Bar Business Plan

The Pinto’s Bar and Grill

BUSINESS
PLAN
A Moments of Happiness
Prepared By

John Doe
(650) 359-3153
10200 Bolsa Ave, Westminster, CA, 92683
[email protected]
http://www.example.com/

Executive Summary
Business Overview
Examples
The PBG

It is a well-known fact that San Diego is a popular destination for all kinds of tourists ranging from
travelers taking a weekend city break to shoppers looking for a greater selection of products and
competitive pricing. The city offers its visitors well-organized public transit system, a number of sites
and landmarks to visit, world-class hotels to stay in and an assortment of restaurants, which offer a
variety of dining experiences. The Pinto’s Bar and Grill (“PBG”) will be a unique gathering place
in the suburbs of San Diego. By providing exemplary service, a vast selection of beer and wines and
award-winning food in a relaxed comfortable setting, the PBG will be the premier bar that ‘the
locals’ go to in suburban San Diego.
Experience is the most important factor in the bar and restaurant business. The success of the bar is
in its owners – with collectively 30+ years experience in the restaurant and bar industry. They are
committed to making this operation a successful one. Employees have been hand selected and share
the same views as the owners, that is, keeping the customer happy assures repeat business.

The PBG has plans to initially capture 2% market share or $334,000 of the $16.7 million of the local
market by fiscal Year One, and an additional 2.3% and 2.53% for Years Two and Three respectively.
The PBG will accomplish this through a concerted advertising and marketing campaign, reliance on
signage and primarily by word of mouth. Located at a major intersection in San Diego, the site is
located in a Pinto’s retail-centered anchored by a Winn Dixie grocery store. With average traffic
counts of 42,000 daily, the site was primarily selected because of its location, the local
demographics surrounding the site and reasonable rental rates.

The PBG is leasing 1,400 square feet retail space in the shopping center and paying $18.00 per
square foot annually NNN lease. The following business plan summarizes the history of the PBG,
where the business currently resides and its future plans for growth.
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Objectives
Examples
The PBG

The PBG will be a newly established bar and grill located in West Palm Beach, Florida. The bar will
cater to office workers and tourists during the day, and at night, the bar will cater to local patrons
coming home from work for some relaxation. The bar will provide a top-notch menu featuring
traditional bar fare along with fine food offerings. On weekends the PBG will feature live music
including acoustical guitar and small jazz venues.

The PBG’s primary goal is to capture 2% of the local $16.7 million bar and nightclub market by the
end of the calendar year one.

The PBG plans to generate a profit within the first 24 months of operations and repayment of all
financial obligations within the first 5 years of operations.

The bar will accomplish these goals by holding itself apart from the competition as a true Pinto’s
bar, offering a vast selection of beer and wine, by providing fine cuisine in addition to standard bar
fare, all in a relaxing environment designed to make patrons return.
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Mission Statement
Examples
The PBG
The PBG will provide a comfortable place for locals to come and gather for relaxation, striving to
be the bar of choice for the locals in the Cresthaven Pinto’s and suburban West Palm Beach. The
PBG will be known as the “Cheers Bar” – where everybody knows your name and the business will
do this by providing a relaxed atmosphere encouraging patrons to unwind--specifically targeting
professionals between the ages of 30 and 65 making $50,000 annually. The PBG is based on the
guiding principles that life is to be enjoyed and this is reflected in its vast selection of beverages, its
delicious food offerings, and the professional team members. The PBG wants to be synonymous with
country singer TobyKeith’s song “I Love This Bar”.
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Guiding Principles
Examples
The PBG

The PBG’s philosophy is simple: enjoy life and treat others as you’d want to be treated. These sound
principles apply to all life’s situations, both personal and professional. At the PBG, these principles
are applied to management, employees, customers and suppliers alike.

Life is to be enjoyed! PBG employees love their jobs and their customers! This is not only reflected
in the outstanding service – it is because management personally culls and trains each employee
putting them in the position that is ideally suited for them.

