ISE Group 4 Business Plan 2022
ISE Group 4 Business Plan 2022
HIT 2201
SUPERVISOR: Mrs. Dzapasi
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Table of contents
Table of contents.....................................................................................................................2
Executive summary................................................................................................................4
Chapter 1: Business description............................................................................................4
1.1 Business ownership....................................................................................................................................................................4
1.2 Industry analysis.........................................................................................................................................................................4
Product analysis...........................................................................................................................................................................4
1.3 Idea conception..........................................................................................................................................................................5
1.4 Vision.........................................................................................................................................................................................5
1.5 Mission.......................................................................................................................................................................................5
1.6 Values.........................................................................................................................................................................................5
1.7 Objectives...................................................................................................................................................................................5
1.8 Product/service description........................................................................................................................................................5
Chapter 2: Management and organisation...........................................................................6
2.1 Legal structure........................................................................................................................................................................6
2.2 Shareholding structure...........................................................................................................................................................6
2.3 Key personnel.........................................................................................................................................................................6
2.4 Organizational structure.........................................................................................................................................................7
2.5 Human resource requirements................................................................................................................................................7
2.6 Professional support...............................................................................................................................................................8
Chapter 3: Marketing plan....................................................................................................9
3.1 Market description.................................................................................................................................................................9
3.2 Customer profile.....................................................................................................................................................................9
3.3 Competition............................................................................................................................................................................9
Competitor analysis......................................................................................................................................................................9
SWOT analysis.............................................................................................................................................................................9
3.4 Marketing mix......................................................................................................................................................................10
Marketing Objectives.................................................................................................................................................................10
Marketing Strategies..................................................................................................................................................................10
Summary budget........................................................................................................................................................................11
Chapter 4: Operational plan................................................................................................11
4.1 Location...............................................................................................................................................................................11
4.2 Business operational time....................................................................................................................................................11
4.3 Workforce............................................................................................................................................................................11
4.4 Product projections..............................................................................................................................................................11
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4.5 Equipment and materials......................................................................................................................................................11
4.6 Supply requirements............................................................................................................................................................12
Supply sheet...............................................................................................................................................................................12
Production / operational cost......................................................................................................................................................13
4.7 Operations flowchart............................................................................................................................................................13
4.8 Internal policies....................................................................................................................................................................13
4.9 Intellectual property.............................................................................................................................................................13
4.10 Quality and service quality standards..............................................................................................................................14
4.11 Action plan.......................................................................................................................................................................14
4.12 Operational budget...........................................................................................................................................................14
Chapter 5: Financial plan....................................................................................................14
5.1 Financial Objectives.............................................................................................................................................................14
5.2 Sources of Funds..................................................................................................................................................................14
5.3 Financial Assumptions.........................................................................................................................................................14
5.4 Sales and purchases forecast................................................................................................................................................15
5.5 Statement of Changes in Equity...........................................................................................................................................15
5.6 Cash Flow Projection...........................................................................................................................................................16
5.7 Projected Income Statement.................................................................................................................................................17
5.8 Projected Statement of Financial Position...........................................................................................................................17
5.9 Projected Statement of Cash Flows.....................................................................................................................................18
5.10 Ratio Analysis..................................................................................................................................................................19
Profitability ratios......................................................................................................................................................................19
Liquidity ratios...........................................................................................................................................................................20
Leverage ratios...........................................................................................................................................................................21
Activity ratios.............................................................................................................................................................................21
5.11 Contribution.....................................................................................................................................................................21
5.12 Break-even Point.............................................................................................................................................................22
5.13 Margin of Safety..............................................................................................................................................................23
1.
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Executive summary
Bebe Car Showroom Dealership is a private limited start-up company whose main purpose is to help car
firms manage all their car sales, billing, servicing and maintenance using the Car Showroom Dealership
Management System. The SDG millennium goal is ‘industry, innovation and infrastructure’- our
organisation already pursued a modern solution to the car dealership industry by developing the car
showroom dealership management system which paved way for a digitalised way of transacting.
Our business idea covers 2 different industries that is the ICT industry and the automotive industry.
Currently, there is low competition in the industry and the threat of new entrants is notably minimal in the
automotive business. The reason being that most companies go for Bespoke Software, thereby making new
entries very few as there isn’t a record of existing off the shelf software systems.
