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Pestel Analysis Dyson Vacuum
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PESTEL Analysis of Dyson
by adamkasi | May 5, 2018 | Companies | 0 comments
Dyson is a company based in the United Kingdom
and deals with manufacturing of household
appliances including vacuum cleaners, hairdryers,
heaters, fans, etc. Today, Dyson’s machinery is
available in almost 65 countries and they are
operating successfully. Considering a PESTEL
Analysis, we will realize the impact of external factors
on the operations of Dyson for any international
market.
Political Factors
Political factors in UK and other countries can a ect
the business of Dyson. When it comes to UK, being its
local market, the political laws have been very easy
for Dyson or any company to imply to and the laws
usually do not a ect Dyson’s business in UK. But, in the recent times the government is expected to go
through some unstable conditions, that can most expectedly a ect the business of Dyson, a ecting their
sales as well as supply chain and the cost incurred in the production. While in other countries, factors like
higher exchange rate, unstable government, trade rules and import restrictions by the government can
a ect the international business in any country resulting in decline in their business.
Economic Factors
Economic factors like interest rate, exchange rate and growth rate can a ect the business of Dyson in
di erent markets. For instance, if the growth rate in a certain country is high, that market is expected to
give good business to Dyson as its sales are expected to increase. While on the other hand, if the in ation
rate is high in a certain economy, it can reduce the buying power of the consumers and thus reduce the
sales for Dyson. As Dyson is a comparatively high-end product, the buying power of consumers can either
increase or decrease their business in a certain market.
Socio-cultural Factors
In the current era the customers are very much aware of what they need so it is very important for
companies to ful ll the demands of the consumers in terms of product quality as well as customer
services. Dyson has been very consistent in providing innovative technologies to cater to the needs of their
customers. In the international markets, if the consumers of any market are unaware of the technology
adopted by Dyson, then it will reduce their sales and that kind of market is not good for their business. So
a country where people’s lifestyle matches with what Dyson provides, the sales for Dyson as expected to
increase.
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Technological Factors:
Dyson is all about innovative technology and providing solutions for customers that are very innovative
and it is very important for their sales and growth that Dyson keeps on adapting to latest technological
trends and to be ahead of their competitors. So if Dyson invests more in their research and development
and continuously keeps on developing and growing in terms of technology, it will gain them good brand
reputation and give them more sales eventually.
Environmental Factors
With people being more aware of their environment, Dyson is able to provide products involved in
cleaning. But by providing more information regarding their products, and investing in projects involving
ecological investments, they will be able to increase their sales as people are more aware than ever and
they expect the companies to also play their roles in saving the environment.
Legal Factors
Since Dyson works internationally, it has to comply with rules and regulations of these countries in order
to sell their products legally in all these markets. These laws include trademark registration requirements,
employment laws, safety laws, and other patent requirements. Following these laws will not only help
them conduct their business in a certain country but also them build their brand image in a certain
country and increase their sales and business.
References
Retrieved October 5, 2017, from http://www.dyson.com/community/aboutdyson.aspx
Little, A. (2014, November 21). Why we must quit the EU, by tycoon Sir James Dyson. Retrieved October 5,
2017, from http://www.express.co.uk/news/politics/538488/Why-we-must-quit-EU-tycoon-Sir-James-Dyson
Jha, A. (2009, June 25). James Dyson calls on UK government to back environmental engineering projects.
Retrieved October 5, 2017, from https://www.theguardian.com/technology/2009/jun/25/dyson-
engineering
Work Better Together OPEN
Times have changed, so should your growth strategy. yaguara.co
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