VOL 01 ISSUE 03 2022

TECH TALK
TOP FIVE EMERGING TRENDS
IN AVIATION TECHNOLOGY

GLOBAL HALT
IMPACT OF THE NOVEL CORONA
VIRUS ON THE AVIATION SPACE

Daniel Tautges
Senior Vice President
Component Control

An Epitome of Excellence
in the Aviation Industry
 Skyrocketing the
Flying Machine

T ransgressing scientific histories, Wright

Brothers turned a fairy tale dream into a
reality!

Pioneering the art of aircraft manufacturing, the

American duo invented, built, and flew the motor-
operated airplane. This world-famous event ignited a
spark of aeronautical engineering that later proved to
be a startling effect on the innovation and
development of the aviation sector.

Be it the flying of conventional aircraft or innovative

technologies of aviation; the aeronautical space has
been witnessing a revolution for centuries.

Once limited to governmental agencies and

transnational organizations, the aviation sector is not
in the hands of a handful of elites anymore. Opening
up to the masses, the industry has embraced many
industrialists, scientists, and entrepreneurs.

In my opinion, the liberalization of industries like

aviation has proved to us that WE as a global
community have traveled from the clutches of
aristocratic monopoly to an era of social upliftment,
transcending into a bright future of social equity.
Rolling ahead of the corporatization of aviation, technology I hope you travel through these interesting stories of
leaders are redefining the industry with an innovative hand aerospace tech solution providers and boost your
of aerospace tech solution providers. entrepreneurial zeal, bringing up innovation and creativity
into the business world. While you flip through the pages,
Today, governments, transnational organizations, and make sure to read the insightful articles written by our
private aviation companies are openly availing of editorial team.
technology solutions and aviation services from private
entities too. Knowing these developments in aviation Have a happy read!
services, it is interesting to see creative solutions introduced
by the new technopreneurs. This is not only adding up to - Bhushan Bhad
the blossoming of world revenue in general but also
propelling aviation industry growth in specificity.

To share such stories that made a difference in the world of

aviation is our new Edition, "10 Most Promising
Aerospace Tech Solution Providers.”

Featuring on the cover is the technology harbor-

Component Control, an industry leader who has a
combined experience of six decades in manufacturing and
logistics in the aviation industry while trailblazing the
community and exemplifying technology leadership!
08

Component
Control
An Epitome of Excellence in the
Aviation Industry
 Articles
20 32
TECH TALK GLOBAL HALT
TOP FIVE EMERGING TRENDS IMPACT OF THE NOVEL CORONA
IN AVIATION TECHNOLOGY VIRUS ON THE AVIATION SPACE

16
14bis Supply Tracking
Leading the Blockchain
Revolu on to Reach
Greater Heights

CxO
Linda Rutherford
24
28
Max Aerospace and
Avia on Private Limited
A Leading Name in the
Aerospace Tech Niche

CxO
Paul Cro 36
 Editor-in-Chief Pooja Bansal
Senior Editor Anish Miller
Managing Editor Bhushan Bhad
Assisting Editors Vishal, Shrutika

Visualiser David King

Art & Design Head Rohil Shinganapurkar
Co-designer Paul Belin
Art & Design Assistant Mrunalinee, Sonia

Business Development Manager Sherin Rodricks

Marketing Manager Joseph D'souza
Business Development Executives Kelly, David
Sales Executives Mark, Alice

Technical Head Jacob Smile

Assistant Technical Head Amar Sawant
Technical Consultants Prachi, Rajeshwari

Digital Marketing Manager Alina Sege

Assistant Digital Marketing Manager Renuka, Atul
SME-SMO Executive Gemson

Research Analyst Eric Smith

Circulation Manager Tanaji Fartade

[email protected]
January, 2022

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 Company Name Featuring Brief

14bis is a diverse team of technology experts and innovators with

14bis Supply Tracking Eleanor Mitch a mission to turn complex, disparate logistics and supply chains
14bis.aero Co-founder and CEO into high functioning environments to secure digital, physical and
hybrid assets.

AVIAGE SYSTEMS Alan Jones AVIAGE SYSTEMS helps China's large aircraft dream, C919
aviagesystems.com President and CEO core avionics system supplier and integrator.

Ball Corporation is a provider of metal packaging for

Ball Corporation John Hayes beverages, foods and household products, and of aerospace and
ball.com Chairman other technologies and services to commercial and
governmental customers.

BEI Precision optical encoders are available in a variety of

BEI Precision Mark Mirelez configurations and sizes to meet the demands of any customer
beiprecision.com President and CEO in any environment.

Component Control Component Control, the leading developer and provider of

Daniel Tautges
componentcontrol.com MRO and Logistics Software for the aviation industry, is based
Senior Vice President
in San Diego, California.

Infor is a global leader in business cloud software products for

companies in industry specific markets. Infor builds complete
Infor Priyanka Chatterjee
industry suites in the cloud and efficiently deploys technology
infor.com Marketing Manager
that puts the user experience first, leverages data science, and
integrates easily into existing systems.

Leonardo develops multi-domain operational capabilities in the

Leonardo Alessandro Profumo Aerospace, Defence and Security sectors, shaping their
leonardocompany.com Founder and CEO evolution over time.

Max MRO Services Pvt. Ltd. is India's leading private sector

Max Aerospace Bharat Malkani Component MRO. A joint-venture with Air France, the
maxmroservices.com Chairman company is approved by DGCA (CAR145), EASA (EASA145)
& FAA (FAR 145).