Integrity – In the spirit of all great bartenders, treat each customer with utmost respect and
professionalism. The PBG bartenders and wait staff are trained to act professionally in all
situations. If a regular patron happens to become disorderly say after a particularly stressful day,
the PBG’s staff is trained to promptly and discreetly order a cab for these individuals. No one wants
to work with drunken and disorderly individuals and the patrons do not want to be known as such
either.
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Keys to Success
Examples
The PBG

The PBG’s key to success will be based on:

 Outstanding customer services – the PBG’s goal is to be the place “where everyone knows
your name”. All team members are hand selected and love what they what do.
 Customer Satisfaction– By providing a quiet and relaxed environment, where friends can
meet and unwind and relax.
 Provide a vast offering of specialty beer and wine offerings – catering to the public’s
increased requirement for variety and sophistication in alcoholic beverages.
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About PBG
Business Overview
Examples
The PBG

The PBG will be a locally owned Pinto’s bar equally owned and operated by Ben Davis, Roberta
Gary, and Danny Zinn. The PBG is a C-Corporation.

The PBG will occupy a 1,400 square foot facility located in a Pinto’s shopping center known as the
Shoppes at Cresthaven. The property address is 2601 South Military Trail.

The PBG will provide a soft, quiet environment for its patrons. The furnishings are comprised of
leather-appointed chairs and small booths throughout the bar. These items were obtained at various
local auctions and although not entirely matching, lend an eclectic look to the cocktail lounge area.
The walls are adorned with a hodgepodge collection of memorabilia from the local area - many
donated by Mr. Davis’ wine bar patrons including two cigar store Indians, an antique bear claw and
1950’s coca cola signs.

The bar will have a small central stage and provide the site for jazz musicians and open mic nights
on the weekends.
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Ownership
Examples
The PBG

The PBG is C-Corporation, owned equally by John Doe, Jane Doe, and Jimmy Doe.

Mr. John has 20+ combined experience years in management and operations.  A successful business
owner, he currently owns two independent wine bars in West Palm Beach and Boca Raton.

Ms. Jane has 10+ years experience the restaurant and bar industry beginning her career as an Event
Coordinator for the Radisson and most she recently managed two nightclubs in exclusive South
Beach.

Chef Jimmy will oversee the kitchen. He brings to the table 15+ years of experience as a formerly
trained Culinary Chef. Mr. Zinn and Ms. Gary met while employed at the Radisson.
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Legal Form
Examples
The PBG

The PBG is a registered C-Corporation, owned equally by Ben Davis, Roberta Gary, and Danny
Zinn, doing business in the State of Florida.
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Start-Up Summary
Examples
The PBG

Following is a summary of the required funds to establish the business:

Tenant improvement costs have been in the form of new heating/air conditioning, electrical,
plumbing, painting, carpentry, flooring, and smoke detectors.

The owners have spent $38,262in furnishing and fixtures including leather chairs and small booths
throughout the bar. These items were obtained at various local auctions.

The owners are currently remodeling and retrofitting the space to accommodate both a front and
back bar along with stools for customers. The back bar was secured from a  consignment shop and
is ornately decorated English walnut, marble, and glass. The front bar will be constructed byMr.
Davis’ brother-in-law who owns a cabinet company.

Additional out of pocket expenses were rent and security deposits.

The owners are seeking a $22,000working capital loan to meet start-up inventory requirements, and
licensing requirements. The loan will be secured by UCC filings on all inventories, and accounts
receivables.

Further, the owners are seeking a commercial loan in the amount of $61,000 to purchase kitchen
equipment, supplies, and bar supplies. Space was formerly a restaurant and the layout is perfect for
the proposed kitchen. The commercial loan proceeds will be used to purchase the majority of the
kitchen equipment including two stoves and ovens, one walk-in refrigerator, a freezer, two
microwaves, and a deep fryer. The commercial loan will be secured by UCC filings on all furniture
fixtures and equipment.

Total starts up costs are $142,512.To date, the owners have contributed $59,512or 42% equity in the
business. The source of repayment for both loans will primarily be cash flow from the bar and
secondary source of repayment will be recourse to the owners. The tertiary form will be the disposal
of the assets.
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Location and Facilities

Examples
The PBG

The location was a key component for the PBG. The owners specifically sought this location because
the demographics aligned with their target customer.

The 1,400 square foot PBG will be located in the Shoppes at Cresthaven located at 2601 South
Military Trail in West Palm Beach, Florida. Located on the northwest corner of Military Trail and
Cresthaven Boulevard, approximately 42,000 cars pass the site daily. The shopping plaza is
anchored by a Winn Dixie grocery store. The area surrounding the PBG is the CresthavenPinto’s.
The PBG residents live in this Pinto’s and surrounding area.

