Researching Opportunities for Higher Education
Bournemouth University courses for marketing
Marketing with Foundation year N505
https://www.bournemouth.ac.uk/study/courses/bsc-hons-marketing-foundation-year-
option
They need 48 – 72 points, they mention I can check see how many points my credits
can convert to
Also, they mentioned I need to get at pass or merit.
Open Days: 29 October, 19 November and 10th December
Foundation Year.
Fundamentals of business management:
The aim for this unit is for me to understand the business context across industry and
sectors globally. It will cover key issues facing business going forward and the essential role
of people in dynamic, resilience and complex organisations. It will also explore essential
business areas including marketing, finance accounting, economics, people management
and organisation behaviour.
Academic and professional practice:
This unit will help me build my confidence in academic and professional skills. This unit will
cover the academic skills I need at degree level of study and practice throughout the unit
with support from key university services including the library and study skills team. I will
also have the opportunity for me to reflect and develop my own professional skills through
interaction with employers, careers services and online resources.
Fusion business project:
I will undertake a business project based on real issues. I will have support from the
knowledge I have learned in the fundamentals of business and management unit to
understand the key issues which could form the basis of my project. Project will be in a
workplace, community, setting or part of research process related to my chosen field of
study. I will also be allocated an academic mentor will support me in developing and
undertaking the project.
Modules for my first year after foundation.
Global Business environment:
Introducing fundamentals of external global business context to help me understand
business related political, economic, social and technological news, stories and
developments since they play a big part in day-to-day marketing.
Developing Management competencies:
Here is where I will be exposed to real life business and management challenges, they spoke
about this briefly in my open day where they simulated a natural disaster affecting a
construction site and how the marketing team of the construction business would handle
the situation. This will help develop interpersonal, organisation, transferable, creative and
reflective learning skills, as well as a learning culture that is built on respect and empathetic,
making you think about the ethics being affected by marketing.
Principals of Marketing:
Introducing the fundamentals elements of marketing, specially taking a closer look at the
planning process encompassing analysis, planning implementation and control.
Digital Essentials:
This is a unit I look forward to since I can see a direct impact between technology and
marketing and how they are so intwined. The unit will help me understand emerging digital
technologies and review, utilise and explore the role of digital communications within
marketing communications. I am looking forward to be using research and industry specific
tools for measuring digital communications
Integrated Marketing Communications:
This unit id for me to gain a critical understanding of plan and evaluate integrated marketing
communications campaigns. The aim of this unit is upon complication I will have an
appreciation of the complexities of integrated marketing communications campaigns
process.
Consumer and Stakeholder Principals:
This unit is for me to explore and analyse the importance of understanding stakeholder
management and consumer behaviour for effective development and implementation of
various aspects involved in marketing communications.
Lectures: Dr. Samreen Ashraf (Principal academic and programme leader) and Dr. Ediz Akcay
(Senior Lecturer)
Accommodation: Will be living at home.
Cost and Student finance: Student Load of £
Marketing Communications N595
https://www.bournemouth.ac.uk/study/courses/ba-hons-marketing-communications-
foundation-year-option
They need 48 – 72 points, they mention I can check see how many points my credits
can convert to
Also, they mentioned I need to get at pass or merit.
Open Days: 29 October, 19 November and 10th December
Foundation Year
Academic and professional practice:
This unit is also included in the previous foundation year course for Marketing.
This unit will help me build my confidence in academic and professional skills. This unit will
cover the academic skills I need at degree level of study and practice throughout the unit
with support from key university services including the library and study skills team. I will
also have the opportunity for me to reflect and develop my own professional skills through
interaction with employers, careers services and online resources.
Collaborative communication project:
This unit will focus on the centrality of communications, both as a process and as a project.
Through the collaborative development of a communication solution to a specific
communication problem, the unit aims to promote the principals and practices of team-
based iterative project work.
Media and current debates:
This unit will introduce the important role and responsibilities of the news media within
democratic societies and varies nature of reporting key events, issues and debates within
the 24/7 news cycle. I will gain an essential level of understanding of what constitutes news
and what they work of journalist entails. I will also develop an awareness and appreciation
of differing coverage of stories by range of news organisation.
Media work:
I will become familiar with a range of profiles and career paths in the communication and
media industries and be inspired to reflect on and develop my own professional identity.
Through case studies of seminal campaigns, programmes and artefacts, profiles of ground-
breaking personalities, masterclasses from industry professionals, and guest talks from BU
staff who have worked or currently work in marketing, PR, media production, journalism
and communications, you will encounter and interact with diverse role models, career
trajectories, and types of professional practice.
