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Retail Environment Analysis

This document provides an overview of retail management and different types of retailers. It discusses the classification of retailers by ownership structure including corporate chains, independent stores, wholesalers, franchises, and cooperatives. It also compares advantages and disadvantages of different retailer types such as convenience stores, dollar stores, specialty stores, and traditional grocers. Finally, it discusses strategies retailers can use to adapt to current market trends like private labels, delivery services, and loyalty programs.

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Abigail Espiritu Santo
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115 views17 pages

Retail Environment Analysis

This document provides an overview of retail management and different types of retailers. It discusses the classification of retailers by ownership structure including corporate chains, independent stores, wholesalers, franchises, and cooperatives. It also compares advantages and disadvantages of different retailer types such as convenience stores, dollar stores, specialty stores, and traditional grocers. Finally, it discusses strategies retailers can use to adapt to current market trends like private labels, delivery services, and loyalty programs.

Uploaded by

Abigail Espiritu Santo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Administration

Retail
Management
Presentation by:
Ramil Paolo B. Salamat, MBA
OUR LASALLIAN PRAYER
I will continue O my God to do all my
actions for the love of you.
AMEN.
St. John Baptiste de la Salle, Pray for us!
St. Benilde Romancon, Pray for us!
Live Jesus in our hearts, Forever!
List the classification characteristics of
A
various types of retailers by ownership
Categorize the wide variety of food
B
retailers

Lesson Preview Compare and contrast service and


C
merchandise retailers

D Discuss store-based strategy mixes

Evaluate the elements of a competitive


E
analysis
WHY IT MATTERS:
RETAIL
ENVIRONMENTAL
ANALYSIS
Why evaluate different types of retail institutions?
STRUCTURAL
ORGANIZATION
OF RETAILERS

1 CORPORATE 5 COOPERATIVES
CHAIN

2 INDEPENDENT 3 WHOLESALER 4 FRANCHISE


STORE
a club and warehouse
mass merchandisers / supercenters
b
/ superstores
c convenience and drug
Advantages and
Disadvantages of d dollar and discount
Retailer Types e natural and organic
f specialty

g .com and at-home delivery

h traditional grocers
Convenience
Is the store nearby?
Is there ample parking?
Will they have what I need?
Is it likely that the item
will be in stock?
Will I be able to find the Changes in
item quickly?
Food Retailing
Customer Service
Is this a place I like to shop?
Is the store clean?
Are the staff available? Are
they helpful?
Can I get in and out quickly?
Will there be enough
cashiers working?
Is self-checkout offered?
1 The Rise of 4 The Future Is
Healthy Food Convenient

Current Trends 2 Single Living 5 Home


in Food Retail Through Food Automation

3 Diversity in 6 Cost Pressure


Food
1 Department Stores 2 Category Specialist 3 Specialty Stores

4 Full Line Discount Stores 5 Drug Stores 6 Off-Price Stores

Assortment Levels and Types of Retailers


ADAPTING TO
THE CURRENT
LANDSCAPE
private label or
store brand item
lower-cost
alternatives
differentiated
products
a multiple d exchanges or
forms of returns
payments
b Offering e special orders
delivery
services
c recommend& f loyalty
demonstrate programs

Ultimate Guide to Customer Delight


Wheel of Retailing
SCRAMBLED MERCHANDISING
concept in which a retailer combines dissimilar
product lines in an attempt to boost sales volume.
EVOLVING THROUGH
MERGERS,
DIVERSIFICATION, AND
DOWNSIZING
1 5

2 3 4
Obtaining Information on
Competition
Industry
Government reports
White papers
Industry publications

Specific competitors
Press releases /
company websites
Financial reporting
Weekly circulars
Store visits
PHILIPPINE STANDARD INDUSTRIAL
CLASSIFICATION (PSIC)

47111 47112 47113 47114 47115

Retail Selling in Retail Selling in Retail Selling in Retail Selling in Retail Selling in
Groceries Supermarkets Sari-sari Stores Convenience Hypermarkets
Stores

Retail Sale in Non-specialized Stores with Food,


Beverages or Tobacco Predominating [Class 4711]
https://news.abs-
cbn.com/business/05/02/17/5-big-
corporate-mergers-and-acquisitions-
in-ph-in-past-year

References: Retailing, Wholesaling, and Direct


Marketing by Profs. Gene Boone &
David Kurtz

https://psa.gov.ph/classification/psi
c/?q=psic/class/4711

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