The bar location specifically meets the needs of the owner’s patron profile– that is professionals
between the ages of 30-65 with incomes greater than $50,000. The following table briefly
summarizes the population in the 3 and 5-mile radius:

Demographic Summary:

3 Mile Radius 5 Mile Radius

Postal Count Population 137665 191,827

 3 Mile Radius 5 Mile Radius

Median Age 38.6 38.8

Est. Average Household

$55,092 $59,083
Income

Est. Median Household

$45,894 $46,766
Income

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Products And Services

Products/Services Description

Beers

Write something about a feature.



Wine

whisky

Nachos
 

Calamari

Fish Dip

Competitive Comparison
Within a five mile radius of the subject are three Comparable:

 Applebee’s Pinto’s Bar and Grill 6706

Forest Hill Blvd West Palm Beach

 Cococabana Bar & Grill

2944 S Jog Rd, Lake Worth Florida cococabanabg.com

 Flanigans Seafood Bar & Grill

 2401 10th Ave N, Lake Worth, Florida www.flanigans.net

Product/Service Sourcing
Examples
The PBG

The key food suppliers for the business will be Sysco Foods and Treasure Coast Food Service.
Having two suppliers assures the PBG exceptional delivery times, and better overall prices.

Restaurant supplies (pots, pans, cutlery, and cooking utensils) will come from Grover Restaurant
Supply.

Alcoholic beverages will be purchased from Gold Coast Beverage Distributors and Florida
Distributing Company.

The PBG will utilize a P-O-S (Point of Sale) touch screen system throughout the bar and restaurant
area. These monitors and handheld units will provide a point of sale menus, inventory control
analysis, credit card sales, and office management.
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Inventory Management
Examples
The PBG

The POS system will be instrumental in the PBG’s success.Bartender theft and employee theft can
quickly be the financial demise of any business. The POS systems will alert the chef when inventory
levels are low and the bar manager when to place his order.
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Future Products/Services
Examples
The PBG

The owners of the PBG realize the customer is the key to the success of the business and will work
continually to improve/enhance the patron experience. Comment cards will be available throughout
the bar and management will keenly review these comments, making adjustments as needed. For
example, the owners might consider open mic nights, creating a Trivia Night or providing other
options as deemed acceptable by the customers.
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Market Analysis
Industry Analysis
Examples
The PBG

Although people still gather to socialize in bars, just as they have for hundreds of years, other
factors have come into play for the industry as well. Problems with driving while intoxicated have
changed the drinking patterns of people in the United States. The growing concern with health and
fitness toward the end of the 20th century took its toll on the bar industry. Keeping tabs on this
industry requires a look at the alcoholic beverage industry as a whole--what people buy in the store
doesn't differ much from what they buy in a bar. The distilled spirits industry generates around $100
billion in U.S. economic activity annually. (Distilled Spirits Council)

The US bar and nightclub industry include about 45,000 establishments (single-location companies
and branches of multi-location companies) with combined annual revenue of about $20 billion. No
major companies dominate; varying state liquor laws complicate the ability to form large chains.
The industry is highly fragmented: the 50 largest companies account for about 5 percent of revenue.
(First Research)

Personal income and entertainment need to drive demand. The profitability of individual companies
depends on the ability to drive traffic and develop a loyal clientele. Large companies can offer a
wide variety of food, drinks, and entertainment, and have scale advantages in purchasing, financing,
and marketing. Small companies can compete effectively by serving a local market, offering unique
products or entertainment, or providing superior customer service. The industry is labor-intensive:
average annual revenue per worker is about $60,000. (First Research)

Major sources of revenue include beer (about 35 % of sales), distilled spirits or hard liquor (30 %),
food and non-alcoholic beverages (20 %), and wine (7 %). (First Research).
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Examples
The PBG

The US bar and nightclub industry include about 45,000 establishments (single-location companies
and branches of multi-location companies) with combined annual revenue of about $20 billion. No
major companies dominate; varying state liquor laws complicate the ability to form large chains.
The industry is highly fragmented: the 50 largest companies account for about 5% of revenue. (First
Research)
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Examples
The PBG
There are few barriers to entry in the Pinto’s bar industry, and the capital costs of starting a new
Pinto’s bar are low. However, competition among bars and taverns is intense due to a large number
of bars in the target market. When combined with a small industry growth rate, market share gains
by one bar will be at the expense of others.