OPAL-RT OPAL-RT TECHNOLOGIES is the leading developer of open

Wallace Aragao Real-Time Digital Simulators and Hardware-In-the-Loop
TECHNOLOGIES
Team Lead - Marketing testing equipment for electrical, electro-mechanical, and power
opal-rt.com
electronic systems.

Synesis7, a woman and veteran-owned small business founded

Synesis7 in 2001, is focused on three service areas: Solutions & Systems
Allen Ellmaker
synesis7.com Integration, Advanced Intelligent Solutions, and Managed
CEO
Services; and has cultivated a unique niche as a Subject Matter
Expert in S1000D Services and Training.
Daniel Tautges
Senior Vice President
Component Control
COMPONENT
CONTROL
An Epitome of Excellence in the Aviation Industry

“In the heavily regulated aviation industry,

the concise documentation of aircraft
“
maintenance work and custodial control of
parts plays a crucial role in MRO operations.
 “
10 Most Promising Aerospace Tech Solu on Providers

T he grit and commitment to tackle any adversity is

what drives an enterprise towards achieving

“
unparalleled excellence. The initial phase of the
COVID-19 pandemic had put businesses and entrepreneurs
to the test. Those who strove to pivot and scale their
business operations in this period leveraged resources and
opportunities and were the ones immune to the ripples of
the pandemic’s impact.

We at Insights Success came across a similar story in our

endeavor to find the 10 Most Promising Aerospace Tech
Solution Providers in 2021. The story of Component
Control and its journey as a prominent name in the
industry.

Headquartered in San Diego, CA, Component Control was

originally founded over 30 years ago and grew dramatically
as a sole proprietorship until its purchase by CAMP in
2016. As a sole proprietorship, the company initially offered
a DOS software program called QuickQuote.
““
In the late 1990s, the company turned its focus to aviation
and released Quantum Control. The core functionality of
this software was designed to efficiently manage parts MROs and logistics companies. Finally, Quantum
inventory for the aviation aftermarket sector. Enterprise adds a multitude of features to meet various
business requirements such as contract management, event-
Over the years, Quantum Control has evolved into a fully based automation, and analytic reporting.
integrated ERP and has expanded to support additional
aviation sectors such as manufacturing, MRO Additionally, Quantum Control integrates with
(Maintenance, Repair, and Overhaul), and aircraft StockMarket.aero, Inventory Locator Service (ILS),
maintenance. Aeroxchange, and B2B-aero providing a complete online
trading and commerce environment for aircraft parts and
Quantum Control was designed to streamline daily equipment repair. Quantum’s modular platform provides
operations while adhering to the complex certification rules businesses the flexibility to deploy functionalities that best
of compliance put forth by the aviation authorities suit their needs as they evolve and grow.
worldwide. The Quantum software is now deployed in
nearly 70 countries and has over 1,700 customers. Exemplary Expertise

Redefining Benchmarks “On-demand applications, utilizing the lower cost structure

of cloud computing, will be the most transformative
Component Control’s end-to-end, fully integrated software business model for the next decade as MRO businesses
system supports the management of MRO operations while seek to access resources and information via web enabled
complying with industry regulations. The software devices,” says Daniel Tautges, the Senior Vice President
encompasses Q-STEP, Quantum Express, and Quantum at Component Control.
Enterprise platforms, which collectively enable MROs, Daniel’s professional background includes financial
aircraft maintenance facilities, manufacturers, and logistics operation, sales, marketing, and strategy for advanced
companies to efficiently manage daily business operations. software, hardware, and telecom products. In his current
role as the Senior VP, he is responsible for company
Q-STEP is designed for entry-level traders within the revenue, marketing, strategy, alliances, and business
aviation space, while Quantum Express is for mid-sized development.
 “
In his 25-year long career, Daniel has held several Senior
Management positions in early-stage and publicly traded

“
companies, including the CEO of Pinpoint Worldwide,
President of nlyte Software, Vice President, Sales &
Marketing at Rackwise, Vice President of Micromuse and
Vice President of the IN Software Business and Global
Channel Sales organization, at Lucent Technologies.

Sharing his opinion on why the adoption of modern

technologies is necessary in the aerospace industry and how
Component Control has stepped up in the tech game to
deliver comprehensive services to their clientele, Daniel
says, “In the heavily regulated aviation industry, the concise
documentation of aircraft maintenance work and custodial
control of parts plays a crucial role in MRO operations.
Organizations need a comprehensive record of the services
associated with the replacement of parts along with the type
of operations carried out by MROs to thoroughly track
changes made to an aircraft.”
““
“Quantum Control helps organizations standardize work
order management, inventory sales, contracts, and requests
for quotation (RFQs), thereby lowering the costs of
operations and maintaining the chain of custody of aircraft
 “
installed equipment. The ROI for an ERP software system
is compelling. There are sometimes investment hurdles or
lack of IT bandwidth. Component Control has overcome
this by offering SaaS models and Cloud Managed

“
Solutions. A modular approach to implementation also
provides scale for smaller customers to get started and grow
into a larger solution when needed,” he adds.

Overcoming Adversities

Talking about the challenges that the Component Control

Team faced during the pandemic and the measures that
were taken to tackle them, Daniel says, “The aviation
market was severely impacted by the pandemic. Several of
our customers were facing cash shortages, engaged in
furloughs, and preserving cash. While many of our
competitors followed suit, we took a very aggressive
approach by working with our customers to restructure
payment, providing extended free trials, and spending more
on product and service development. New products and
““
services that were developed were designed to assist our
customers’ remote workforce. New mobile apps, hosting
offerings, and workflow applications were developed to
support these distributed environments.”
“ “
““
Beyond Horizons

Sharing a piece of advice to those aspiring to venture into

the aviation tech niche Daniel says, “stalled growth in 2020
was an anomaly for aviation. The market will continue to
grow and expand. Innovation in aviation is truly exciting
with new electric propulsion, VTROL, commercial planes
flying greater than the speed of sound. These and other
technologies will offer many opportunities to
entrepreneurs.”