Product analysis
Strengths Weaknesses
Shrinkage reduction Cost of web access
Specials management Increased maintenance costs
Sales tracking Security risks
Remote access
management
Customer satisfaction
improvement
Increased efficiency
Maintain control
Opportunities Threats
Marketing Mature markets
Accurate reports Adaptability
Flexible expansion options Small target market
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1.3 Idea conception
During our research we noticed there are many problems being faced by car dealerships such as lack of
transparency, inefficiency and slow services, not to mention on top of that the usual day to day problems
that affect every business which include bad economy, unhappy clients, order mix-up, etc.
Through a process of research and the basics of idea generation techniques such as brainstorming, reverse
brainstorming, brain writing, and brain netting, the Car Showroom Dealership Management System was
born.
1.4 Vision
To build a car showroom dealership management system that will become the choice for both corporate
clients and individual clients.
1.5 Mission
Our mission is establishing a car showroom dealership management system that will make available a wide
range of cars from top manufacturing brands at affordable prices. We are Dedicated to Quality, Committed
to Excellence.
1.6 Values
Reliability
Accountability
Trustworthiness
Dependability
Relationships
1.7 Objectives
To attain a market share of at least 10% in the industry, one year after its official launch
To achieve product awareness on at least 40% of the Zimbabwean population in 2 years
The Car Showroom Dealership Management System is a system designed to manage and control all car
records. This management system stores the information of all the available cars, car accessories and
possible rentals. It makes it easier to keep track of the servicing, maintenance, sale, and purchase of the
cars. The Car Showroom Dealership Management System helps the company notify its customers of new
cars available for sale, that way they can book the car.
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Chapter 2: Management and organisation
2.1 Legal structure
Bebe Car showroom dealership Pvt Ltd is a company to be in the automotive industry.
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She is aged 21 and is currently working on her B-Tech Honors Degree in Software Engineering. She
studied Accounting in high school. Her responsibilities are to prepare financial statements, and to
analyse market trends to discover business opportunities that help maximize profits.
Salespeople - responsible for selling cars to customers as per their need and they should possess good
communication skills, a persuasive nature, and have knowledge of the capabilities and features of the cars to
be sold.
Customer service representative - responsible for supervising car deliveries to customers, addressing any
questions the customer may have about the cars sold, and handling any customer complaints.
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Security - responsible for ensuring the safety of the cars in the showroom.
Service technicians - responsible for all automotive repairs.
Support staff - help serve customers, clean the cars, or perform administrative tasks.
Attorney
LawyerUp Zim Legal Practitioners
Harare, Zimbabwe
Contact: +263 716 349 076
LawyerUp Zim Legal Practitioners will provide law advice and legal assistance to the company. They
will also help in claiming insurances from insurance companies.
Point Guard Group of Auditors will oversee the finances and the available stock of vehicles. They will
also prepare financial statements for the company and take care of financial transactions. They will also
take care of checking the accuracy of financial records and ensure that the company complies with tax
laws.
Bankers
CBZ Bank
Harare, Zimbabwe
Contact: +263 777 450 123
These provide banking services and give financial advice to the company. They also help the company
on issues of savings, investments, loans and security. Their knowledge and advice will help the
company solve financial problems.
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Chapter 3: Marketing plan
3.1 Market description
Services- self driven rental, chauffeur driven rentals, airport transfers, shuffle services
Location - available around Zimbabwe with its headquarters located at 40 Chiremba Rd,Harare
Values – professionalism, reliability, flexibility, excellence, service
3.3 Competition
Competitor analysis
BE FORWARD CO.LTD
It is a global car export company based in Japan. It offers the sale of brand-new cars, used cars and auto car
parts. The process of importing cars is made easy for customers abroad by the use of their online website
without the use of third-party agents.
SWOT analysis
STRENGTHS WEAKNESS
Skilled and innovative personnel Delays in car exports to
Young personnel with good customers
communication skills to lure Only offers car sales and not
customers rentals
Availability of a system that
allows customer to carry out all
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necessary transactions online
OPPORTUNITIES THREATS
The use of social media as a High level of competition from
marketing tool other companies
Unavailability of many Inflation
competitors
Marketing Objectives
1. To attain a market share of at least 10% in the industry, one year after its official launch
Marketing Strategies
Product Strategy
The Car Showroom Dealership Management System is a system designed to manage and control all car
records. This management system stores the information of all the available cars, car accessories and
possible rentals. It makes it easier to keep track of the servicing, maintenance, sale, and purchase of the
cars. The Car Showroom Dealership Management System helps the company notify its customers of
new cars available for sale, that way they can book the car.