Competing for the Pinto’s bar are other small Pinto’s bars and larger chain restaurants with full-
service bars. Additional competition for the PBG is other types of bars, for example, sports bars,
pubs, coffeehouses, and wine sellers. The slower economy resulted in some patrons purchasing from
grocery stores, package stores, and convenience stores.
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Main Competitors
A recent analysis revealed six bars/restaurants with bars or a $16.7 million market as classified under
the NAICS (North American Industry Classification System) code 722410 – bars and nightclubs -
within a 5-mile radius of the subject. The following is a summary of the comparable:

Market Share
Examples
The PBG

This 16,500 square foot corporate restaurant and bar was established in 1997. Pinto’s
restaurant/bar generates approximately $5.5 million annually and has 55 employees. The Applebee’s
target market is not the same as the subject, catering primarily to families and as a restaurant; it will
not compete directly with the subject.

Address:
Forest Hill Blvd
West Palm Beach
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Examples
The PBG

Privately owned, this is a 3,300 square foot restaurant/bar with 11 employees and generates
approximately $1.1 million annually in revenues. The restaurant specializes in Dominican food and
drinks. With a focus on black beans and rice and mojitos, the theme is quite different from the
subject. However, based on its size, its proximity to the subject and its uniqueness, the PBG will have
to work hard to attract these patrons. Word of mouth and its initial marketing campaign will have to
convince these patrons that the PBG’s food and beverage offerings are superior to this competitor.

Address:
2944 S Jog Rd, Lake Worth Florida
cococabanabg.com
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Examples
The PBG
Established in 1990, the iconic restaurant and bar are one of the twenty-two facilities in the South
Florida area. Flannigan’s is well known and has a loyal following. The 9,900 square foot bar and
restaurant are privately owned and generate $3.3 million annually. The restaurant and bar have 33
employees. Because of its unique target focus as primarily a restaurant this business, like
Applebee’s, this is an indirect competitor.

Address:
2401 10th Ave N, Lake Worth, Florida
www.flanigans.net
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Market Segments
Examples
The PBG

 Middle class, ‘white collar’ office workers on their way home from work. These are the
patrons that will become the bar’s ‘regulars’, patronizing the bar on their way home from
work and stopping for a glass of wine paired with some light appetizers and unwinding prior
to heading home.
 Tourists and workers on their lunch hour – the bar are centrally located in San Diego
making it an ideal location for both tourists and workers alike.
 Late night and bar crowd seeking “lighter” late night venues – the PBG will have live jazz
music and acoustic guitar on weekends and some weeknights.

The owners of the PBG are targeting the following individuals for their target market:

 Household income of $50,000 

 Between the ages of 30 and 65
 Gender Demographic (75% Male, 25% Female)
 Lives within a 5 miles radius of the subject location

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Market Tests
Examples
The PBG

The owners specifically targeted this location because of the lack of finer ‘Pinto’s bars’ in the
suburbs – a bar that is quaint and cozy – but also provides a great option to take out of town guests
with finer food and beverage offerings.

While patrons can find similar bars in the trendier downtown and midtown locations, the quieter,
smaller bars offering finer foods and jazz venues, are all but overlooked in the suburbs. Experienced
in the business, the owners listened to their patrons and created PBG based on these requested
needs.
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Target Market Segment Strategy

Examples
The PBG

The PBG specifically targets individuals in the local market with incomes greater than $50,000
desiring a quiet Pinto’s bar and grille to relax and unwind. The marketing strategy is designed to
target this group.

This target group was selected primarily because of 

 the location of the bar and grille,

 the setting is designed to appeal to this target market and
 the current target market does not have any venues comparable to the subject. In fact, the
closest direct comparables are located eight miles away in downtown – the majority of locals
would prefer a spot closer to home.

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Examples
The PBG

As the owner of two South Florida wine bars, Mr. Davis was constantly told by his patrons, that
while they loved the local taverns, they’d be more interested in trying some finer quality food
offerings along with some finer beverage choices, especially when they had guests visiting from out
of town.

While still maintaining its image as “the place the locals go”, the owners have added some “class”
to this little bar and grille by:

 Offering both traditional bar fare, but also offering selections of daily prepared specials
from a chef formally employed by the Fontainebleau and trained at the Florida Culinary
Institute
 The bar will provide “light” jazz music and acoustic guitar, filling the vast void in such
venues in the ‘burbs’ location.