When asked about how he envisions on scaling Component

Control’s operations and offerings in 2021, Daniel states,
“the largest part of our annual budget is R&D. We continue
to focus our efforts to improve and expand on our platform.
Multi-platform applications (Web-Mobile), expansion of
our analytics reporting, as well as integrations with 3rd
party providers are all in our current 2021 roadmap.”
 10 Most Promising Aerospace Tech Solu on Providers

Leading the Blockchain Revolution to Reach Greater Heights

T he supply chain industry is evolving at a significant

rate. Previously, companies have experienced
difficulties managing their supply chains due to the
lack of tracking capabilities and transparency.
strengthen its foothold, and her vision for the company’s
future.
Below are the highlights.

Please brief our audience about your company, its USPs,

Companies can solve these issues and maximize efficiency in and its journey so far as a leading name in the aerospace
their supply chain by using blockchain technology. It can tech niche.
potentially eliminate many common problems viz., product
counterfeiting or disputes over payment terms among suppliers 14bis Supply Tracking (14bis) is a Deep Tech company
and customers. founded in 2017 and has focused on its beachhead market
Aerospace and Defense to provide digital, physical, and hybrid
Industry experts predict that 2022 will be an important year for asset tracking software products. 14bis started by exhibiting at
this emerging trend; it marks when significant players within the 2017 Paris Air Show in the first-ever Start-up Showcase.
the industry will adopt blockchain-based systems into their From that, the company was selected for its tracking products
operations on a large scale because they see its benefits to participate in the first cohort of the Air Force’s Tech
firsthand. Accelerator with Techstars.

For businesses to stay competitive globally, they must find Winning multiple awards (SAP and Lufthansa Group Supplier
innovative ways to implement blockchain tech into their Award, Defense TechConnect, MassVentures START), the
supply chain operations. This is where 14bis Supply Tracking company has secured commercial and defense contracts with
(www.14bis.aero) enters the stage. key organizations. Now, in 2021, 14bis has three products
available to customers: Maintenance and Reliability Tracker,
Based in Burlington, Massachusetts, 14bis Supply Tracking Supply Chain and Logistics Tracker and a Connector product.
provides innovative, trustworthy, and comprehensive supply
chain and logistics solutions to the Aerospace and Defense Tell us about your range of offerings which make your
industries. company a symbol of excellent quality and service.

In the following interview, Eleanor Mitch, the Co-founder Based in Burlington, MA (USA), 14bis software products track
and CEO, sheds light on the current landscape of the supply digital, physical, and hybrid assets, providing interoperability
chain industry, how 14bis Supply Tracking continues to (hardware and software agnostic). Customers receive complete

16 | January 2022 www.insightssuccess.com

Eleanor Mitch
Co-founder and CEO
14bis Supply Tracking
 “
and secure asset chain-of-custody over disparate software
systems as data flows securely, eliminating data gaps and
provides actionable knowledge and insight. Digital assets can
be different data formats and types (semi-structured,
structured, and unstructured data).

14bis asset tracking products provide data analytics with

enhanced identity management and data security across
heterogeneous environments. At present, 14bis products
provide an 80% savings in time spent updating data between
systems and inputting paper-based documentation data alone.
Results: streamlined business processes and informed decision-
making with reliable, accurate data and analytics.
Modern technologies are the
crux of our product
development
and business, so we are true
believers in the ability to
leverage them for the
benefit of the aviation
industry.
“
Considering the current pandemic and its impact on global
economies, what challenges did you and your team face
during the initial phase of the pandemic, and how did you
pivot your operations to overcome those challenges?
As a deep tech company leveraging blockchain technology and
So many commercial businesses had to shift to the work from analytics, we see an opportunity for new market players. We
home (WFH) model, so some contracts were stalled as we all have focused on building products and solving core customer
tried to sort out how to continue the business. Though working problems to help our customers access new insights from
in software, we were not inordinately challenged by the secure, verifiable data.
pandemic and WFH shift. We spent the pandemic focussing on
maintaining excellence for our existing customers and were Modern technologies are the crux of our product development
able to take advantage of the commuting time saved by WFH and business, so we are true believers in the ability to leverage
to advance on building our products. them for the benefit of the aviation industry. However, we also
spend a great deal of time understanding and ensure the
A major advantage of the shift from in-person to virtual we usability of our products. After all, just having shiny new tech
experienced was in trade shows, engagement, and networking won’t solve core behavioral or process issues without the
opportunities to virtual attendance. It has allowed us to expand ability to help adoption and make it easy for users to use and
our presence at numerous webinars and online events. comply with requirements.
Allowing us to build relationships previously constrained by
the availability of resources. It has allowed larger access for What would be your advice to budding entrepreneurs who
engagement with industry, leaders, and potential clientele not aspire to venture into the aerospace tech niche?
as easily accessible pre- pandemic.
Spend the time speaking with people in operations to
Being an experienced leader, share your opinion on why the understand how things work and what real needs are. It is great
adoption of modern technologies is necessary for the to be excellent at a certain technology; however, without a
aerospace industry and how you have leveraged these deep understanding of user needs, the technology will not
technologies to deliver comprehensive services to your provide the promised benefits.
clientele?
How do you envision scaling your company’s operations
Modern technologies can help the aviation industry operations, and offerings in 2022?
security and increase the market opportunity for ecosystem
participants. According to Oliver Wyman’s 2021 “GLOBAL We have started scaling existing products for Defense and
FLEET AND MRO MARKET FORECAST 2021-2031”. The Aerospace clients and are planning to launch another product
aviation industry is going to have to spend about ten years by Q1 2022. We received investment from Mass Ventures
catching up to pre-COVID levels. For this reason, aviation (START Award) in addition to existing contract renewals, so
must seek opportunities in modern technologies to drive we are currently hiring more talent to strengthen our operations
growth and optimize processes and security. In addition, capabilities to continuously support or grow. Our goal is to
advances in autonomous vehicles will open new opportunities provide a variety of products that meet core end-user needs.
for new actors that may be capitalized on. Our core geographies are the US, Europe, and Brazil.

