BUSINESS PLAN
LEO’S PRINTING SERVICE
I. EXECUTIVE SUMMARY
Leo’s Printing Service will offer good quality printed paper works, documents,
photos and more, that will help the people especially those students of Sitio Mucdul
Brgy. Calantas. Our goal is to provide the needs of the people when it comes to printed
paper works. One of our primary strategies is to offer customers a variety of options in
making their paper works. Leo’s Printing Service will be the first and only printing
service in the community which offer affordable and high quality printed papers. Our
business will be initially operating as a home-based enterprise.
II. MANAGEMENT AND ORGANIZATION
A. Company Name: LEO’S PRINTING SERVICE
B. Logo: C. Address: Sitio, Mucdul Brgy, Calantas, Casiguran, Aurora
D. Vision Statement: LEO’S PRINTING SERVICE will be the source of good
quality and affordable printed paper works that will provide the needs of the people of
Sitio, Mucdul Brgy, Calantas.
E. Mission Statement: LEO’S PRINTING SERVICE is a socially responsible
enterprise providing good quality and affordable printing service.
F. Key Personnel: Owner/Manager
G. Work Force and Support Personnel: Assistant/helper
H. Organizational Chart:
OWNER/MANAGER
ASSISTANT/HELPER
Duties and Responsibilities:
1. Owner/Manager- He/she oversees and manages the business. He/she is responsible
and accountable for every decision or action for the business.
2. Assistant/Helper- He/she is responsible for maintaining the cleanliness and
overseeing the business when the manager was not there.
I. Ownership: Sole Proprietorship
J. Capitalization: Php 47,500
K. Compensation and Incentives:
Employees’ Salaries:
Assistant – P6, 500 monthly (P30 x P250)
Incentives:
Cash Bonus
L. External Management Support: Parents
III. PRODUCT PLAN
A. Purpose of the Product/Service
Leo’s printing Service will offer the residents of Brgy. Calantas, a good quality
and affordable printed paper work .Were giving them a variety of options in making their
paper works to make it more creative and interesting. Leo’s Printing Service will also
help students in making their research, assignments, and other school works.
B. Products Unique Features
Leo’s Printing Service offers affordable but high quality printed paper works.
C. Materials and Equipments and Sources of Supply
The material requirements and their sources are as follows:
MATERIALS SOURCES
Printer Printer store in Baler, Aurora
Laptop Gadgets store in Baler, Aurora
Bond Paper School supplies store in Baler, Aurora
Ink Printer store in Baler, Aurora
Table 1 (Material requirements and their sources)
D. Production Process and Controls that will be used to manufacture
the product
Below is the process on how to print a paper works:
1. Transfer the file or documents to the laptop
2. Examine the file/documents to ensure that it is free from any errors
3. Click Print
4. Select the correct printer by clicking the Printer list arrow and selecting it from the list
5. Adjust the printer settings
6.Set the number of copies in the Copies text field,
7. then print
E. Distribution Logistic
Leo’s Printing Service initially operates as a home based enterprise since the
community is very small costumers can easily go to the printing shop.
F. Regulatory and Other Compliance Issues
Leo’s Printing Service will be registered as a single proprietorship type of
business to the Department of Trade and Industry (DTI). A barangay clearance will also
be secured before applying for a Mayors Permit to operate as a home-based business
micro enterprise. The Bureau of Internal Revenue (BIR) registration will also be done
after getting all the necessary registration documents and permits from DTI, barangay,
and Mayors office.
IV. MARKET PLAN
A. Market Analysis which includes demand and supply vis-à-vis
competitors
B. Marketing and Sales Projection
Marketing Strategy
A competitive and encouraging campaign will aim to increase the visibility for
Leo’s Printing Service. This will focus on the costumer’s desire too choose a good
service for printed paper works. Leo’s Printing Service will use different channels to
communicate this message.
a. Social Media – During this time of crisis, posting in social media is the best
way to communicate with other people. Leo’s Printing Service will be active in social
media like facebook and instagram to showcase and advertise the product. This will be
used in every transaction.
C. Sales Strategy
Costumers are always after their convenience. Leo’s Printing Service sales
strategy will assure that availing their printing service is very easy, exiting, and a great
experience. In order to do this, the enterprise will create a website and Facebook page
to update the customers about the services. With these sales strategies, the company
develops the customer’s excitement in availing the service.
D. Product Characteristics or Feature
Leo’s Printing Service has several competitive features that will be used to its
advantage to achieve market penetration.
Affordability – Because of the crisis today, many of us have limited income. It is
favorable for the customers to have a affordable product for them to save money.
High quality – it is important to have a high quality product to satisfy the
costumers.
E. Pricing Policy
Leo’s Printing Service will adopt the differing price based on the color. As such,
below is the pricing scheme that will be adopted:
Types of printed paper Price (Peso)
Colored photo copy 3
Black and white photo copy 2
Colored printed papers 10
Black and white printed papers 5