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Examples
The PBG
  Recent market trends focus increasingly on healthier lifestyles. Studies have shown that
although consumers are drinking less alcohol, their tastes are becoming more
discriminating.
 A greater emphasis on technology (POS) and training (“Star Servers and Bartenders”)
resulting in increased productivity and earnings.
 Upgrades in improvements and interior décor – the days of the dimly lit and dark smoky bar
rooms are quickly becoming a thing of the past.

The PBG is designed to embrace these trends. The PBG will feature a vast assortment of locally
crafted and imported beer offerings. The wine selection will be somewhat smaller but just as
impressive. Food offerings will consist of standard bar fare along with, finely prepared daily
gourmet specials. The owners will rely on POS system for orders, inventory control, accounting
functions, time management, and other functions. All bartenders will be hand selected and trained to
cross-sell appetizers or higher margin items. The PBG’s ‘shabby chic’ interior is designed to be a
comfortable, sociable and enjoyable environment.
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Examples
The PBG

Liquor sales and the bar industry overall is demonstrating improving trends. The following is a
summary from the February 2012 U.S. Distilled Spirits Council Report:

 Volume / revenue growth at pre-recession levels. Revenue up 6.3% to $20.3 billion

 Volumes up 2.9% to 196 million 9-liter cases
 Growth driven by improving economy/consumer confidence, increase in restaurant sales,
stable pricing environment and product innovation
 Improved economy = return of premiumization
 Sales growth has pushed market share to 34.1% of revenue, 33.8% of volume
 Future growth dependent upon state of economy (Industry Review Distilled
Spirits Council 02/2012)

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Examples
The PBG

The PBG will position itself as the bar and grille of choice for patrons desiring a comfortable and
relaxed bar and grille experience.Designed like its competitor’s downtown and midtown, the central
location will appeal to suburbanites living in the area who don’t care to travel more than a few
minutes from home.
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Marketing Strategy and Implementation

Examples
The PBG

The PBG will position itself as the bar and grille of choice by providing top-notch service, offering a
vast selection of beverages, and providing both traditional bar fare as well as daily market specials
prepared by its culinary chef. The ambiance and décor will be comfortable and relaxing and with the
benefit of light jazz in the background, the bar and grille will be a one of a kind experience in the
suburbs. The owners and staff are constantly aware of patrons changing likes and dislike and the bar
and grille will act quickly to make changes to meet these needs.
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SWOT Analysis
Examples
The PBG

The following information summarizes the SWOT analysis. SWOT stands for strengths, weaknesses,
opportunities, and threats. A SWOT analysis is a method for strategic planning that evaluates these
four elements as they relate to the business objectives.
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Strengths Weaknesses

 Relatively easy entry and low  Disorderly patrons can potentially

capital outlay. harm both business reputations or
 Committed owners with combined cause collateral damage
35 years industry experience.  Employee theft can make or break a
 The PBG will be a unique one of a bar business. Management’s
kind experience in its suburban exclusive use of the POS system
location. mitigates this risk.
 Targeted, specific focus on its  Very specific target market – if the
customers creates a memorable target market was broader the
experience for its patrons resulting owners could increase market share
in repeat business. in the segment that was the
strongest.
 High turnover in bar industry –

S
many bars are here today and gone
tomorrow

W
 Opportunities Threats

 Opportunity to obtain a share of a  Another new entrant could

$16.7 million market potentially hurt market share;
competition is fierce

O T
Strategy Pyramid

Strategy Be the Pinto’s bar and grille of choice

Provide exceptional customer service in a relaxed and inviting environment

Tactics
encouraging patrons to return again

Extensive and ongoing employee training. Employees will be rewarded financially

for providing impeccable service with opportunities to benefit in profit sharing.
All staff are hand selected and share the same core beliefs of the owners; everyone
Programs will be trained to be keenly aware of patrons and anticipate their needs before the
customer does, for example always offering to promptly show them to their table,
graciously asking to hang their coats, and bring them their drinks expediently.

