Scribd
Upload
99 views8 pages

1-Introduction To Strategic Management

The document contains quotes from the book The Art of War by Sun Tzu about military strategy and victory requiring no battle. It then discusses strategic management, defining it as the analysis, planning, implementation, and control of long-term business goals and objectives to achieve a competitive advantage through environmental fit. It notes the importance of strategic management in giving organizations direction, allowing them to be proactive and prepare for the future to ensure survival.

Uploaded by

Jing Cruzado Causon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
99 views8 pages

1-Introduction To Strategic Management

The document contains quotes from the book The Art of War by Sun Tzu about military strategy and victory requiring no battle. It then discusses strategic management, defining it as the analysis, planning, implementation, and control of long-term business goals and objectives to achieve a competitive advantage through environmental fit. It notes the importance of strategic management in giving organizations direction, allowing them to be proactive and prepare for the future to ensure survival.

Uploaded by

Jing Cruzado Causon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 8

Where there is no vision, the people are unrestrained,

But happy is one who keeps the Law. – Proverbs 29:18 NASB

“The greatest victory is that which requires no battle.”


― Sun Tzu, The Art of War

“To know your Enemy, you must become your Enemy.”


― Sun Tzu
Strategic Management
Ma. Dolores C. Causon
College of Business and Technology
St. Paul University Quezon City

September 3, 2022
At the end of the sessions, the students are
expected to:
• define strategic management;
• discuss the strategic management process;
• differentiate various perspectives on strategy
development; and
• appreciate and evaluate the implications of social
responsibility, organizational ethics in the global
business environment.
Strategy
• strategia – Greek, meaning “art of the general”
• thinking and planning
• Henry Mintberg defined strategy as a
• Plan
• Pattern
• Position
• Ploy
• Perspective
What is strategic management?
(David 2003, Jones 2014, Thompson 2015, Philips 2014, Smith 2016)

• The analysis, planning, implementing and control of long term business goals
/objectives, and strategies with environmental fit.
• A set of decisions and actions to formulate and implement strategies that will
provide a competitive superior fit between the organization and its environment
so as to achieve business objectives.
• The activities associated with planning including setting goals, objective,
developing plans and achieving them.
• A process used to help managers answer strategic questions such as:
üWhere is the organization now?
üWhere does the organization want to be?
üWhat changes and trends are occurring in the business
external environment?
• The art of formulating, implementing, and evaluating cross-
functional decisions that enable an organization to achieve its objectives.
Strategic Management Process

Image from https://businessjargons.com/strategic-management.html


Importance of Strategic Management
•gives direction
•it is proactive
•lays the foundation
•prepares the organization
•ensures survival
•identifies and develops core competencies
•sustained competitiveness
Today we covered
üthe definition of strategic management;
üdiscuss the strategic management process;
• differentiate various perspectives on strategy
development; and
• appreciate and evaluate the implications of social
responsibility, organizational ethics in the global
business environment.

You might also like