Pricing Strategy
$250USD Monthly licencing. The company will enter the market using penetrative pricing of our
service since it is new. The lower price will be an advantage because it will attract customers to our
product.
Distribution Strategy
Direct distribution - This channel removes intermediaries therefore it allows us to know our
customers on a personal level so that a relationship might be established and strengthened. This channel
also reduces costs since we do not have to pay agents to help us advertise our product.
Promotion Strategies
Offering free trials
Percentage discounts
Social media advertising
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Summary budget
*******************************
Bebe Car Showroom Dealership Pvt Limited is located in Harare, Belvedere’s Showgrounds .Showroom is
positioned in an area where it is surrounded by well-known big and start-up Car sales and rental firms,
which can increase its marketing trends and quick services to our customers . It is located near the Vehicle
Inspection Department, (VID), Showroom can also be stretching out its billing and car maintenance systems
to the Driving Schools , The location is highly accessible and has more potential customers to the company
4.3 Workforce
Operation team
They deal with system development, maintenance and upgrades.
Receptionist
The company will need 1 receptionist to serve the customers, and will work full time.
A minimum of 5 minutes is needed to access the services and complete all the necessary processes.
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database for the
prototype of the system
Edraw Drawing wireframes, Investigating and analysis and
flowcharts and other diagrams designing
used for designing and
analyses of the project
Microsoft Word Documentation of the project Whole development cycle
Windows 2010 It supports the software Whole development cycle
required to develop the
system
Software equipment
iPhone (iOS 12 and above) It is a compatible hardware Implementation of system if
for the software when the approved
system is to be implemented
Android phone (android 5 It is a compatible hardware Implementation of system if
and above) for the software when the approved
system is to be implemented
Live server Provide a manageable Implementation of app if
database for the application approved
when it has been approved
2.0GHz processor Immediate and fast Whole development cycle
processing
Windows 2010 compatable It supports the software Whole development cycle
PCs required to develop the
system
DVD RW AD-7760H SATA Reading and writing data and Whole development cycle
DVD Rom information on compact disks
Supply sheet
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Production / operational cost
Patent grants us exclusive rights for our business idea. To get this patent, we prepared technical information
about our business idea which shall be disclosed to the public in a patent application. In principle, the patent
will give us the exclusive right to prevent or stop others from commercially exploiting the patented
invention.
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4.10 Quality and service quality standards
The service should meet the following characteristics which are maintainability, reliability, reusability,
portability and efficiency.
Adoption of the ISO 9001:2015 quality standards
Designing a robust training program which helps employees improve the way they work
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Depreciation – Laptops (per annum) 7%
Depreciation - Office Fittings (per annum) 5%
Depreciation – Company vehicles (per annum) 10%
Dividends to increase (per annum) by 5%
Interest on Loan (per annum) 5%
Sales Revenue growth rate to remain at 20%
Selling Price to remain at (per month) $250
Tax on profit to remain at 12.5%
Telephone expenses increase (per annum) by 4%
Salaries to increase (per annum) by 5%
New
companies
added 1 0 1 3 7 10 15 5 0 0 0 0 42
Companies
using the
system 1 1 2 5 12 22 37 42 42 42 42 42
Sales in
Value 250 250 500 1250 3000 5500 9250 10500 10500 10500 10500 10500 72500
Statement of Changes in
Equity for Year 1 Year 2 Year 3
Share Retained Share Retained Share Retained
Capital Profit Capital Profit Capital Profit
Balance at 1 January 1000.00 1000.00 18500.00 1000.00 44808.19
Total income for the period 21000.00 28933.19 38198.18