18 | January 2022 www.insightssuccess.com

 Top Emerging
Trends in
Avia on
Technology
T he aviation industry is experiencing advancements
in technology amidst the pandemic. The aviation
space is simply reacting to the new wave of
technology and is following the emerging trends to stay
abreast with the demands and expectations of modern
Artificial Intelligence: Innovating the Aviation Space

A new market study is predicting a CAGR of 46 percent for

AI, especially in the aviation industry. AR is rapidly being
used to deliver a highly personalized experience to the
passengers. passengers to generate the maximum customer satisfaction
significantly over time.
As a result of the pandemic, low-cost carriers have become
the preferred choice of passengers. The travelers are Artificial intelligence is personalizing, enhancing, and
expecting a personalized experience, from the booking upscaling the digital connections between airline personnel
stage till after their journey is complete. The aviation and passengers.
industry is leveraging sentiment analysis to comprehend AI, and ML, on the other hand, are being applied to rectify
its customer needs and formulate its customer relationship the social sentiments of the passengers, and it is helping the
strategy. aviation space to diversify its services as per the changing
needs and personalized requirements of their passengers.
The international Air transport association determines the
intensive use of trending technologies like cybersecurity, In operations, AI is being applied to create virtual assistants
robotics, automation, 3D printing, virtual and augmented to resolve customer queries, enhance the operations of
reality, IoT, big data, alternative and renewable energy aviation space, and self-service sections with augmented
sources, aerodynamic designs, and geospatial technology as reality. The algorithms of AI in aviation systems are
a prominent development in the aviation space. rectifying flight delays and errors in the internal control
units of the aircraft.
Moreover, implementation of futuristic advances like the
hyperloop and expanding prominence of the highly On the other hand, AR is simplifying the critical process of
sophisticated AR/VR technology, the aviation industry is in screening baggage; customers can have the size of their
an energetic state. baggage determined before they arrive at the airport.

Let us look at the scenario of emerging trends in the Artificial Intelligence is transforming the aviation space by
aviation technology: enhancing its operations by eventually minimizing the

20 | January 2022 www.insightssuccess.com

 Tech Talk

21 | January 2022 www.insightssuccess.com

repair and labor costs. Also, engaging customers with Biometrics: Augmenting Safety
improved facilities and services at the airport.
Biometric advancements like facial, iris recognition, and
Big Data: Engaging Customers with Varied Services fingerprint authentication are becoming a default way of
verification. The integration of these systems on airport
The shift towards democratization of data is enabling and check-ins and migration procedures is creating a paperless
empowering the aviation space to make strategic decisions verification process, expanding it to baggage claim, and
based on real-time data. enabling the passengers to keep real-time track of their
luggage.
Combined with AI and ML, big data is assisting the
aviation space in predicting and forecasting customer In-flight Connectivity: Stay Connected from the Top of
behavior to implement the required strategy. As a result, the World
this data is gaining a reputation as a valuable asset in the
digital era. However, it is wise to proactively develop the The world is eventually getting interconnected, and
data mining techniques to generate a strong plan with high connectivity is becoming a necessity. After the Wi-Fi-
possibilities of success. lounge airport services, airlines are offering this provision
inside the flight.
Automation: The Future
Many airlines are providing Wi-Fi services on domestic and
As aviation machines are becoming smarter with the international flights to let passengers experience an
innovative advancements of technology, auto-pilot planes entertaining flight journey.
are coming into existence. With the introduction of
advancements in technology, the use of computers and
digital systems is becoming inevitable as it is enhancing - Abhishek Joshi
performance in executing tasks. Automation is also
improving the utilization of control systems and reducing
the requirement of human interference.

Hybrid RPA (Robotic Process Automation) is integrated

with the active use of AI, making it successful for an
aircraft to complete its journey without any manual
involvement. Currently, aircraft are completing their
maximum journey on the auto-pilot mode, with the pilots
taking control of the aircraft during take-off and landing.

Although, maintaining the safety and stability of the

journey requires a human pilot to man the aircraft, given
that there are few uncertainties and risks involved.

Another automation system is Auto Throttle. Auto-throttle

controls the thrust created from the engine by managing the
flow of aviation fuel. It automatically identifies the
parameters of the engine and controls its power under all
circumstances, that includes take-off as well.

Implementation of Anti-skid braking systems – A

modulating system that can control the braking pressure by
giving the maximum braking to the aircraft by releasing the
braking wheels automatically before it skids or locks up. It
also permits the pilot to choose various deceleration rates to
brake while the aircraft is landing.