Modules after foundation year
Principals of Marketing & Communications:
Introducing the fundamentals elements of marketing and communications. I will become
familiar with the marketing mix, including traditional and innovative marketing techniques
and where marketing as a discipline currently stands.
Academic & Professional Practices For Marketing Communications:
Through engaging in professional relevant, authentic experiences and assessments to
support my development as an independent learner, I will acquire a range of skills required
for successful academic and professional practice in marketing communications.
Contemporary Debates in Marketing Communications:
This unit aims to provide me with an understanding of the broader role that marketing
communications play in contemporary culture. I will be introduce to theories and concepts
designed to help me develop a critical perspective when reviewing and reflecting on wider
impact that marketing communications’ campaigns can have on consumers and society at
local, national and global levels.
Digital Essentials:
The unit will enable me to understand the impact of emerging digital technologies and
review, utilise and explore the role of digital communications within marketing
communications. I will use research and industry specific tools used for measuring digital
communications.
Consumer and Stakeholder Principals:
I will explore and analyse the importance of understanding stakeholder management and
consumer behaviour for effective development and implementation of various
aspects/practices involved in marketing communications.
Integrated Marketing Communications:
I will gain critical understanding of how to plan, create and evaluate integrated marketing
communication campaigns. Upon completion of the unit, I will have an appreciation of the
complexities of integrated marketing communication campaigns process.
Lectures: Dr. Tanya Le Roux (Program leader) and Dr.Sea Oshima (Pathway Leader)
Accommodation: Will be living at home.
Cost and Student finance: Student Load of £
Marketing Communications With Advertising (N596)
https://www.bournemouth.ac.uk/study/courses/ba-hons-marketing-communications-
advertising-foundation-year-option
They need 48 – 72 points, they mention I can check see how many points my credits
can convert to
Also, they mentioned I need to get at pass or merit.
Open Days: 29 October, 19 November and 10th December
Foundation Year
Academic and professional practice:
This unit is also included in the previous foundation year course for Marketing.
This unit will help me build my confidence in academic and professional skills. This unit will
cover the academic skills I need at degree level of study and practice throughout the unit
with support from key university services including the library and study skills team. I will
also have the opportunity for me to reflect and develop my own professional skills through
interaction with employers, careers services and online resources.
Collaborative communication project:
This unit will focus on the centrality of communications, both as a process and as a project.
Through the collaborative development of a communication solution to a specific
communication problem, the unit aims to promote the principals and practices of team-
based iterative project work.
Media and current debates:
This unit will introduce the important role and responsibilities of the news media within
democratic societies and varies nature of reporting key events, issues and debates within
the 24/7 news cycle. I will gain an essential level of understanding of what constitutes news
and what they work of journalist entails. I will also develop an awareness and appreciation
of differing coverage of stories by range of news organisation.
Media work:
I will become familiar with a range of profiles and career paths in the communication and
media industries and be inspired to reflect on and develop my own professional identity.
Through case studies of seminal campaigns, programmes and artefacts, profiles of ground-
breaking personalities, masterclasses from industry professionals, and guest talks from BU
staff who have worked or currently work in marketing, PR, media production, journalism
and communications, you will encounter and interact with diverse role models, career
trajectories, and types of professional practice.
First year after Foundation year
Principals of Marketing & Communications:
Introducing the fundamentals elements of marketing and communications. I will become
familiar with the marketing mix, including traditional and innovative marketing techniques
and where marketing as a discipline currently stands.
Academic & Professional Practices For Marketing Communications:
Through engaging in professional relevant, authentic experiences and assessments to
support my development as an independent learner, I will acquire a range of skills required
for successful academic and professional practice in marketing communications.
Contemporary Debates in Marketing Communications:
This unit aims to provide me with an understanding of the broader role that marketing
communications play in contemporary culture. I will be introduce to theories and concepts
designed to help me develop a critical perspective when reviewing and reflecting on wider
impact that marketing communications’ campaigns can have on consumers and society at
local, national and global levels.
Digital Essentials:
The unit will enable me to understand the impact of emerging digital technologies and
review, utilise and explore the role of digital communications within marketing
communications. I will use research and industry specific tools used for measuring digital
communications.
Consumer and Stakeholder Principals:
I will explore and analyse the importance of understanding stakeholder management and
consumer behaviour for effective development and implementation of various
aspects/practices involved in marketing communications.
Integrated Marketing Communications:
I will gain critical understanding of how to plan, create and evaluate integrated marketing
communication campaigns. Upon completion of the unit, I will have an appreciation of the
complexities of integrated marketing communication campaigns process.
Lectures: Dr. Tanya Le Roux (Program leader) and Dr Jill Nash (Pathway Leader)
Accommodation: Will be living at home.
Cost and Student finance: Student Load of £
Evaluation
Add pro and cons and summary
