w a n d r i s i n g s e c t i o n a m o n g s t t h e m i l l e n i a l s . To c a t e r t o t h i s n e w s e c t i o n w e

c a n s t a r t r e n t i n g o u t g a r d e n i n g t o o l s l i k e p o t s t a n d s e t c . a n d o u t d o o r f u r n i t u r e l i k e s w i n g s .

I f t h e r e i s a a n a c c e s s o r y t h a t s c r e a m s p e r s o n a l i s a t i o n i t ’s g o t t o b e l i g h t i n g . T h e l i g h t i n g o f a r o o m c a n

m a k e o r b r e a k t h e l o o k a n d f e e l t h a t y o u a i m f o r. T h a t ’s w h y t h e m i l l e n i a l s a r e r e a l l y c o n c i o u s a b o u t

lighting and to cater to that the lighting industr y has boomed in the recent years.

Market size

T h e p l a n t a n d h o m e g a r d e n i n g i n d u s t r y i s e s t i m a t e d t o g r o w a t a CA G R o f 5 0 % a n d r e a c h a m a r k e t s i z e

of $4 Billion by 2025 in India

According to estimates, the Indian Lighting Industr y witnessed a grow th in the total consumption of

l i g h t i n g fi x t u r e s f r o m U S D 2 , 8 8 6 m i l l i o n i n 2 0 1 8 t o U S D 3 , 1 4 6 m i l l i o n i n 2 0 1 9 ( f r o m 1 9 . 7 t o 2 2 . 1 m i l l i o n

C r o r e s ) . To b e a d d e d , a m a r k e t f o r l a m p s o f a r o u n d U S D 8 4 0 m i l l i o n .
 Gardening Lightning

Wishlist Container Kitchen Flowers Wishlist Pendants Wall scones Valance

Gardens Gardens Garden lighting

The new sections will be

added here on the home
page and will act as the main
access point for the user

This is how the gardening and lightning sections would

look (the categories ca nbe decide in depth)
Success Metrics

North star metric : Percentage number of users interacting with the new feature =

Number of users using the new features / Total number of users coming on the app

Activation : Percentage number of users reading two articles from live smartly

Percentage number of users getting personalised suggestions

Percentage number of users renting atleast one garden accessory

Percentage number of users renting atleast one lighting accessory

Retention : Percentage increase in monthly active users

Decrease in churn rate

Other metrics : Percentage Increase in Average rent per user per month

Go to market stratergy
Market Research

Exploring all the available Features of Rentomojo. Focusing on the market segment, Understanding user painpoints,
Preferences and Behaviour. Conducting user research and surveys and personal interviews along with competitor
analysis

Feature Development

Design and Technical Development of Features such as Live smartly, user guides, Personalised Suggestion, and
Gardening along with lighting section on the basis of User Journey and Stories.

Beta Release

Developed Beta version of the features which will be released to a small sample space of users to collect initial
performance data and user feedback ensuring remarkable experience and increased acquisition and retention.

Feedback

Based on the feedback collected beta version will be improved and final version of the features will be developed for
the final release.

Final Release

Release of final version of all the features. Improvements will be advertised and communicated to users through
notifications and app update information.
Possible solution failure
Drop off due to number of questions

Not all users will complete the survey and get the personalised suggestions. So the resulting drop off can be harmful to
the reach of the solution.

Gardening and lighting

Since these are not so high value items therefore the incoming profit by renting these items might be negligible or low.
 Thank you

Linkedin : Email :
www.linkedin.com/in/yashsrivastava786 [email protected]