22 | January 2022 www.insightssuccess.com

 Linda Rutherford
Execu ve Vice President

24 | January 2022 www.insightssuccess.com

Caring the
Employee

A lmost 24 months into an environment that no

business or leader could have planned for, our
lives—both personal and professional—have been
forever changed. The pandemic forced many organizations
to re-evaluate their business strategies, properties, and
Linda Rutherford is known for crea ng and leading
powerful teams that deliver award-winning communica on
operating models, but more importantly, how they treated, and employee engagement ac vi es for one of the most
developed, and cared for their employees.
beloved brands in the world. Rutherford is the Execu ve
Having best-in-class employees requires that we treat each Vice President of People & Communica ons and serves as
and every person with genuine care by developing forward- Chief Communica ons Officer for Dallas-based Southwest
thinking strategies, providing authentic engagement, and a Airlines, the na on's largest airline in terms of domes c
positive impact on their career journey. At Southwest, it's Customer boardings. She oversees Communica on &
about more than just attracting and retaining talent- it's also Outreach, Culture & Engagement, Diversity, Equity &
about doing the right thing by our people. Inclusion, People (Human Resources), and the Southwest
Airlines University, which is the Company's Employee
After nearly 30 years at Southwest Airlines, I can development and training func on.
confidently say our employees have always been our key
differentiator. Our purpose is to connect people to what's Prior to joining Southwest Airlines in 1992, she was a
important in their lives through friendly, reliable, and low-
journalist in the Dallas area, including working for the
cost air travel. That hinges on having the best people in the
business. Everywhere you go, you can find a customer who Dallas Times Herald, and she began her career with
has a fun or touching story that wouldn't be possible Newsweek magazine in New York. Linda graduated from
without the amazing people who work at Southwest. Texas Tech University with a bachelor's degree in
journalism. She is married to Michael, and together they
In our 50-year history, there has never been a question of are proud parents to Allison (22) and Ma hew (24).
where our priorities lie—our biggest asset will always be
our employees. What has changed is the how. How do you
ensure your people are cared for, feel supported, feel
recognized, and contribute to your winning culture? fatigue, and stress. Admittedly, Southwest Airlines is not
Our founder Herb Kelleher once said, "If you don't change, immune to these challenges, but how we proactively address
you die." We take that to heart. our employees has been key.

The environment around us has changed significantly since As an organization, we set out to care for the whole employee
March 2020. We know many organizations are facing what with a focus on the employee experience, mental health, and
has colloquially been called "The Great Resignation," or at well-being, and with our award-winning culture. In alignment
the minimum, have employees experiencing burnout, with our Southwest Way values, we aim to support an

25 | January 2022 www.insightssuccess.com

environment where the "me" (how I show up), the "we" Those moments that matter is marked along an employee
(how we work together), and the "Southwest" (how we journey that our teams use to guide our engagement
succeed) are fostered cohesively. During a time of extreme strategy. We have employees from all walks of life,
stress and uncertainty, as we've been in the past two years, backgrounds, ages, and races, and with that, different needs.
our work around living our values by caring for employees The current workforce spans baby boomers to the most
at every stage of their employee journey has become recent entry of gen z, and our employee journey tries to
imperative. pinpoint the moments that matter most to them, allowing
for a customized approach.
First, as leaders, we have to acknowledge that what happens
at work impacts our employees at home, just like how the For example, a moment that matters to a new employee
environmental factors at home can impact performance and may be their onboarding experience or their six-month
engagement at work. We can't address the employee anniversary at Southwest. It marks a major milestone, and
experience in a silo. Well-being is multifaceted and requires we aim to celebrate and acknowledge it. The insights taken
a human approach by leaders to their employees. We often from employee surveys and insight groups helped define
lean on the Gallup organization resources, including their these key turning points—one pivotal moment that rose to
approach to well-being at work. the top was career growth, a new role, or promotion.

As organizations, we must aim to address each aspect of Other moments deemed important weren't necessarily tied
well-being, be that career, community, physical, financial, to their jobs/careers but were life moments such as getting
or social1. What that looks like should vary based on married, the birth of a child, or even the unimaginable loss
employee needs. At Southwest, it looks like offering an of a loved one. Our Internal Customer Care Team cares for
Employee Assistance Program for support, webinars our people during these life moments to ensure we
focused on planning for retirement, and incentivized acknowledge, celebrate, and support the whole employee.
recognition programs. Our values define us, and our
leadership competencies outline the kind of virtues we look Iconic to our Culture and in alignment with our values, we
for in our leaders. also always look for opportunities for our Employees to
have fun. Across our system, we dress up for Halloween,
Leaders serve in a multidimensional role that cares for the we celebrate holidays, and we have an appreciation and
business and people. This requires leading by example. By Companywide events to bring Employees together live and
being vulnerable, honest, and authentic, they set an virtually. Our Rally season has traveling events in multiple
environment and tone that supports a two-way dialogue. At cities we serve that update our people on the business, but
Southwest Airlines, we seek servant leaders that aim to care also, and most importantly, aims to allow employees to
for and lift others. We see this happen at all levels of the gather and celebrate. These opportunities to connect and
organization and aim to foster a culture of love and have fun are a long tradition that reinforces our culture, and
community in all aspects of our business. we found additional ways to utilize technology to expand
audiences virtually along the way.
We do this through building a culture of caring and
authenticity. It starts with listening to employees through a So much of caring for the whole employee is grounded in
variety of tools. For example, our Employee Insights Team our values and focusing on the humanity of our people. I
works diligently to craft employee surveys that get to the started as a public relations coordinator at Southwest
root of employee behaviors, needs, and desires. The Airlines nearly 30 years ago. Our winning culture and best-
feedback and insights found in those surveys don't go in-class leadership led me to where I am today. I know first-
unnoticed as our entire organization works to develop hand that the employees you care for will, in turn, care for
action plans in response. But we know surveys aren't your business and customers.
enough; we must actively engage employees through
multiple avenues. Our leaders spend time in the field, Caring for our employees has proven to be a virtuous circle.
visiting our stations across the country, listening to and We aim to treat each other like a family—that equips our
learning first-hand from our employees. employees to serve our customers and then our shareholders
to benefit from healthy business returns. Now more than
The feedback from these visits is captured and taken into ever, organizations must move toward the humanity model
account by our Culture & Engagement Team. Equally of caring for employees and recognize that the most
important is the time spent with employees doing their day- important asset they can manage is the talent they retain and
to-day jobs, as this provides the opportunity to find quick grow internally.
wins to challenges and to celebrate the incredible
hospitality that our employees provide customers every day.