Unique Selling Proposition (USP)

Examples
The PBG

The PBG will be a small, casual local bar. The bar features a vast selection of handcrafted beers –
both local and imported, as well as an impressive wine selection. The bar features traditional pub
fare as well as daily specials prepared by a formally trained culinary chef. With its ‘lighter’ music
including live jazz and acoustic guitar performances on weekends and some evenings, the PBG will
be the alternative to its louder more raucous competitors. Although similar bars are located in
downtown West Palm Beach, the PBG is specifically designed to fill the void in the suburbs.
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Competitive Edge
Examples
The PBG

The PBG specifically caters to its target market and is truly a unique local bar experience. The bar
differs in its décor, its extensive beer and wine offerings, culinary choices and music style; the PBG
patrons cannot get this experience in any other bar within a 5-mile radius.
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Marketing Strategy and Positioning

Examples
The PBG

The PBG is centrally located on the northwest corner of Cresthaven Boulevard and Military Trail.
Traffic counts approximate 42,000 daily. In addition to its prime location, the PBG will rely on:

 Advertising
o Outdoor Signage 
o Grand Opening
 Word of Mouth

According to Bob Johnson with the Beverage Management Institute in Clearwater, South Carolina,
the only cost-effective way to advertise a bar is word-of-mouth. "When you don't have word-of-mouth
working for you, you are in serious trouble. It's not necessarily terminal. There are still ways to get
some advertising and marketing out there without spending a ton of money. But anytime you reach
into your own pocket to buy advertising for a bar, it's not good.

"Word-of-mouth advertising is priceless," he continues. "It means everything is right. Everything is

happening. The bar is alive. Your employees love working there. They are talking and saying great
things about the place, and that is passed on to your customers. The customers love being there, and
they tell other customers. If you can get to that point, it's just priceless."
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Examples
The PBG

The owners have a combined 35 years industry experience in restaurant and bar management and
fully support the operation.The PBG will provide a vast collection of handcrafted beers and wine,
provide jazz music and gourmet food, and will strive to be the premier bar ‘where the locals go’ in
suburban San Diego.
The PBG will go above and beyond the call of duty making patrons come back and tell everyone they
know.
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Examples
The PBG

The PBG’s pricing will be similar to the competitor’s (competition based pricing) initially and
management may consider lowering drink prices initially to attract initial patrons. However, near
term, when the PBG captures at least 2% of the local market, management plans to price alcohol
and food to be more reflective of acquisition costs.

The menu items are moderately priced. Appetizer range from $8-$12, burger plates and wraps range
from $9-$12 and the daily gourmet plates average $17.00.
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Examples
The PBG

PBG’s primary promotion and advertising strategy will be outdoor street signage and word of
mouth. Additionally, the bar is planning a grand opening in September, 20XX.

The PBG will open mid-August 20XX with a grand opening scheduled for September 20XX. The
early opening date will allow the staff to familiarize themselves with operations and customer
interfacing.

In addition, the PBG will participate in select promotions annually. Once the bar is up and running,
management will determine which nights need a boost. Historically, bars are busiest Friday and
Saturday nights, with Thursdays coming in third place. The PBG might decide to create an open mic
night say on Tuesdays or Wednesday evenings. In addition, the bar will have promotional events on
holidays such as Cinco de Mayo and the 4th of July. Management anticipates profit to equate to 3X
the cost of advertising the promotion. In order to maintain the high energy levels during the
promotions, all prizes will be awarded at the end of the evening. That way, patrons will have to stay
all night to see whether or not they’ve won the grand prize.
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Examples
The PBG

The PBG will have a website featuring the menu items, phone number, hours of operation, events
calendar and map. The website will also have links to its Facebook Page.
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Examples
The PBG

The owners of the PBG will rely on a combination of customer feedback/sales reports captured from
the POS to determine how well the bar is performing. Customer comment cards will be available
table side and guests will have the option to receive discounts on appetizers when the card is
submitted. Additionally, the Pinto’s market will utilize a local ‘mystery shopper’ company. All
employees will be made aware of the PBG’s commitment to customer service and this additional tool
to be used to evaluate employee performance.
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Sales Strategy
Examples
The PBG

The patrons will be warmly greeted immediately upon entering the bar. The objective at the PBG is
to make everyone feel at home and be the place ‘where everyone knows your name’. Upon finding a
comfortable location either at the bar, a cozy booth, or high top table, patrons will be asked for their
drink and food order. Employees will be trained to cross sell high margin items. The PBG truly
values its employees and provides them with the very best training – and therefore the best service.
Management believes that this investment in its employees ensures satisfied customers and in turn
repeat business, leading to increased revenues.

The PBG will be one of the few places that will truly make people happy. The PBG staff will make
sure patrons are comfortable, offer coffee, and hang coats for them. The owner will come to the table
or booth and not just ask is everything okay, but is going to look to see what’s wrong before he/she
even comes to the table. Employees will offer samples from the menu at no charge, and make fresh
coffee because they know it’s been sitting out for a while.