Dividends Paid 2500.00 2625.00 2756.25
Balance at 31 December 1000.00 18500.00 1000.00 44808.19 1000.00 80250.12
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5.6 Cash Flow Projection
1050
Sales Revenue 250 250 500 1250 3000 5500 9250 0 10500 10500 10500 10500 72500
1050
TOTAL INFLOWS 34250 250 500 1250 3000 5500 9250 0 10500 10500 10500 10500 106500
CASH OUTFLOWS
Advertising Expenses 150 150 150 150 115 115 115 115 90 90 90 90 1420
Dividends Payment 2500 2500
Electricity 100 100 100 100 100 100 100 100 100 100 100 100 1200
Insurance 75 75 75 75 75 75 75 75 75 75 75 75 900
Interest on loan 1200 3000
Internet – Wifi 80 80 80 80 80 80 80 80 80 80 80 80 960
Laptops 2250 2250
Live server expense 40 40 40 40 40 40 40 40 40 40 40 40 480
Office Fittings 4500 4500
Office Stationery 100 100 100 100 100 100 100 100 100 100 100 100 1200
Patents 2700 2700
Professional Support 250 250 250 250 250 250 250 250 250 250 250 250 3000
Rent and rates 100 100 100 100 100 100 100 100 100 100 100 100 1200
Telephone Expenses 75 75 75 75 75 75 75 75 75 75 75 75 900
Transport 95 95 95 95 95 95 95 95 95 95 95 95 1140
Salaries 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12000
TOTAL OUTFLOWS 11515 2065 2065 2065 2030 2030 2030 2030 2005 2005 2005 5705 37550
Closing Balance 22735 20920 19355 18540 19510 22980 30200 3867 47165 55660 64155 68950
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0
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5.7 Projected Income Statement
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Assets
Patents 2700.00 2700.00 2700.00 135.00 2565.00 2700.00 270.00 2430.00
Total Non-
Current Assets 9450.00 14932.50 13815.00
Current Assets
Inventory 3000.00 3000.00 3000.00
Bank and cash 43050.00 62009.00 99892.00
Total Current
Assets 46050.00 65009.00 102892.00
TOTAL
ASSETS 55500.00 79941.50 116707.00
Equity
Ordinary Shares 1000.00 1000.00 1000.00
Retained Profit 18500.00 44808.19 80250.12
Total Equity 19500.00 45808.19 81250.12
Current
Liabilities
Tax 3000.00 4133.31 5456.88
Debt 3000.00
Long term
Liabilities
4% Loan
Payable (5
years) 30000.00 30000.00 30000.00
TOTAL
LIABILITIES 36000.00 34133.31 35456.88
55500.00 79941.50 116707.00
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Income tax paid 0.00 -3000.00 -4133.31
Net Cash from Operating Activities -1000.00 -4000.00 -5133.31
Cash Flow from Investing Activities
Purchase of intangible Assets 2700.00 0.00 0.00
Purchase of tangible Assets 6750.00 6000.00 0.00
Net Cash used in Investing Activities -9450.00 -6000.00 0.00
Cash Flow from Financing Activities
Proceeds from Issues of Shares 1000.00 0.00 0.00
Proceeds from Borrowings 30000.00 0.00 0.00
Dividends Paid -2500.00 -2625.00 -2756.25
Net Cash from Financing Activities 28500.00 -2625.00 -2756.25
Net Increase in Cash and Cash
Equivalents 43050.00 -21959.00 46823.35
Cash and Cash equivalents at 1
January 0.00 43050.00 65009.00
Cash and Cash equivalents at 31
December 43050.00 65009.00 111832.35
Profitability ratios
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Net Profit 21000 28 933.19 38198.18 The ratio is
∗100 ∗100 ∗100
Margin 72500 87 000 104 400 increasing
indicating that
Net Profit = 28.97 % = 33.26% = 36.59% the company’s
¿ ∗100 efficiency at
Sales
converting sales
into profit
increases
Liquidity ratios
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Leverage ratios
Activity ratios
Stock 365∗3 000 365∗3 000 365∗3 000 The ratio is decreasing
turnover(days) 23 100 27 720 33 264 indicating that the company
is holding its inventory
365∗Average stock = 48 days = 40 days = 33 days longer than the previous
¿ year(slow moving goods)
Cost of sales
5.11 Contribution
Number of units sold 290
Sales $72 500.00
Variable costs $25 000.00
Contribution in dollars $ 72500.00−$ 25 000.00
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5.12 Break-even Point
Contribution $ 47 500.00
¿
number of units 290
¿ $ 163.79
$ 7 500.00
Break-even point in units $ 163.79
¿ costs ¿ 45.79
¿
Contribution per unit
≈ 4 companies using the
system each year
Break-even analysis
$18,000
$16,000
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$-
0 5 10 15 20 25 30 35 40 45 50 55 60 65
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¿( Sales−Break even point ) ¿ $ 61052.50
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