26 | January 2022 www.insightssuccess.com

T he concept of the existence of human life on the
earth may not be new, but passion for flying is still
very enthusiastic and exciting for everyone.
Perhaps since the existence of our life, the human being has
had the desire to fly.
Airlines. It has become one of India's leading MRO for civil
and military sectors.

In an exclusive interview with Insights Success, Bharat

Malkani, Chairman, sheds light on the company's journey,
the current industry scenario, and his vision for the
This desire came into fruition with technological company's future
advancements. In this modern era, technology has the
power to do many things, and it can change the world too. Tell us about your range of offerings which make your
One of the finest examples of technological advancement is company a symbol of excellent quality and service.
the aerospace industry.
Max Aerospace has the following offerings:
Aerospace is a diverse industry with a multitude of
commercial, industrial, and military applications. However, Ÿ MRO services for Components for Commercial Aircraft
the aerospace industry requires detailed research, excellent Ÿ MRO services for Fixed Wing Military Transports
engineering, and a development approach. Ÿ Aircraft Role Modification
Ÿ Design, development, and modification of military
In India, the aerospace industry is growing significantly systems on Aircraft
with the rising activities in the defence and civil aviation
sectors. This sector is strengthening our country by Taking into consideration, the current pandemic, and its
providing strong industry support and a cost-effective impact on global economies, what challenges did you
environment and playing a key role in the 'Make in India' and your team face during the initial phase of the
initiative. pandemic, and how did you pivot your operations to
overcome those challenges?
One leading name in this niche is Max Aerospace and
Aviation Private Limited which is boosting the Indian The current pandemic was a revelation; one could have
aerospace and aviation sector with the objective to offer never imagined the skies without the Aircrafts. That's
world-class MRO services to the newly launched private exactly what happened in March last year when the aviation

28 | January 2022 www.insightssuccess.com

 10 Most Promising Aerospace Tech Solution Providers 2021

About the leader

29 | January 2022 www.insightssuccess.com

 Build it good enough
so you are confident
enough that your own
mother can fly in it
and don't give up.

industry was critically hit due to the sudden outbreak of

COVID-19. As all international, as well as domestic,
airports across the globe were shut and most of the aircraft
were grounded, the industry has been among the worst hit
by the pandemic, with many airlines forced to suspend or
close operations, disrupting supply chains globally and
claiming millions of jobs.

The downturn caused by the pandemic extends to all

segments of the aviation industry, including MRO
providers, which have been particularly hard hit. advancements that have improved the quality of life.
Aviation is just over a hundred years only.
Ÿ Parked fleet
Ÿ Retired Aircrafts As an organization, we are constantly evolving and
Ÿ Retrenchment investing in new technology to make our aircraft safer,
faster, and more reliable. The adoption of these
However, we had to take this challenge as MRO being the technologies delivers better services to our customers. To
support to Airlines and instead of shutting shop, we ramped us, this has been the bedrock of Max Aerospace and is not a
up our facilities to offer more capabilities to our carriers new phenomenon.
who were now seeking to return their aircraft to the lessors.
We also simultaneously pursued the Indian Government to What would be your advice to budding entrepreneurs
recognize this crisis as an opportunity and advocated the who aspire to venture into the aerospace tech niche?
establishment of new policies that would help the growth of
Indian aviation. Both these pursuits were successful "Build it good enough so you are confident enough that
your own mother can fly in it and don't give up.”
Being an experienced leader, share with us your opinion
on why the adoption of modern technologies is necessary How do you envision scaling your company's operations
for the aerospace industry and how have you leveraged and offerings in 2022?
these technologies to deliver comprehensive services to
your clientele? Given the aviation-friendly policies in this country, we are
ramping up our infrastructure to be able to meet the
In my humble opinion, no technology is as modern as an challenges of aviation growth. We expect to double our size
aircraft itself. Mans' dream to fly is ancient. In the every year for the next 5 years. While that sounds
thousands of years of our existence, we have made tools, ambitious, anything lesser will not be able to absorb the
computing devices, wheels and so many new technological requirements of Indian aviation alone.

30 | January 2022 www.insightssuccess.com

 IMPACT
of the
Novel
ONAVIRUS
on theAVIATION
space
T he change in the behavior of the passengers
following the crisis of COVID-19, the restrictions
on travel, and ensuring economic crisis have
resulted in an intense drop in airline services.
commercial partners in the aviation industry are seeking
support and efficient policy decisions from the
governments.

At the same time, many states are likely to be confronted

According to the research data from IATA, passenger air with subsequent waves of infection due to the spread of the
transport measured as revenue passenger kilometers was pandemic, and as its new variants are still at large, several
down by 90 percent. After a decade of consistency and state governments and jurisdictions could opt for re-
robust growth in global passenger traffic, the pandemic imposing the lockdown and maintaining travel restrictions.
brought airports around the world to a virtual halt. It almost The adverse effect of the pandemic is forecasted to reduce
erased the legacy of more than twenty years of passenger an additional five billion passengers if the crisis scenario
traffic growth. remains unchanged.