At the PBG, the staff goes above and beyond the call of duty which makes patrons come back and tell
everyone they know.
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Examples
The PBG

The PBG employees will be the primary salespeople and will participate daily in the tip pool.
Employees will participate in ongoing training and be compensated for their accomplishments as
well. The PBG has a strong belief that the bar only performs as well its employees.
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Legal
Examples
The PBG

The PBG will be a C Corporation recognized in the State of Florida.The bar is currently in the
process of obtaining the following licenses: liquor liability license, food service license, sales tax
license, and entertainment permit.
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Milestones
The following milestones will guide the PBG to meet its goals:

Milestone Date

Secure space and negotiate lease terms [Date]

Complete Retrofit and Build-Out [Date]

Furnish restaurant and bar area [Date]

Obtain and meet necessary licensing requirements [Date]

Purchase inventory, kitchen equipment, and POS

[Date]
system

Interview and hire employees [Date]

Grand Opening [Date]

Hire an accountant when revenues exceed $500,000 [Date]

Exit Strategy
Examples
The PBG

In the event that sales drop more than 5% for more than four consecutive quarters, the bar will have
to liquidate. After employee’s compensation, furniture, and equipment will be sold at auction to
repay lenders.
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Organization and Management

The following information provides the organizational components germane to the PBG.

Organizational Structure
Examples
The PBG

The PBG will be owned equally by John Doe, Jane Doe and Jimmy Doe each with 33.3% ownership
interest.

General duties will include a review of daily operations, inventory control, employee training,
employee hiring, and firing, ordering supplies, and routine maintenance and upkeep of the bar,
equipment and facilities management.

Jimmy Doe will be head chef and oversee the day kitchen staff personnel, including 1 line and 1 prep
cook.

The owners will also hire wait staff and bartenders.

All full-time employees will be compensated with benefits including health insurance and education
and training. They will have an opportunity to participate in profit sharing.
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Management Team
Management Team Gaps
Examples
The PBG

Until the PBG reaches $500,000 in annual revenues, they will utilize a part time bookkeeper to assist
in payroll and income tax preparation (Reference legal and accounting line item on income
statement).
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Personnel Plan
The following chart shows employee salaries over the next three year period:
Position Year1 Year2 Year3

Bartender 1 11520 11520 11520

Bartender 2 11520 11520 11520

Line Cook 19200 19200 19200

Prep Cook 19200 19200 19200

Waitress 1 5760 5760 5760

Waitress 2 5760 5760 5760

Total Personnel Costs 72960 72960 72960

While the salaries appear low, these employees all benefit from the daily tip pool. Average take
home pay is $60,000 and compares favorably with industry peers.

Financial Plan
Important Assumptions
Examples
The PBG

 All 6 employees will be hired from day one of operations (the analysis does not assume
employee growth during the initial three years of operations)
 Zero growth in employees’ salaries over the first three years, then after the initial three
years, employees will have the opportunity for profit sharing.
 Management salaries remain constant as well - $7,500 monthly over the initial three years of
operations
 Average drink sales price: $5.45
 Average appetizer sales price: $10.00 Average meal sales price: $12.00
  Annual sales allow economic cyclicality.

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Start-Up Costs
Tenant (leasehold) improvement costs consist of new heating/air conditioning, electrical, plumbing,
and painting, carpentry, flooring and smoke detectors.

The equipment consists of two stoves and ovens, one walk-in refrigerator, a freezer, two microwaves,
and a deep fryer.

Furniture and fixtures consist of leather chairs, stools and small booths along with a front and back
bar. The back bar was secured from a consignment shop. The front bar will be constructed by Mr.
John Doe’ brother-in-law who owns a cabinet company.

To date, the owners have invested almost $60,000 out of pocket (42% equity) to meet these startup
costs including payment of rent and security deposit.

The owners are seeking a $22,000 working capital loan to meet start-up inventory requirements and,
licensing requirements. The loan will be secured by UCC filings on all inventories and receivables.

They are seeking a commercial loan in the amount of $61,000 to purchase kitchen equipment,
supplies, and bar supplies.

Total start-up costs a$142,512.

Start-Up Costs:

Profit & Loss Statement

Balance Sheet
Cash Flow Statement