Some counties have now moved away from the In the medium run, the aviation industry faces two
complications of the lockdown and are trying to limit the obscurities:
infections with targeted and less disruptive restrictions.
Most jurisdictions have retained either partially or totally • The costs of health-related measures
restrictive regulations concerning international travel by The operational costs are likely to increase again in the
implementing self-quarantine on arrival throughout the short run for airports and airlines because of the
year. implementation of health and safety requirements, e.g., PPE
kits, temperature checks, disinfection, and viral tests.
On the other hand, the vaccination report's historical Moreover, the implementation of social distancing norms is
proportion is now well underway in most countries, reducing the number of traveling passengers in an aircraft
highlighting some positive signs of the gradual reopening of by precisely 50 percent, looking at the protocol of seat
parts of the economy in countries that experience immense allotment during a flight.
vaccination rates.
• Adverse travel restrictions
Despite these positive signs and news, COVID-19 remains The shape of recovery for commercial flights in the
an existential crisis for airports and airlines, and its reduction of economic activities and changes in the

32 | January 2022 www.insightssuccess.com

 Global Halt

33 | January 2022 www.insightssuccess.com

transport behavior may prevent a return to pre-crisis Mission-oriented strategies that are aimed to drive the
demand levels, as factors that can impose lockdowns and aviation industry efficiently are being useful in
travel restrictions are still at large. Commercial air traffic, implementing the integrated industrial policy responses to
on the other hand, is becoming slower in its recovery as the resolve the issues and effects of the pandemic.
number of flights remains 40 percent below currently. This
hides the difference across the flight's lengths, and this drop Besides, promoting safe travel with a coordinated approach
is more noticeable for long-haul flights. Eventually, the to testing and vaccination instead of imposing strict
changing behavior and safety measures for the passengers restrictions and quarantine measures contributes to
may result in a structural change in the airports and air overcoming the adversities of the pandemic, especially in
transport demands. the aviation space.

The Adverse Effect - Abhishek Joshi

The rebound of domestic flights in several countries

indicates that the traffic can revert to pre-crisis levels, but a
permanent drop in demand from pre-crisis levels is
inevitable and cannot be excluded. Though, alternative
methods like live video conferencing instead of business
travel or traveling with other modes of transport are
becoming a new normal.

The combination of negative demand, supply shocks, and

increasing obscurities in the medium run outlook is creating
an uncertain perspective for aviation companies. However,
through industrial linkages and aviation fundamentals, these
uncertainties are affecting the aviation industry. As a result,
the aviation industry experiences rock bottom.

Moreover, the aviation industry still remains exposed to a

resurgence of the COVID-19 crisis, as governments can
impose new restrictions and air travel policies to control a
potential wave of the new variant. This is menacing the
existence of several firms in the aviation industry, as
production and planning are likely to remain inferior to pre-
crisis levels. Bankruptcies, mergers, and acquisitions had a
negative effect on air transport, with possible impacts on the
prices.

The pandemic has reinforced some of the underlying

principles that were previously used to justify the support in
the aviation industry. Moreover, the liquidity challenges,
rising debt, and obscurities can affect crucial investments in
the aviation space.

Resistance and Sustainability of Aviation Space

Though few airline companies were in the state to develop

policies and reframe their operations before the COVID-19
crisis began, these companies initially entered the pandemic
with different strategies to withstand such a shock and
maintain varied prospects for the future.

34 | January 2022 www.insightssuccess.com

Sustainability:
Can technology
make a difference?
- Paul Croft, Director of 3DGBIRE and Create Education

W hen I was growing up, I was always taught that

even bad events can work out well in the end,
providing that people learn from their
experiences. If there’s a positive to come from the last year
and the COVID-19 pandemic, then surely, it’s the fact that
expect calculations and charts. This is my view as a 3D
printing company director and as a father, not a research
study produced by academics/agencies. The views as
always are my own, but they are based on the real examples
that I see from industry pioneers on a near-daily basis.
when it really mattered people all over the world came
together and collaborated to face a life-threatening Just in time manufacturing has long been aspired to, with
challenge and achieved in months what normally takes the potential benefits much heralded but what if we look at
years! this from a sustainability perspective? With the significant
improvement in 3DP technologies, automation software,
As the UK continues to ease restrictions and focus shifts to and robotics this has now become more feasible particularly
other global challenges such as climate change, we can ask if we consider how much mass manufacturing takes place
the question; is there hope that we can apply the same to reach economies of scale and how material and energy-
urgency and culture of innovation to these other challenges? intensive that is.
The more I think about the future (having recently become
a father for the third time this goes with the territory,) the Surely producing locally on demand makes more sense? If
more I believe we can have an impact if we commit in the we then start to look at the waste implications from over-
same way to finding vaccines! production or a ‘throwaway culture’ that is filling landfill
sites, which is driven by mass manufacturing volumes, we
Through my work with the CREATE Education project and must use the technology that is now available to limit
interaction with our leading universities have shown that environmental impact and not let economics overrule!
there’s an abundance of activities and campaigns being
championed. Electrification of the automotive sector is Continuing along this line of reasoning we can start to think
happening at pace, hydrogen solutions in aerospace are about the impact the logistics and transporting of goods has
rapidly developing not to mention agricultural on our carbon footprint. The number of vehicles used to get
advancements or sustainable power options like wind/solar. products from manufacturing locations to end customers is
huge!
Unfortunately, these aren’t my areas of expertise and as
such, I can’t offer insight with certainty. What I am perhaps Supply chain management often requires stock in hand,
better placed to comment on is 3D printing or Additive which in turn requires large warehousing facilities with
Manufacturing. more energy consumption etc. Spare parts and components
in many instances go unused then are either sold at discount
Can the way we make and transport things help in our drive (and the process starts again) or worse sent to waste and not
towards sustainability? I’m going to highlight some of the recycled!
opportunities that feel like relatively easy wins. Please don’t

36 | January 2022 www.insightssuccess.com

 About the Author
Paul Croft, Director of
3DGBIRE and Create
Education discusses his
experience on how
adopting additive
manufacturing and 3D
printing can help
sustainability and make
a difference!

Many organisations
are waking up to this
absurdity and are
relying on the
improved accuracy
of affordable
Additive
Manufacturing
solutions to build
digital warehouses
rather than physical
ones. By cataloging
components and reverse
engineering using
scanning/software tools
companies can now create
digital inventories to allow
printing locally on demand.

Of course, 3d printing has

energy/materials requirements but it’s
hard to present a case where sharing a digital
file and printing on demand has the same
environmental impact as physically manufacturing
and shipping something. The mass production and
logistics challenges are only a small part of the
opportunities provided by advances in technology.

From a design perspective, the leaps in Artificial If we look at design software such as Autodesk Fusion 360,
Intelligence and Machine Learning are opening up new they now incorporate Generative Design democratising
possibilities and enabling sustainability to be designed in a access to the benefits of machine learning. Are we going to
way not possible previously. Generative Design uses use this software to improve profitability or sustainability?
algorithms to optimise parts for set criteria. Design for The exciting element is if we embrace these new
Additive Manufacturing (DfAM) is becoming more critical technological tools, we are able to solve problems
as we look to unlock the hardware/ material potential. differently.

37 | January 2022 www.insightssuccess.com

Nature has had the benefit of evolution to solve problems Combining software, hardware and materials in a user-
and biomimicry is becoming more and more viable from an friendly way reduces trial and error eliminating waste from
engineering perspective. Think how much light-weighting the printing process and encouraging people to identify
could be done on transportation globally and the reduction applications with confidence rather than defaulting to less
on fuel consumption that would result from that. sustainable practices.

The opportunity for Additive Manufacturing to be part of a New super materials like Graphene unlock mind-bending
sustainability drive is clear, why then is it not further on? opportunities to rethink how we design and manufacture
Now is not the time for politics and economics so let’s solutions and Additive Manufacturing is a suitable
focus on the technical. technique for many novel applications. Watch this space!

A lot of industries are regulated and have standards and Our mindset is what will determine the success of using
requirements that components must adhere too. Additive technologies to improve sustainability. It’s clear we have a
Manufacturing, particularly in metal, has spent years huge chance to utilise industry 4.0 technologies to reduce
moving towards acceptable tolerances, A-class finishes and human impact on the environment but people will have to
full densification of parts so that they can meet the drive the change and share their successes to inspire others.
certification standards.
Thinking in Circular Economy principles should become
Recent developments in Hybrid Manufacturing techniques the new norm. One of my favourite examples of this in the
such as those offered by MELTIO give a clear pathway to public domain is KLM. The Dutch airline now collects the
safely removing these barriers. Rather than attempting to wastewater bottles from their flights and recycles it as
capitalise on reducing the complexity of parts or unique filament for use on Ultimaker 3D printers.
geometries, MELTIO offers more sustainable production
via Near Net Shape manufacturing. How are we re-using the plastic bottles we serve
onboard?
Now Introducing Phillips Additive Hybrid Powered by
Haas This circular idea can be applied across industries and
shows how innovation and sustainability can go hand in
In traditional subtractive techniques you start with a billet hand. Increasing amounts of research is being done into
of material and then remove the surplus often as waste. By how natural waste such as egg shells, orange peel or coffee
printing using MELTIO the fundamental shape of the grounds can be used instead of plastics to make
component is printed first and then traditional technologies components.
are used only for final finishing. This means the tolerances,
finishes and incumbent standards can be met with huge We ran a workshop and I couldn’t help but envision a world
economic and, more importantly, sustainability benefits! where my children could turn their waste into everyday
items using technology! Hopefully by now you believe like
People instinctively understand using less material and I do that technology can play a huge part in tackling some
wasting less is beneficial, what should be added to the of the climate challenges we face.
equation is the reduction in tool wear (another supply
chain!), and the reduction in power consumption thanks to It is not a silver bullet and ultimately what will determine
reduced processing time at the finishing stage. This whether we reach our sustainability goals is us! We must
technology is affordable and demonstrates a clear ROI and, educate each other on best practices and share the
factoring in governmental ‘green’ incentives, offers breakthroughs.
decision-makers a viable route with few barriers to
achieving sustainability goals without too much deviation Government green incentives and mandates like Right to
from ‘business as usual’. Repair are a starting point but won’t achieve anything
unless we all make sustainability a priority. People are the
We have talked about being smarter with materials most critical part of all of this. Technology can only save us
throughout this but what about the materials themselves? if we choose to embrace it and if we choose to solve the
The rise in the popularity of 3D printing has unquestionably problems we face in a different way.
made more polymers and composites accessible enabling
more functional applications to be produced locally on Given the tools that we now have access to, combined with
demand. incorporating design circular thinking into our products and
working collaboratively, we can make this happen!

38 | January 2022 www.insightssuccess.com